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Marketing Essays

Result for Subject Marketing:
19702 essays
Factors Affecting Spending in the Store Marketing Case Study
12 pages (3826 words) , Download 2 , Case Study
Free
On the other hand, income positively affects the amount spent, in line with the position taken by Peter et al. (2003). It is therefore prudent to advise the store owner to stock the shop with goods that resonate well among members of the various income categories, as opposed to basing their marketing on gender, loyalty, and age.
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Assisted Living Facility Current Marketing Situation Marketing Research Paper
5 pages (1555 words) , Download 5 , Research Paper
Free
The interest for assisted living and elderly care services is always increasing and the demand for care services is anticipated to remain vibrant for an unforeseeable future as the elderly population increases and relatives seek alternatives. With this in place, marketing remains to be one standout activity necessary for these facilities despite being an area that may not be a speciality for health care providers working in the facility.
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Part III Marketing Plan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services. My case is no exception since I
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Evaluation of how Market-Based Policies deal with Global Environmental Problems Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
As the report explores market based instruments or policies use prices, markets, as well as other viable economic oriented variables in order to offer incentives among the polluters; hence, reducing the negative environmental impacts . They incorporate the cost of production through activities such as charges or taxing products.
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Premium-price Milk in the Company Coca-Cola Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to Coke, the milk, priced approximately $3.98 to $4.20 per a half gallon, is particularly cold-filtered for the purpose of making it has extra 50% protein, 30% more calcium, and 50% less sugar than conventional milk. 
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Assignmet paper Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
Frequently new organizations can contend to the fact that they are little, more adaptable and target a specific clientele as opposed to larger businesses. However, the need to penetrate either a saturated market or an untouched market has made businesses to set aside
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Costco Brand: Membership Policy Marketing Term Paper
7 pages (1862 words) , Download 2 , Term Paper
Free
One of the key strengths of the brand is the fact that the business has been established with one main goal which was to provide membership to most wholesale buyers. The crucial fact about the business is that its business model is unique. The uniqueness in the business model is a key marketing point that the organization needs to center on.
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Jaguar Land Rover Organisation Marketing Essay
9 pages (2749 words) , Download 4 , Essay
Free
In the third segment, a set of questions developed so that a brief idea can be generated on the perception of the UK-based customers regarding the Jaguar Land Rover cars can be obtained. Finally, in the fourth question, one suitable data collection approach is selected. In the current study, an online questionnaire survey is selected to gather the data.
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Marketing Mix and Market Segmentation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Many Americans have exhibited their preference for beef burgers. However, the American market is yet to produce healthy beef burgers that do not present consumers with adverse health effects (Harrington, 2004). From the research conducted, it emerges that healthy beef burgers will target consumers between the age of 12 and 60. 
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Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
In Nigeria, the energy market is benefitting form the gradual reduction in the monetary value of solar photovoltaic modules, which is being triggered by developmental aid on both bilateral and lateral fronts. For many years,
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Motor Vehicle Industry in India: A Case of Tatas Nano Car Pricing Marketing Case Study
4 pages (1054 words) , Download 3 , Case Study
Free
Tata Motors Limited deals in automobiles with several production lines including commercial vehicles, coaches, buses, military vehicles, construction equipment, and parts. The company also acquired a majority stake in an Italian design and engineering company that has allowed them to also deal in designing motor vehicles and other engineering works by its subsidiary Tata Technologies Limited.
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Reynolds Defense Firm Marketing Assignment
1 pages (263 words) , Download 2 , Assignment
Free
The customers of the firm are the individuals that face DUI charges. The firm utilizes communication as the key to ensuring that it achieves success in its business activities. At first, the firm adopts a stellar legal representation, which ensures that its clients are fully satisfied with the business activities.
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Sports Marketing and Media: Milestone 4 Financial forecast and Executive Summary Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Marketing of all Adidas products demands a workable marketing plan. For instance, the year 2016 advertisement is considered to be the most efficient tool in the marketing process. This is because of its capability
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Perceptual Mapping on Positioning of the Brands Marketing Assignment
8 pages (2400 words) , Download 5 , Assignment
Free
It has a high brand presence. It is a recognized brand throughout the world and has an integrated distribution channel positioning its brand as a premium brand creating a niche for itself. The company has sufficient production units around the globe to satisfy its customer needs. Mercedes do not go for car distribution dealers as they directly appoint showroom dealers to reduce distribution cost.
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Principles of Marketing and the Future of Advertising Marketing Assignment
2 pages (644 words) , Download 2 , Assignment
Free
Kottler and Armstrong argue that even as marketers turn to digital marketing they should be more focused on significant engagement with the customers. They add that the greatest challenge for marketers in the digital world will be to generate energetic, collaborative groups of clients who make products and brands a fundamental part of their everyday lives.
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Cutco corporation Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
It is easier to spread information about the organization through other forms of advertisement along with the direct approach. This approach minimizes the chance to fully expand the company and enable it live to its full
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Customer Satisfaction in Apple Marketing Essay
9 pages (2774 words) , Download 7 , Essay
Free
Owing to the heightened level of competition, multinational companies (MNCs), among other global-spanning organizations have been prompted to look for ingenious ways to operate successfully and profitably. One of the most outstanding changes in business operation has been a significant increase in customer awareness.
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Effect of Luxury Cars on the UK Market Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The two close competitors that are Mercedes-Benz and Audi are expanding enormously over the last two years. Britain has grown to become a Europe leading market for luxurious cars. The recorded have shown that there are other companies that are doing better in the industry like Jaguar, which may reach a point of dominating the market in future.
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American Media and Advertising History Marketing Essay
2 pages (544 words) , Download 2 , Essay
Free
New and sophisticated technological methods have since been discovered. It is accurate to argue that technology has virtually influenced every sector. Medicine and health, economics and business, politics and social life; all have been restructured by the new technological methods and tools. These influences are both positive and negative depending on what side the coin lands.
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Smart Airlines Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
The author of the paper comments on the services provided by Smart Airlines. Namely, it is mentioned that Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. Besides, the middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services.
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Measuring National Identity for the UAE National and Resident Consumers Marketing Essay
38 pages (9921 words) , Download 3 , Essay
One such gap reported is the failed attempt by most researchers to find the impact of self-identity on the construction of national identity. That is, within the larger set of national identities are subjective types of identities known as self-identity. What is missing in the literature however has to do with how the self-identities of individuals affect the construct of national identity
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Digital Marketing Plan: Quality Pet Care Marketing Essay
9 pages (2613 words) , Download 5 , Essay
Free
Apart from their pet store chains, the company also possesses a fully functional eCommerce site. Since the last five years, the organization has witnessed an average 5% per year decline in its sales volume which has resulted from the economic slowdown, aggressive discounts by supermarkets and different national chains, and lucrative loyalty programs of rivals.
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Corporate Strategy and Strategic Marketing Marketing Essay
14 pages (3857 words) , Download 2 , Essay
Free
Strategy refers to a plan to achieve specific objectives over a long time. Strategic marketing, therefore, refers to the idea of making long-term marketing plans to attain specific marketing targets. For instance, the marketing target of Apple Inc. is to become the market leader by supplying products that best satisfy consumers than all the other players in the industry (Reder 2009).
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The customer pyramid ethical issues Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Organizational structure is the operational arrangement of the internal system of an organization that allows it efficiently works towards achieving the set goals and objectives (McGuire and Rhodes, 167).
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Marketing Information Of Slip Safe Australia Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This product provides skin and slips resistance even in the condition of soiling of the surface and heavy spillage. This product range provides the facility of long wearing and full grips step edges and they are available in a number of highly visible safety colors, such as safety brown, yellow, light gray, black, which follows Australian Standards
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Marketing Plan Project: Coke Vita Marketing Assignment
7 pages (1750 words) , Download 4 , Assignment
Free
Apart from being the most valuable brand, Coca-Cola also prides itself in having over 500 brands worth around 20-billion. Some of the most recognizable brands include Coca-Cola, Diet Coke, Minute Maid, Dasani, Sprite, Fanta, and FUZE TEA. The company has a three-part mission statement that declares the company’s purpose.
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Interview questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
pany, I envisioned to take advantage of the eight-week vacation to be part of your esteemed team and gain some exponential experience in the marketing fraternity. Your company is what I have dreamt to work for quite a long time, and this could be the chance to realize my
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The Customer Base for the Symphony in San Francisco Marketing Case Study
8 pages (2227 words) , Download 2 , Case Study
Free
The Instrument Training and Support is a free program that promotes instrumental music programs in both high and middle schools in San Francisco. The Concerts for kids and the Orchestra Youth are programs that aim at nurturing the talents of young people at an early age to give them an exceptional experience in music and artwork.
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Online Marketing Principles Marketing Assignment
2 pages (562 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that in the online version of such personalized sales, the companies have to use different types of personal data from different mediums of their customers and use it to deduce the next big offer (NBO) for their customers once they log in online or purchase products.
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PEST-C and marketing stratgy for Appl company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The Apple Company has received recognition for its unique products designed with simplicity and high aesthetic value coupled with remarkable functionality (OGrady, 2009). Apple has managed to create a blue ocean for itself through product design and a marketing
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Analysis for Corporate Social Performance Marketing Assignment
15 pages (3978 words) , Download 3 , Assignment
Free
The p-value is 0.591 (a value greater than 5% significance level), we fail to reject the null hypothesis and conclude that there is no statistically significant difference between the two conditions (B2C and B2B). We can conclude that the differences between condition Means are likely due to chance and not likely due to the independent variable manipulation.
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The Market Today Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that some of the significant changes that have occurred in the market over the time could be grouped into modernism, critical and postmodernism eras, which have put different demands on the marketing function, as a response to evolving marketing needs and business operating environments.
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The implementation of a marketing plan Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
During this period when Toronto is experiencing tough economic conditions due to the outbreak, TUTTI MATTI ought to focus on capitalizing on such an opportunity. This can be accomplished through a number of marketing strategies. These marketing strategies will see an increase in the customer base at Tutti Matti.
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Positioning Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment. To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors
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Scanning the Marketing Environment - Geek Squad Company Marketing Case Study
2 pages (566 words) , Download 7 , Case Study
Free
The analysis of the case study will enable the critical evaluation of the problems faced in the case study company and the actions are taken to ensure these problems have proper management. The case study analysis relates to the Geek Squad Company and the opportunities that enabled the start of the company.
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Promotional Campaign of Pepsi Max Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This research will begin with the statement that PepsiCo is one of the best known soft drinks and beverage firm in the world. The PepsiCo holds a wide portfolio of beverage products each of them distinguished by a strong differentiation factor like brand image, target customers, product features, etc.
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Advertising and Brand Promotion Marketing Assignment
1 pages (395 words) , Download 3 , Assignment
Free
Marketers advertise on existing apps or write tasks that potential customers can use on specific tasks. Others design their apps using online tools that can execute specific marketing tasks. The 20-acre park is a region of universal islands that includes attractions, shops, architecture, restaurants, and landscapes designed to support a theme.
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Fashion Business and marketing report PRINTXKNIT Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This paper is a business marketing report of the PRINTXKNIT brand. The inspiration of creating a seasonal wear comes from the artwork of two icons who are Pharrel Williams and Patrick Procktor. PRINTXKNIT is expected to be marketed with the use of functional positions where three major concepts shall be focused on.
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Online Marketing Proposal at Groupon Company Marketing Research Proposal
10 pages (2742 words) , Download 3 , Research Proposal
Free
Groupon operates in the online deals industry, where subscribers can browse through hundreds of deals and discounted offers across thousands of products and service categories. The company operates as an E-commerce firm, but its business partners who offer the deals are from a wide range of industries.
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty Marketing Essay
30 pages (7500 words) , Download 3 , Essay
This study critically analyses the influence of Apple's branding strategies in satisfying customers and in building customer loyalty. This study critically analyzed Apple's customer's views about the company's branding strategies. This study made recommendations that can assist Apple in improving its branding strategies.
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Effect of Mobile Commerce on Business Marketing Assignment
2 pages (816 words) , Download 2 , Assignment
Free
Since mobile commerce can be done over the phone makes it convenient enough for most people since it can be done anywhere including at places of work. People who are very busy with their lives working can do a number of things through mobile commerce including accessing banking services and paying for bills without having to make frequent visits to banks or to offices that offer them services.
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Geek Squad: A New Business for a New Environment Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Therefore, Geek Squad took this opportunity and combined it with other services such as repairs to penetrate the competitive market. Changes in technological environment played a significant role in the establishment of Geek Squad. This is
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An Analysis of Apples Organizational Behavior Marketing Assignment
6 pages (1977 words) , Download 3 , Assignment
Free
The Apple way indicates the company’s turbulent history and use of unique culture to achieve success. Over the past 30 years, various leaders have contributed to Apple’s success especially its co-founder, Steve Jobs. Innovation and creativity made Apple launch its IPO successfully and its shares gained great value in 1984.
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Read the case and answer the questions(1 pages) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
While Certec had asked a local firm to seal the deal, Kwong came in to do the final part. Now Kwong is infiltrated and may lose the deal in case he does not facilitate for the money asked by the public
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Final Case Guidelines Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In McDonald’s the use of management information system is used to create regular reports for example the number of employees that work in restaurants on a daily basis, the hours they put in to work.
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Marketing Strategies Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities.
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International Expansion (Case Study) Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
On the contrary, verifiable experience within the hospitality industry would be more risk-averse since there is an indication of knowledge related
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The Role of Motivation in the Behavior of the Consumer Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
A person’s subconscious drive to minimize needs induced by tautness results in behavior that they anticipate will fulfill needs and therefore result in a more contented internal state. Motivation can either be negative or positive. Concisely what motivation does is to reduce physical pain and increase pleasure and the needs of the consumer.
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Case study about international expansion Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Since the company had established 92 fine dining steak establishments, the firm did not see a major need. It saw not value in diversifying in new restaurant types. In the diversification approach, the strategy was aimed at providing new types
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Job interview questions (Advertising) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
During my upbringing, my parents guided me on how to use signs to emphasis the messages that was in my communication. Personally, I value looking at my audience while communicating; I also like use of diagrams and receiving feedback from the
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