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Marketing Essays

Result for Subject Marketing:
19702 essays
Global Marketing - Internalization as a Result of Globalization Marketing Essay
3 pages (1029 words) , Download 3 , Essay
Free
Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture from one locality to another. Giddens, in his book, describes globalization as the intensification of a worldwide social relation that links distant localities in such a way that local happenings are shaped by events occurring many miles away.
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How Lean Management Can Be Applied to a Grocery Retailer Marketing Essay
3 pages (1127 words) , Download 5 , Essay
Free
Lean necessitates a very simple workflow, which helps in the elimination of loss of time, efforts, motifs, and materials. With the acceptance of the lean approach, managers of small and big organizations can be able to reduce any activities that do not add any value to the business, moreover, it also reduces activities that directly influence as well as prevent potential business problems.
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BENEFITS OF ISO-9001 COMPLIANCE Marketing Essay
2 pages (500 words) , Download 5 , Essay
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There has been a wide concern in regard of the positive involvement of ISO 9001 towards achievement of quality and client satisfaction. The unified quality management system has proved to be very instrumental in maximizing organizational profits, customer satisfaction, and company employees among other relevant parties.
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Theories of Buyer Behavior in Terms of the Individuals and Markets Marketing Assignment
7 pages (1914 words) , Download 2 , Assignment
Free
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Ansoff Matrix of Marriott Hotel Marketing Essay
4 pages (1200 words) , Download 5 , Essay
Free
The company will set up 200 additional hotels across nations outside the United States. This growth can be attributed to the development and adoption of Ansoff’s matrix strategy. The Ansoff matrix is employed as a model for setting goals within the company. The company has adopted “market penetration, market development, and diversification” strategies.
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Just-In-Time and Toyota Marketing Essay
5 pages (1370 words) , Download 3 , Essay
Free
The managerial strategy includes the ability to work with people properly and effectively in order to achieve the organization’s goals and incentives. Management consists of rational assessment of different practical situations and systematic choice of tasks, detailed elaboration of strategies for goals achievement, distribution of resources, rational design, organization, direction, etc.
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SABIC products i Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
It offers an extensive range of products and services. The industries upon which the customers compete are various and SABIC is constantly seeking materials and new ways of maximizing customer success. The products offered to these customers are categorized into four
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Managing Business Marketing Channels & E-Commerce Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
They need to develop strategic procedures that help select the right intermediaries. In addition, the marketing managers need to motivate the intermediaries so that they are clear with the organizations goals and objectives and work towards meeting them.
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The Earning Effects of Marketing Communication Expenditures during Recessions Marketing Assignment
12 pages (3275 words) , Download 2 , Assignment
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The price tag on the pair of shoes was $519.99 at the time of purchase and did not include offers as some other versions have. The shopper emphasizes that the only reason that attracted her to the shoes is that they looked so beautiful and she could not pass the chance of acquiring such an exquisite pair of shoes.
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Global companies operating in Qatar Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Reduced costs lead to low prices in the local market hence the products and services can compete with the rival firms making them grow faster. Qatar has been the constant rise in business opportunities majorly due to increasing in minerals, increased population and
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Marketing: Miss Latte`s Brand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
During the implementation stage, the first rollout package will be positioned among medium-income earners. This is because this market segment represents the largest population. Medium income earners are likely to perceive a tea latte as a basic necessity because of their busy lifestyles and the need to spend little money on living.
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Digital Marketing: Good or Evil Marketing Essay
9 pages (2494 words) , Download 3 , Essay
Free
Profit generation in a business is a resultant outcome process that is achieved when good strategies and approaches are used to lure the customers into buying a company’s product. Businesses invest a lot of resources in ensuring that goods and services that a firm produces can be largely sold to the customers so that revenue can be generated.
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Working Party Guidelines for Apps on Smart Devices Marketing Essay
2 pages (314 words) , Download 2 , Essay
Free
The author supports his thesis by outlining some of the specific ways through which the protection of the privacy of users of smart devices can be ensured. Some of the strategies include transparency, free and meaningful consent, security measures to protect personal data as well as purpose limitation, and data minimization.
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Monster Energy Drink in Russia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The paper tells that as the international business environment becomes more dynamic because of advances in technology and globalization, more companies are pushing to enter some international markets that were for a long time considered underdeveloped. With countries seeking more cooperation, abolishing restrictive trade laws and regulations, and as trade barriers recede.
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Consumer Behavior and Consumer Buying Decisions Marketing Coursework
6 pages (1610 words) , Download 2 , Coursework
Free
Marketers continue to show a preference for brands. A brand has a holistic appeal since it has some values, which each product under the brand upholds. Apple and Nike, for example, are brands. Such companies can introduce new products and would promote them easily without the price posing any threat to the profitability of the respective brands.
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Corporate Social Responsibility in Wal-Mart Stores Marketing Essay
12 pages (3481 words) , Download 2 , Essay
Free
The company is socially responsible, and these efforts are evident in the various projects supported by the company. The company remains one of the largest chain stores in the world. Sam Walton founded Wal-Mart stores. The entrepreneur opened his first store in America, and the stores have continued to grow over the years.
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A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny Marketing Assignment
8 pages (2190 words) , Download 2 , Assignment
Free
Therefore the author has focused on the transformation of the traditional concept of marketing towards the development of the concept or the theory of marketing and has emphasized sustainable marketing that focuses on the increase of responsibility towards the environment, economy, and society as a whole.
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Ryanair Competitive Strategy Marketing Essay
10 pages (2978 words) , Download 2 , Essay
Free
Ryanair is one of the largest airline companies in the European market that operates internationally. The company has branded itself as a low-cost air travel company that seeks to provide close to free airline services. While the price model has been a winner in the market, the company appears to be losing the market due to an increase in competition and changes in customer needs.
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Fly Emirates And Cathay Pacific Airways Comparison Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The airline industry stands out as one of the most competitive industries lately. In order to do well in such industries, business organizations usually operate under different strategies. For instance, despite the fact that both fly Emirates and Delta Air Lines operate in this industry, there allot of differences in their operations.
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How Digital Revolutions Have Changed Global Marketing Marketing Essay
5 pages (1414 words) , Download 3 , Essay
Free
As the paper tells, global marketing has found a new and easier means of communication and reaches out through the digital revolution. The digital revolution introduces itself in various forms. These range from the direct means of engagement during global businesses to the digital means of advertisements (Hemann & Burbary, 2013).
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Business ethics and social responsibility Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
All emergencies and accidents that occur due to the negligent attitude to safety are laid on the building owner, who is fully accountable for the factory’s collapse. The companies that buy from this factory should face consequences
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Digital Revolutions and Changes in Global Marketing Marketing Essay
6 pages (1743 words) , Download 3 , Essay
Free
This is the section where the entire organization’s efforts are directed. The satisfaction of the consumers is a major target of any marketing strategy and hence a study of the consumers’ needs always focuses on improving the strategy. The digital revolution assists corporations and organizations to be in the virtual environment of their consumer.
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Pebble's New Smartwatch Hits Marketing Research Paper
9 pages (2644 words) , Download 2 , Research Paper
Free
The cult following, the unique marketing mix elements, and the favourable press all combine to create a marketing force that has become unstoppable in many ways, and these elements have bred a new brand that can rival Apple and the more established giants in consumer electronics. More about this will be said in the proceeding discussion.
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The Good and Evil Side of Digital Marketing Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Marketers are faced with the challenges of having to adapt quickly to the vast explosion of digital marketing. Digital marketing is the technique that is used for the promotion of products and services using database-driven online distribution channels so as to reach the consumers in a relevant, cost-effective, and personal manner.
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Must complete a summary post at the end of the discussion reflecting on your learning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
arketers to know information about their competitors, customers as well as the general environment obtaining in the market in order for them implement viable strategies that can give them competitive advantage in their operations. This information can be obtained through
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Research Methodological Approaches Applied In Academic Journal Articles Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The paper tells that an important feature of any academic research in any given field of study, mapping out the existing knowledge involves articulate analysis of previous studies, subsequently using the same as a basis of pointing the knowledge gap in the given fields of study. Among the approaches used in identifying the gaps include qualitative, quantitative and a mixture of both.
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Journal Entry Marketing Personal Statement
1 pages (250 words) , Download 5 , Personal Statement
Free
However, Unit 5 shed light not only on the importance of market research and information, otherwise known as research and development (R&D) function, but also outlined the
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High Failure Rates of New Products in the Market Marketing Research Proposal
2 pages (500 words) , Download 2 , Research Proposal
The focus will first be placed on the risk management cycle that many companies show little interest in embarking on. With this, we will be able to discover the potential risks that many organizations are faced with when it comes to marketing their new products. Secondly, the focus will be shifted on the information systems.
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Tangible and Intangible Brand Attributes Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These include; price, beauty, quality, reliability. Both of these elements play a significant role in influencing the customer behavior. In addition, they enhance the value of the product or service in the market. However, one of the major differences between the two aspects is that tangible attributes can be seen, touched, or smelled.
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The Atlantic Quench Cranberries Marketing Plan Marketing Essay
14 pages (4363 words) , Download 2 , Essay
Free
The Atlantic Quench Cranberries Inc. (AQC). Cooperative was formed about a century ago by two grape farmers; the organization has grown to about 630 cranberry and 46 grapefruit farmers to date. The cooperative has grown to become the best-selling brand of canned and bottled juices in North America since 1981 seeks to increase its growth from the current 7% annually to about 10% by 2016.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Essay
14 pages (4276 words) , Download 2 , Essay
Free
The main competitors and their product mix are also analyzed. This is followed by an in-depth analysis of the company in terms of the 4ps, SWOT, PESTEL of the external environment of the company. This is followed by a strategic analysis of the company and design objectives of the company derived from SWOT.
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Organisational use of the MRS code of condut Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The application of the research tool is for much of the time without problems. However, its application may develop complications with increase in the audience or scope.
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Doing Business in Argentina Marketing Case Study
1 pages (391 words) , Download 2 , Case Study
Free
For the formation of good business relationships, an international company should understand the culture of the foreign country. Argentina being a cosmopolitan country ensures that foreign businesses are received with high regard, sincere affection, and kindness. However, its cultural dimensions and customs can have an effect on how an international business can operate there.
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Target Market as General Approach Marketing Essay
1 pages (260 words) , Download 3 , Essay
Free
Thus without being aware of their target market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive. Restaurants that have discovered how to recognize a target audience of customers have a strong prospect of convincing lenders to come to their support.
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The Economy of Real Estate in China Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Real estate may be termed as property comprising of land and all the improvements on it including buildings, immovable property, and natural resources. Natural resources include minerals, water and uncultivated flora and fauna. Basing on the use, real estate can broadly be categorized into industrial, commercial and residential.
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Ruths Chris: The High Stakes of International Expansion Marketing Case Study
2 pages (500 words) , Download 22 , Case Study
Free
In addition, high disposable income would allow for increased consumer purchasing power. The criteria also involve determination of whether individuals prefer eating away from home as this would create market for the
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Retail Marketing and Logistics Concept Marketing Essay
7 pages (2130 words) , Download 3 , Essay
Free
There are some basic principles that are incorporated within the concept of retail marketing. Marketing mix comprising of four elements – product, price, place, and promotion are basic factors in retail marketing. Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer-centricity.
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Cottle Taylor SWOT Marketing Case Study
6 pages (1737 words) , Download 2 , Case Study
Free
At the same time, the alternative suggested by Lang also has few disadvantages, like the urban population comprises only 22%, which will be targeted. By this only a small set of wealthy people can buy the brushes operated with battery and lastly increased cost on advertising will be against the company’s nature as the company is cost-conscious.
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Cottle-Taylor Strategic Position Marketing Case Study
7 pages (1928 words) , Download 2 , Case Study
Free
Competition in the oral care products industry in India is rather stiff. There are a number of oral care products providers that are operating in India, such as Hinda-Dalton, Sandia, and Aspire Oral Care Pvt. Ltd. Most of Cottle’s competitors had diversified their services prior to Cottle’s entry into India.
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Performance Levels of iPhone Marketing Essay
21 pages (5250 words) , Download 3 , Essay
This paper tells that in the current world of business, there has been a need for companies not only to make volumes of sale but also to apply marketing strategies to the sale. The need arises as a result of stiff competition among companies dealing with similar products. A perfect example of the organizations that have effectively implemented the marketing strategies is the Apple Company.
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Advertising strategies - Denim jeans Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For any company, product segment helps in simplifying advertising and maintenance effort used. Market segmentation, on the other hand is where a company divides its market into different
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International Advertising Campaign - Illustration Using Cisco Systems Inc Marketing Research Paper
6 pages (1693 words) , Download 2 , Research Paper
Free
The product line associated with the organization includes the likes of remote access devices, switches, routers as well as internet service devices among others. The company has been engaging in constant innovation in order to improve its global competitive position. The Viking project that was aimed at implementing the high-end router is one of the endeavors that have helped Cisco attain such a state.
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Brand equity for Sandro Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base
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Information Sources in Marketing Marketing Term Paper
5 pages (1543 words) , Download 3 , Term Paper
Free
This field of Business Studies is essential in creating managers of banks. Financial management is a major discipline that helps one understand banks and how they work. It defines them and their purpose in the economy. There are many sources of information on Financial Management. These sources provide data and statistics on the various activities.
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The Impact of Morrison's slow migration to online sales and promotions Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The essay detailed the current trends of online marketing and promotional procedure. It has given an in-depth view about the different online facilities used by the organisations as well as consumers to simplify the shopping experience. The rapid growth of the online marketing methods is altering the consumer tendencies in terms of their buying behaviour, product preferences and brand selections.
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Consumer Behaviour Analysis Marketing Coursework
13 pages (3332 words) , Download 2 , Coursework
Free
Aqua Gel Cleanser is the selected product that the researcher is aiming to introduce in the market. Face cleanser products were promoted and produced by MAC. MAC or “Make-up Art Cosmetics” is one of the largest USA-based cosmetics producers in the world. They are having they're headquarter in New York City.
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Different Brands of Luxurious Vehicles Marketing Research Paper
9 pages (2389 words) , Download 2 , Research Paper
Free
There are two models, ES 350 and several IS models, that were affected by an order questioning their floor mats, a move which paralyzed the sales of this model while parent company Toyota bore the brunt of negative publicity amid a product recall due to below-average quality production of their vehicles.
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Marketing plan Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
renowned globally with customers associating the company’s coffee houses with an outstanding atmosphere and quality customer service that defines a memorable experience. Without doubt, Starbucks has recognized the value of the service-profit chain. This paper will discuss how
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Product Life Cycle Advertisements Marketing Essay
1 pages (316 words) , Download 2 , Essay
Free
Toyota Prius is in the growth stage, although the product featured in the US market in 1997. The market has accepted the product, and the sales surpassed 3,000,000 globally (Cobb). Precisely, the Toyota Prius sold many vehicles to over eighty nations. The advertisements and word of mouth have influenced the demand for the Toyota Prius.
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Analyze opportunity Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Unlike in the past where fast foods were left for individuals with very busy schedules, who could not drop home for a meal, individuals from all lifestyles are driven towards consumption of fast foods as their major foods due to their convenience. As
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