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Marketing Essays

Result for Subject Marketing:
19914 essays
Branding and Marketing Director Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
As the discussion stresses the marketing director will also have the task to plan and administer the hospital’s marketing operations budget. There will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses.
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Marketing Plan for Masters Home Improvement Stores in Australia Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
It is evidently clear from the discussion that the staffs of Master’s Home Improvement have their expertise in specific departments and provide a very friendly service to their customers. The company was the first to launch an online store for its Australian customers and was the first Home Improvement and Hardware Store to take such an initiative.
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A Direct Marketing Campaign for a Consumer Product Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author says that the audience will fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products.
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The Brand Crash Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
 The author states that while statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. 
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Targets Marketing Strategy Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
As the discussion stresses target is one of the most successful retailing companies in the United States. As part of analyzing the company’s business strategy, this report will analyze the article written by Duhigg entitled “How Companies Learn Your Secrets” followed by showing how it illustrates its use of technology.
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Don Martins Company Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
As the paper stresses there are a number of competitors within the vicinity of the store. This is not surprising because the location is a favorite of comparison shoppers who come here and go from store to store on impulse buying, so in a sense it is to the advantage of Martin’s store to be located with the other stores.  
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Why a Firms Market Value Differs From Its Book Value Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This research will begin with the statement that the disparity between a firms market value and book value can cause crucial effects. Normally, the value of a firms equity determined by the market should go in parity with the value of accounting records or book value. But practically, there may be evident disparities between market value and book value.
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The Managerial Theories Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The standard economic theory would indicate that the more managers are offered to work in a firm, the greater their motivation to work, and the more attractive employment in the firm is to those searching for a new position. The microeconomic theory also predicts that the more one is paid for one's work, the more hours one will work.
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Vodafone AirTouch Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Vodafone currently has equity interests in 27 countries and Partner Networks in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming.
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Leadership In Healthcare Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Leadership is a dynamic process and there are great variations in the definition of leadership, however, it is widely agreed that for a leader it is imperative to have a vision through which they can inspire their followers. The followers must have trust in the vision and mission of the leader and the leader act as the role model for them.
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The Marketing Strategies of Mall of America Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
This research will begin with the statement that the Mall of America is the largest enclosed retail as well as family-entertainment complex in the United States of America. The Mall receives more than 100,000 people every day; the Mall receives about 40 million visitors annually. The Mall of America was created not only to attract locals but also regional and international tourists.
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Grunert's Total Food Quality (TFQ) Model Aid Food Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper illustrates that food industry firms in the UK sustained to attain greater efficiencies through the use of technology for inventory management and merchandising. Retail merchants control labor costs, their principal operating expenditure, by using checkout scanners and computer programs that help in labor arrangement.
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Explaining Cinema Tickets Price Differences Marketing Essay
3 pages (750 words) , Download 2 , Essay
The fundamental reason why a cinema owner offers lower prices to students and seniors is because the resulting percentage increase in the number of tickets these groups purchase more than offsets the percentage decline in price, thereby increasing total cinema revenues. The economic principle is known as the Price Elasticity of Demand.
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Sustainable Consumption Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The concept of global marketing is described in details through the proper explanation of various topics such as globalization, the role of World Trade Organisation (WTO) in international trade, the effect of culture on consumer behavior and the difference in the way multinationals in the developed and emerging economies operate.  
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KFC Marketing Plan Marketing Research Paper
15 pages (3750 words) , Download 4 , Research Paper
Free
Some regulatory and legal forces which need to be taken into consideration by the organization in order to achieve their desired goals and objectives. KFC needs to maintain the regulations and rules in relation to hygiene factors such as proper training of employees regarding personal hygiene, safety with food and hygienic work environment.
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Canadian Breast Cancer Foundation Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author explains that the organization traces its roots back in 1986 driven by volunteers who were for the idea of absolutely kicking out the deadly disease in Canada and the world at large. The organization has grown throughout the decades and sources its funds from sponsors- corporate, and the famous “the run“ a marathon.
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Difference between B2B and B2C Marketing Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
In general, it is seen that marketing activities, be they directed towards customers or other businesses; entail the same prime motive which is to sell products and services.  However, there exist many variations in the manner in which consumer marketing and business marketing activities are carried out.
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Partnership As Form Of Ownership Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
One of the major decision made by a manager is to identify the cost of producing a product and then price the product according to make the profit. For this purpose, they can use activity-based costing method, by using this method they can calculate the cost of an activity associated with producing a good or service.
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Concept of Personal Selling Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The author explains that this aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing. This aspect becomes more important with international sales representatives developing new businesses for their clinics as well as competing for well-paying patients.
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Reduction of Food Wastages in Restaurants in the UK Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
The author plans to engage the cooperation of the government, the business owners, and consumers to participate in the program. To implement this plan, he will engage in partnership with a non-profitable environmental organization in the UK.  He figures out that this will redound to the benefit of the community.
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Marketing Implementation, Evaluation and Control, and Monitoring Procedure Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
This research will begin with the statement that marketing organization is nothing but an attribute of marketing campaign and plan. All the departments of KFC are harmoniously interconnected for achieving their objectives. The organization is popularly known for its healthy and effective cooperation.
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The Service Factors of the Sunderland International Hotel Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The study leads to the conclusion that service quality management of the industry mainly deals with the customers and the employees of the organization. In this case study it has been observed that the main issue that is encountered by the Sunderland international hotel is it has faced problem related to its human resource management.
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The Advertisement to Warn of the Adverse Effects of Cigarette Smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
The conclusion states that the visual art analyzed in this paper adequately conveys the expected message with the intended magnitude. The advertisement communicates the adverse effects to both the addicted smokers and the non-smokers. The contact details target the addicted smokers who might require counseling to help change the lifestyle and avoid influencing others to the practice.
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The Concept of Branding in Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
A brand is one of the important things that is needed in the process of business growth and development. Businesses are often identified from their specific names; the same is the case for products and services developed.The concept of branding is common in marketing, advertisement and in other business activities and functions.
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The Marketing Plan of Crocs Shoes Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The author states that the company has been growing at a rapid pace since 2002. The company has expanded its operations to 125 countries. With the increasing sales, the company has been successful in increasing the market share. Recession influenced the sales of the company as the company had shown a significant increase in the revenues.
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Consumer Relationship Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
By enhancing proper customer relations, organizations easily gain customer loyalty that is essential for the organizational growth. This paper is specifically important to organizations in the beer industry that aim at effectively competing their rivals by identifying the needs of the consumers, satisfying those needs without forgetting the needs of the organization itself.
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Forces in the Context of KFC Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Socio-cultural forces majorly encompass demographic and cultural aspects related to external macro environment. KFC operates in different zones and even comprise of employees belonging to different cultural backgrounds. Hence socio-cultural aspect is not only present external to the organization but even internal to the organization.
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Critical Evaluation and Analysis of Employability Skills Marketing Essay
4 pages (1000 words) , Download 6 , Essay
Free
The researcher states that having specific, measurable, achievable, relevant and timely objectives is important in assessing employability skills. Evaluating the author’s areas for development will further shape and improve his skills, knowledge, and interests in spinal research coordination skills which employers in this field want.
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Significance Of Customer Portfolio Management In Modern Business Environment Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The concept of customer portfolio can significantly contribute to the firm's efforts to retain the profitable segments of its customers because customer portfolio is a potential way to achieve enhanced customer satisfaction. According to experts, "in much the same way that we can examine a portfolio of products or brands.
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Developing Marketing Communications: Case of Game Of Thrones Season Three Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This essay explores the target audience for the campaign; promotional tools used in the campaign; media used in the campaign; suitability of tools and media. The conclusion from this study presents recommendations for possible improvement in marketing communications activities concerning the tools and media.
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International Marketing Strategies of Pepsi and Apple Inc Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
This essay provides the essential cases and scenarios that could help justify the prevailing international marketing strategies of PepsiCo and Apple Inc.  It will also present the prevailing scenarios in the Middle East or in the UAE. Added to this, the challenges and problems facing PepsiCo and Apple Inc in the international setting require fundamental consideration, at some point.
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
In the analysis, the researcher seeks to analyze the current general outlook of these companies’ standardization and adaptation strategies. Also, the researcher will discuss the current scenario in the Middle East, and how the companies are faring out with regard to the international marketing strategies stated herein.
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Heinekens Internal Processes,Mission and Vision Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The study leads to the conclusion that with more than 200 products under its banner, and its presence in more than 70 countries, Heineken is surely a force to reckon with in the Americas. The company’s strength is evident in its ranking in the third position globally in terms of the volume of beer production.
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Teenagers and Young Adults Are Changing Marketing Practices Marketing Literature review
5 pages (1250 words) , Download 3 , Literature review
Free
The world has said to be entered in the era of globalization as there are no real boundaries and distances are contracted because of the free flow of information and knowledge. Indeed, the advancements in information and communication technology have facilitated networking and information sharing among people worldwide.
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Managing a Brand Is Complicated Marketing Essay
4 pages (1138 words) , Download 2 , Essay
Free
Managing a brand according to Levin (2006) involves everything right from developing the product to packaging to creating a retail marketing strategy. It is also felt that managing the brand is the same as managing the business. This means developing a corporate culture that focuses all the delivery and support functions on meeting customers’ needs.
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Marketing Challenges of Walker and Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Consequently, one of his three sons Ramsey Walker took over as the new president and publisher of the company. Though he was doing his graduation in business management, yet still he was practically novice in the publishing business. Consequently, in the beginning, it was a bit hard for him to run the affairs of the company.
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The Concept of Generation Change Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
A lot of teens are online as opposed to the then case. This will indeed have a massive impact on their latter lives. Most of these people enjoy the portability of technological devices like phones and laptops. Most will end up frustrated beings in their old age due to frustrations of the tough times in the contemporary world.
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The Impact of Branding on the Purchase Decision of Consumer Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Branding has helped companies to build loyal customers for their products and services. Moreover, it has also emerged as one of the most important elements of the marketing strategies of a firm. This study is about
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Grey Marketing: Perspectives and Implications Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
According to the paper, grey markets cannot be considered as illegal, as in case of black market of counterfeit or stolen goods. Rather, grey market products are genuine and from real manufacturers as well. This occurs when the trademark registrant or manufacturer has not given any authorization to the seller for making any sale.
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Niketown as an Experience Marketing Essay
27 pages (6750 words) , Download 2 , Essay
The author explains that the Niketown stores worldwide are designed to reflect the active nature of the brand itself, complete with blond wood floors reminiscent of a basketball court, but of course with much greater quality and style, colours that inspire action and feelings of health and the outdoors.
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Residential Project Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The progress of the work being done shall be measured via the graph. The message shall largely be visual with minimal text. Lines shall be used to indicate scheduled versus actual progress. A two-dimensional line graph shall be used to plot the variables. The line graph shall show the scheduled versus actual units of work.
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McDonalds Enters Kazakhstan: Market Entry Strategy Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
A very important consideration for any firm expanding internationally is the entry strategy. Getting it wrong with the entry strategy can only spell failure for the organization as it enters foreign markets. Research is therefore important so as to understand the regulatory environment, financial systems, and cultural aspects,
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The Influence of The Parity Brands In Taiwan Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
In the research conducted much analysis has been done on the context of the quality of the products perceived by the customers and the factor of price has also been considered. The study reveals that the economy of the Taiwan creates an interest among the multinational organizations to invest in the country. Owing to the flexible structure of investment, major brands have opened their business in the country.
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The Effect of Social Media on the Lives of People Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
It lays special emphasis on the approach that is being followed and how the information has been attained. Other than this, special ethical consideration has been given to conduct the study keeping in mind how limited the scope is. A qualitative research simply looks to analyze and evaluate the information attained through qualitative aspects.
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Marketing Principles of Tesco Plc Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
The object of analysis for the purpose of this assignment is Tesco Plc. It is the third-largest retailer in the world when measured in terms of revenue after Wal-Mart and Carrefour. The changing scenarios in the major market coupled with unstable economies and the threat of globalization will provide a better understanding of how Tesco faces these challenges.
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The Potentials of the Next Generation Consumers of iPhone Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The study leads to the conclusion that Apple has been viewed to prioritize effective marketing activities with the aim of attaining a superior competitive position in the IT industry. With this similar concern, Apple decided to position and market its iPhone product line in such a way, so that the company is capable of gaining the desired level of competitive advantages.
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The Role of Social Media Techniques in Influencing the Purchase Behavior of Customers towards Apparel Brands in China Marketing Essay
75 pages (18750 words) , Download 5 , Essay
The study leads to the conclusion that the most important and favorable social media techniques that frequently influenced the Chinese consumers were rewards and loyalty programs, discount schemes offers and customer feedback. Price discounts are the major reason enticing Chinese consumers to shop online.
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Why Do Firms Become Multinational Enterprises Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The aim of this paper is to explore the nature of the multinational enterprise. There are many different definitions and interpretations of a term “multinational enterprise” or “multinational firm”.  One of the most common definitions describes MNE as “an enterprise that controls and manages production establishments located in at least two countries.
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Brand Community of Harley Davidson Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The study leads to the conclusion that Harley Davidson plays an active role in socializing the new members. The Harley owners group supplies information to the new members and also with the full range of Harley clothing and accessories. The concept of grassroots R and D has been regarded as a stylistic and advanced technology.
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How Does the Pavilion Store In Winchester Use Intangible Experiences to Keep Customer Loyalty Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
This research is being carried out to expound on how Pavilion Clothing Limited design its exterior and interior spaces, how the company display its  products, the company’s advertisement and promotion mechanisms, the method used to communicate the company’s brands, lay out in the company’s stores as well as how the company identifies and maintain its customers
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