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Marketing Essays

Result for Subject Marketing:
19917 essays
Strategy for Mega Bastard Corporation - Bionic Limbs Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The inventor of the Segway and ‘Star Wars’ movie showcasing viable bionic limbs has proved that there is definitely a market for bionic limbs. The U.S. Food and Drug Administration approved various bionic limbs after almost 8 years of research and testing. People who fancy ‘super-power’ can have devices that they can control using their brain.  
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Strategic Marketing Analysis for Starbucks Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author explains that Starbucks is an espresso chain organization that began its business in Seattle, which is arranged in Washington, United States. Presently, Starbucks is perceived as an International Organization, which is well known everywhere throughout the world for its quality espresso.
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Relationship between the Public Relations and Marketing functions Marketing Essay
6 pages (1500 words) , Download 3 , Essay
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The author claims that Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products.
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Gas Price Warning as Cold March that Leads to Short Supplies Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The four key points highlighted in the first and the second paragraph of the article are the cold snap in March, Britain’s gas shortage in the month of March, Outsourcing or importing of fuel and electricity blackouts during the month of March. Firstly, gas shortage in the UK according to the Harvey (2013) has resulted from the lack of gas storage facilities.
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Aesthetic Consumption Everyday Life Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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This paper illustrates that a lot of researches are been conducted on the effects of commercial stability on increase in aesthetic. Aesthetic in this context refers to the everyday jewelry, modern fashion, and textiles among other elements of beauty. We live in a generation where personal care is awarded more resources just as the traditional basic human needs like food, shelter, and clothing.
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The Considerations of Pricing Strategies in Multiple Industries Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author states that consumer behavior and their willingness to pay for a particular product or brand name at a certain price impacts the pricing activities of a business, as well as the regulatory and legal environment, and can also be influenced by competitor pricing as part of strategic business rivalry in similar product markets.
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Performance Levels of iPhone Marketing Essay
21 pages (5250 words) , Download 3 , Essay
This paper tells that in the current world of business, there has been a need for companies not only to make volumes of sale but also to apply marketing strategies to the sale. The need arises as a result of stiff competition among companies dealing with similar products. A perfect example of the organizations that have effectively implemented the marketing strategies is the Apple Company.
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Increasing Of Indonesia Population And Its Impact On The Business Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Indonesia consists of 13,667 islands, but citizens inhabit only 6,000. Out of this, five islands namely Sumatra, Kalimantan, Java, Irian Jaya, and Sulawesi are mainly populated.  The total land mass of Indonesia is around 1,919,317 square kilometers.  Over the past forty years, Indonesia registered a remarkable rate of urbanization.
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The Market Today Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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The author states that some of the significant changes that have occurred in the market over the time could be grouped into modernism, critical and postmodernism eras, which have put different demands on the marketing function, as a response to evolving marketing needs and business operating environments.
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Design Driven Innovation in B & O company Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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This research will begin with the statement that B & O Company was in a better situation. It had sold a range of audio systems, televisions, telephones and loudspeakers and other products in more than sixty countries. B & O had registered a global reputation for products that were an idea based and of artistic design and high quality.
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Premium-price Milk in the Company Coca-Cola Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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According to Coke, the milk, priced approximately $3.98 to $4.20 per a half gallon, is particularly cold-filtered for the purpose of making it has extra 50% protein, 30% more calcium, and 50% less sugar than conventional milk. 
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The Key Aspects of Marketing and Sales Professionals Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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As the demand for different commodities increases in the local and in the international markets as a result of an increase in population, firms have come up with different strategies to market their products. On their part, sales executives aim at creating a strong positive relationship with their clients in order to ensure repeat purchases. 
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Social Media/Social Network, Aims and Objectives Marketing Essay
15 pages (3750 words) , Download 3 , Essay
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The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that, both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same.
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The Importance of Academic Journals Marketing Essay
10 pages (2500 words) , Download 2 , Essay
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In this case, the writer is attending the second interview at the Barclays Bank. In the interview, he is told by the marketing manager that he finds absolutely no reason, motivation or time to read academic journals. The writer was asked by the marketing manager of Barclays Bank to convince him of the importance and relevance of reading the Journal of Services Marketing.
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The Making of Company Name Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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For a company to create a good first impression and an ideal image among its targeted customers, it has to have a good and reflective name. A good company name should have the components of stickiness or memorable to the customer, should be short, phonetic, functional in terms of the services provided by the company, and inventive among others.
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The Importance of the Physician in the Generic and Trade-name Prescription Decision Marketing Article
2 pages (500 words) , Download 2 , Article
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The goal of the article is to analyze the relevance of physicians whenever patients are receiving trade name or generic drugs in healthcare facilities. In this case, the article outlines how physicians have the ability to prescribe generic drugs or trade name to their patients by making prescription decisions since they are professionals.
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Sustainable Food Business Sector Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
This research will begin with the statement that sustainable food can be defined as food that is being produced in the healthiest way without causing any impact on the environment. The term sustainability of performing business operations without harming the environment, offering fair wages to the farmers, and extending also possible support to the farming communities.
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Individual Reflective Report Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
The choice of topic was well thought out with regard to the percentage of market share held by Clarks compared to other brands. However, there was a wide range of brands to choose from which posed a challenge. Many competitors in the same market, for example, M&S and Sports Direct that also command a better part of the market.
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Consumers Activities and Consumption Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Notably, there is a clear agreement between theorists of modernity consumption and those of post-modernity consumer society concerning the centrality of consumption to contemporary capitalism and modern culture. The purpose of this summary is to show some elementary concepts and theories concerning consumption.
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Employee Relations And Customer Satisfaction Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Conducive customer environment is another strategy, where the bank provides the customer with a spacious room where they can sit and hang out, all the time enjoying Wi-Fi services and Bank’s blended coffee. It provides the customer with comfortable chairs, not desks. Advertising is another strategy applied by this bank to lure in customers.
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Business Plan, Which Is Bringing Body Implants To the Mass Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper tells that biohacking is a well-known method of employing biology in the process of hacking. It includes a number of movements and practices that start with the Grinders. The Grinders are engaged in installing DIY body enhancements after designing a successful plan. It is also known as magnetic implants to the DIY biologists, who carry out gene sequencing at home.
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Relationship between Direct Marketing and Branding Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that direct marketing is a form of advertising that allows non-profit organizations and businesses to communicate directly with the customer via different advertising techniques. Direct marketing strategy majorly includes email, cell phone text messaging, online display advertisements, interactive consumer websites, television commercials etc.
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Alroy Drawer Runners Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study, Alroy Drawer Runners, support technologies include welding capabilities and cutting using Waterjet systems to ensure rapid and precise metal formations which comply with ISO 9001 quality standards accepted as total quality measures worldwide. Lean manufacturing philosophy ensures more efficient cost controls. 
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Failure of McDonalds Company in Entering China Market Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper illustrates that institutions face several challenges in entering new markets which determine their success or failure. The process of market entry involves various procedures and research to ensure that the incorporation into the new market is a success. Many multinational corporations have expanded their operations to different countries and withstood the difficulties. 
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The New Volkswagen Beetle Marketing Research Proposal
6 pages (1500 words) , Download 3 , Research Proposal
Free
It has received so many competitors over the years, and the numbers continue increasing. The traditional rivals are Japan’s Honda and Toyota, as well as United State’s Ford and GM. These are companies that have had a great impact in the recent past, something that has maintained a great impetus in making Volkswagen grow its portfolio over the years.
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The SWOT and the PESTLE Analysis of Morrison Plc Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
The study leads to the conclusion that both the SWOT and the PESTLE analysis are strategic marketing models to assess the organizations. In this regard, the SWOT analysis of Morrison reflects that more than 500 stores only in the United Kingdom remain the strength for the company as this chain of stores enables the company to access to the customers and generate sales.
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Need of a Salesperson to Push Products Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Poon and Fatt (2000) define a salesperson as an individual whose duty is to sell products and services to willing and able entities in return for money and other compensation. Sales can take place through direct sales, Pro-forma sales, and agency-based sales. It may also take place through indirect methods or vending machines.
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Effective Market Hypothesis Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
 The contemporary and future earnings, book values and dividends are considered in the analysis. The accounting has to provide the underpinnings of the owners’ equity accounting. This is capable of constructing surplus relation applies; dividends reduce current book value and current earnings.
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Investment Environment Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The market of Saudi Arabia will be analysed with respect to different parameters. The analysis of the market will help to bring out the potential and threats of the market for the international business operations. This report will assist to provide details about marketing opportunities and potentials for the global business environment.
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Public Relations, Publicity and Corporate Advertisement Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The customers are then asked to purchase the product. Normally, the prospects display some objections, which lead to a negotiation phase. Here, they struggle to overcome the objections and ‘close’ the sale. At this point, it is either the prospect complies and accepts the product usually after some battle. 
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MailChimp as One of The Newsletters in Advertising Marketing Essay
3 pages (750 words) , Download 2 , Essay
This marketing tool has the following advantages: it provides the users with a variety of email templates that include email newsletter designs, email card templates, templates for event invitations among others. The disadvantage includes the overgeneralization of the message which might make it irrelevant to some users.
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Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
This paper illustrates that Ted Baker refers to an international retailer dealing with cloth selling. The retail store is located in Glasgow city in Scotland where in early 1988 the retail specialized on selling men’s shirt. The result from the retail performance has led to a successful growth of its business across the Middle East, Asia, Australasia and Europe.
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The Reason for the Shift from Transactional To Relationship Marketing Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
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Integrated Marketing Communication Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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International Publicity: Concepts and Applications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
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Ben Hou Lodge And Characteristics Of Market Segment Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Issues of International Marketing Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market
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Retail Failure of Tesco Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The present research has identified that Tesco set up a branch in the United States. The stores had been built using the convenience store structure. The convenience store is characterized by the exclusive cashier’s booth. The people will have lesser time to line up and pay for their products bought.
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Liverpool City Brand and a Case for Rebranding Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This research will begin with the statement that Liverpool is a popular city and it is widely associated with Liverpool Football Club, the current leaders of the English Premier League as well the famous band, Beatles. The City has gone through various methods and processes of modifying its destination brand.
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The Concept of Customer Perceptions and Expectations With Respect To Service Quality Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
In this research work, the main difference between expectations and perceptions of the customers, who are the real consumers, are evaluated and depicted.  The difference is evaluated in order to examine the difference in customer perception with regard to service quality in the travel and tourism industry.
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Research Methodological Approaches Applied In Academic Journal Articles Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The paper tells that an important feature of any academic research in any given field of study, mapping out the existing knowledge involves articulate analysis of previous studies, subsequently using the same as a basis of pointing the knowledge gap in the given fields of study. Among the approaches used in identifying the gaps include qualitative, quantitative and a mixture of both.
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Strategic Position of the UK Tourism Industry Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that the United Kingdom is the 7th biggest tourist destination in the world. In 2011, the total number of visitors to the UK was 29.2 million. However, in 2012, the industry declined by 7 percent facing the recession period. There was also a decline in the jobs related to tourism between the periods of 2008-2011.
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Social media as a Method to Drive Acquisition of Customers Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
This paper illustrates that there have been major advancements in the modes of advertising adopted by companies in the modern world. One of the most momentous and drastic forms of marketing is the social media marketing. Social media marketing refers to the form of marketing that is done through the social networks, communities, and blogs to increase awareness among prospective customers.
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The Basics of Marketing Ethics in the Cosmetics Industry Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that marketing is the process of creating, distributing, pricing, and promoting goods, ideas, and services with the aim of satisfying the desires of the clients, customers, partners, and the society. Customers are at the focal point of all marketing activities including developing, promotion, distribution, and prices of goods and services.
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Ethical Issues Concerning Marketing Departments of Major Global Corporations Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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This research will begin with the statement that globalization refers to the process of international integrations arising from the interchange of products and services due to advances in transportations and telecommunications infrastructures and internet. The spread of globalization has made marketing ethical issues to be of more concern to corporations.
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Marketing Strategy Text and Cases Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The firm has over 50 business franchises including broadband, wireless, on-demand video, books and high-definition TV. Under the stewardship of George Bodenheimer, ESPN has managed to establish the firm a household brand with regard to sports news and all events related to sports (Mullin, Hardy, & Sutton, 2007).
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Importance of Building a Brand for Kellogg Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality.
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California Water Pricing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Water is a scarce resource and efficient use of this resource is warranted. We have already seen that allocation and distribution efficiency improves when the trade of water is price rationed. When the economic forces of demand and supply determine the price and quantity of water supply, there is better demand and higher efficiency in the distribution and usage of this scarce resource.
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Nike Should Achieve Competition Advantage and Re-position Itself Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It is possible to sаy there will not be an improvement on the mаrket becаuse nаtionаl stаtes аnd compаnies try to protect their mаrket from increаsed competition аnd MNEs (multinаtionаl corporаtions). These strаtegies аre undesirаble for Nike, but they will help to regulаte the mаrket аnd protect locаl firms.
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How Saturated the DVD Market Has Become Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The future development of the market will mainly depend on innovation; the company who manages to come up with new things will become the market leader. Blue-ray discs may not perform well because the blue ray players are quite expensive, people may be reluctant to buy blue ray players at a hefty price.
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