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Business Approaches in Managing Luxury Brands by Kapferer - Literature review Example

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The article states that Jean-Noel Kapferer is one of the most influential brand experts in the world. In the modern business environment, the brand design has been a great priority for many business organizations as understanding the market and consumer behaviors…
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Business Approaches in Managing Luxury Brands by Kapferer
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Download file to see previous pages In the given paper it is described that although many managers feel that investment in the luxury business is one of the best ways to remain profitable, they fail to understand the nature of the products and the best way to approach the market to optimize organization profits. Through a series of research-based articles, Kapferer eliminates the vagueness that hinders understanding of luxury brands and provides an approach to invest in the luxury business by analyzing the client behavior and purchasing patterns. Through the creation of brand awareness, Kapferer has managed to influence contemporary business strategies. A close analysis of Kapferer’s contribution to the design of the luxury brands will show his great influence in the business market.
The main area of focus of Kapferer has been in modern business, especially in the branding of luxury brands. He has dedicated a number of his works to the luxury market that for long has become vague, putting the managers at the risk of failure in this market. His strong background in business is linked to his great experience and knowledge in the field of business. Kapferer is an MBA holder from HEC Paris and Ph.D. at Northwestern University in the USA. Currently, he serves as a professor at HEC Business school, one of the schools that have won the first position among Europe business schools. Over time, Kapferer has developed the skill of in-depth and critical analysis of brands with the aim of providing product design strategies that can be applied in the practical business environment. He has produced a number of books in different languages that have become brand icons in the business environment. His experience as a business consultant in the international business environment has contributed to his influence in the business environment (Kapferer, 1996). Having identified the vagueness that exists in the understanding of luxury products, Kapferer seeks to provide disambiguation through an in-depth analysis of the factors surrounding the luxury products. ...Download file to see next pagesRead More
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