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Marketing Essays

Result for Subject Marketing:
19702 essays
How does a Rational Investor Build the Optimal Portfolio Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
By exploring how risk-averse investors can construct optimal portfolios through consideration of the trade-off between market risk and expected returns, Markowitz presents the benefits of diversification.
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Provisions for Gas, Electricity, and Water Markets Marketing Report
9 pages (2618 words) , Download 1 , Report
Free
Competition is generally seen to be possible and desirable in such utilities regulators now have all primary duties to promote competition. From a regulator`s point of view, it is crucial to have a clear view of what a competitive market is and what can be done, in the real world, to establish the conditions that will allow such a market to emerge. 
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Uncle Tobys New Cereal Brand: IMC Plan Marketing Coursework
10 pages (3671 words) , Download 1 , Coursework
Free
Uncle Toby's has become one of the most trusted names in Australia, and is one of the Australian market leaders in the  Nutritious snacks products. It also remains at the top of the Breakfast cereals ladder. It is committed to making healthy eating enjoyable and easy. Furthermore, Uncle Toby's active sports sponsorship, particularly to swimming, has made it one of Australia’s top sports sponsors.
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Roche Company Assessment Marketing Essay
30 pages (7500 words) , Download 2 , Essay
One of the main reasons for the development of the firm through the years has been the effectiveness of its strategies regarding all its operational activities. In accordance with the firm’s statement the firm follows strictly all the guidelines published by the national and international authorities
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The Concept of Marketing Commodities in a Consumer Market Marketing Case Study
7 pages (2112 words) , Download 2 , Case Study
Free
The United Kingdom is no exception to this rule as well. What follows is an exposition on how the term “Marketing Ethics” is an oxymoron and a contradiction in terms. This is done by citing prominent marketing and advertising campaigns of the last few years across the world. It has long been a trend in the marketing industry.
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What are the Merchants of Cool Selling and to Whom Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
What are the Merchants of Cool Selling and to Whom? After watching The Merchants of Cool and reading Rushkoff’s articles, I had to think long and hard about this media marketing loop. I have long been aware that pretty much everything we see or read
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Strategies That Are Useful in Attaining Market-Based Competitive Advantage Marketing Assignment
9 pages (2551 words) , Download 0 , Assignment
Free
The ability to manage human capital and social capital is most important for a strategic leader. Human capital is the firm’s repository of valuable knowledge and skill and social capital is providing access to critical resources so the leader must manage the resources effectively for the organization.
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International Marketing Management and Its Implementation Marketing Coursework
6 pages (1668 words) , Download 0 , Coursework
Free
In the industrialized arena, customers, suppliers, and retailers have established direct links with each other for the efficient flow of information, which has become possible due to the geographic integration of the markets in these regions. As a result, the conduction of marketing research has become increasingly significant for the identification of market segments locally, regionally, as well as, globally.
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Strategic Marketing Plan Marketing Assignment
7 pages (2150 words) , Download 1 , Assignment
Free
We believe that we have a very clear idea of what our products will be and what we are going to serve them. Though we are new in the market however it is expected that we will be capturing a good market through our sheer product quality and service.
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Marketing Plan for Maxx Cleaning Station Marketing Business Plan
4 pages (1130 words) , Download 1 , Business Plan
Free
The start-up cost is expected to return after the first twelve months of operations. By then, the total expected revenue would have covered the initial start-up investment, and the bank amortization for the loan made would have been finished. The second year of operations would begin to signify the profits and revenues for Maxx Cleaning Service.
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Using a Sexuality in Advertisement Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Clothing is further categorized as demure, suggestive, partially clad, and nude. These classifications were useful when they were used to complement the Effects Research. They provided various degrees of sexual content based on the range of responses given on the independent variable (sexual content).  
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Customer Service and Building Competitive Advantage Marketing Essay
8 pages (2318 words) , Download 1 , Essay
Free
The sales concept is making sure a product is produced and hence sold through proper distribution channels while on the other hand, a marketing concept entails the pre-production activities related with a product, selling and marketing it extensively when it's on the shelves of the retail outlet and looking after the post-purchase dissonance if any there is found.
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The Integrated Marketing Communication and Its Various Components Marketing Business Plan
5 pages (1335 words) , Download 0 , Business Plan
Free
It is believed that the successful marketing approaches in the modern corporate world require that an integrated approach to all communication activities be adopted. It is also important to note that communication being critical to marketing need to base on integrated marketing communication to make the whole process more efficient and productive. 
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The Value Chain Critique and Analysis Marketing Essay
5 pages (1397 words) , Download 0 , Essay
Free
A way to transform a company is by submitting the business practices of the company to a value chain analysis in order to apply change management internally and find ways in the supply chain, internal manufacturing or service methodology, engineering, public relations, marketing strategies, and finance policies among other operation areas to provide greater levels of service.
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E-Marketing Analysis for Amazon Marketing Essay
12 pages (3391 words) , Download 1 , Essay
Free
This has promoted the emergence of e-commerce and e-business. This is the face of business in the 21st century which has turned out to be more personalized and customer-oriented than the old marketing. E-marketing promotes more personal contact between the seller and the buyer.
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Differences between the Social Marketing and Commercial Marketing Marketing Essay
8 pages (2356 words) , Download 2 , Essay
Free
Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society”. 
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Fair Trade Coffee: The UK Experience of Marketing and Related Commercial Concerns Marketing Essay
28 pages (7000 words) , Download 3 , Essay
The Paper explores the premises behind the current successes and failures of the Fair Trade Coffee experience in the UK market. Originality wise my paper offers a profound inquiry into the entire phenomena from all points of view and goes on to explain why the UK market is all set to benefit from Fair Trade coffee 
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Fashion Advertising and its Affect on the Public in Different Domains Marketing Essay
18 pages (4500 words) , Download 1 , Essay
Free
Moreover, there are certain problems when it comes to fulfilling these needs which are easily remarked as the risks and downsides of fashion and clothing. The risks are something that suggests a person might not look really nice if he tries to imitate the person from the social group, with which he holds special affinity and wants to look just like him merely for the sake of nothing but sheer attachment.
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Villas In Florida Market Analysis Marketing Term Paper
6 pages (1745 words) , Download 1 , Term Paper
Free
The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve a competitive advantage. A lot of innovative practices are introduced and customer service and value-added service play a major role in the hospitality industry.
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Internet and Its Impact on Traditional Retail Marketing Literature review
9 pages (2229 words) , Download 1 , Literature review
Free
The continuous development of ICT has a great impact on the marketing approach since the late 1990s. Even though 32% of American adults do not use the Internet, the estimated population of Internet users has grown up to 6.5 billion all over the world estimated.
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Advertising Effectiveness Marketing Coursework
12 pages (3283 words) , Download 2 , Coursework
Free
The positives are that it brings a sort of choosing platform for the eventual consumers of alcohol when it comes to brand and the negatives include the wrong target market which is touched upon. The role of society is something that has to be understood in the proper contexts here. It is just not fulfilling its duties with the amount of dedication and devotion it should have in the first place.
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Marketing Strategy of P & O Cruises Marketing Case Study
12 pages (3254 words) , Download 4 , Case Study
Free
The Cruise company is also proud of operating more than 6 cruises including Arcadia, Artemis, Aurora, Oceana, Oriana, and Ventura. It records a high number of passengers which averages more than 2050. This success has been achieved through a constant plough back strategy which has ensured constant investment. 
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The Aspects of Marketing Mix Marketing Coursework
10 pages (2867 words) , Download 1 , Coursework
Free
Even customer segmentation decisions are based on facts that would accelerate and maximize growth in any region. One has to look beyond the previous years’ figures and the competitors’ spending budgets. The right data and the right analysis can help the companies to adjust the marketing mix to meet the needs of two contrasting international markets while generating equal or better profits.
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Whether the Use of Technology by Marketers to Gather Information about Customers is Ethical or Unethical Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
It is important that organizations should take the initiative to develop a code of ethics for using the Internet for marketing activities. Company policy should include this aspect as a priority. The use of technology for marketing activities should be based on mutual benefit for customers as well as the corporations 
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The Marketing Environment of Golf Clothing Marketing Case Study
11 pages (3343 words) , Download 1 , Case Study
Free
Marketing in an organization should be left to a specialized department who are responsible for planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and product packaging but of late there has been a shift towards relationship marketing.
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Integrated Marketing Communications Marketing Assignment
6 pages (1609 words) , Download 1 , Assignment
Free
Thus the related aspect gives rise to the notion of segmenting the market in such a way so as to reach all forms of target customers coming within the direct and indirect hold of the brand/service of which the marketing manager is responsible. This could be done in a number of different ways.
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International Marketing Plan for New Mobile Phone Marketing Research Paper
10 pages (2839 words) , Download 1 , Research Paper
Free
The main objective of the report was to analyze the international marketing prospects for the nascent firm, hereon referred to as Company-A, which is based in Western Europe but intends to manufacture the mobile phone in Malaysia for worldwide distribution.
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Influence of Teens on Household Consumption Marketing Research Paper
16 pages (4000 words) , Download 1 , Research Paper
Free
If marketing strategies take a closer look at the aspect of a certain divas club on the entire female group, it can produce products that may be more appealing to the entire female population but which identifies the divas club. This will create a wider market for that product. In this research few assumptions were made.  
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Influences on Decision-Making Marketing Essay
14 pages (3637 words) , Download 1 , Essay
Free
Consumer behavior is what the whole marketing theory and concepts are based on. By studying consumer behavior, marketers hope to find the reason why the consumer wants to buy a certain product. It aims to help and identify how people make their buying decisions and also the factors that influence those decisions.
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Abercrombie & Fitch and Next: Fashion Management Examination Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
Multi-channel retailing is utilizing different methods by which to offer merchandise to consumers. In-store merchandise, catalog ordering, and website ordering represent multi-channel efforts. A&F has found considerable growth both in the creation of their colorful and innovative website and by creating sensory experiences in-store 
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Why a Successful Advertisement Can Not Bring the Expected Sales Marketing Essay
6 pages (2100 words) , Download 1 , Essay
Free
Now it is the duty of the advertiser and the advertising agency to mesh the message with the media in such a manner that the brand communication aspect comes out clearly within the advertisement and also there are brand development initiatives which this advertisement brings with it for the company under question.
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The Importance of Distribution Channels Specifically for Visakhapatnam Steel Plant Marketing Research Proposal
5 pages (1598 words) , Download 0 , Research Proposal
Free
Qualitative techniques stand in contrast to quantitative techniques, the main difference being that quantitative techniques involve numerical data whereas qualitative techniques involve more abstract information. Data collected using qualitative techniques do not generally lend themselves to statistical analysis whereas quantitative techniques do. 
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A Strategic Plan for Toyota Motors Marketing Term Paper
14 pages (3738 words) , Download 1 , Term Paper
Free
Industry opportunities and threats were identified after analyzing the external environment using Porter’s five forces model. The company’s strengths and weaknesses were also identified using the value chain and financial analysis. The third part was devoted to the preparation of corporate strategies bases on identified industry opportunities,
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The Advantages and Disadvantages of the Market Structure of Monopoly Marketing Assignment
12 pages (3000 words) , Download 1 , Assignment
Free
A natural monopoly is more advantageous on the part of a business enterprise in the sense that the company has the power to dominate the entire local market. In the absence of government intervention and regulation, the company can easily dictate the price in exchange for the product and services they offer to the public.
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The Companys Approaches to Managing Strategic Change Marketing Term Paper
12 pages (3312 words) , Download 1 , Term Paper
Free
The company continuously outperforms even the majority of its large-scale competitors by maintaining a low-cost pricing structure and by outsourcing internal staff responsibilities. The company experiences tremendous growth with each passing year, making it a powerful competitive entity in the European market.
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Research Method Marketing Assignment
6 pages (1796 words) , Download 1 , Assignment
Free
As has already been established this is only a pilot survey conducted to know the trends and preferences of a sample population although it could be said that it has been authentic and free of statistical variances and errors since the data were fed into computers and the data analysis and results were free of manual or statistical errors.
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Tesco: Market Environment and Resource Capability Analysis Marketing Essay
12 pages (3495 words) , Download 1 , Essay
Free
Retail shopping has changed the traditional shopping customs by introducing a western shopping culture through product variety and modern store formats. Retailing grocery is an intensely competitive, low-margin, and high volume industry that has evolved over the years and is now dominated by chains utilizing the latest technology.
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The Customer Satisfaction Study Marketing Research Paper
15 pages (4182 words) , Download 1 , Research Paper
Free
The primary reason for this research is that Lin Ye Daxue wishes to understand exactly what the level of satisfaction is among the attendees at the conference. However, the university will recognize how difficult it will still be to identify exactly what actions will increase the value of the conference.
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Negative Advertisement When It Works Marketing Case Study
9 pages (2670 words) , Download 1 , Case Study
Free
The political marketing campaign was heavily weighted towards Bush; his managers also exhibited a deft conceptual understanding and pragmatic applied management of the concept of the perpetual political marketing campaign. Subsequently, the use of political marketing deteriorated on occasions into a ruthless pursuit of enemies. 
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Marketing Management of Phoenix Energy Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Having chosen an appropriate market the next step should be segmentation. Normally demographic data is available through government agencies like the census boards. The residential areas should be demarcated based on the affluent class of the population as the panels will be costly and can be afforded by higher income groups.
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Marketing Communications on Drinks Market Marketing Case Study
8 pages (2424 words) , Download 2 , Case Study
Free
The UK soft drinks market is undergoing a transition as consumers lay greater stress on health and well being. The market for carbonated drinks has thus been reducing while the market for bottled water and juices is increasing. Today the consumer is well informed and they are increasingly aware that carbonated drinks contain excessive levels of benzene (DBR, 2006). 
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Supply Chain Management and Marketing Strategy Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Technology has again come to the rescue of the SCM and use of lean technologies has provided the platform for each participant of the supply chain. From purchase to delivery there is a long supply chain and depending on the nature of the business the needs and requirements can be assessed and designed into this system  
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International or External Marketing Environment Marketing Case Study
8 pages (2225 words) , Download 2 , Case Study
Free
An international or external marketing environment comprises of the factors and elements which are outside the boundaries of the firm and over which it has little or no control when it comes to handling the same. The international marketing environment can work to the advantage of the firm as well as become a real nuisance.
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Evaluation of Current Marketing Communications Practice of Motorolla Marketing Case Study
10 pages (2897 words) , Download 1 , Case Study
Free
Marketing communication allows companies to engage with a personalized message for different target markets a company identifies as potential income generation customer for the products are services provided by different companies from various industries. The marketing communication of a company is aligned with the marketing mix used by the firm. 
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Strategic Financial Management Marketing Case Study
11 pages (3506 words) , Download 1 , Case Study
Free
In order to identify the most appropriate business strategy for News Corporation we should primarily review carefully all issues related to corporate activity, referring with details to all the issues/ sectors the realization of which is delayed. In this context, it is supported by Parnell (2003, 16) that ‘in many respects, the evidence for the existence of a strategy can permeate an organization.
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Topshop and Kate Moss Collaboration Marketing Report
11 pages (3400 words) , Download 0 , Report
Free
India represents a bright future for Topshop. Venturing into an export market is always a risky venture despite the best of analysis. The turbulent international political situation and the great economic strides of the heretofore sleeping giant presents a fluid situation. Yet a decision is required on the issue as it represents a new opening for the company.
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Strategic PR Plan for Tesco Marketing Case Study
14 pages (3682 words) , Download 2 , Case Study
Free
TESCO aims to maintain its top positioning strategy, bringing the merits of competition, and the benefits it brings to the consumer.  Its focus is on customers and the entire organization, from the employees to the top echelon, including its many stakeholders, who work hard to meet the customers’ needs and demands.
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Service Marketing of Odeon Cinemas in UK Marketing Case Study
13 pages (3655 words) , Download 1 , Case Study
Free
In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 
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Frame Work of Sales Marketing Term Paper
7 pages (2000 words) , Download 3 , Term Paper
Free
The sales department has got a huge role to play in the marketing aspects of any organization. It carries out its processes and tasks in a manner that the marketing aspects seem to be coordinated in a well-planned way. Thus the sales department makes sure that the figures; statistics and data are forecasted and eventually met on a proactive basis.
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Cross Cultural Marketing in Eurobank Marketing Case Study
15 pages (4196 words) , Download 1 , Case Study
Free
This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 
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