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Marketing Essays

Result for Subject Marketing:
19702 essays
Impacts of Electronic Marketing on the Service Industry in Tallinn City Marketing Research Paper
6 pages (1763 words) , Download 3 , Research Paper
Free
Electronic marketing has increased the sales of goods and services in the service industry in Tallinn city. Electronic marketing has reduced the cost of marketing goods and services in the service industry in Tallinn city. Lack of enough qualified staff has negatively impacted the performance of electronic marketing in the service industry in Tallinn city.
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International Marketing Analysis Marketing Essay
10 pages (3742 words) , Download 3 , Essay
Free
At present, the company has a strong brand name. In this case study, the market of China has been explained. It helps to highlight different issues the company can face while establishing its business in China. This case study also focuses on the present business performance and competitors of Poundland. Its various strategies and marketing activities are also discussed.
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The growth of McDonald's company in the European market Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
he Strengths, Weaknesses, Opportunities, and Technological (SWOT) analyses, McDonald’s has focused on re-evaluation to tackle the PESTLE aspects that could be a hindrance if not properly addressed. Competition has been extensive with the company finding it difficult to attain
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Social Media Marketing of The Coca Cola Company Marketing Coursework
10 pages (2733 words) , Download 3 , Coursework
Free
The Company’s role in the social media society is to inspire moments of optimism as well as happiness and help build the brands of the company. All these considerations apply to the messaging and communications in traditional social media as well as in the current technological world on social media platforms.
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Hiltis Product: Market and Channel Management Strategies Marketing Essay
10 pages (2757 words) , Download 2 , Essay
Free
According to Anderson et al (2012), it is essential to clearly understand customer needs, wants, unmet or latent needs in order to take into account the competitive positions in the market. Without this, a company is most likely to be wasting time, valuable utility, and attention, and money resources while developing undifferentiated products that are out of step with market needs.
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Ethical Consumerism Concept Marketing Essay
7 pages (1860 words) , Download 4 , Essay
Free
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behavior of consumers. The study is focused on studying consumer purchasing behavior. Secondary data have been used in this research such as journals, magazines, books, and articles. The findings of this research are based on the companies like Primark.
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Customer behavior Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
The easiest way of altering reputation is through internet where people can either defame the company or glorify it. Business owners must remain calm down before writing back. This is to make sure emotions are eliminated and thinking is
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Loyalty Program of the Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This research will begin with the statement that it has been said that a business that is not committed to ensuring return-clients is facing a bleak future irrespective of how many new ones are coming. While getting new customers is very business owner’s plan, maintaining them significantly shapes the future of that business.
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Marketing Strategy Success Marketing Assignment
1 pages (464 words) , Download 4 , Assignment
Free
Marketing is done to increase the sales of a product, good or service, or encourage the brand. The success of a marketing strategy depends largely on the marketing plan, and the marketing plan, therefore, has to be strategized and well-planned. A marketing mix on the other hand is a term used to denote a business tool.
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Marketing Strategies Marketing Essay
5 pages (1697 words) , Download 2 , Essay
Free
For example, a company such as Coca-Cola utilizes billions of dollars each year in marketing and advertising its products. It is why the company is a global trendsetter and is ranked as one of the most profitable companies in the world. The essay shall explore the various ways that S&H Distribution Ltd (shoes & heels) can employ to maximize its profits and gain a bigger market share.
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Sketching Out Business Opportunities by Alexander, Osterwalder Marketing Essay
1 pages (481 words) , Download 2 , Essay
Free
Generally speaking, the video by Osterwalder explains the commodities business model with the help of Stanford Students. The speaker examines the impact of the customer segment, logistics and branding on the business. Customer segment will determine how a company’s product will engage in the market.
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Global Economic Environment and Marketing Marketing Essay
9 pages (2886 words) , Download 3 , Essay
Free
Global markets have emerged to utilize the emerging opportunities in the global economy and this has exposed local business people to global competitors (Doole & Lowe, 2008). As a result, integration of the world economy has been experienced, specifically through the development of free trade
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Choice Overload: Solution through Offering Less Choice Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that today, consumer decisions have increasingly become complex because the brands have proliferated and become similar and choices have expanded. Due to this expansion, consumers are expected to navigate the consumer landscape and use their rational decision-making skills and exploit the information-rich content.
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Marketing Strategies and Marketing Programs of JetBlue Airways Corporation Marketing Research Paper
21 pages (5555 words) , Download 4 , Research Paper
JetBlue Airways created its Customer Bill of Rights to protect its customers from unexpected inconveniences. This Customer Bill of Rights was prompted by the February 2007 Valentine's DaValentine'srDay'sed. This storm was caused by an organizational meltdown, which resulted in particularly elevated levels of cancellations and controversies.
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Developing an Integrated Marketing Communications Strategy Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
In the paper, steps involved in integrated marketing communication strategy will be outlined. Included also is the advantages of an integrated marketing communication strategy to the departmental store. The paper seeks to assert that integrated marketing communication strategy, can provide a company with a competitive advantage and steer it to greater growth and success.
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Strategy Formulation at Zanzibar Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The author states that Zanzibar is a semi-autonomous region that forms part of Tanzania. It is an island region that is located on the east coast of Africa. Zanzibar consists of several small islands. The two large islands are named as Unguja in Swahili or more popularly as Zanzibar and Pemba.
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Marketing and Financial Plan Marketing Term Paper
5 pages (1250 words) , Download 3 , Term Paper
Free
The method will assure that there is a ready market for their product. Secondly, Enhance should have a connection with other companies. By this, we will be able to source customers from other company. The will increase Enhance number of consumer they reach.
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Marketing and Sales for Dreamworld Theme Park Marketing Assignment
10 pages (2790 words) , Download 5 , Assignment
Free
Several changes have transpired from 1980 when the company was started including the change of ownership that took place in 1999 (Mathur, 2008). Within this timeframe, different parties have committed to accomplished varied sorts of investment, and the company currently boasts of varied ranges of attractions and rides that are more or less similar to the main theme park.
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Strategic Marketing Management Issues Marketing Term Paper
4 pages (1136 words) , Download 2 , Term Paper
Free
The problem arises from the fact that people are habitual. Consequently, every proposed change will often be counter by resistance by employees. Shifting the culture of an organization demands that employees unlearn old values, routines as well as assumptions and embrace new values, which they are not familiar with.
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Analysis of Marketing plans for Forever Charge Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The paper contains the Analysis of the marketing environment of  Forever Charge which includes discussion on technological, competitive, economic, socio-cultural, legal, and social factors to the marketing environment. This ensures effective decisions on the explored areas. The same quality is observed under SWOT analysis in which strengths, weaknesses, opportunities, and threats are discussed and not just stated
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Hotel Hampton Inn, Restaurant Applebes, Tourism California, and Events Olympics Marketing Strategies Marketing Essay
1 pages (353 words) , Download 2 , Essay
Free
The 2014 advertisement highlights more products offered such as accommodation facilities, and a number of complementary services.  The place is established effectively by outlining its updated porte cochere, new paint schemes, and signature cornice with architectural lighting. The target market for the 2014 advert is segmented to a younger audience.
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Consumer attitude questionnaire Marketing Statistics Project
1 pages (250 words) , Download 2 , Statistics Project
Free
The second question helps determine just how the consumer uses the tablet. The third question helps determine which tablet brand is most commonly used. The fourth question asks a question that will
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Vionnet: Strengths, Weaknesses, Opportunities, Threats Marketing Case Study
2 pages (533 words) , Download 3 , Case Study
Free
Thus, it is an extremely unique and innovative brand crafted with perfection and precision offering women ultimate apparel satisfaction. Vionnet is in the segment of women who desire custom-fit clothes having a high purchasing power requiring an exceptional design. Vionnet targets young as well as middle-aged women in the upper class.
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What Is International Marketing for Joes Ice Cream Company Marketing Coursework
4 pages (1402 words) , Download 2 , Coursework
Free
The author of the paper states that when a company has no boundaries, and it targets overseas countries, then it is engaged in international marketing. International marketing thus involves the firm in making more than one marketing merge decision beyond national boundaries, where it is currently positioned (Doole, & lowe, 2008: 75).
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Valuation of the Concord and Associates Company Marketing Case Study
12 pages (3550 words) , Download 6 , Case Study
Free
Jose had experienced 16 different complaints whilst conducting sales calls in his territory, a figure much higher than any other members of the sales team. Concurrently, he was responsible for managing accounts in which there were over ten rush orders, a figure dramatically higher than other sales team representatives.
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The Business of Spots Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
In the paper, it is accentuated that the commercial sport is fused into another activity to target a particular audience. The aim to influence the audience to purchase the advertised products or services. The television set has increased the marketing and advertising procedure and the complexity too.
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Marketing Communications Plan and Campaign Marketing Assignment
16 pages (4428 words) , Download 2 , Assignment
Free
However, it will allow them to recognize the extent to which a new bus service could be successful in the market and if it fails in such a test then they can possibly find the reasons of failure. Moreover, by making the necessary changes the risk of rejection in the large market can be minimized to a considerable extent (Bagad, 2009; Abdullah & Bakar, 2000).     
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Strategic Marketing Management: Analysis and Decisions Marketing Term Paper
5 pages (1335 words) , Download 2 , Term Paper
Free
Technological developments and innovation facilitate the manufacturing of more upgraded bicycles. Innovations lead to the generation of new bicycle designs to improve the image of the Japanese industry. Potentially high market demand for bicycles encourages the company to manufacture more. The existing market for bicycles facilitates increased sales.
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New Product for Walkers Crisps Marketing Essay
11 pages (2895 words) , Download 2 , Essay
Free
This company was founded in Leicester back in the year 1948 by a man known as Harry Walker and this company is currently the largest in production of potato crisps worldwide. These crisps are produced from British potatoes. When the company started, its first flavors released to the market were cheese and onion flavors.
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Effects of Social Media Marketing Essay
5 pages (1471 words) , Download 3 , Essay
Free
The question of whether or not it adds value is largely being debated by scholars as well as researchers and experts in the field, from all over the world. The use of social media is not restricted to certain people; it has attracted scholars, businesspeople, job seekers, pleasure seekers as well as the public at large.
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Integrated Marketing Communication Practice at Ford Motors Company Marketing Essay
14 pages (4144 words) , Download 2 , Essay
Free
Ford Motors company was named after Henry Ford, the founder is an American automotive making company located in the USA which was formed in 1903. Ford came second after General Motors in terms of industrial size in the United States of America according to the 2010 rankings.
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We Dont Sell Foods, We Sell Health Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
 Whole Foods Market sells the highest quality foods they can find at the most competitive prices possible. Their featured products are organic foods, which is distinguished from other market brands. As an independent and exclusive market almost only sells foods, they wrap themselves perfectly with freshness and health concepts of the foods. 
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Can an Effective Crisis Management Plan in PR Be Prepared Beforehand Marketing Essay
14 pages (3870 words) , Download 2 , Essay
Free
The situation of crisis usually occurs due to any kind of theft issues, legal disputes, flood, fire, accident, or manmade disasters. Crisis situation can also emerge as a result of the media publication, in terms of business appropriateness and ethical standards. In order to overcome crisis issues, appropriate planning is needed.
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Forms of Direct Marketing Marketing Essay
11 pages (3087 words) , Download 3 , Essay
Free
Direct marketing is referred to as selling products directly to the consumers without passing through intermediaries such as brokers, wholesalers, or distributors. As modern technology has made information easier, companies have made a big effort to sell their products directly to clients (Growing Michigan’s Future 2.2).
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Branding Strategy of Samsung Marketing Essay
7 pages (2026 words) , Download 3 , Essay
Free
Good quality products from cheaper brands may fail in the market whereas cheaper quality products from better brands may excel in the product. That is why all companies are giving more importance to branding while they formulate marketing strategies. This report explores the importance of branding strategies in marketing, taking Samsung as an example.
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Integrated Marketing Communications strategy for John Lewis Departmental Stores Marketing Essay
18 pages (5253 words) , Download 4 , Essay
Free
The promotion of a brand depends on how an organization packages and communicates that brand. The strategy of communicating brand involves the promotion of the aesthetic values associated with the brand. Therefore, brand communication involves creating awareness, creating the sensory experience, and reaching out to the consumers (Schultz et al., 2003).
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Online Channels as the Prominent Customer Services Marketing Essay
1 pages (412 words) , Download 2 , Essay
Free
Online channels are one of the prominent customer services that businesses are willing to apply in addressing customer challenges. According to Perlitz & Hutton (2010), the customers must establish a sense of feeling that the business considered as interesting. Sending an apology through an email is one way of showing concern to the client.
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The Global Marketing Environment Marketing Case Study
12 pages (3581 words) , Download 2 , Case Study
Free
All the changes associated with new marketing trends being witnessed in the business environment mean that the profit motive is very secondary and not the central point of focus. Instead, they are causing a lot of customer-focused businesses and organisations that are bringing up new approaches and theories in the business world.
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Marketing Modelling Issues Marketing Essay
4 pages (1186 words) , Download 3 , Essay
Free
Being in business while yearning to watch the business grow, marketing must be taken into consideration. Marketing is a crucial step in acquiring prospective clients, gaining attention, and developing products and services. Marketing is seen as an investment for prospective sales. The world has become a global village with technological advancement.
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Detailed Description of Mark & Spencer Marketing Research Paper
11 pages (3560 words) , Download 3 , Research Paper
Free
Biasness was a challenge faced in the method of data collection and case study chosen for the survey. The data collection was bound to be biased depending on customers who were available on that day of the interview. Since the interviews were face to face with the enumerators, only customers who would be traced on that day would be interviewed.
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Corporate Social Performance and Responsibilities Marketing Essay
12 pages (3837 words) , Download 2 , Essay
Free
CSP acts as a vital determinant of the firms’ performance and it also determines its corporate image. Thus, a firm with high levels of CSP bears high preference from customers and investors as well. Corporate social responsibility (CSR) is the business practice conducted by a firm to ensure that its profit is being used to do well for the environment.
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Opera house branding Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The company will be pivotal in the region. It is going to produce the 2020-2021 opera season. These seasons are short and will be easy for the company to produce them faster. This is aimed
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Marketing Plan for Goal Zero Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
A Marketing plan has never been at the top of priority lists for most business owners and managers yet it is supposed to be the first thing. Many business owners and managers are focused on making an effective business plan. Inasmuch as the business plan enables shape the direction of the company,
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Opera houset promotion Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The paper is an applied communication paper aimed at explaining computer networking design for laboratory office complex. The paper will
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Opera houset promotion Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
ny by Lisa Reedy Promotions company is important so that the young people in the society can be attracted to Opera Houset Company can be done through advertising. Information about the company, which is true like the company’s name, its location, its cost of tickets and its
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Technology has increased ticket prices Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The effect has caused too many fans opting to view the sports at the comfort of their homes which tend to be cheaper as well as comfortable. A sport such as baseball, according to the Washington Times report indicates that, its
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Analyzing LIDL and Kellogg's Breakfast Bread Marketing Essay
2 pages (542 words) , Download 4 , Essay
Free
The first aspect of the test is the significant figure used to determine whether or not the model in question is meaningful and worth interpreting. The significant figure determines whether the entire ANOVA table is valid with reference to the suitability of the model. The significant figure is 0.002 indicating that the model in question is indeed worth evaluating.  We then proceed to the f test.
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Example of Advertisement Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
In the advertisement, the advertising company ensures that it has clear company profile that will enable the sales agents to advertise the product easily. However,
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Sports Products Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
Similarly, Nike uses the online advertisement to get the information relating to the consumers’ choices and preferences. In contrast, the Fitbit Company utilizes the mainstream media including the television to
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Traditional and Nontraditional Family Structure Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
These dominated every neighborhood (Grant, 2012). However, most American households are no longer traditional families. Currently, our society displays diversity. Various family
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