Shifting cultural attitudes towards smoking
Shifting cultural attitudes towards smoking Marketing Essay
3 pages (750 words) , Essay
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Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).
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MQP Markiting assignment
MQP Markiting assignment Marketing Assignment
6 pages (1500 words) , Assignment
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Strategic marketing plan for Buxton water also builds upon these fundamentals before framing its promotional, pricing and communication strategies. Because bottled water industry is continuously on rise, it becomes imperative to first define the mission of Buxton water.
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Ethical Marketing: Are Marketers to Blame for Fat Kids
Ethical Marketing: Are Marketers to Blame for Fat Kids Marketing Essay
4 pages (1000 words) , Essay
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These children’s are subjected to more diseases and illness which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children’s. There can be other aspects which can make a child fat one cannot blame just marketing such as parents influence, social factors etc.
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Types of organizations
Types of organizations Marketing Essay
3 pages (750 words) , Download 1 , Essay
Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).
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Milwaukee Emergency Center for Animals
Milwaukee Emergency Center for Animals Marketing Case Study
6 pages (1500 words) , Case Study
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This is a short report on the Milwaukee Emergency Center for Animals, its inception, progress and importance to the community. Milwaukee Emergency Center for Animals Located on 3670 S 108th Street, Greenfield, Wisconsin, this is an emergence response clinic and referral hospital for animals of all kinds that are open all the 24 hours of the 7 days of the week.
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UPS Company Strategy
UPS Company Strategy Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.
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Cornflower Blue Marketing Strategy
Cornflower Blue Marketing Strategy Marketing Assignment
4 pages (1000 words) , Assignment
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The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
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Investigation of Consumers Perceptions of Baranka Cafe on Motorway
Investigation of Consumer's Perceptions of Baranka Cafe on Motorway Marketing Literature review
6 pages (1500 words) , Literature review
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The concept of brand image relate to a specific set beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image. It occurs after accumulation of contact between the customers and Baranka.
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Marketing Communication Approach
Marketing Communication Approach Marketing Essay
6 pages (1500 words) , Essay
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The marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
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Health care marketing
Health care marketing Marketing Essay
6 pages (1500 words) , Essay
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Throughout the interview he struck me as a kind of person who prefers to be quite measured in what is to be said and this characteristic was evident in all the questions he answered. Whenever I asked a question, he thought about it for a while and then gave me a comprehensive answer by addressing both the ups and down of each issue.
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Marketing Plan: Starbucks
Marketing Plan: Starbucks Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.
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Citibank IN New Countries for Futures Markets Development
Citibank IN New Countries for Futures Markets Development Marketing Essay
3 pages (750 words) , Essay
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Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.
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Marketing Products
Marketing Products Marketing Essay
4 pages (1000 words) , Essay
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The company presently is looking forward to cater to the fast moving young individuals who are always in a hurry and ponder for special luggage bag that is light in weight, attractive yet comfortable to carry. The company intends for producing a luggage bags because it will be new concept for the company as the company will be producing it for the first time.
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Strategic Marketing Management of Nintendo
Strategic Marketing Management of Nintendo Marketing Assignment
5 pages (1250 words) , Assignment
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Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.
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E-WOM : Detremination the consumer level of trust towards the written word in an online context
E-WOM : Detremination the consumer level of trust towards the written word in an online context Marketing Research Proposal
10 pages (2500 words) , Download 1 , Research Proposal
The use of the internet has increased significantly. Households as well as business organizations have started making use of the internet. It has become an important medium of communication in the current business world. Written words that are published online act as an important source of information for the customers.
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Kano Model Analysis
Kano Model Analysis Marketing Research Paper
10 pages (2500 words) , Download 1 , Research Paper
The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.
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Retail business
Retail business Marketing Dissertation
20 pages (5000 words) , Download 1 , Dissertation
Their shopping habits have changed, and they have become more cautious about spending on leisure. Fig.1Shopping Values (Credit Crunch and Financial Crisis Effect on Consumer Buying Behaviour 2005). 2. Job uncertainty- Consumers experience a lot of pressure on their job security.
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Mountain Dew
Mountain Dew Marketing Essay
8 pages (2000 words) , Download 1 , Essay
Pepsi Co has successfully maintained its position globally as a food and beverages company. Much is owed to its advertising campaigns which are focused more on the content and less on the budgets of airing those advertisements in various media.
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Advertisers use principles of visual search and attention to increase the likelihood that people will notice their message
Advertisers use principles of visual search and attention to increase the likelihood that people will notice their message Marketing Essay
3 pages (750 words) , Essay
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This will impact the people in a very strong and effective way, as well as make them realize about the needs and wants that they might have forgotten about or not paid enough heed to in the past.
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Marketing in Hospitality industry
Marketing in Hospitality industry Marketing Essay
10 pages (2500 words) , Essay
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The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
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Child Development Junk Food
Child Development Junk Food Marketing Essay
3 pages (750 words) , Essay
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Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.
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The Ultimate Helmet ( H
The Ultimate Helmet ( H Marketing Assignment
5 pages (1250 words) , Assignment
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This can only be ensured by having an efficient channel of distribution of the product. The distribution chain is also supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified was using the channel that was used to sell the old helmet.
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Pom Wonderful Paper
Pom Wonderful Paper Marketing Movie Review
5 pages (1250 words) , Movie Review
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My initial assessment of the movie was, since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.
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Market Communication - Integrated Marketing Communication Plan
Market Communication - Integrated Marketing Communication Plan Marketing Essay
7 pages (1750 words) , Download 6 , Essay
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
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Marketing Communications Plan and Presentation
Marketing Communications Plan and Presentation Marketing Essay
5 pages (1250 words) , Essay
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Target Apple’s ipad is targeted to all users of computer tablets. Apple’s Ipad is currently the market leader in the computer tablets industry. Of recent past, Ipad has received a severe competition from Samsung’s galaxy which is a bit cheaper than Ipad.
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International marketing( optional)
International marketing( optional) Marketing Essay
5 pages (1250 words) , Essay
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60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation. Some of the engagements between the two companies relate to the question of strategies as contextualized within the domain of marketing.
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Marketing Mix: Google IT Industry
Marketing Mix: Google IT Industry Marketing Research Paper
5 pages (1250 words) , Research Paper
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Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.
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Development and Implementation of Direct and Internet Marketing Strategy in Nokia
Development and Implementation of Direct and Internet Marketing Strategy in Nokia Marketing Essay
9 pages (2250 words) , Essay
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They have increasingly diversified their communication strategies to tap into the ever growing markets as a result of globalization. The recent developments in the field of technology marked by the internet revolution have made many companies resort to the use of internet in reaching their clients.
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Case study of a company
Case study of a company Marketing Essay
16 pages (4000 words) , Essay
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Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands are so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to re-produce and recreate.
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The Home Depot in Chinese Market
The Home Depot in Chinese Market Marketing Essay
12 pages (3000 words) , Essay
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As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.
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Qatar Airways Management of International competition
Qatar Airways Management of International competition Marketing Term Paper
11 pages (2750 words) , Term Paper
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In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organisation strive to cope up with the problems of international competition and implementation of certain strategies has been suggested in the paper.
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Yamaha Marketing Channels
Yamaha Marketing Channels Marketing Research Paper
8 pages (2000 words) , Research Paper
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Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
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MKT3018 E-retailing
MKT3018 E-retailing Marketing Assignment
12 pages (3000 words) , Assignment
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As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out
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Investment Report: Gunns Limited (GNS)
Investment Report: Gunns Limited (GNS) Marketing Assignment
12 pages (3000 words) , Assignment
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Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.
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External and Internal Marketing Environment Analysis of Nokia
External and Internal Marketing Environment Analysis of Nokia Marketing Essay
9 pages (2250 words) , Download 1 , Essay
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
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Creating a new business venture
Creating a new business venture Marketing Essay
10 pages (2500 words) , Essay
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As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport. Organizational Review and Executive Summary Mission The company’s mission is to provide the best quality experience possible in the transport sector.
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Business in South Africa
Business in South Africa Marketing Coursework
17 pages (4250 words) , Coursework
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The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
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Compare and Contrast United States and Japans Domestic and International Market
Compare and Contrast United States and Japan's Domestic and International Market Marketing Essay
8 pages (2000 words) , Essay
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The two markets will be discussed in relation to both the countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high end technology.
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Situation analysis of Grill`d
Situation analysis of Grill`d Marketing Essay
9 pages (2250 words) , Download 2 , Essay
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
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The Marketing of a Political Candidate
The Marketing of a Political Candidate Marketing Essay
4 pages (1000 words) , Download 0 , Essay
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The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.
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Entrepreneurial Marketing Business Plan
Entrepreneurial Marketing Business Plan Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This company is one of the growing advertisement agencies which have adopted the use of video productions and internet promotional services. OZ Tube promotional materials target the young population who falls under the age bracket of 18-35. This company provides services to the tourism and hospitality industry through the two communication media.
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Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA
Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA Marketing Dissertation
20 pages (5000 words) , Download 1 , Dissertation
The spillover effects of the global economic recovery, declining exports and volatile capital flows call for adjusting economic policies (Nasution, 2012). Political uncertainties in advanced economies are responsible for downside risks that continue to loom large.
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Marketing management
Marketing management Marketing Essay
4 pages (1000 words) , Essay
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Business journals like Forbes ranked the corporation the second best media group, considering its profit turns up. This work is about the role of academic theories in improving News Corporation marketing. The media group has ventured in different fields. It produces different newspapers like Community media group as well as the daily telegraph among others.
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Marketing Ethics
Marketing Ethics Marketing Essay
3 pages (750 words) , Download 2 , Essay
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This highly-competitive nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities, and sometimes it brings into question some marketing techniques. The modern food industry, in particular the processed foods sector, requires big players; size can help for obvious reasons, like manufacturing efficiency, economies of scale in distribution and logistics, purchasing leverage, and other factors encourage firms to merge.
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Researching reporting dashboard features for marketing automation tools
Researching reporting dashboard features for marketing automation tools Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Comparison of software Aglione is a powerful business intelligence tool that is also easy to use as a dashboard tool and a marketing intelligence application. It allows for a single view into one’s data across every source, as well as pre-calculated key metrics like revenue by channel and acquisition, customer retention over time and by value, and lifetime value by segment or acquisition source (Agilone.com 1).
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Customer Acquisition Report Information
Customer Acquisition Report Information Marketing Essay
9 pages (2250 words) , Essay
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Companies, which seek to become price leaders, tend to attract more customers if they also ensure quality of products. With the increased competition between companies, there is need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.
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Reed Supermarkets: A New Wave of Competitors
Reed Supermarkets: A New Wave of Competitors Marketing Essay
5 pages (1250 words) , Download 1 , Essay
SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
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Marketing of service product
Marketing of service product Marketing Book Report/Review
14 pages (3500 words) , Book Report/Review
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Planning of the trip 9 4.1 Detailed itinerary of Couple A 11 4.2 Detailed itinerary of Couple B 14 4.4 Justification for choices for Couple A using relevant 7 P’s of Marketing 17 4.5 Justification for choices for Couple B using relevant 7 P’s of Marketing 18 5.
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How to make the restaurant successful
How to make the restaurant successful Marketing Case Study
4 pages (1000 words) , Case Study
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There are therefore fundamentals in starting and operating a restaurant successfully and there are basic elements/attributes that distinguish a successful restaurant with an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this therefore means that there are specific ways that restaurants need be run in order to successively compete within the market.
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Information Searches
Information Searches Marketing Research Paper
4 pages (1000 words) , Research Paper
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Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.
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