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Marketing Essays

Result for Subject Marketing:
19897 essays
Godiva Europe as Part of Campbell Soup Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Consumers look for specific features when buying pralines for gifts. Since pralines are more expensive, purchasing these gourmet chocolates are more calculated than buying a regular chocolate bar at a local store. Consumers look for specific features. One feature is attractive packaging that is available in assorted varieties. 
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An Evaluation of the Ads Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Apple’s iPhone ad came out in the Details Magazine’s August 2007 issue. The product is unique and a trailblazer in the industry, and the challenge for advertisers is to put such message across, given the limits in space and the tendency for readers to just skip something that doesn’t catch their attention.
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Kathmandu Holdings Limited SWOT analysis Marketing Essay
1 pages (250 words) , Download 14 , Essay
Free
The expansion of product range would be an appropriate initiative as it would help them to not only attract customers of different taste and preference but also would help to divert customers from other stores towards their stores which in turn would help to tackle the threat of market competition.
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Marketing exam model answer Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
In the contemporary environment of competitive global business, marketing has evolved to encompass various inter-related issues and factors that impact customers’ changing preferences. The products therefore have become secondary to the requirements of customers.
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The Networker Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The essay considers the success of the company to be due to the networking skills of Saad Mohensi, who is described as having contacted several influential people in the course of one interview to ensure that he got the facts straight. This ability to immediately retrieve information from such people as the Vice-President of Afghanistan.
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Strategic Management and Business Policy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The aim of the paper is to show the major outsourcing mistakes that people make. They include: over estimating on the savings made on costs. Outsourcing in itself saves money but only when done with prior caution. Usually, companies expect unrealistic cut on costs so much after outsourcing.
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Marketing discussion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Commerce: - Dell’s website is intended for commercial transactions hence its safety has been ensured. This has been communicated to the customers thus ensuring them of their safety in all their commercial transactions. Also the website provides aspects that facilitate commercial transactions e.g. registration, credit card approvals, order tracking and delivery options.
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Analysis of Marketing Value Marketing Essay
1 pages (368 words) , Download 2 , Essay
Free
It involves the organization of the classification of a product, determination of its price, allocation channel to customers, and execution of a promotional strategy. Recognizing the trends and changes and knowing when to respond to these helps a business. The true importance of marketing is to understand the demographics and how to attract consumers.
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The Rise of Modern Advertising Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
The rise of modern advertising in the past century has mainly been brought about by the advent of the Internet in the 1990s (Howe, et al), as well as improvements in the education sector which have enabled people to read and use modern equipment of information technology. Growth and expansion of the economic sector have also led to a rise in demand for modern advertising.
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Toyota Prius: The Power of Excellence in Product Innovation and Marketing Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
Free
One strongly believes that the decision to convert all cars to hybrids should depend on the response of the customers and the acceptability of its target markets.
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Zappos marketing research Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The students are targeted in their dorms, sororities and entire fraternities. The non-students can be reached and categorized as residents in given areas and faculty/staff members in institutions. These groups were found to have similar needs.
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Karl Lagerfeld - Fashion Merchandising Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
This essay analyzes the work of Karl Lagerfeld. For instance, the Raymond Loewy Foundation awarded him the Lucky Strike Design Award. Similarly, the German Photographic Society awarded him the cultural prize. Lagerfeld enhanced hi work by founding the Lagerfeld Gallery in Paris. Lagerfeld attracted to the African culture.
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Attraction of Developed Markets for Emerging Market Brands Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that emerging market brands need to have sufficient information about developed markets to operate successfully within the developed markets. This information should be obtained through extensive research and deep consultancy on the market needs and requirements.
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Consumer Behaviour: Results of an Architecture Survey Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This essay describes methodology, selection of the respondents and results of a survey about the architectural designs. Majority of the respondents were students from various departments, taking different courses; it was imperative to collect data from this group owing to the fact that it is composed of the younger generation.
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Marketing Plan of Divine Chocolate Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research findings, it can, therefore, be said that to further in growth in the market and increase its share in UK market, Divine Chocolate plans to become a global brand and to exploit the growing opportunities of increasing chocolate demands by establishing a better relationship with customers.
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Formulate and assemble component ideas in order to successfully execute a project plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
From a financial, sociological perspective, we break down how the plans between occupant firms and challengers from one viewpoint, and open legislative issues on electric cars on the other, influence the current power to adjust in the car projects.
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Theft in Retail Stores Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Retail stores lose significantly more cash to extortion plans and employee burglary. In the past, taking cash out of the till was the ideal form of store theft but due to the fact that it could be effortlessly followed back to staff, tactics have been changed.
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The Novelty of Whole Foods Market Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The plan provides the details of how to achieve these objectives. Once the plan is formulated it needs to be implemented. The implementation process must be detailed to the minutest degree as this is the crux of the whole strategy. WFM’s mission statement has been spelled out as the stakeholder philosophy.
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The Housing Market in the UK Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Statistical analysis shows that the size of most houses is determined by the number of bedrooms therein. There are other factors which determine the price house houses. These include the proximity to the key infrastructure such as a railway. It is very crucial for them to reside in places where the railway line passes near.
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The Impact of the Internet and Product Development Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The internet is a worldwide system of computer networks that are interconnected and apply the standard Internet protocol suite in order reach the billions of users globally. Simply put, the internet is a network made up of networks consisting of millions of public, private, academic, business, and governing institutions networks.
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Ford Competitors Analysis Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
The main Ford competitor companies include Toyota Motor Corporation, Chrysler Group, and General Motors Company (Hoffman, 2012). Ford faces stiff competition from other automobile companies as a result of some of its production and managerial strategies. Chrysler is more focused on producing sports and prestigious cars, which is their specialty.
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Marketing Manager of the PVT Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
After officially knowing on the criteria and the tools that Morgan used to evaluate these companies and how he reached the results that eliminated PVT as a potential bidder, PVT may draft the course of action to fix the current situation or be a force to reckon with on future competitions and contracts.
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Marketing Starbucks Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
In the midst of the 21st-century business competition, service delivery has become a key ingredient for business success. In the recent past, Starbucks has faced a big challenge in service delivery, which has reduced its competitive capacity in the coffee selling business.
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Shanghai Disney Expansion Project Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
As for the companies having an intention to implement, it is critical to understand what makes an effective strategic marketing plan. First, this plan is divided into three categories with market segmentation being on top. In this step, a business owner has to understand various factors about the business including the geography, demographic statistics, psychographic and the behaviour of the people.   
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Consumer influence on Companys Production Process Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper gives information that they have been making the necessary decisions as to what to produce, how to produce and when to produce it. This is the classical economic belief that has ruled the production industry up until customers also felt the need to chip in. Even though production remains a reserve of...
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Unique Marketing Model of Aldi Company Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
Aldi also ensured that they produce superior brands compared to what the competitors offer. Also, the company targeted well-trafficked locations with limited parking spaces. Aldi ensures that all their clients deserve respect and are engaged in most of the company’s activities.  
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DaimlerChryisler Aspiration to Enter the Asian Market Marketing Essay
3 pages (750 words) , Download 2 , Essay
This paper gives information that this interest and the potential merger could be advantageous to DaimlerChrysler in two ways. Firstly, it would grant the car maker a base in Asia, where it has none. The second one would be that it would give the manufacturer a chance to deviate from the manufacturing of big cars.
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How Marketing Is Done On an International Scale Marketing Research Paper
26 pages (6500 words) , Download 3 , Research Paper
This research will begin with the statement that technology and globalization have helped improve product and service development as well as boosted competitive levels. Companies are always on their feet trying their best to serve a larger market, one that is not confined to local shores but also extends to a larger, and international market.
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Cost-Benefit Analysis for Foxy Originals Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Now the question is that, would Foxy Originals attend trade shows or hire sales representatives in order to distribute products in USA market? The essay will try to find
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The Analysis of Boeing Corporation Implementing PCMM Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This paper gives information that the Boeing Company was the earlier adopter of PCMM because People Capability Maturity Model is considered a roadmap for the implementation of workforce practices. The People Capability Maturity Model constantly improves the quality and capability of the organizational workforce.
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Louis Vuitton position in the Japanese market Marketing Case Study
5 pages (1250 words) , Download 5 , Case Study
Free
Traditionally, Louis Vuitton has strategically located, its prestige in the major cities of Japan and avoiding minor cities and towns.  Consequently, local fashion houses have successfully penetrated the emergent markets in towns. This has resulted in reduction of Louis Vuitton market share in the country.
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Few Major Brands of Kellogg Company Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
The case study is based on the analysis of marketing mix for Kellogg Company. The marketing mix is an essential business tool used by organizations to determine a product. It is associated with price, product, placement, and promotion of any organization. These elements help marketers to create the market strategies and positioning of the company.
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Service Marketing of UAE Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research findings, it can, therefore, be said that UAE is one of the most developed countries in the world. Industrial growth of this country has contributed a lot in its development. Different types of industries are present in this country. High standard of living and high per capita income have influences the growth of UAE.
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Netflix and its Development Marketing Book Report/Review
2 pages (500 words) , Download 4 , Book Report/Review
Free
Exploring new horizons such as video on demand was seen as a new prospect which would allow Netflix ensuring its effective presence in the industry (Groysberg and Thomas). Introduction of new packages such as monthly subscriptions and live streams availability allowed Netflix to stand at a more commanding position against the rivals.
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Leader Follower Communication Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
This research will begin with the statement that leadership involves influencing followers to accomplish organization’s objectives, in addition to directing the organization in a comprehensive and coherent manner. Leaders apply their knowledge and skills when leading their team, as well as sharing a common goal.
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Business Strategies of Marks and Spencer towards Their Business Expansion into China Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This research will begin with the statement that the era of globalization has created a change in the business environment with business organizations expanding their businesses beyond national borders. It has also enhanced the competition levels in the market that has led to severe price wars among the organizations.  
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Peter Alexander Promotional Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that Peter Alexander is one of the most prominent sleepwear brands in Australia. Its brand loyalty is proven. It has a customer base that spreads across plenty of cities in Australia and Newzealand. Online availability of products plays a key role in the company’s success.
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Business and Customers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
As the paper outlines, customers often have different needs, and, depending on the times, these needs change. Understanding these needs is a clear indication that the customer comes first. This paper will examine the warning signs vendors and sales representatives might check for to know if the industry is commoditized.
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Product Attractiveness and Competition in the Market Full Of Competitors Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The paper tells that different business people and organizations People never start businesses to live in them forever. It is, therefore, a responsibility for business owners to establish an effective exit strategy. A proper exit strategy should be planned for, developed in stages, have a drive and finally an outline of how to achieve the objectives.
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The Financial Planning and Strategies of Firms within the Hotel Industry in the U.S Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The research biasedly focused on the top firms within the hotel industry. Therefore, the report focuses on the description of top companies within the industry. However, the report focuses special attention on the growth rating of the industry as compared to other competing industries over the past decade.
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Strategic Marketing of Qatar Airways Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
According to the research findings, it can, therefore, be said that marketing orientation is the philosophy of the company which is focused on identifying and meeting the needs of its customers through several factors. Those factors are customer orientation, competitor orientation; inter-functional co-ordination and organizational culture.
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Enterprise Car Rental Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. For instance, it has taken deep roots in countries such as the United States, Canada, United Kingdom, France, Germany, Italy, Portugal, Ireland and Spain.
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Advantages and Disadvantages to Kraft Foods Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This paper tells that if the company makes this move of altering the calorie level in their products, it will gain a positive reputation from different stakeholders. Since the emphasis on healthy eating has become more evident, stakeholders criticize companies that do not produce healthy products.
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The Scope and Domain of NASCARs Branding Strategy Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
This paper gives information that television was one of the company’s branding strategy reach. Initially, one had to watch the company’s racing event in person. As time went by, say the mid-1970s, the company started receiving extensive television coverage. Thereafter, NASCAR relied on television as its medium for branding and all races in Winston Cup.
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Focus Plastics Plc - Producer of Moulded Plastic Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The company has focused on new product development and innovations which needs well-planned strategies but due to testing of molds in the existing production facilities hindered the production schedule and may delay the launch of new of new products. In the process of operations, new product trial increases the product cycle time and hence created the problems for the company. 
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Transnational Strategy of Levi Strauss Marketing Coursework
2 pages (500 words) , Download 11 , Coursework
Free
An organization’s structure is determined by the strategy it pursues. Levis follows a transnational strategy to achieve its goals, which requires a strategic combination of global standardization and local customization i.e. dynamic flexibility. The centralization/decentralization required by a firm depends on demand for global integration and local responsiveness. 
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Market Risk Premium(MRP) Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Despite higher taxes, higher volatility and consequently higher MRP on equity this is preferred over debt as the returns are likely to be better. Another factor for this preference is that unless there is and an event like 9/11 or the Enron crisis, historically the socks have always outperformed the debt or bonds. .
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Vinal Barbaros's Options Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
As the discussion declares, at least the owner will be able to think of ways to address its declining value, such as hiring a more competent management team or influencing the policies of the organisation. The report will enable the key managers to look at the real issue behind the company's declining profitability, and may choose to do something. 
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Lombardi's Italian Grill Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Monica is currently operating under a moderate marketing strategy. This is because the strategy lack sufficient tools and hence it is incompetent. However, her current strategy is in accordance to the four P’s of management (Perreault, Cannon and McCarthy 25). Monica located her restaurant in a strategic position that is convenient to the customers.
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Lombardi's Italian Grill Restaurant Marketing Strategy Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
One can say that Monica is doing less than average in terms of her sales and profits.  Considering the size of her restaurant, it should be making better than just earning $4,200 per week.  Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. 
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