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Marketing Essays

Result for Subject Marketing:
19930 essays
Unilever's and Nestle's International Marketing Strategies Marketing Article
2 pages (500 words) , Download 14 , Article
Free
The author states that Unilever is the third largest international consumer company that deals with a wide variety of consumer goods which range from beverages to foods, personal care products and to cleaning agents while Nestle is the largest health, nutrition, and human wellness company in the world with a wide variety of brands and products.
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Ethical Product Designs and Ethical Corporate Behaviour: Missions of Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
According to the paper, consumers in complex societies have numerous advantages. Among these are the kinds of information they can access, various product and brand preferences they have, some level of protection against harmful products and services, and legal choices if they want, and many more.
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Analysis Of Turkish Airlines Advertisement Campaign Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
The ad features the brand itself. The ad presents the innovativeness, customer satisfaction, growth, effective services, and a global presence that the brand possesses. Through the ad, I can derive that Turkish Airlines is the best of the best airlines in the world in terms of global presence, effective services, innovation, and growth.  
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Corporate Branding Strategy for Blue Team Focus Company Marketing Assignment
2 pages (637 words) , Download 2 , Assignment
Free
A brand is a combination of features of the seller’s product or service that make it distinct from those of competitors. These features may take the form of names, symbols, pictures, terms, sounds, designs, shapes, graphics, colors, or related elements. Branding is the process of creating, marketing, promoting, and selling the brand. 
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Consumer Making Decision & Behavior Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
Free
The 2005 Nissan Maxima’s radical campaign was one of the hot wheels that would burn up city streets. The advertisement by Nissan Maxima showed a charred bicycle that was hanging at a parking sign, a parking meter that had lost its top and its coins were spilling to the ground where there was a pool of molten metal. 
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Managing People in British Petroleum Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
Considering the major impact the spill has had on the company and the world as a whole, it is crucial to gain a detailed understanding of the environmental factors that can impact the strategic plans of the company. Here for the macro environmental factors, a SWOT and PESTLE analysis of the company has been developed.
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Proposal for Market Research for the Australia University Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
From this paper, it is clear that knowing the perception of THE UNIVERSITY among the target group will give an idea of the present standing of THE UNIVERSITY in the marketplace. Additionally, depending upon the perception a new branding and communication strategy can be designed to improve the brand image.
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Achievement of Maximum Profit Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the author of the paper, maximum profits imply finding the level of Q for which (AR-AVC) is as large as possible. At zero output a firm’s total cost equals its fixed costs. Variable costs are higher when companies increase its total output. Two common variables costs are materials and labor costs.
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Marketing Systems and Structures, Tesco in the United Kingdom Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
He used to sell groceries at a stall in the city of London (Tesco PLC- About Us 2010) The founder, Jack Cohen started off his business by attaining the surplus level of tea from a tea company that was named as T.E. Stockwell. Later Cohen combined his name with T.E. Stock well and gave the tea brand the name of TESCO.
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Role of Farmers Markets in the Mainstream Food System Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Food security and food sustainability have been the two major achievements brought about by farmers' markets in Ontario. The social and community level impact of farmers' markets have been amazing, as these markets function as a venue for person to person interactions in an urban setting, where people lose  their faces in the crowd 
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Analysis of Marketing Strategies for Pay Channels in China Article Marketing Book Report/Review
2 pages (500 words) , Download 2 , Book Report/Review
Free
The authors provide comprehensive information about various strategies being adopted by different service providers such as China DTV Media Inc Ltd and Weibo. In addition, they also identify the marketing strategies being adopted by these channels such as increasing the number of channels and improving their quality.
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Impact of Shelf-Positioning On Impulse Buying of Fast Moving Consumer Goods Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The author of the paper will begin with the statement that impulse buying is considered to play a very significant role in the sales of fast moving consumer goods. Therefore, marketers are highly focusing on the factors which may contribute to higher impulse buying such as packaging and shelf-positioning.
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Ethical Consumer Behavior Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Various codes of ethics on the individual as well as national levels are applied in order to ensure the prevalence of ethical consumerism in revised manner. This fact is not obvious only in the consumer buying behavior or organizations' marketing strategies but is also apparent in the current behaviors of consumers over the social media technology
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Marketing Plan: Xbox 360 Marketing Term Paper
16 pages (4000 words) , Download 3 , Term Paper
Free
In order to ensure that the company is able to achieve the set objectives associated with the Xbox 360, it is essential that effective and efficient marketing strategies are implemented by the company. In this regard, it will be beneficial to change or alter the 4 P’s of the marketing mix in accordance with the needs of the target market
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Opportunities and Limitations of the Trade Market Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
From this paper it is clear that marketing itself is the process employed by companies to determine what products or services customers are interested in; and the best strategy to use in carrying out sales, communications, and business development. It is an integrated process through of creating value for customers.
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Countering Counterfeit Trade Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
In spite of efforts by various sections mentioned above, the threat still remains. Experts argue that as long as demand for counterfeit products is eliminated. Education and training campaigns, stricter laws, stronger enforcement, and cooperation among various stakeholders can bring down this menace to a large extent.
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Custom Marketing Plan Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
To produce and sell top quality want-satisfying electronic appliances to our customers thereby creating value and to build long-term cordial relationships. To reap monetary profits and ensure financial gains for Company G in long run through continuous business expansion and growth in both domestic and foreign markets
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The Market Planning Guide Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The researcher states that people who have always been frustrated during rainy seasons not knowing what kind of headphones to use during rainy season. The researcher plans to provide quality Fashionable and personalized weather headphones that will enhance the quality of your music regardless of the weather condition.
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Implementation and Control for Marketing Plan Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
Monitoring of the activities is another critical aspect because it is the monitoring of the same that defines and ensures that the plan is moving in the right direction and is rightly applied. Finally, the contingency plan is another important aspect because it defines the exception situation i.e. the reaction towards an unforeseen situation 
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National Culture and Financial Systems Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The research will involve an examination of secondary sources to ascertain the importance of cultural awareness and its impact on the three levels of individuals. This will include a critique of journals, articles and other authoritative theories and studies on the matter. The research will go further and apply important models in cultural analysis.
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Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Apple had launched its first iPhone in 29th of June 2007 (Apple Inc. “Financial Information”). Over time, Apple has launched several other models of iPhone such as iPhone 2, 3, 4, 5 and 6 (Apple Inc. “Financial Information”). iPhone is one of the most popular products of Apple in the global electronics market.
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The Main Target Market of the Innovative Foamed Doom Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The author states that the target market for the new product of foamed dome is large, however, the company will have to clearly identify the need and requirements of the market. The constructors and architects are in search of more environmentally friendly and inexpensive construction material.
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Market Analysis for BzzAgent Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
According to the research findings, it can, therefore, be said that based on the idea of “word-of-mouth marketing (WOM)”, BzzAgent first worked for the promotion of a book published by Penguin Book.  At present the agency works with over 400,000 agents for the promotion of the products and services of over 250 companies.
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Virgin Atlantic A Premium Brand Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The following study will analyze the competitive strategies of Virgin Atlantic. Virgin Atlantic is an airline company. To determine the competitive strategies of Virgin Atlantic Porter’s Generic model has been used. After the strategy analysis, the study has evaluated the competitive strategies of the company.
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Open Market Operations During the Recent Financial Crisis Marketing Book Report/Review
2 pages (500 words) , Download 3 , Book Report/Review
Free
Monetary policy affects the economy in the short as well as long run. In expansionary policy, interest rates set reducing and this enhances interest-sensitive spending such as capital equipment, housing construction, consumer-durable spending including automobiles and other households. Thus, expansionary monetary policy brings the economy out of recession.
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Marketing Strategies of Carnival Cruise Lines Marketing Case Study
1 pages (369 words) , Download 1 , Case Study
Free
The paper "Marketing Strategies of Carnival Cruise Lines" is a good example of a case study on marketing. “Today’s Carnival” a label used to underscore the advancements in the brand, is different in form, but not essentially direction, then the Carnival of the past. Today’s Carnival Cruise Lines pricing continues to lead the other cruise lines in the industry which averages $235.
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Persuasive Messages, Popularity Cohesion, and Message Diffusion in Social Media Marketing by Yu-Ting Marketing Article
1 pages (405 words) , Download 0 , Article
Free
The paper "Persuasive Messages, Popularity Cohesion, and Message Diffusion in Social Media Marketing by Yu-Ting" is a delightful example of an article on marketing. A research was carried out to investigate how persuasive messages can make social media internet users like or share messages in social media marketing activities.
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Demographic Factors Affecting Mobile Phone Industry Marketing Essay
1 pages (320 words) , Download 1 , Essay
Free
The paper "Demographic Factors Affecting Mobile Phone Industry" is an excellent example of an essay on marketing. The mobile phone industry is one of the most competitive and dynamic industries in the world today. However, several demographic factors affect the mobile phone industry. One of the demographic factors affecting the industry is age.
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Target Market of Home Depots Marketing Term Paper
1 pages (354 words) , Download 1 , Term Paper
Free
The paper "Target Market of Home Depot’s" is a brilliant example of a term paper on marketing. Home Depot’s products have traditionally been targeted towards men. Guided by significance a house carries in the personal life of a person, its attachment with women, attributes of retreat, security, and personalities compelled it to offer its DIY and home improvement products to women category.
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International Planning Process Marketing Essay
1 pages (354 words) , Download 3 , Essay
Free
The paper "International Planning Process" is a wonderful example of an essay on marketing. In the planning process, Phases II and I mainly center on sorting out. Mostly, a country that lacks reasonable potentials for advanced analysis is purged. Phase I accesses suitability of the Country by considering environmental factors and country’s character.
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Vietnam as a Trend and Best for Textile Industry Marketing Essay
1 pages (300 words) , Download 0 , Essay
Free
The paper "Vietnam as a Trend and Best for Textile Industry" is an outstanding example of an essay on marketing. A number of reasons make Vietnam a trend and best for manufacturing industries more especially the textile industry. It has invested in human capital and the larger population is made up of productive youths aged between fourteen and fifty-four, this has provided cheap labor force.
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Entertainment Is Both the Blessing and the Curse of a Copywriter Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
The paper "Entertainment Is Both the Blessing and the Curse of a Copywriter" is an excellent example of an essay on marketing. In advertising, it is considered most important to build brand identity and name recognition for a product, even when this is done by associating popular ideas, people, and events with a product that they generally have no relation to functionally.
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Please Write A One Page Write Up On The Article Enclosed From Wallstreet Journal Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
Free
Ethics required for business to thrive, survive Article by Shiv K. Gupta “In a free society, a moral foundation is indeed imperative for every organization and every individual, not only for internal governance but also for the establishment of
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Marketing of Groupon Marketing Case Study
1 pages (414 words) , Download 0 , Case Study
Free
The paper "Marketing of Groupon" is a perfect example of a case study on marketing. Groupon.com is an online site that uses crowd-sourcing to offer huge discounts to buyers for products and services that are featured on that particular day as a deal-of-the-day. The company offers localized coupons to about 300 cities worldwide.
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International Marketing Assignment (current Issue) Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
DRAFT Tylor in the article “Samsungs S4 heads for a Galaxy far, far away” explores the increased properties of the new Samsung galaxy S4 tablet and its features, classified as the best smart phone in the market as yet. The phone that has an 18 inch
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Personal Selling And Sales Objectives Marketing Coursework
1 pages (250 words) , Download 0 , Coursework
Free
Personal Selling and Sales Objectives Advertisement and selling of good have always the interest of a marketer to achieve the focussed target at the end of the month. There are several ways of selling a product or a service to customer. Recently,
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Midterm Political Advertising That Worked, and Why Marketing Term Paper
1 pages (527 words) , Download 0 , Term Paper
Free
The paper "Midterm Political Advertising That Worked, and Why" is a brilliant example of coursework on politics. Advertising yourself in a political campaign is important because it connects you with the electorates. One of the recent best ways of advertising is through ads. But the outcome will depend on how your message connects to the electorate and how you framed the opponent.
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Decision Making Process and Consumer Buying Process Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
The paper "Decision-Making Process and Consumer Buying Process" is an excellent example of an essay on marketing. The decision-making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process.
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Marketing Strategy of Samsung Marketing Case Study
1 pages (519 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy of Samsung" is a perfect example of a case study on business. Samsung is a South Korean world company that started as a small trading company in 1938. It has established numerous subsidiaries and affiliates that are now united under Samsung Brand and is considered as the largest business corporation in South Korea.
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The Integrity of Data and Analysis in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
Free
The paper "The Integrity of Data and Analysis in Marketing " is a worthy example of an assignment on marketing.Marketers should be concerned about the integrity of data and analysis that is provided by the National Household survey. This is because the data is of low quality because Canadians are not willing to provide the surveys with the information required to assist the marketers.
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Competitive Strategies for Service Organizations Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
Free
The paper "Competitive Strategies for Service Organizations" is a brilliant example of a case study on marketing. ‘Nakha’, is one of the renowned advertising agencies in Qatar and has been very successful over the years. This is because of the effective strategies that it has been incorporated which can be seen to align with its goals.
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Companies Who Practice Positive Social Responsibility Marketing Article
1 pages (250 words) , Download 0 , Article
Free
Companies who practice positive Social Responsibility Affiliation: The article istitled “Steel firms change track on CSR.” It is from a wall street journal in New Delhi known as “livemint
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Starbucks Five Forces and Value Chain Marketing Case Study
1 pages (324 words) , Download 6 , Case Study
Free
The paper "Starbucks Five Forces and Value Chain" is a perfect example of a case study on marketing. Porter's five forces are used, in theory, to analyze the industry and develop a strategy. The effects include competition, consumers, suppliers, the substitution of products. Their relationship is explained diagrammatically as in the paper.
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Written Assignment On A Case Study-Rangan, V. K., & Yong, S. (2011, November 30). Soren Chemical: Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
Coracle Marketing al affiliation Coracle Marketing Soren chemical deals with water purification and swimming pool cleaning. Theyhave a new product Coracle that they have introduced to the market. Their initial product, Kailan MW performed so well,
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Trends In Advertising On Television - What Works - What Doesn't Marketing Article
1 pages (250 words) , Download 0 , Article
Free
Article “Bridging the Gap Between Online and Offline Marketing” Source: Multi Channel Merchant. http multichannelmerchant.com/infographics/bridging-gap-online-offline-marketing-0917tpp9/ Author and Date: Kelsey Cox. September 17, 2012 This article
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Managerial Marketing-discussion Blogs Marketing Article
1 pages (250 words) , Download 0 , Article
Free
Managerial Marketing-Discussion Blogs: Social Media Managerial Marketing-Discussion Blogs: Social Media Sledgianowski and Kulviwat, S. (2009) establishes a comprehensive plan on how to utilize the potential in social networking for marketing and
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Business Strategies in Marketing Marketing Essay
1 pages (457 words) , Download 0 , Essay
Free
The paper "Business Strategies in Marketing" is a great example of an essay on marketing. Sales strategy is a deliberate and thoughtful activity that business owners use to achieve their desired goal which is particularly increasing their sales. In this regard, places and time to make a sale are determined through a rational process to facilitate the achievement of the highest profits.
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Online Marketing of Mobile Telephone Industry Marketing Article
1 pages (443 words) , Download 0 , Article
Free
Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products.
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Britain Turns Its Back on Android in Favor of iOS Marketing Article
1 pages (302 words) , Download 0 , Article
Free
The article quotes recent research done by Kantar WordPanelCom Tech Research Company that indicated Apple Company’s sales as of November 2014 to be 23.8 % of smartphones sales in Britain, Germany, France, Italy, and Spain (Williams 1). Indeed, the article recognizes an increase in iPhone sales U.K in the last year.
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Healthcare Marketing: Ambien Advert Marketing Assignment
1 pages (306 words) , Download 0 , Assignment
Free
The paper "Healthcare Marketing: Ambien Advert" is a wonderful example of an assignment on marketing. Ambien - This is a commonly used hypnotic drug in the USA. It is mainly used to combat insomnia. The ad is directed at the general adult American population. It transverses gender since it incorporates all patients suffering from sleep disorders. This is the appropriate target audience for Ambien.
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