Brand Management on LinkedIn Development - Assignment Example

LinkedIn started as a personal idea of co-founder Reid Hoffman but today the company composes of Google, Microsft, TiVo, and Yahoo among others. If the business grew to appeal to such technology giants, then it implies that it is performing well in its investment portfolio and brand position. Additionally, the company trade in the New York Stock Exchange market which makes it benchmarks its performance with competitors and attracts investors for future expansion.

The company stock index shows positive progress making it among the competitive companies to watch. Nevertheless, the company is networking with professionals across the world, which is creating a pool of talents and promoting the exchange of information concerning all business aspects. In summary, the company is on a positive trend of improvement in both investment and membership across the globe (Normie, 2013).

Question Two

As LinkedIn CEO, some of the strategic decisions made to facilitate the company’s future expansion include taking advantage of the social media platform to increase membership and revenue from the membership subscription. The company would also increase its market campaign and improve its brand image to ensure that its stock price index remains high, hence attracting investors and more technology companies to become part of it. Additionally, the company would increase professional connections to increase the number of people and organizations identifying with it.

In addition, the company would ensure it attracts some of the best employees, especially in the marketing and investment section, to ensure that it continues expanding. For example, having very influential regional sales managers would provide the company presence felt in countries globally. If the company hires the best investment analyst team, then it would be able to make strategic investment decisions, which would increase the business earnings and competitiveness. In conclusion, the strategic plan for the enterprise would primarily focus on revenue growth, membership expansion, brand positioning, and an increase in investments.

To sum up, LinkedIn company growth from 2003 to date is remarkable; its membership and cross-border presence are a testimony. Many professionals can connect efficiently and exchange ideas because of LinkedIn. As the social media platform continues to take center stage as one of the primary business functionality, sound strategic planning will enable it to join some of the best trading stocks on the NYSE.