Marketing Essays

The world has said to be entered in the era of globalization as there are no real boundaries and distances are contracted because of the free flow of information and knowledge. Indeed, the advancements in information and communication technology have facilitated networking and information sharing among people worldwide.

Managing a brand according to Levin (2006) involves everything right from developing the product to packaging to creating a retail marketing strategy. It is also felt that managing the brand is the same as managing the business. This means developing a corporate culture that focuses all the delivery and support functions on meeting customers’ needs.

Consequently, one of his three sons Ramsey Walker took over as the new president and publisher of the company. Though he was doing his graduation in business management, yet still he was practically novice in the publishing business. Consequently, in the beginning, it was a bit hard for him to run the affairs of the company.

A lot of teens are online as opposed to the then case. This will indeed have a massive impact on their latter lives. Most of these people enjoy the portability of technological devices like phones and laptops. Most will end up frustrated beings in their old age due to frustrations of the tough times in the contemporary world.

Branding has helped companies to build loyal customers for their products and services. Moreover, it has also emerged as one of the most important elements of the marketing strategies of a firm. This study is about

According to the paper, grey markets cannot be considered as illegal, as in case of black market of counterfeit or stolen goods. Rather, grey market products are genuine and from real manufacturers as well. This occurs when the trademark registrant or manufacturer has not given any authorization to the seller for making any sale.

The author explains that the Niketown stores worldwide are designed to reflect the active nature of the brand itself, complete with blond wood floors reminiscent of a basketball court, but of course with much greater quality and style, colours that inspire action and feelings of health and the outdoors.

The progress of the work being done shall be measured via the graph. The message shall largely be visual with minimal text. Lines shall be used to indicate scheduled versus actual progress. A two-dimensional line graph shall be used to plot the variables. The line graph shall show the scheduled versus actual units of work.

A very important consideration for any firm expanding internationally is the entry strategy. Getting it wrong with the entry strategy can only spell failure for the organization as it enters foreign markets. Research is therefore important so as to understand the regulatory environment, financial systems, and cultural aspects,

In the research conducted much analysis has been done on the context of the quality of the products perceived by the customers and the factor of price has also been considered. The study reveals that the economy of the Taiwan creates an interest among the multinational organizations to invest in the country. Owing to the flexible structure of investment, major brands have opened their business in the country.

It lays special emphasis on the approach that is being followed and how the information has been attained. Other than this, special ethical consideration has been given to conduct the study keeping in mind how limited the scope is. A qualitative research simply looks to analyze and evaluate the information attained through qualitative aspects.

The object of analysis for the purpose of this assignment is Tesco Plc. It is the third-largest retailer in the world when measured in terms of revenue after Wal-Mart and Carrefour. The changing scenarios in the major market coupled with unstable economies and the threat of globalization will provide a better understanding of how Tesco faces these challenges.

The study leads to the conclusion that Apple has been viewed to prioritize effective marketing activities with the aim of attaining a superior competitive position in the IT industry. With this similar concern, Apple decided to position and market its iPhone product line in such a way, so that the company is capable of gaining the desired level of competitive advantages.

The study leads to the conclusion that the most important and favorable social media techniques that frequently influenced the Chinese consumers were rewards and loyalty programs, discount schemes offers and customer feedback. Price discounts are the major reason enticing Chinese consumers to shop online.

The aim of this paper is to explore the nature of the multinational enterprise. There are many different definitions and interpretations of a term “multinational enterprise” or “multinational firm”.  One of the most common definitions describes MNE as “an enterprise that controls and manages production establishments located in at least two countries.

The study leads to the conclusion that Harley Davidson plays an active role in socializing the new members. The Harley owners group supplies information to the new members and also with the full range of Harley clothing and accessories. The concept of grassroots R and D has been regarded as a stylistic and advanced technology.

This research is being carried out to expound on how Pavilion Clothing Limited design its exterior and interior spaces, how the company display its  products, the company’s advertisement and promotion mechanisms, the method used to communicate the company’s brands, lay out in the company’s stores as well as how the company identifies and maintain its customers

The study leads to the conclusion that Adidas Company should integrate market research in order to be innovative enough to meet the demands of consumers.  Through innovations, the company can incorporate new technologies for the purpose of improving efficiency.  Adidas should ensure that it treats its employees in a suitable manner.

This research will begin with the statement that raw milk is milk that has not been treated in any way. It does not include colostrum. The researcher states that it has not been subjected to any processing step nor received any pathogen elimination action. Its quality and composition have also not been altered in any way.

The conclusion from this study states that it is important to have negotiation strategies to persuade the thoughts of consumers so they can begin to use a company’s goods and services. For example, the U.S use facts to persuade customers to use their products while in China, the mutual relationship that negotiators have with the customers is what will close the deal.

The author insists that to establish effective real estate marketing, it is very essential to consider major factors affecting positively or negatively the running of real estate in the short run and long run. Moreover, real estate investment involves a large amount of money that would not be worthy risk taking.

The objective of this paper “Marketing Mix Strategies in Indian Market” is that it analyses the market performance of two varying industries, that is, the toothpaste and the detergent industry. It also carries out a brief review of literature on the marketing mix theories.

The author states that people fail to realize that they are being exploited and led down the garden path, the cream has been selling like a hot cake for the last several years and it is mainly because of manipulative advertisement, they recruit models who are beautiful and convince people that an average looking person can also look like a model.

The conclusion from this study states that the information provided shows that major changes occur when the customer is involved directly in the research process. The strategists should be able to incorporate the customer’s input since it is fundamental in reducing the costs in the end. A market is a diverse place, so the researcher should diversify to obtain better results.

This research will begin with the statement that the fashion industry has seen much of partnership between fast fashion and designer fashion brands launching a special co-branded line, recognized at “fast fashion co-branding”. By collaborating with luxury designer fashion brands, the brand equity, as well as the image of fast fashion brands, is increased.

This study established that: (1) The customer-perceived elements on store atmosphere for supermarkets covered six different elements grouped in three classifications, including design, ambient, and social elements; (2) The store atmospheric qualities have a significant impact on approach behaviors, with design having the most significant impact as compared to other elements.

In contemporary business within the globalized world, effective marketing is inevitable. Most successful companies employ proper use of internet marketing to explore and maintain market share within the globalized world. For instance, large companies use Internet marketing in advertising their products and services to the entire world market.

According to the research findings, it can, therefore, be said that WalMart needs to frame new strategies for entering the market and invest a huge amount for the foundation of the business in Saudi Arabia. The company can rely upon either acquisition or joint venture in order to enter the market of Saudi Arabia.  

The conclusion from this study states that marketing and strategic management are two crucial success determining factors for any organization within the U.K. supermarket industry. Since companies experience Oligopolistic market structure, strategic innovation and web strategy are two most influential online marketing strategies.

The conclusion from this study states that cause-related marketing is a useful way of generating more profits for a company and it also helps the cause to get more donations. It helps the companies in gaining more profits because of the “halo” effect that is because of the charity cause and so it increases the companies’ sales and improves its reputation and attracts more consumers.

The conclusion from this study states that for the development of a strong base in the market the company constantly evaluates its strategies to gain the market share but all the activities from the firm reflect social responsibilities which not only includes environmental performance activity but also being responsible towards the internal and the external stakeholders of the firm.

The author states that the release of the BlackBerry Playbook that claimed to topple down Apple’s Ipad was an epic failure the users and techies dismissed the product as being a major let down. Harry McCracken in his article deemed it as being tremendously disappointing and lose of customer interest.

The author of the paper provides the debate as to whether the student loans should be forgiven or not. Failure to forgive the student loan debts might have some effects on the economy. Most of those people who fail to pay their university loans tend to less likely start businesses of their own.

The idea of this research emerged from the author’s interest and fascination in why economic profits are zero in the long run in a monopolistically competitive market. The researcher of this essay aims to pay special attention to two ways in which product differentiation affects the demand for a product.

In the following discourse, a simple market survey was conducted touching on four areas of interest to assist in defining the marketing status at McDonalds. To complete the survey, nine respondents were randomly picked from friends, family and coworkers to represent three market categories; children, young adults and adults.

According to the paper the keys to success in the business are location, convenience and reputation. Location provides an easily accessible platform for customers through close relationship between the customers and employees, business partners and the society at large. Convenience is another factor that the company offers the customers.

From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people every day. McDonald’s is most familiar with its brands such as Big Mac and Chicken McNuggets.

The marketing manager considers the target market needs to implement an effective channel distribution. It is hence established that the most effective way to distribute a nutrition bar is through the use of intensive distribution implemented by the use of indirect retailers in a vertical channel organization system.

This essay discusses that Hop Valley Brewing Company will publish content on the various social media platforms and the company website. This will include information on the available brands of beer, the prices and the benefits associated with the company’s products (Barker, ‎Barker & ‎Bormann, 2012).

This essay tells that as "Ice Mountain Water" is produced and marketed in the United States, the political factors affecting the product include government policies and regulations pertinent to the product, as well as to the operations of the firm, "Nestle Waters North America". Regulatory requirements include payment of corporate taxes, licenses etc.

The conclusion from this study states that change is inevitable and companies are relentlessly pursuing a change in every aspect that best suits their operations and performance. Business growth and development is characterized by a change that further enhances expansion and diversification of a business portfolio.

The conclusion from this study states that the advert employs a number of stereotypes for standardized and idealized images that are created to depict professional success and good-looking well-dressed characters conveying ‘sex-role stereotypes’ against sex-appropriate appearance, behaviors, skills, interests, and self-perceptions.

The two incidents involved in this paper are regarding McDonald’s and KFC experience of the customer. The point of the proponent is not to create any political or other meaning on this, but to emphasize how poorly some franchises in these food chains could manage their business with customers. Recommendations were included after each of the detailed analysis in these two respective cases.

The idea of this research emerged from the author’s interest and fascination in how online businesses can use top 5 internet marketing strategies. The researcher of this essay aims to pay special attention to various ways through which online businesses and physical businesses can market and promote their products online.

The conclusion from this study states that the experience changed the perceptions of the customers and made it imperative for them to compare prices of commodities before purchase and follow up after purchase to ensure that their needs are fulfilled and they obtain maximum satisfaction from the products.

I would like to begin by concurring with the fact that ‘Red Bull to Pay $13 Million for False Advertising Settlement’ is an article that accurately states the law. It is written by Max Rothman and published by BevNet.com, an organization that has been involved in conducting research and disseminating invaluable information.

This paper declares that Apple Inc is a company, which has existing markets in India and they looking for strategies to re-enter the market around the places in India. Through research it is clear that, the appropriate strategies they can use to market an existing enterprise is by using market penetration and product development strategies. 

As the paper declares the company now wishes to enter the U.S. market. The company has decided to launch a new flavour called Magnum Deluxe into the U.S. market. This ice-cream is one of a kind, which has been crafted with finest quality silk vanilla bean along with sea salt caramel that has been coated with Belgian milk chocolate. 

According to the paper findings, System Solutions for Brand Development Bank for Foreign Trade of Vietnam, the Bank for Foreign Trade of Vietnam has diversified by industry and customer type while its funding mainly comes from deposits by customers, which account for almost eighty per cent of its deposits. 

The conclusion from this study states that the consent of the donors of the organs is adhered to. A critical analysis should be done to ensure that every donor of the human organs is not subject to any undue influence. In that case, the sale of human organs will be a systematic and organized process that works to establish the well being of every individual in the society.