Detailed Research, Analysis of Statistics and the Toyota Brand - Essay Example

Toyota Motor Corporation is a multinational automobile company and it is famous as Toyota in the global market. The company is a Japan-based company and it is present in most of the international markets. Sakichi Toyoda laid the foundations of an automobile company and later, in 1933, his son Kiichiro Toyoda opened an automobile department after conducting extensive research on engines powered by gasoline. The automobile department was known as Toyoda Automatic Loom Works, Ltd. One of the sister companies of Toyota, called Hinode Motors (now known as Aichi Toyota) introduced its first A1 prototype cars and the G1 truck in 1935.

In 1937, Kiichiro Toyoda established Toyota Motor Company Ltd. and in 1938 he started producing SB trucks in its Honsha plant 1938 (Toyota-a, 2011). Toyota brought a revolution in the automobile industry of Japan during the 1930s to 1950s by incorporating innovation and a growth-oriented business model.At present, Toyota is one of the leading and the largest automobile manufacturing in the world. It is also one of the pioneers in automobile innovation which is the company’s core value. Technological expertise is a prime competitive advantage that has helped the company to cater to the global automobile market.

Since the inception of Toyota, the company is committed to producing reliable and value-added vehicles, Innovation is the major tool for the company and it also uses its technological expertise in meeting social and environmental responsibilities. To operate in the global market, the company has formed its seven specific guidelines and principles. These principles mainly include business ethics, respect, and honor for every country and its culture, and develop a growth-oriented organization with the business partners, etc (Toyota-b, 2011).

Presently, Toyota’s global headquarter is at Toyota City, Aichi of Japan and its president and the representative director is Akio Toyoda. As of March 31, 2010, the company owned nearly 397.05 billion yen of capital. It has several subsidiaries and affiliated companies over the world and currently, it has nearly 320,590 employees in its international business (Toyota-f, 2011).