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Marketing Essays

Result for Subject Marketing:
19702 essays
What Is Globalisation Today Marketing Essay
8 pages (2858 words) , Download 2 , Essay
Free
The employees in different parts of the world do not respond to any change in the same manner, as their organisational culture is separate. Employees in different countries respond to motivation and incentives differently. It is quite impossible to find managers who are affected by different factors around the globe.
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Abercrombie & Fitch Marketing Strategies Marketing Case Study
12 pages (3707 words) , Download 4 , Case Study
Free
In the case of A&F Company, the standardization policy can be the best solution for serving the global marketplace as the world is becoming homogeneous. According to Levitt, an international marketing standardization strategy means practising similar marketing activities worldwide. He argues that globalization has made the world a global village.
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Comparison in graduation in engineering Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Malaysian Universities releases between 20,000 and 30,000 engineers in the market every year (Orpwood et al., 2013). Cambodia and Vietnam are worse hit by the number of graduates. The two countries produce less number of
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Motion against Provision of Aid to Developing Nations Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Secondly, most of the aid given does not accomplish its task. It is lost in corrupt deals. Governments swindle the money meant for development of infrastructure and put it into different uses other than the expected ones (Wilkinson & Pickett, 2009:350). The goal is to have the money reach the poor, but in most instances, the poor remain poorer.
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Tarrifs and Trade Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The total welfare results of a nation can be determined by adding up the losses and gains of producers, consumers and government. Two components consists the net effect that is a negative
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Aid For Trade Marketing Coursework
1 pages (288 words) , Download 2 , Coursework
Free
Foreign aid also seeks to promote the exports of a country and spread its literature, culture, or religion. Countries often provide aid to relieve the distress caused by man-made or natural disasters like drought, illness, and conflict. Trade liberalization helps the poor in the same way it helps most others, by lowering prices of imports and keeping prices of substitutes for imported goods low, thus increasing people's real incomes.
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IMC PLAN - PURINA PRO PLAN Marketing Assignment
2 pages (500 words) , Download 16 , Assignment
Free
age group 18 years to onwards, especially those who are not living in their home state because they are student or working and they often travel but cannot carry pets along due to the airline fares for pets. There are many giant brands running campaigns online and gaining a
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Services/Pricing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Consequently, it is necessary for Coca-Cola Company to put initiate support services to the buyers of Dasani water in an attempt to improve customer confidence. The approach focuses on challenges and adding value to the brand. Buyers of
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Elements of pricing in marketing Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
According to the study, there are quite a number of market forces that determine the price of a particular market offering. Whilst it is widely believed that the price of the product and its demand are inversely related, it can be seen that in some instances, higher prices of a product can also lead to higher demand of the same as a result of different reasons.
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Strengths and Weaknesses of the Westin Dawn Beach Hotel Marketing Research Paper
10 pages (2801 words) , Download 2 , Research Paper
Free
In the region, other hotels which offer the same services include Sonesta Maho beach resort and casino, hotel Riu places St. Martin, Sonesta great beach resort, casino and spa, Belmond la Tamanna, grand case beach club, oyster bay beach resort, Simpson bay resort and marina and palm court hotel among others.
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Apple Inc as a Frontrunner in Revolutionizing the Digital Marketplace Marketing Assignment
5 pages (1385 words) , Download 4 , Assignment
Free
Apple Inc provides hardware, software, services, and internet services in the industry to satisfy their esteemed customer and to develop an effective IT front which is necessary in the development of the world economy. In the contemporary business era, the technology field has become competitive as more innovators invest in the market.
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Analyses customer relation theory of adidas Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
This is intended to achieve two things as follows; Adidas intends to engage the game players with the brand through the gaming console (Simon & Dave, 2007). As Ernest (2012) argues, there are millions of game players who play these
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TV ratings Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
Nielson ratings use the collection of small families to estimate the size of the national audience (“Nielson rating”). To interpret the top 20, media houses need to look at the program’s ratings
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Marketing Strategy of Ikea Marketing Case Study
4 pages (1153 words) , Download 2 , Case Study
Free
IKEA is a famous world retailer for its incredible qualities of home furnishings and furniture. Its global business success lies in its excellence in many areas ranging from production, operations of the supply chain to marketing, among others. This paper will demystify the marketing strategy employed at IKEA to remain lucrative in the competitive world market. 
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Promotional Experience of Nike Incorporation Marketing Essay
8 pages (2461 words) , Download 3 , Essay
Free
The high repetition of the campaign context and messages are usually done in the marketing and promotional campaigns of Nike. This advertisement included the use of a storyline that helped the target audience groups to easily relate to the theme of the campaign and as such, the acceptability of the campaign was fast and widespread.
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Commercial Strategies of Different Corporate Organisations Operating in Different Industries Marketing Essay
4 pages (1249 words) , Download 3 , Essay
Free
To ascertain the objective of the essay, a detailed analysis of the strengths and weaknesses of the commercial strategies to develop a proper understanding of the company based on their level of competencies and abilities to perform. Furthermore, by conducting an in-depth analysis of the various strategies, a detailed understanding of the essay could be ascertained.
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Toyota Scion Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
The main purpose as to why Toyota launched scion is due to the realization that it was losing a market share to the younger generation. The main
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PEST Analysis for the Iphone in the UK Marketing Essay
4 pages (1239 words) , Download 3 , Essay
Free
With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of economies, the level of competition has increased tremendously. This has resulted from the entry of multinational companies which have a financial base to segment the market, position their products in the market, and attract customer loyalty towards their products.
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Customer Satisfaction at Sambal Express Marketing Research Proposal
8 pages (2705 words) , Download 2 , Research Proposal
Free
The research obtains its result from a survey, which is carried out with the help of a questionnaire. The questionnaire includes all the relevant questions that are required to be answered by the target respondents to obtain successful survey results. Brief and relevant literature regarding customer satisfaction is given.
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Nahil Computers Company Internship Marketing Essay
14 pages (3720 words) , Download 3 , Essay
Free
The experience was worthwhile because I gained first-hand experiential learning and an opportunity to apply theories gained in the classroom in real-life marketing situations.  The one-month internship has proven to be the best learning experience so far. The Nahil Computer Company was founded in 1984.
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Group project Homelessness Marketing Book Report/Review
1 pages (250 words) , Download 2 , Book Report/Review
Free
Research assistants should help the organisation in all research that is conducted. Human resource manager is expected to recruit research assistants who are competent. Both the head of research and human resource reports to the assistant project manager on any
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How does Zillow.com fulfill these drivers of the internet economy Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It can also reach a large number of people in geographically dispersed areas simultaneously. 3. Speed and flexibility are essential. Speed entails that the customers can react quickly to a market offering and
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What is RFID technology In what ways can it improve supply chain functioning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
To get rid of these problems, companies are taking the global chain supply chain management more seriously and are eliminating informational and procedural bottlenecks to ensure increased efficacy in their
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The Making of Company Name Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For a company to create a good first impression and an ideal image among its targeted customers, it has to have a good and reflective name. A good company name should have the components of stickiness or memorable to the customer, should be short, phonetic, functional in terms of the services provided by the company, and inventive among others.
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INTERNET MARKETING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015). Budget: According to most Web developers, it costs an average of
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Steps of the Marketing Process Marketing Essay
1 pages (361 words) , Download 2 , Essay
Free
The marketing research process involves seven steps that ensure the success of the research. These are defining the research problem by specifying the objectives of the research, determining the consumer population, and placing the problem in the environmental context. Determining of research design if the availability of primary and secondary data.
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Social Media, Search Engine, and Mobile Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Before the advent of the Internet, companies could only create branding and secure a market share via traditional personal sales methods and in-store sales. Both the textbook and the online marketing videos assert that online marketing utilizes the Internet to deliver promotional marketing messages to consumers.
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4 short anwser for beyonce HBR case study Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Coupled with the element of speed in production and services spiced with variety and exceptional creativity, the company desires to transform the world’s music industry, using its unique workforce to
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How Beyonce Marketing Herself Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The most common ways that artists use to market them include creating hype about their life, exposing their bodies and personal issues when they feel they are getting out of the viewers’ sight and keeping their audiences close to themselves by grabbing their attention with
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Marketing Plan for Green Solutions Marketing Assignment
5 pages (1349 words) , Download 3 , Assignment
Free
The company operates in a high potential domain of renewable energy sources which has many scopes of growth in the future years. The main mission of the company is to conduct the business in an environmentally and socially value-adding manner by distributing solar energy to the customers at affordable rates.
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Levi Jeans Marketing Influences Marketing Essay
4 pages (1238 words) , Download 2 , Essay
Free
Levi Straus is a key global brand name for jeans that designs and markets casual wear, jeans and related products for children, women, and men. The brand is prevalent on a spectrum of adaptation versus standardization, setting it in a position close to internationalization polarity. As such, the brand has a considerable advantage over its rivals.
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Marketing and Promotional Tools Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
According to the report new marketing strategies have been developed and widely adopted by various companies across the world. Companies have been forced to restructure their systems in order to enhance compatibility with the new changes. Evolution of marketing techniques has aided various organisations.
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Consumer Behaviour - Symbolic Meaning of Sports Themed Pub Marketing Essay
8 pages (2300 words) , Download 2 , Essay
Free
Consumer behavior can be considered an important aspect in the field of marketing. Consumer behavior can be considered as the study of behavior, attitudes, motivations, and nature of the people or consumers during the purchase of the products. It is true that the global business environment is changing drastically.
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Marketing Research Marketing Assignment
2 pages (500 words) , Download 8 , Assignment
Free
It is important to understand that, as long as different products are produced promotional research is important as it will raise awareness of the merchandise therefore improving on the sales produced. It is important that we understand that
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Group marketing plan Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The management will carry out different management approaches for the different campaigns which will make their products stay ahead of their competition. Roadshows, events in restaurants, university activities and bars with the state of Oregon such as Taylor’s
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Implementation of the Marketing Strategy Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
This essay discusses that Hop Valley Brewing Company will publish content on the various social media platforms and the company website. This will include information on the available brands of beer, the prices and the benefits associated with the company’s products (Barker, ‎Barker & ‎Bormann, 2012).
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MMGP: Positioning/Competition/Branding Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
It is necessary to analyze the brand elements that would be most useful for differentiating Dasani water brand from the competition. Dasani water has existed in the local and international market for a significant period. Consequently, their brand, logo and name are
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Head & Shoulders shampoo SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
In this case, the brand is incapable of addressing the needs of its clients adequately based on the widespread innovation initiatives that
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Short Informal Report Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Approximately 10000 to 15000 attendees were expected to grace the occasion. On Thursday 29 January 2015, I carefully scrutinized all exhibitors and
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The Impact of Market Orientation, Corporate Social Responsibility - Saudi Industrial Organization Marketing Essay
3 pages (864 words) , Download 2 , Essay
Free
Generally speaking, in a period that is characterized by an increasingly rapid change in consumer preferences and a growing competitive industry, it’s evident that companies should develop mechanisms within their organizations in order to generate, analyze, and respond appropriately to market information.
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Marketing Plan for New Product Launch of Candy Flakes Marketing Assignment
7 pages (1988 words) , Download 2 , Assignment
Free
The perceptual map in the context of the competitors is prepared to relay the brand’s position in the market. The Consumer’s purchase decision-making for the target market with justifications is elaborated. Company introduction and its mission statement are developed along with the feasibility study for the ‘Candy Flake’.  
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Open-Ended vs Closed-Ended Questions Marketing Assignment
1 pages (292 words) , Download 2 , Assignment
Free
The closed-ended questions are in various forms but have explicit options that the respondents choose as the answer. The questions can be semantic differentials, multiple choices, rankings, and boxes among others. Each question does not give the respondent the chance to give unique answers or personal opinions but must choose from the list with ready answers (Reid & Bojanic, 2010).
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The Restaurant Industries of the United Kingdom Marketing Research Proposal
2 pages (659 words) , Download 5 , Research Proposal
Free
Advertisement is regarded as the most effective means of promoting the brand to customers. It is the best form of communication tool that may be adopted by the business establishments to promote their products to the mass, which helps in more customer acceptability. This ultimately helps the business to maximize profit.
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ADVERTISING CAMPAIGN Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
The image of a healthy dog together with the logo “Purina Pro Plan ®” will be included in the advert. The advert will be published twice in a week so as to ensure pet owners have accessed the information. Media strategy: large fonts as well as attractive style
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Gucci and Prada Strategies Marketing Essay
4 pages (1132 words) , Download 3 , Essay
Free
Gucci and Prada focus on a similar strategic plan. They utilize a differentiation strategy. This is an effort by both firms to satisfy the diverse needs of the high-end market. This aims at increasing revenue by increasing the number of customers. Gucci and Prada have a wider range of markets including clothing, fragrances, handbags and other accessories (Som & Blankaert, 61).
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Contemporary Issues in Marketing Marketing Essay
18 pages (4946 words) , Download 2 , Essay
Free
The most commonly available product that affects people is tobacco products, which include cigarettes and cigars as the most widely sold items. The selling and marketing of such products are also regarded as unethical practices. Governments of several nations have attempted to ban tobacco products and others that can cause health issues among people.
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The Concept of Air Bag Safety Marketing Assignment
4 pages (1030 words) , Download 2 , Assignment
Free
The airbag system mainly consists or comprises of the inflator, sensor, and also a nylon bag.  When considering the sensor it mainly detects the collision and it also activates the inflator which mainly constitutes sodium aside, a combustible chemical that is mainly converted into nitrogen gas which fills the airbag. 
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Marketing Creates Value: What Does It Mean Marketing Assignment
1 pages (479 words) , Download 2 , Assignment
Free
Most manufacturers of consumer products “turn” their product lines at roughly 20% a year, because turnover is a measure of the efficiency of the firms in the management of their products. Turning the product lines by 20% a year ensures the reduction of the overhead costs, and thus an increment in profitability.
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The Internal and External Stakeholders of a Company Marketing Essay
2 pages (635 words) , Download 2 , Essay
Free
The primary sector constitutes the jobs with long-term tenure and the employees are motivated by the inclusion of incentives and perks. The secondary market is characterized by temporary jobs which lack retention security and the workers are hired for a very short or undefined span of time (Kar and Datta, 2015).
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Advertisement that attempts to trigger problem recognition Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
Apart from these categories of advertisements, there are these advertisements that try to let us know first where the problem is so that they can provide for us the solutions to the problem. In a way, these ads tell us vividly why we need to buy some products through
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