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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing of Groupon Marketing Case Study
1 pages (414 words) , Download 0 , Case Study
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The paper "Marketing of Groupon" is a perfect example of a case study on marketing. Groupon.com is an online site that uses crowd-sourcing to offer huge discounts to buyers for products and services that are featured on that particular day as a deal-of-the-day. The company offers localized coupons to about 300 cities worldwide.
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International Marketing Assignment (current Issue) Marketing Essay
1 pages (250 words) , Download 0 , Essay
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DRAFT Tylor in the article “Samsungs S4 heads for a Galaxy far, far away” explores the increased properties of the new Samsung galaxy S4 tablet and its features, classified as the best smart phone in the market as yet. The phone that has an 18 inch
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Personal Selling And Sales Objectives Marketing Coursework
1 pages (250 words) , Download 0 , Coursework
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Personal Selling and Sales Objectives Advertisement and selling of good have always the interest of a marketer to achieve the focussed target at the end of the month. There are several ways of selling a product or a service to customer. Recently,
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Midterm Political Advertising That Worked, and Why Marketing Term Paper
1 pages (527 words) , Download 0 , Term Paper
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The paper "Midterm Political Advertising That Worked, and Why" is a brilliant example of coursework on politics. Advertising yourself in a political campaign is important because it connects you with the electorates. One of the recent best ways of advertising is through ads. But the outcome will depend on how your message connects to the electorate and how you framed the opponent.
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Decision Making Process and Consumer Buying Process Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The paper "Decision-Making Process and Consumer Buying Process" is an excellent example of an essay on marketing. The decision-making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process.
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Marketing Strategy of Samsung Marketing Case Study
1 pages (519 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Samsung" is a perfect example of a case study on business. Samsung is a South Korean world company that started as a small trading company in 1938. It has established numerous subsidiaries and affiliates that are now united under Samsung Brand and is considered as the largest business corporation in South Korea.
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The Integrity of Data and Analysis in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The paper "The Integrity of Data and Analysis in Marketing " is a worthy example of an assignment on marketing.Marketers should be concerned about the integrity of data and analysis that is provided by the National Household survey. This is because the data is of low quality because Canadians are not willing to provide the surveys with the information required to assist the marketers.
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Competitive Strategies for Service Organizations Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
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The paper "Competitive Strategies for Service Organizations" is a brilliant example of a case study on marketing. ‘Nakha’, is one of the renowned advertising agencies in Qatar and has been very successful over the years. This is because of the effective strategies that it has been incorporated which can be seen to align with its goals.
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Companies Who Practice Positive Social Responsibility Marketing Article
1 pages (250 words) , Download 0 , Article
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Companies who practice positive Social Responsibility Affiliation: The article istitled “Steel firms change track on CSR.” It is from a wall street journal in New Delhi known as “livemint
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Starbucks Five Forces and Value Chain Marketing Case Study
1 pages (324 words) , Download 6 , Case Study
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The paper "Starbucks Five Forces and Value Chain" is a perfect example of a case study on marketing. Porter's five forces are used, in theory, to analyze the industry and develop a strategy. The effects include competition, consumers, suppliers, the substitution of products. Their relationship is explained diagrammatically as in the paper.
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Written Assignment On A Case Study-Rangan, V. K., & Yong, S. (2011, November 30). Soren Chemical: Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Coracle Marketing al affiliation Coracle Marketing Soren chemical deals with water purification and swimming pool cleaning. Theyhave a new product Coracle that they have introduced to the market. Their initial product, Kailan MW performed so well,
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Trends In Advertising On Television - What Works - What Doesn't Marketing Article
1 pages (250 words) , Download 0 , Article
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Article “Bridging the Gap Between Online and Offline Marketing” Source: Multi Channel Merchant. http multichannelmerchant.com/infographics/bridging-gap-online-offline-marketing-0917tpp9/ Author and Date: Kelsey Cox. September 17, 2012 This article
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Managerial Marketing-discussion Blogs Marketing Article
1 pages (250 words) , Download 0 , Article
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Managerial Marketing-Discussion Blogs: Social Media Managerial Marketing-Discussion Blogs: Social Media Sledgianowski and Kulviwat, S. (2009) establishes a comprehensive plan on how to utilize the potential in social networking for marketing and
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Business Strategies in Marketing Marketing Essay
1 pages (457 words) , Download 0 , Essay
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The paper "Business Strategies in Marketing" is a great example of an essay on marketing. Sales strategy is a deliberate and thoughtful activity that business owners use to achieve their desired goal which is particularly increasing their sales. In this regard, places and time to make a sale are determined through a rational process to facilitate the achievement of the highest profits.
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Online Marketing of Mobile Telephone Industry Marketing Article
1 pages (443 words) , Download 0 , Article
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Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products.
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Britain Turns Its Back on Android in Favor of iOS Marketing Article
1 pages (302 words) , Download 0 , Article
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The article quotes recent research done by Kantar WordPanelCom Tech Research Company that indicated Apple Company’s sales as of November 2014 to be 23.8 % of smartphones sales in Britain, Germany, France, Italy, and Spain (Williams 1). Indeed, the article recognizes an increase in iPhone sales U.K in the last year.
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Healthcare Marketing: Ambien Advert Marketing Assignment
1 pages (306 words) , Download 0 , Assignment
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The paper "Healthcare Marketing: Ambien Advert" is a wonderful example of an assignment on marketing. Ambien - This is a commonly used hypnotic drug in the USA. It is mainly used to combat insomnia. The ad is directed at the general adult American population. It transverses gender since it incorporates all patients suffering from sleep disorders. This is the appropriate target audience for Ambien.
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Course Project Week 1 MKT Marketing Coursework
1 pages (250 words) , Download 0 , Coursework
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Running Head: Project Week One: Marketing Plan. Our company- the XYZEE Luxury Spa is registered and incorporated in the state of New York as a Limited Liability Company. The company will start with three directors, two managers and 30 employees.
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Integrated Marketing Communication Marketing Article
1 pages (250 words) , Download 2 , Article
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Integrated Marketing Communication al Affiliation Integrated Marketing Communication Does the uncertainty over social mediamarketing reflect the expectations of returns for companies or does it show lack of belief in social media? Uncertainty over
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Market Segments Analysis Marketing Article
1 pages (442 words) , Download 0 , Article
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It means observation of professional codes of conduct during data collection, reporting, analysis and publication of information regarding the observation, research subjects, application and results. Good research must observe scholarly integrity. It refers to ethical decisions, professional conduct and how mentoring, teaching, and scholarship.
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Reading Notes Marketing Article
1 pages (250 words) , Download 0 , Article
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Marketing Myopia Introduction Every business entity must be in a position of identifying the exact type of business they are involved in. Theodore Levitt (1975) courageously speaks out on why most big organizations fail along the way. It is all
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Coke's Brand Loyalty Marketing Case Study
1 pages (315 words) , Download 0 , Case Study
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The paper "Coke's Brand Loyalty" is a perfect example of a case study on marketing. When the Coca-Cola company decided in April 1985 that it was losing out to its nearest competitor, Pepsi-Cola, it identified two factors that appeared to be causing this trend: the Pepsi-Cola product was sweeter in taste, and it was being marketed as the drink for younger people.
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Labour Market Segmentation Theory Marketing Essay
1 pages (526 words) , Download 8 , Essay
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The paper "Labor Market Segmentation Theory" is an outstanding example of an essay on marketing. Labor market segmentation (Garnsey & Zabłocka, pp. 56-60) is a direct consequence of labor market discrimination that comes under the definition as the specific treatment reserved to members of a particular group, only because they are part of that particular group.
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Generic and the Commercial Forms of Products on the Marketplace Marketing Essay
1 pages (374 words) , Download 12 , Essay
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The paper "Generic and the Commercial Forms of Products on the Marketplace" is a worthy example of an essay on marketing. A drug that is brand d is one whose medication is marketed by a certain pharmaceutical industry. A brand is an asset, which links certain products to relevant customers. (Agress, 1996).The drug contains two names at the starting point.
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Pricing Strategy Issues Marketing Article
1 pages (268 words) , Download 0 , Article
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For this reason, there is a high tendency for marketers to group consumers into different segments using different consumer characteristics, hence coming up with different segments of customers, sometimes known as market segments (Salin, 2012). After that, the market has been divided into different segments.
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Identifying a Pricing Objective Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The paper "Identifying a Pricing Objective" is an outstanding example of an essay on marketing. Price is a primary element of product marketing and sales. Pricing objectives offer guidance to the decision makers in planning the pricing policies and setting the actual prices. It is therefore significant for the marketing manager to set a pricing objective before setting the price.
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness Marketing Article
1 pages (250 words) , Download 1 , Article
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The consumers feel convinced by the ad and consider the brand trustworthy because they feel represented and can identify with the ad’s spokesperson. However, while the ad’s effectiveness enhances for the members of a certain ethnic minority, it accordingly reduces for the unrepresented ethnic minorities. 
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Marketing Research as a Process Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors. It often applies scientific methods to offer relevant and authentic information for resolving marketing problems and for the purpose of important decision-making (Bradley 2-4).
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International Marketing Management Program Marketing Admission/Application Essay
1 pages (250 words) , Download 1 , Admission/Application Essay
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On a personal scale, I feel that I have the requisite entrepreneurial skill, background, and motivation to pursue this program having been raised in a business family. I would be greatly honored If you considered my application since I have the requisite requirements to make a first-class student in Hochschule fr Wirtschaft und Recht Berlin.
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Best Burger Positioning Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers. The online website through which customers can order as well as create customized hamburgers will provide a completely new experience to the customers. The website provides the customers with detailed information regarding the products that are offered at Best Burger.
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Dimensions of Service Quality Marketing Assignment
1 pages (285 words) , Download 4 , Assignment
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• Responsiveness – the business is committed to ensuring each client is attended to within 30 minutes and the services are provided in accordance with the customer requirements.• Assurance – the clinic is run by two professional and well-qualified dentists. They are assisted by two clinical officers who are friendly to the clients when providing support services.
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New Progressive Channels Marketing Essay
1 pages (250 words) , Download 0 , Essay
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In 1994, it began to advertise its products, as well as, services aggressively in order to get as many customers as possible. It introduced a toll-free telephone number through which customers would make their queries. The new marketing channel enabled it to branch and take advantage of other insurance market segments.
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Production Services of CITYL Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Experienced photographers and stylists at CITY’L also bear a reputable name in organizing seminars for the professionals in the fashion industry and the entrepreneurs who desire to be involved in the respective industry. Such ventures also give an opportunity to people to meet with other professionals in the fashion industry and acquire information about how this industry works.
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The Art of Advertising Marketing Essay
1 pages (250 words) , Download 0 , Essay
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According to Williams (2010), an advertisement has to focus on the likes of its target audience in order to build its market, and the Heat advert did extremely well. It also has to come up with interesting techniques, which are unique. The ad’s target audience or individuals attracted to the commodity are mostly people aged 20 to 40.
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Cadbury's Gorilla Advertisement Marketing Assignment
1 pages (256 words) , Download 0 , Assignment
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The commercial, when being created and conceptualized focused on the ability to stir emotional appeal from various audiences in term of using the unique talent and ability of the gorilla to express emotions and its apparent capacity to burst into fully inspired life at the onset of Phil Collin’s drumbeat portion of the song, In The Air Tonight.
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Use of Instagram in Marketing Marketing Essay
1 pages (288 words) , Download 6 , Essay
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The introduction of Instagram profiles in mobile devices has created a perfect opportunity for companies to market their goods apart from just mobile phones. Instagram has created a platform for companies to engage their clients by encouraging their clients to use certain hashtags in the process of the contest to tag their pictures and images.
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Why Marketing is Everything Marketing Article
1 pages (250 words) , Download 0 , Article
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Marketing is all about being an owner and not just selling off what is produced. Just like any law, markets have a similar concept. Not all markets have the same capacity. They exhibit different survival phases; conceptualization, product absorption, flourishing, and death. Therefore, by companies understanding and perfectly defining their market, they can overcome the ever-growing competition.
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Control Process, Performance Appraisals, Benchmarking at Lost My Name Company Marketing Essay
1 pages (297 words) , Download 0 , Essay
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A marketing budget entails a balanced mix between the advertising costs and revenue from the marketing plan. A close monitor of the marketing budget, as well as internal costs for the marketing department, is useful in cost minimization and profit maximization. Through the use of the budget as a control process, lost my name can control its costs (Miller, 2003).
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What Sets Oil Prices Marketing Essay
1 pages (317 words) , Download 0 , Essay
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Crude oil must be taken to refineries to provide usable oils (Austin, “What sets oil prices”). This includes purchase and transportation. The transport cost of crude oil to the refineries and eventually to the consumers may vary thereby causing price fluctuations. The supply of oil also determines the price.
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Best Buy Chairman Resigns, Explores Options for 20 Percent Stake by Solman Marketing Article
1 pages (342 words) , Download 0 , Article
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I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy. The article talks about the resignation of the Founder and biggest shareholder of Best Buy, Richard Schulze.
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Nuances of Writing Proposals and Conducting Research Marketing Assignment
1 pages (339 words) , Download 0 , Assignment
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Writing proposals can be a challenging task because of the difficulties in organizing the research and writing processes. Making choices between primary and secondary research, as well as choosing the best research design for a research problem can be daunting. The three-step process is useful because it will help me conduct my research in an organized manner.
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Wal-Mart Value Chain Activities Marketing Literature review
1 pages (250 words) , Download 0 , Literature review
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In Michael Porter’s (1985) value chain approach, Wal-Mart’s positioning strategy is overall cost leadership. The value chain activities of Wal-Mart encompass its investments in infrastructure, distribution technology, and operations as an aggregator, distributor, and retailer of consumer goods (Lawless, 2001).
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Thinking Outside the Big Box by Jeff Chu and Kate Rockwood Marketing Article
1 pages (250 words) , Download 1 , Article
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Sinegal says, “We're trying to build a company that's going to be here 50 and 6a years from now” (130). In this scenario, Sinegal asserts that Costco’s concern for its vast number of employees, suppliers, and customers, is reflected in its high wages and health benefits, and fair pricing. Sinegal sees this as a duty, which takes precedence over the profits made by the shareholders. 
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Improvement and Development of Products for Positive Change Marketing Essay
1 pages (250 words) , Download 0 , Essay
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An improvement of a product can also bring about positive change not only to society but also to the general population. It is important to add value to the products to make them more likable to the people. A product can be enhanced for the purpose of dealing with a particular phenomenon. For instance, a product can be designed in such a way that it does not affect diabetes patients. 
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The Essence of Consumer Behaviour Marketing Personal Statement
1 pages (250 words) , Download 0 , Personal Statement
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Before the gadget was produced the company put into consideration consumer demographic information where they realized that the high processor tablet would be highly purchased by the youth between the ages of 18-35. The gadget price was quite high, but the company producing the gadget knew that it had everything its target market needed, and as such, the product will be consumed.
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Can Netflix Regain Lost Ground Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
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Far from apologizing to his customers, Hastings made a note in his blog that essentially shoved aside complaints that came from customers demanding to leave his service. Netflix has since canceled its plan to become two separate companies, but out of the six hundred thousand customers that left, less than nine hundred have returned.
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Toyota and the Future of Green Marketing by Joel Makower Marketing Article
1 pages (250 words) , Download 0 , Article
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According to the writer, the reason why Toyota failed woefully in its decision to choose other factors ahead of being eco-minded and green is that the United States car consumer market has become more inclined to the need to uphold green marketing as a way of protecting the economic development, environmental compactness and social development of its self.
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Culture View: Chinese Background Marketing Personal Statement
1 pages (455 words) , Download 1 , Personal Statement
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I belong to a Chinese background and my religion which is a subculture has always influenced my decision-making. I and my family follow the teachings of Buddhism. Our religion preaches that individuals should live as a unit and as a family and any decision they may take in their life should take while giving consideration to the family and how the decision benefits the family.
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Creativity and Innovation in Business Marketing Essay
1 pages (284 words) , Download 0 , Essay
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I began to set up a shop along the beach and started employing agents to colleges and universities where such customized love cards are in high demand with small seasonal variation in sales. My marketing strategy is primarily based on the quality which woes other prospective clients online and through phone contact
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Healthy Vending Machines: The Future of Snack Foods Marketing Article
1 pages (250 words) , Download 0 , Article
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By setting up a franchise model, it provides profit for selling machines and advertising to commercial buyers without having to conduct maintenance and many overhead costs found in traditional store retailing models. The article illustrates the profit potential of vending sales and its ability to be diversified with brand equity in profitable markets with high consumer interest.
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