The firm that is analyzed in the paper is the Hoyts cinema, a branch of the Australian large company Hoyts Group that owns a display exhibition in an estimated 42 Australian prime cinema holdings placing it at the second spot in the cinema dominating industries in Australia. …
Download file to see previous pages...
This study looks into the Hoyts Cinema Company that is capable of distributing independent film shows to Australian cinemas and broadcast high quality modern blockbuster movies. Hoyts cinemas had been independent by the beginning of the 1990s later merging with big companies like 20th Century to boost its profits and increase their target market. The society’s trend to appreciate films is rapidly growing towards identification with popular production companies that are mostly recognized as the prime producers of excellent films. Hoyts realized this opportunity and increased merger with other large Hollywood based film industries by 2002 to attract a larger market that appreciates quality productions. There is also importance in increasing comfort in the cinema environments and improve the service that consumers are willing to pay to achieve entertainment. Excellent service delivery and customer satisfaction goes greatly in improving brand popularity and improvement among its consumers. Most businesses and service providers offer increased incentives and adjustments to improve their brand quality and overall marketing of their services. Brand audit aids in reviewing the changes needed to improve the overall service structure of a company and increasing its identity in the competitive market. Through the application of various processes entailed in brand audit process, Hoyts cinema is capable of identifying areas of improvements. The brand auditing process identifies the weak areas of the brand improving on its overall performance and increasing its competitiveness in the market. ...
Brand Auditing Jelsema in his article explains six factors considered when undertaking a successful brand audit process. The overall positioning of the brand, its market segmentation, differentiators, internal environments of the company, overall brand positioning, personality and brand metrics help identify a company in the competitive market7. These factors are the developmental strategies applied by a company to check on errors limiting development and its advancement when considering growth. In addition, areas of improvement are highlighted and adjustments made according to the overall requirements8. In general, a company’s brand will be defined by its overall outlook, name used or logo that stands out from the other brands9. Brand Culture and Image The culture in the brand is the image that has been drawn on the consumer’s image for prolonged period often articulated to the ability to memorize it by name or image. Hoyts Cinemas have been in the Australian markets for decades establishing its dominance among other film providers in the state10. The ability of the company to deliver modern films that the audiences often require in the time of their release has led to the growth in its marketing11. Consumers would recommend other users to seek their services through mentioning its name and its signature logo. It is vital for the management and the staff to depict the overall culture of the brand to adjust into serving the long time clients who may be used to a particular routine in service delivery12. To understand this concept better, businesses often apply the use of a service triangle that puts the customer, the employees and the overall
...Download file to see next pagesRead More
Cite this document
(“Brand management Hoyts Cinema Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/business/1394540-brand-management-hoyts-cinema
(Brand Management Hoyts Cinema Essay Example | Topics and Well Written Essays - 1000 Words)
“Brand Management Hoyts Cinema Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1394540-brand-management-hoyts-cinema.
The present console conflict is between Nintendo's Wii, Sony's Playstation 3 and Microsoft's XBox 360. As it is now nearing the end of that This project will not look at the handheld market, but it is important for readers to bear in mind the handheld market.
To analyze the branding strategies of the video game industry, I was solely responsible to search for the brands of industry on the internet along with present literature, my textbooks and study material to apply the principles of Branding and critically analyze the strategies of industry in order to manage its brands.
However, he was not able to accomplish this objective due to the advent of First World War. In 1920, MacFisheries took over WALLS and then later in the year 1922 it was acquired jointly by Margarine Union (founder of Unilever) and Lever Brothers Ltd. As the demand for ice cream increased with time, Unilever broke into two separate companies in the year 1994, T Wall and Son Meat Ltd and T Walls and Son Ice-cream Ltd.
In this case, BIG is an example of an organisation that serves s a case study for analyzing the extent to which business strategy can help in the realisation of performance target. Some of the aspects likeable about the experience are the perfect reward systems that Air Asia had introduced for customers.
Pearls are mainly used in the jewelry industry and are regarded as the most beautiful of all other gemstones and metals. Pearls can be natural or cultured. The natural pearls are formed around an irritant inside the shell while in cultured pearls the tissue is inserted manually through which the process starts.
It is for informing the public, or bringing it to public notice. The conventional way of advertising is for publicity and this is still the trend (Ehrenberg et al. 2002, p. 7). Consumers see competitive brands as
The brand target market is middle income earners and the upper class in the society due its relative high cost as compared to its competitors such as Toyota. The middle and upper economic class prefers fashionable