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Marketing Essays

Result for Subject Marketing:
19895 essays
Failure of McDonalds Company in Entering China Market Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper illustrates that institutions face several challenges in entering new markets which determine their success or failure. The process of market entry involves various procedures and research to ensure that the incorporation into the new market is a success. Many multinational corporations have expanded their operations to different countries and withstood the difficulties. 
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The New Volkswagen Beetle Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
It has received so many competitors over the years, and the numbers continue increasing. The traditional rivals are Japan’s Honda and Toyota, as well as United State’s Ford and GM. These are companies that have had a great impact in the recent past, something that has maintained a great impetus in making Volkswagen grow its portfolio over the years.
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The SWOT and the PESTLE Analysis of Morrison Plc Marketing Essay
12 pages (3000 words) , Download 5 , Essay
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The study leads to the conclusion that both the SWOT and the PESTLE analysis are strategic marketing models to assess the organizations. In this regard, the SWOT analysis of Morrison reflects that more than 500 stores only in the United Kingdom remain the strength for the company as this chain of stores enables the company to access to the customers and generate sales.
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Need of a Salesperson to Push Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Poon and Fatt (2000) define a salesperson as an individual whose duty is to sell products and services to willing and able entities in return for money and other compensation. Sales can take place through direct sales, Pro-forma sales, and agency-based sales. It may also take place through indirect methods or vending machines.
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Effective Market Hypothesis Marketing Essay
15 pages (3750 words) , Download 2 , Essay
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 The contemporary and future earnings, book values and dividends are considered in the analysis. The accounting has to provide the underpinnings of the owners’ equity accounting. This is capable of constructing surplus relation applies; dividends reduce current book value and current earnings.
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Investment Environment Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The market of Saudi Arabia will be analysed with respect to different parameters. The analysis of the market will help to bring out the potential and threats of the market for the international business operations. This report will assist to provide details about marketing opportunities and potentials for the global business environment.
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Public Relations, Publicity and Corporate Advertisement Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The customers are then asked to purchase the product. Normally, the prospects display some objections, which lead to a negotiation phase. Here, they struggle to overcome the objections and ‘close’ the sale. At this point, it is either the prospect complies and accepts the product usually after some battle. 
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MailChimp as One of The Newsletters in Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
This marketing tool has the following advantages: it provides the users with a variety of email templates that include email newsletter designs, email card templates, templates for event invitations among others. The disadvantage includes the overgeneralization of the message which might make it irrelevant to some users.
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Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This paper illustrates that Ted Baker refers to an international retailer dealing with cloth selling. The retail store is located in Glasgow city in Scotland where in early 1988 the retail specialized on selling men’s shirt. The result from the retail performance has led to a successful growth of its business across the Middle East, Asia, Australasia and Europe.
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The Reason for the Shift from Transactional To Relationship Marketing Marketing Essay
18 pages (4500 words) , Download 2 , Essay
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The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
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Integrated Marketing Communication Marketing Essay
8 pages (2000 words) , Download 3 , Essay
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From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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International Publicity: Concepts and Applications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
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Ben Hou Lodge And Characteristics Of Market Segment Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Issues of International Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market
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Retail Failure of Tesco Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The present research has identified that Tesco set up a branch in the United States. The stores had been built using the convenience store structure. The convenience store is characterized by the exclusive cashier’s booth. The people will have lesser time to line up and pay for their products bought.
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Liverpool City Brand and a Case for Rebranding Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This research will begin with the statement that Liverpool is a popular city and it is widely associated with Liverpool Football Club, the current leaders of the English Premier League as well the famous band, Beatles. The City has gone through various methods and processes of modifying its destination brand.
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The Concept of Customer Perceptions and Expectations With Respect To Service Quality Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
In this research work, the main difference between expectations and perceptions of the customers, who are the real consumers, are evaluated and depicted.  The difference is evaluated in order to examine the difference in customer perception with regard to service quality in the travel and tourism industry.
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Research Methodological Approaches Applied In Academic Journal Articles Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The paper tells that an important feature of any academic research in any given field of study, mapping out the existing knowledge involves articulate analysis of previous studies, subsequently using the same as a basis of pointing the knowledge gap in the given fields of study. Among the approaches used in identifying the gaps include qualitative, quantitative and a mixture of both.
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Strategic Position of the UK Tourism Industry Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that the United Kingdom is the 7th biggest tourist destination in the world. In 2011, the total number of visitors to the UK was 29.2 million. However, in 2012, the industry declined by 7 percent facing the recession period. There was also a decline in the jobs related to tourism between the periods of 2008-2011.
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Social media as a Method to Drive Acquisition of Customers Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
This paper illustrates that there have been major advancements in the modes of advertising adopted by companies in the modern world. One of the most momentous and drastic forms of marketing is the social media marketing. Social media marketing refers to the form of marketing that is done through the social networks, communities, and blogs to increase awareness among prospective customers.
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The Basics of Marketing Ethics in the Cosmetics Industry Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that marketing is the process of creating, distributing, pricing, and promoting goods, ideas, and services with the aim of satisfying the desires of the clients, customers, partners, and the society. Customers are at the focal point of all marketing activities including developing, promotion, distribution, and prices of goods and services.
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Ethical Issues Concerning Marketing Departments of Major Global Corporations Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This research will begin with the statement that globalization refers to the process of international integrations arising from the interchange of products and services due to advances in transportations and telecommunications infrastructures and internet. The spread of globalization has made marketing ethical issues to be of more concern to corporations.
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Marketing Strategy Text and Cases Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The firm has over 50 business franchises including broadband, wireless, on-demand video, books and high-definition TV. Under the stewardship of George Bodenheimer, ESPN has managed to establish the firm a household brand with regard to sports news and all events related to sports (Mullin, Hardy, & Sutton, 2007).
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Importance of Building a Brand for Kellogg Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality.
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California Water Pricing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Water is a scarce resource and efficient use of this resource is warranted. We have already seen that allocation and distribution efficiency improves when the trade of water is price rationed. When the economic forces of demand and supply determine the price and quantity of water supply, there is better demand and higher efficiency in the distribution and usage of this scarce resource.
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Nike Should Achieve Competition Advantage and Re-position Itself Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It is possible to sаy there will not be an improvement on the mаrket becаuse nаtionаl stаtes аnd compаnies try to protect their mаrket from increаsed competition аnd MNEs (multinаtionаl corporаtions). These strаtegies аre undesirаble for Nike, but they will help to regulаte the mаrket аnd protect locаl firms.
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How Saturated the DVD Market Has Become Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The future development of the market will mainly depend on innovation; the company who manages to come up with new things will become the market leader. Blue-ray discs may not perform well because the blue ray players are quite expensive, people may be reluctant to buy blue ray players at a hefty price.
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The Brand Strategy Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked to the use of advertisements that help relate better to the consumer.
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How Alex Fuhrman Has Filed a Case against Frederick, Hibbs, and Uvex Corporation Marketing Article
2 pages (500 words) , Download 11 , Article
Free
After a period of five years of Alex being in service, the corporation went public. The company built a state-of-the-art facility for cancer treatment.  San Rafael was highly capitalized with highly sophisticated radiation therapy equipment. San Rafael was the best-known center due to its best services in treatment of cancer.
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EADS Business Analysis using the Marketing Process Model, by Robert J Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are quite stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and services both for the European and the global markets as well. 
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Obstacles to Foreign Carmakers with the Expansion of the Market in Russia Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Business accomplices who needed to put resources into Russia experienced certain issues like conflicting laws and terms, the absence of law authorization, boundless debasement, unusual nature's domain, and wheel and deal transactions, does not give any particular assessment or import obligation help to remote investors.
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Acquisition of Major Competitors and Pricing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Pricing is a very important thing in the business environment. As seen herein, it is actually from pricing strategies that business organizations are able to make a profit. It has been seen that reviewing prices of competitors are of high importance in a perfect competition. However, when competition is eliminated, there is actually no need for such reviews.
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External and Internal Environment Audit of Stenders Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This paper will propose an action plan of marketing activities and will also recommend monitoring and controlling process of the proposed action plan. This report will also mention the responsible individuals, who will monitor each and every activity and the responsible individuals, who will control entire action plan
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Evaluation of Social Media Marketing Campaigns Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
This research will begin with the statement that marketing is one of the vital facets of business and organizational development, and managers should ensure that good and reliable marketing strategies are in place to realize success. What is marketing? According to Hornby, “it is the activity of presenting, advertising and selling a company’s products in the best possible way.”
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Segmentation and Possible Target Markets Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
As a result, the Coca-Cola Company saw the need to isolate women as the target segment market for the coke diet product. The company capitalizes on advertisements to appeal to the female market segment. Marketing Week, over the years, the objectification of men in diet coke adverts serves as a major way of attracting the women customers.
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Processing Theory of Consumer Choice Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Increasing public awareness of environmental issues should settle the debate over ecolabelling.  Increasing numbers of consumers are intent on adopting a more environmentally responsible lifestyle and, this includes limiting their purchases to environmentally-friendly goods.
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Free Art Market Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The downside to a free art market is a lack of a safety net, or comfort zone, for the artist. Although the artist in a free market is free to choose their own subject matter, they are also not protected from external changes in the market environment and forces of competition, as they would be under a patronage based system.
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Marketing AMA Code of Ethics Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author points out the positive and negative effects of non-compliance with AMA code of Ethics to the company as well as to the society. It is considered to be an ethical issue because the issue involves one party benefiting at the expense of another, the customers. Consumers nowadays are more intelligent than how one thinks them to be.
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Mandatory Drug Testing for People on Welfare Marketing Essay
1 pages (599 words) , Download 3 , Essay
Free
The Welfare Reform Act of 1996 gave states the authority to drug test individuals who were receiving welfare benefits. It did not create legislation that made such tests mandatory. The debate has been raised as to whether or not mandatory drug testing is appropriate before supplying taxpayer-furnished welfare benefits to ensure the money is being well-spent.
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Matching External Relationships and Internal Capabilities Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The rationale as to why some organizations achieve inspiring success over others in the same industries has drawn significant interest and focus from practitioners and researchers. Most researchers have affirmed that the success of an organization solemnly depends on its ability to balance between its strategies with external and internal factors.
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International Marketing Activities of Marks & Spencer Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that Marks and Spencer retail store (M&S) was founded by Tom Spencer and Michael Marks in 1884. Ever since the company has skyrocketed to become one of the best retail stores in the United Kingdom. M&S mainly deal in food and clothing. The company headquarter is based in London. Last year the company was ranked at number 725 on Forbes 2000 list.
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New York Times Newspaper Paywall Marketing Case Study
2 pages (500 words) , Download 8 , Case Study
Free
New York Times is an American newspaper founded in 1851 and has attained high success since it has won 112 ‘pulitzer prizes’ due to its high readership and informative content. The company implemented the paywall system that was aimed at increasing revenues through online subscription.
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How Can Payless Company Increase Profits While Ensuring Current Customers are Satisfied Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Consider change of the name from Payless to something else that is inclusive of all customers.Develop an advertising plan that focuses on not only low-income earners but also the customers with high amount of disposable income. Increased advertisement through social Medias such as Twitter, Facebook, and Pinterest.
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Heightening Market Competition at Oregon Company Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Consequently, the management is constantly involved in developing working strategies that can boost revenues and ensure market continuity, even during economic downturns. Oregon Company is one of the companies that have faced major challenges amidst competition and souring economy hindering its clients’ purchasing power.
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Broadcast associations with haunting Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Richard .S. Lambert was such a novelist, he also happened to work for the British broadcasting corporation as an editor. His hobby collided with his job when he took over an investigation of an eerie occurrence about a mongoose haunting a farmhouse on the Isle of Man.
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Ocean City is the best place to be Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
From little tots looking for rides, games, and cotton candies, to the young and the adventurous looking for non-stop action and for older folks seeking a relaxing view of the beach, Ocean City is the place to be. The fun starts with packing things for Ocean City. All one needs is a toothbrush and a swimsuit. Reservations can be done online.
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McDonald's Restaurant Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
McDonalds is the largest restaurant Company in the world with 30,000 restaurants of which 8000 are Company owned, 18,000 owned by franchisees and 4000 owned by affiliated companies. Worldwide sales was $19.1 billion US dollars in 2004, which is remarkable in the intensely competitive restaurant sector.. Annual sales for the fiscal year ended 2004 was $32.00M in sales.
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Godiva Europe as Part of Campbell Soup Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Consumers look for specific features when buying pralines for gifts. Since pralines are more expensive, purchasing these gourmet chocolates are more calculated than buying a regular chocolate bar at a local store. Consumers look for specific features. One feature is attractive packaging that is available in assorted varieties. 
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An Evaluation of the Ads Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Apple’s iPhone ad came out in the Details Magazine’s August 2007 issue. The product is unique and a trailblazer in the industry, and the challenge for advertisers is to put such message across, given the limits in space and the tendency for readers to just skip something that doesn’t catch their attention.
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Kathmandu Holdings Limited SWOT analysis Marketing Essay
1 pages (250 words) , Download 14 , Essay
Free
The expansion of product range would be an appropriate initiative as it would help them to not only attract customers of different taste and preference but also would help to divert customers from other stores towards their stores which in turn would help to tackle the threat of market competition.
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