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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Communications: Communications Opportunity Analysis and the Communication Strategy Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
After selecting the target market for the product the next step for the company is to develop a communication strategy for the product to secure a strong position in the mind of the customers. The main messages to be communicated to the customers are developed. Strong branding message is very important for the customers to recall the brand name.
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Consumer Behavior and Market Segmentation Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
As the study highlights, the intended response is the buyer chooses to purchase the firm’s product or service.  In between the stimulus, the response is the buyer’s decision-making process. The customer will then see information, examine alternatives, purchase the item and then evaluate their purchase after the sale.  
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Marketing Plan for iPhone 4S Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
As the paper stresses, applying the wrong strategy may result in high costs and losses where the business is forced to pull out after the investment is already done.  Various factors; economic, political, cultural, social, legal and physical environmental factors require consideration so as to determine the best way to launch a new product.
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The Current Consumer Market of Powerbike Marketing Assignment
12 pages (3329 words) , Download 3 , Assignment
Free
In this era of globalization and industrialization, the consumer market of Thailand is one of the most intriguing components of mystery, which is illustrated by diverse types of languages, beliefs along with economic and social status. With due regard to this fact, the consumer market of Thailand has always positioned itself as a tricky proposition.
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Marketing of Old Spice & the Axe Effect Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
According to the paper, the visual representation effectively addresses the slogan: “The Axe Effect” indicating that the extraordinary fragrant could bring mermaids of their domain to check what the fragrance was all about; there is a mysterious concept as brought about from using the mermaids as symbols of representation. 
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Apple vs Samsung Marketing Book Report/Review
9 pages (2250 words) , Download 5 , Book Report/Review
Free
According to the report, with the advent of 21st century, Apple major restructuring happened where MAC OS X was launched in March 2001, which was the operating system based on Unix with the ease of interface for both professionals and personalized computers. The same year Apple also opened their first official retail stores in Virginia and California.
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Main Activities covered by Marketing Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the paper, the concept of marketing has evolved over a period of several decades. Prior to 1920’s the businesses followed a production orientation that defined business success solely in terms of production scale. This was followed by the era of sales orientation in the 1950’s which relied on personal selling and advertising to convince the customers to buy.
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Foreign Direct Investments into Russia Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
In the paper demonstrates factors the priority of the export investments -           the transferring the hard industry plants to the countries with the cheap man power; -           the investments into the extractive industries provide with raw materials; -           producing goods in the country of consumption reduces the transport costs of the investor.
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Does Controversial Advertising Sell Product Marketing Research Paper
30 pages (7500 words) , Download 3 , Research Paper
According to the paper, stealth marketing is a major aspect of controversial advertising. It is anchored on the premise that word of mouth remains the most effective form of promotion and that peer group recommendation is the ultimate marketing weapon. Stealth marketing campaigns help marketers to cut through the clutter of traditional advertising.
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Upon the Effectiveness of Marketing Fitness Clubs on the Internet Marketing Research Paper
43 pages (10750 words) , Download 2 , Research Paper
The results of the primary research indicated that the internet was a potent marketing tool as a lot of people spent quality time searching and comparing fitness facilities online. It was also revealed that the website of JJB was not evaluated as very effective by the people surveyed. The online sales are very few, less than 1 % of the total sales.
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Marketing Strategy for Nokia Mobile Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In addition, consumers demand complete solutions, not just electronic devices, and innovative technology to be invisible. The new unit of value creation in this converged industry are the client relationships, and in the near future, the industry will be skewed toward mobile financial services and mobile banking.
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Developing a New Plug-in Hybrid Vehicle Marketing Case Study
17 pages (4250 words) , Download 2 , Case Study
Free
As the paper outlines, in the UK, Ford has developed a strong market and hence, it must try to develop its plug-in hybrid car through better marketing plan. The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macroeconomic factors are favorable for Ford’s hybrid car market development. 
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Economic System, Demographics and Market Features of Greece Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
In the globalized world, business activities are not limited to any geographical boundaries. Intense competitions in the domestic market and untapped opportunities in the foreign markets have attracted the organizations in setting up business units outside their country. Today, organizations do not hesitate in investing in any foreign countries 
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Integrated Marketing Communications for Various Market Segments Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
I would use both primary and secondary data sources to collect data. Secondary data would involve past researches on women fashion stores in Australia. Along with that, fashion magazines, Newspapers, and Annual reports of our competitors would be taken into account. Primary research would involve a questionnaire, interviews, and focus group.
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Critical Success Factors of ABC Consultancy Services Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
This essay demonstrates that ABC operates as a sole trade student recruitment agency based in London. ABC targets Jordanian prospective applicant who wishes to continue their studies into the English degree courses, short courses, undergraduate degree programs, postgraduate and research degrees in the United Kingdom.
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Impact of the Micro Environmental Factors on McDonalds Marketing Book Report/Review
12 pages (3000 words) , Download 3 , Book Report/Review
Free
The expected increase in the consumer spending on fast food would allow the management of McDonald to develop functional procedures which would cater to the needs and wants of the customers. The food innovation procedure would enable the company to develop an array of food options in vegetarianism food.
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Market Audit of South London Tamil Welfare Group Marketing Term Paper
15 pages (3750 words) , Download 4 , Term Paper
Free
SLTWG is a non-profit charity organization in London that works for the Tamil community. It has been in operations for slightly more than 29 years. It has been tasked with offering Tamil refugees basic services and advice pertaining to their nationality, immigration status, education, employment, welfare benefits, housing, and technical skills.
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The Power of Branding - How Brand Equity Rules the World Marketing Article
25 pages (6250 words) , Download 2 , Article
The power of brand equity can have both a negative and a positive effect on society.  How a corporation uses its equity can support the promotion of new products, create a more economically powerful domination within its primary market, and sustain a corporation through both economic downturns and the effects of poor publicity.
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Critical Marketing Issues of Dell Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
The subject of this research is Dell Inc, that started on November 1984, has grown to become the largest PC maker and seller in the world by 1990 with its strong marketing vision of ‘going directly’ to the customers. Michael Dell, the founder and current CEO of Dell, started his lucrative business with a systematic process of giving high-quality computers to the customers at competitive price.
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Foundations of Marketing Theory: Marketing Analysis of Coca Cola Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
Coca Cola has been able to correctly prove the importance of providing customers with a strong story which attracts the customers to the brand and increases brand awareness immensely. Coca Cola has been one of the oldest storytelling efforts at branding and marketing and can clearly be considered to be the most successful attempt.  
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International Marketing Mix of Nokia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
This research is being carried out to outline a detailed explanation of the international marketing mix as utilized by Nokia, followed by an explanation behind the choices that the company has made. Lastly, some suggestions for changes that Nokia may apply to their international marketing mix will be put forward.
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Importance Of Internet Marketing In Modern World Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The concept of branding has come to refer to anything intended to shape the public image regarding an organization, or in this case a destination, into a consolidated image or idea. Branding has often been publicized as the best means of creating a loyal customer base and achieving instant worldwide recognition.
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Development of Global Mobile Phone Industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
According to the research findings, it can, therefore, be said that the consumer has surpassed the first time buying levels and is now on the look for value perspective in the mobile industry. As such, there is every need for the industry to upgrade to higher levels and offer new features to the consumers which are reliable, convenient and novel.
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Shift to Integrated Marketing Communications Marketing Research Paper
8 pages (2262 words) , Download 3 , Research Paper
Free
According to Pickton and Broderick (2005), integrated marketing Communications (ICM) refers to the consolidation of all known marketing tools, marketing strategies as well as the resources of the company. The main purpose of Integrated Marketing Communications is to maximize the profit of the company.
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How Movie Rental Industry Works Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Rentals have emerged as the most popular form of watching a movie yearly. The movie rental market can be divided into physical movie rental market: in-store, by mail and vending rental market; digital movie rental market: this consists of digital video on demand, cable operators providing video on demand and subscription video on demand.
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Consumer Behavior Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
For instance, a few years ago Monaco’s tourism office repackaged a standard tour which included visits to an exhibition of ‘Napoleonic Memorabilia’ and ‘Principality’s Wax Museum’ as ‘Retro Day: A History and Tradition Tour’. In this case, ‘retro’ can be equated with ‘classic’ or ‘timeless’.
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Packaging as a Great Weapon in the Marketer's Arsenal Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The importance of packaging has been rising due to the increasing self-service concept, more accountability on the part of a company to ensure environmental safety, changing customer’s habits, increasing customer’s need and demand for information, media fragmentation and clutter leading to less effective and more expensive advertising etc.
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The Air Industry and the Airline Marketing and Pricing Marketing Admission/Application Essay
8 pages (2219 words) , Download 2 , Admission/Application Essay
Free
The author states that a Singapore-based company is to be advised on venturing into the airline industry. The company has been able to secure US$ 500 million as the capital investment. The drawback is that the company has little experience in the field of aviation. The company is making cautious advancements.
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Factors That Affect Emerging Stock Markets Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
Free
The author states that it is important to understand that oil may have a direct or indirect impact on the growth of the market. Thus, it is important to take a look at this by understanding the impact of oil on the growth of stock in emerging markets. It is important to understand that there must be some factors that lead to major changes in 11 markets.
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Kodak Marketing 26-28' Digital Photo Frames Marketing Research Proposal
11 pages (2750 words) , Download 2 , Research Proposal
Free
The marketing audit has been described by Phillips Kotler as a comprehensive, systematic, independent and periodic examination of activities and resources in order to determine problem areas and opportunities and recommend a plan of action. The tools employed will be the SWOT analysis, Pestel's analysis, and the five forces model.
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The Lufthansa Airlines' Customer Preference Study Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
It is seen that the aviation industry has been rapidly growing and demonstrating frequent changes. Lufthansa Airlines is one of the major airlines in Europe which have been trying to launch a new service for business travelers at a cheaper price. The situation looks favorable with a large number of business travelers across the world.
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Longitudinal Theory of Value in Ethical Consumption Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The researcher states that product consumption trends in most economies take the line of ethical desires and guidelines. Some individuals tend to shape their consumption trends to the ethics of the communities in which they live while others ignore ethic perspectives of their communities but instead assume another different trend that is incongruent to the ordeals of the community.
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SWOT & PESTAL Analysis of Pepsi Marketing Assignment
13 pages (3250 words) , Download 7 , Assignment
Free
In this study, PepsiCo has been selected as target organization, which will be utilized as a case study to understand its marketing efforts and the benefits it gains from these marketing efforts. In addition, the researcher will analyze PepsiCo’s strengths and weaknesses and the whether the marketing environment within and outside the organization are favoring it or not.
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GAS & LNG Market of JAPAN Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
The country has experienced blackouts following its low reserves in electricity generation capacity. This has most of the time due to vicious incentives of its market schemes which have contributed to higher profits for private companies which source gas and liquefied natural gas. Such have been common especially during power shortages
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Marketing Plan for Smartphones in China Marketing Case Study
22 pages (5500 words) , Download 3 , Case Study
According to the paper, smartphones remained out of reach of a majority of customers due to high expenses. Smartphones have become a genuine consumer electronic product with millions of subscribers all over the world. It can be observed that despite challenging economic conditions in several nations, the international demand of smartphones has continued to increase.
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Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company Marketing Book Report/Review
10 pages (2500 words) , Download 3 , Book Report/Review
Free
Wal-Mart has adopted the latest techniques to reach out to its audience. While online advertising has established itself over the years, the social media have not been far behind. Social networking sites have been used to target customers from all strata of society. These have also been used as Public Relations (PR) tools to stay ahead of the race.
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Role of Sensory in the Evaluation of Food Marketing Literature review
8 pages (2657 words) , Download 2 , Literature review
Free
Sensory analysis or evaluation is an established scientific discipline that utilizes principles, and designs in the analysis of human senses that includes smell, sight, hearing, and touch in the evaluation of consumable products. It is prudent for every organization dealing with the provision of food products to have a dedicated testing department. 
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Linkage of Marketing to the Global Demand Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
Actually, according to Cateora, P. (1983), the value of the product can be expressed in three dimensions: possession, time, place, and form. Marketing ensures the consumer is satisfied along those dimensions with an aim of transforming them into a loyal consumer. The global as becoming a global village.
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Marketing Communication Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
From this paper, it is clear that after identifying the various factors, a threat and opportunity analysis was done to determine the areas which could be effectively used to both promote business and the goal of energy conservation. The threat and opportunity identification process lead to recommendations.
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Marketing Communication Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Marketing communication aims at breaking down the strategies that are involved with messages for marketing into categories that are based on objectives of each message. Advertising may simply be described as the means through which services and goods are promoted to the general public. 
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Marketing Plan of Meta Technologies Marketing Case Study
15 pages (3750 words) , Download 3 , Case Study
Free
The author states that their aim is to be a leading developer of small software utilities that can be used in various intelligent electronic items most importantly cell phones. Their business philosophy will be based on the simple principle of offering the highest value to our customers at a price which is affordable.
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Marketing on Social Networks Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
In reality, social networks are public relations exercises. Time utilized in good public relations is not wasted but invested. It is also a great and fast communication tool for introducing new and augmenting the existing business. Marketers find it an ideal and cost-effective tool to promote their products.
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Elements in Financial Services and Markets Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many instances as well when the market is affected by internal conditions as well. Some such factors are – the officially determined domestic interest rates, the amount of aggregate savings in the economy, and some significant international factors which play a vital role in the inflow of cash into the domestic arena. 
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India and the Czech Republic - International Trade Patterns Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
As the discussion outlines, India has a more well-developed infrastructure for business and industry than the Czech Republic, which gives them much more leverage in terms of dictating foreign business policy to investors or exporters looking to import their products into India. The Czech Republic has much more advanced industrial knowledge in areas of metallurgy.
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Peter Drucker on Marketing Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The author states that in a time dictated by the Nazi regime, Drucker wrote two pieces, both of which were banned and burned by the Nazis. Disappointed and saddened by the state in Germany he moved to the USA and became a citizen in 1943. He taught at Bennington College, New York University and Claremont Graduate University.
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Does Corporate Sector Improve its Work Efficiency Marketing Essay
50 pages (12500 words) , Download 2 , Essay
The present study looks at making an all-inclusive examination of Energy-R, the organization selected for the present study. This UK based food stuff and soft drink manufacturing company have been offering its services in the food industry for the last two decades under the brand name Ailasia Inc.
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The Academy of Marketing Science Marketing Article
10 pages (2500 words) , Download 2 , Article
Free
The author states that the journal comprehensively covers a broad area of marketing, including consumer behavior, analysis, and market segmentation, retailing and wholesaling, customer services and satisfaction. I have found two useful, informative articles for my Gen Y marketing research in the JAMS.
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Paranormal Activity: Marketing Analysis Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
The more the demand of the audience members, the higher the profit becomes. The goal is to make the movie a blockbuster hit as well as for the studio to get back the money that they spent in making the film. This goal is somewhat achieved by the film festivals that are organized each year across the globe. 
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Cultural Environment and Consumer Behavior in France Marketing Research Paper
8 pages (2000 words) , Download 5 , Research Paper
Free
Apart from this, they also offer high value for quality and safety of the products. Hence, keeping these factors in mind, a leading multinational food retail chain McDonald’s introduced diverse changes so as to meet the demands of the customers. It has been beneficial for McDonald’s to enhance its corporate image and profitability in France
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Marketing of The Southwest Airline Company Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
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The envied success of the company is attributed to several factors, none playing a major role like the strategic management of the organization. The company’s strategic management is shaped by the clear vision and mission on which the organization is founded. The volatile nature of this sector, the formulation of management strategies takes into account a myriad of factors.
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