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Analysis of Brand Management - Article Example

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 The objective of the discussion is to develop a new brand and structuring as well as ascertaining its brand name, logo design, slogan, positioning, secondary association, and legal protection. The discussion will further aim at identifying the communication and promotion strategies. …
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Analysis of Brand Management
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Download file to see previous pages Ford Nuovo will also make secondary brand associations by means of being one of the sponsors in London Olympics 2012. It is significant to protect the brand so that others can be prevented from duplicating the name and the symbol. Several promotional techniques such as campaigns, use of social media, print and other media will be used to promote the product. The brand can extend into travel goods and sporting equipment in order to increase its market share.
Brand management can be identified as the method of administering, enhancing and upholding a brand so that the name is linked with the positive results. It needs to be mentioned in this context that brand management comprises significant components such as in-store presentation, cost, customer satisfaction, and competition. Brand management is basically known to concentrate upon the marketing aspects but it also focuses directly on the brand and the way in which it can remain favorable to the customers’. It has been observed that proper brand management can assist in escalating the sales of not only one particular product but even the other products associated with the particular brand. Brand management is known to be actually triggered with the careful knowledge of the term brand. It generally means defining the brand along with positioning and delivering the brand. It can be stated that branding is supposed to be an art of creating and sustaining a brand. Branding helps to create loyal customers for the concerned business. A strong brand helps in differentiating their products from the other existing competitors. Brand management entails a few definite aspects such as managing the tangible as well as intangible features of the brand (Veneziano, 2008).
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