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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Mix and Market Segmentation Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Many Americans have exhibited their preference for beef burgers. However, the American market is yet to produce healthy beef burgers that do not present consumers with adverse health effects (Harrington, 2004). From the research conducted, it emerges that healthy beef burgers will target consumers between the age of 12 and 60. 
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Starbucks Strategy and Internal Initiatives to Return to Profitable Growth Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Starbucks started out by selling tea, coffee, and spice in Pike’s market area of Seattle, Washington. In 1987, Howard Schultz bought out the Il Giornale coffee company and changed it to Starbucks Corporation. Schultz began to move the company to a new position where it would be a dominant leader in the retail and roaster of brand specialty drinks.
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Advertising Disrupts the Objective of Rational Choice Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author of the paper concludes that the basic idea behind advertisements is to inform the customers about new or existing products so that the customer is aware of what options he or she has. However, advertisements today have gone way beyond simple information on product features and quality, they use manipulation tools(children and families, music, celebrity endorsement and taglines)
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Vietnam Market Competitive Pricing Marketing Assignment
40 pages (10000 words) , Download 2 , Assignment
It has two product divisions, Rock for men and Annie for women. The company strives to appeal to local and international customers while also increasing the efficiency of the workforce, product quality and the promote efficiency in the supply chain. The company adopts an operational model that requires it to conduct research.
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Product Design and Its Impact on Functional Product Information Marketing Essay
24 pages (6000 words) , Download 2 , Essay
Marketers and academics agree that product design is important, and there exists a large body of managerial and quantitative research on design as a component of the new product development process. Consumer behavior investigations into product appearance have included examinations of behavioral responses to product form.
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First Lady Fashions and Frank Knight Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The enterprise sells eighty percent of its production to large and medium-sized department stores while the company sells the rest to women speciality boutiques. Harry Gold is the company’s owner and primary stakeholder who accumulated savings from his previous job in the New York garment district and opened the firm.  
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The Australian Automobile Market Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Australian automobile market has experienced sliding sales and most companies are finding it difficult to survive. The Holden SS Ute – sports utility trucks have been popular and keep upgrading the product. However, they too need certain changes in their marketing mix to enhance the sales.  
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Marketing Plan for British American Tobacco Company (BAT) Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
This paper stresses that BAT is experiencing harsh marketing environment due to various regulatory issues and negative criticism of traditional brands. BAT target market includes individuals aged 18-24 years who prefer their personal individuality and refreshing lifestyles of smoking. BAT is a British multinational company.
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Telemarketing in the Hong Kong Insurance Industry Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
As the discussion highlights, due to the market liberalization that was engulfing the insurance sector in the region during the 1990s, many foreigners have ventured into insurance and the reinsurance business. It is imperative to note that many of the companies that moved into Hong Kong were mainly from the West.
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Innovative Management Practices and Positive and Negative Tradeoffs of Toyota Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The positive tradeoffs with outsourcing production function to supplier organizations come about in the wake of lowered cost issues which would have been higher had the same been done at the manufacturer’s end. This becomes a huge aspect that comes under consideration whenever there is a discussion on the price tangent that is involved overall
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Standardization and Adaptation Marketing Strategies Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Standardization and adaptation approaches have worked for different companies and brands. It is important to perform market research to understand the market before settling on the marketing approach to adopt. Whenever standardization is necessary, it should be adopted and where adaptation seems to be the best-suited tactic, it should be embraced. 
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The Impact of Technology on the Retail Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The paper describes some of the trends in retail marketing which include incorporation of technology in retailing, self-service, automated vending machines, branding, use of barcodes, after sale service provision, e-commerce, store and loyalty cards, electronic point of sales (EPOS), and the use of mobile wallet
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Marketing a New Philosophy of Management Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The study is meant to assess how the selected topic fits into the overall marketing theory, arguments for and against the opinion or statement, preferably using real-life observations and/or real data or live examples, and recommendations as to available strategies and practices that can be used to overcome the problem or misconception.
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Strategy for Mega Bastard Corporation - Bionic Limbs Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The inventor of the Segway and ‘Star Wars’ movie showcasing viable bionic limbs has proved that there is definitely a market for bionic limbs. The U.S. Food and Drug Administration approved various bionic limbs after almost 8 years of research and testing. People who fancy ‘super-power’ can have devices that they can control using their brain.  
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Strategic Marketing Analysis for Starbucks Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author explains that Starbucks is an espresso chain organization that began its business in Seattle, which is arranged in Washington, United States. Presently, Starbucks is perceived as an International Organization, which is well known everywhere throughout the world for its quality espresso.
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Relationship between the Public Relations and Marketing functions Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author claims that Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products.
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Gas Price Warning as Cold March that Leads to Short Supplies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The four key points highlighted in the first and the second paragraph of the article are the cold snap in March, Britain’s gas shortage in the month of March, Outsourcing or importing of fuel and electricity blackouts during the month of March. Firstly, gas shortage in the UK according to the Harvey (2013) has resulted from the lack of gas storage facilities.
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Aesthetic Consumption Everyday Life Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper illustrates that a lot of researches are been conducted on the effects of commercial stability on increase in aesthetic. Aesthetic in this context refers to the everyday jewelry, modern fashion, and textiles among other elements of beauty. We live in a generation where personal care is awarded more resources just as the traditional basic human needs like food, shelter, and clothing.
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The Considerations of Pricing Strategies in Multiple Industries Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author states that consumer behavior and their willingness to pay for a particular product or brand name at a certain price impacts the pricing activities of a business, as well as the regulatory and legal environment, and can also be influenced by competitor pricing as part of strategic business rivalry in similar product markets.
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Performance Levels of iPhone Marketing Essay
21 pages (5250 words) , Download 3 , Essay
This paper tells that in the current world of business, there has been a need for companies not only to make volumes of sale but also to apply marketing strategies to the sale. The need arises as a result of stiff competition among companies dealing with similar products. A perfect example of the organizations that have effectively implemented the marketing strategies is the Apple Company.
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Increasing Of Indonesia Population And Its Impact On The Business Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Indonesia consists of 13,667 islands, but citizens inhabit only 6,000. Out of this, five islands namely Sumatra, Kalimantan, Java, Irian Jaya, and Sulawesi are mainly populated.  The total land mass of Indonesia is around 1,919,317 square kilometers.  Over the past forty years, Indonesia registered a remarkable rate of urbanization.
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The Market Today Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author states that some of the significant changes that have occurred in the market over the time could be grouped into modernism, critical and postmodernism eras, which have put different demands on the marketing function, as a response to evolving marketing needs and business operating environments.
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Design Driven Innovation in B & O company Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research will begin with the statement that B & O Company was in a better situation. It had sold a range of audio systems, televisions, telephones and loudspeakers and other products in more than sixty countries. B & O had registered a global reputation for products that were an idea based and of artistic design and high quality.
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Premium-price Milk in the Company Coca-Cola Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
According to Coke, the milk, priced approximately $3.98 to $4.20 per a half gallon, is particularly cold-filtered for the purpose of making it has extra 50% protein, 30% more calcium, and 50% less sugar than conventional milk. 
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The Key Aspects of Marketing and Sales Professionals Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
As the demand for different commodities increases in the local and in the international markets as a result of an increase in population, firms have come up with different strategies to market their products. On their part, sales executives aim at creating a strong positive relationship with their clients in order to ensure repeat purchases. 
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Social Media/Social Network, Aims and Objectives Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that, both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same.
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The Importance of Academic Journals Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
In this case, the writer is attending the second interview at the Barclays Bank. In the interview, he is told by the marketing manager that he finds absolutely no reason, motivation or time to read academic journals. The writer was asked by the marketing manager of Barclays Bank to convince him of the importance and relevance of reading the Journal of Services Marketing.
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The Making of Company Name Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For a company to create a good first impression and an ideal image among its targeted customers, it has to have a good and reflective name. A good company name should have the components of stickiness or memorable to the customer, should be short, phonetic, functional in terms of the services provided by the company, and inventive among others.
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The Importance of the Physician in the Generic and Trade-name Prescription Decision Marketing Article
2 pages (500 words) , Download 2 , Article
Free
The goal of the article is to analyze the relevance of physicians whenever patients are receiving trade name or generic drugs in healthcare facilities. In this case, the article outlines how physicians have the ability to prescribe generic drugs or trade name to their patients by making prescription decisions since they are professionals.
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Sustainable Food Business Sector Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
This research will begin with the statement that sustainable food can be defined as food that is being produced in the healthiest way without causing any impact on the environment. The term sustainability of performing business operations without harming the environment, offering fair wages to the farmers, and extending also possible support to the farming communities.
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Individual Reflective Report Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
The choice of topic was well thought out with regard to the percentage of market share held by Clarks compared to other brands. However, there was a wide range of brands to choose from which posed a challenge. Many competitors in the same market, for example, M&S and Sports Direct that also command a better part of the market.
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Consumers Activities and Consumption Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Notably, there is a clear agreement between theorists of modernity consumption and those of post-modernity consumer society concerning the centrality of consumption to contemporary capitalism and modern culture. The purpose of this summary is to show some elementary concepts and theories concerning consumption.
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Employee Relations And Customer Satisfaction Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Conducive customer environment is another strategy, where the bank provides the customer with a spacious room where they can sit and hang out, all the time enjoying Wi-Fi services and Bank’s blended coffee. It provides the customer with comfortable chairs, not desks. Advertising is another strategy applied by this bank to lure in customers.
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Business Plan, Which Is Bringing Body Implants To the Mass Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper tells that biohacking is a well-known method of employing biology in the process of hacking. It includes a number of movements and practices that start with the Grinders. The Grinders are engaged in installing DIY body enhancements after designing a successful plan. It is also known as magnetic implants to the DIY biologists, who carry out gene sequencing at home.
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Relationship between Direct Marketing and Branding Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that direct marketing is a form of advertising that allows non-profit organizations and businesses to communicate directly with the customer via different advertising techniques. Direct marketing strategy majorly includes email, cell phone text messaging, online display advertisements, interactive consumer websites, television commercials etc.
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Alroy Drawer Runners Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study, Alroy Drawer Runners, support technologies include welding capabilities and cutting using Waterjet systems to ensure rapid and precise metal formations which comply with ISO 9001 quality standards accepted as total quality measures worldwide. Lean manufacturing philosophy ensures more efficient cost controls. 
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Failure of McDonalds Company in Entering China Market Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper illustrates that institutions face several challenges in entering new markets which determine their success or failure. The process of market entry involves various procedures and research to ensure that the incorporation into the new market is a success. Many multinational corporations have expanded their operations to different countries and withstood the difficulties. 
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The New Volkswagen Beetle Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
It has received so many competitors over the years, and the numbers continue increasing. The traditional rivals are Japan’s Honda and Toyota, as well as United State’s Ford and GM. These are companies that have had a great impact in the recent past, something that has maintained a great impetus in making Volkswagen grow its portfolio over the years.
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The SWOT and the PESTLE Analysis of Morrison Plc Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
The study leads to the conclusion that both the SWOT and the PESTLE analysis are strategic marketing models to assess the organizations. In this regard, the SWOT analysis of Morrison reflects that more than 500 stores only in the United Kingdom remain the strength for the company as this chain of stores enables the company to access to the customers and generate sales.
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Need of a Salesperson to Push Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Poon and Fatt (2000) define a salesperson as an individual whose duty is to sell products and services to willing and able entities in return for money and other compensation. Sales can take place through direct sales, Pro-forma sales, and agency-based sales. It may also take place through indirect methods or vending machines.
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Effective Market Hypothesis Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
 The contemporary and future earnings, book values and dividends are considered in the analysis. The accounting has to provide the underpinnings of the owners’ equity accounting. This is capable of constructing surplus relation applies; dividends reduce current book value and current earnings.
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Investment Environment Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The market of Saudi Arabia will be analysed with respect to different parameters. The analysis of the market will help to bring out the potential and threats of the market for the international business operations. This report will assist to provide details about marketing opportunities and potentials for the global business environment.
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Public Relations, Publicity and Corporate Advertisement Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The customers are then asked to purchase the product. Normally, the prospects display some objections, which lead to a negotiation phase. Here, they struggle to overcome the objections and ‘close’ the sale. At this point, it is either the prospect complies and accepts the product usually after some battle. 
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MailChimp as One of The Newsletters in Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
This marketing tool has the following advantages: it provides the users with a variety of email templates that include email newsletter designs, email card templates, templates for event invitations among others. The disadvantage includes the overgeneralization of the message which might make it irrelevant to some users.
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Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This paper illustrates that Ted Baker refers to an international retailer dealing with cloth selling. The retail store is located in Glasgow city in Scotland where in early 1988 the retail specialized on selling men’s shirt. The result from the retail performance has led to a successful growth of its business across the Middle East, Asia, Australasia and Europe.
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The Reason for the Shift from Transactional To Relationship Marketing Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
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Integrated Marketing Communication Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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International Publicity: Concepts and Applications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
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Ben Hou Lodge And Characteristics Of Market Segment Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Issues of International Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market
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