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Strategic Brand Management - Assignment Example

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Summary

This paper "Strategic Brand Management" presents a management strategy including the development of brand name and logo. It discusses the basis on which the brand is to be valued, justifies their brand decisions and demonstrates the role of marketing in supporting their development proposals…

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Subject: Marketing
Type: Assignment
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 1
Author: rosenbaumbridie

Extract of sample "Strategic Brand Management"

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