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Marketing Essays

Result for Subject Marketing:
19883 essays
Market and Customer Segmentation in the Restaurant Industry Marketing Essay
2 pages (1374 words) , Download 3 , Essay
Free
The company researched its customer base to find their biggest complaints and worked to serve them so that they would enjoy a higher degree of customer satisfaction and loyalty.  The company focused on what the customers wanted rather than who they were in terms of status and presented itself effectively. 
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Green Marketing Dynamics Marketing Essay
11 pages (3153 words) , Download 2 , Essay
Free
Organisations need to understand these patterns to identify threats and opportunities and develop strategies according to them. There are various macro-environmental factors which influence green consumers. These factors can be related to the infrastructure of the company, use and wastage of resources of the company, final product, etc.
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Analysis of French wine come-back fuels market scrap Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The will shift to another product that has the same benefits, uses or quality but they are offered at lower prices. Marketing, at an advanced stage includes the use of PEST analysis and the deep analysis of the many factors that uniquely affect the sales and expenses of a company as it operates it business.
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Results in Marketing of Korean Culture Marketing Dissertation
14 pages (3668 words) , Download 3 , Dissertation
Free
The Korean Gross Domestic Product (GDP), has been appreciably enhanced due in large part to the interest exhibited by other Asian countries of the region in the quality and content of Korean presentations. The bourgeoning industries (television, movie, and tourism), have combined to create a groundswell of opportunities for business, and countless opportunities for employment in all sectors.
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International Marketing Theories Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Companies like Unilever, Procter & Gamble, Gillete, Reckitt Benckieser etc. are multinationals and have brands that target enormous number of customers all over the world.
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Contemporary Fashion Marketing Trends Marketing Assignment
4 pages (1000 words) , Download 4 , Assignment
Free
This essay discovers the Trends of Future Fashion. The global fashion industry is indeed a dynamic industry that calls for constant evaluation of marketing trends, especially considering the heightened level of competition within the industry. It implies that some contemporary fashion marketing trends will be relevant in the next five years.
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Luxury Marketing. Chanel case Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The present paper looks to analyze the buying behavior models of the luxury brand Chanel and the courses in which it is imparted by giving actual case. Also, this study will talk about the negative point for the luxury brand and proposal will be paid at last in relation to other 'luxury brand touch points'.
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Retail marketing strategy Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Retailing is one of the fastest-growing segments of the economy. As one of the nation's largest employers, the retail industry provides excellent business opportunities. At least one-third of the 100,000 or so new enterprises launched each year are retail operations.
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Fashion, Retail and Advertising Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This paper is a study into the cultural and social changes that have taken place in the decade running from the year 2000 to date. The world of advertising is constantly evolving in order to keep up with whatever is new in the market, socially or fashion wise. The rapid evolution of advertisement following the constantly changing world trends has held true.
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Marketing Plan for Taj Mahal Restaurant Marketing Essay
4 pages (1202 words) , Download 2 , Essay
Free
The restaurant business is considered to be one of the attractive investment opportunities as more and more people pour into the streets of New York to dine out at their favorite eating places. Restaurants specializing in Chinese, Italian, and Thai foods have sprung up around the streets to satisfy the growing appetite for foreign food.
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The Creation of Identity through Retail Design and Technology Marketing Dissertation
26 pages (6500 words) , Download 2 , Dissertation
The definition of these different concepts is based on the need to have art and fashion that is combined with technology and the ability to provide a sense of quality to each of the interior designs.The importance of these different qualities is able to move into a focus on demand and consumerism.
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Social Media Use and Application of the Company Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the report Huawei Technology Company has on the forefront in the use of social media to attract more customers to buy their products. They also use social media to create customer loyalty and customer retention. This is because the social media influences their desire for the products and therefore this increases their customer retention.
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Key Consumer Psychology & Buying Behavior Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
According to the report thee psychological factors are further classified into an individuals, motivation, expectations and past experience, attitudes and beliefs, as well as their perception. Consumer psychology has recently attracted a lot of attention in both theory and practice of marketing due to its importance.
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Marketing module Marketing Literature review
4 pages (1000 words) , Download 3 , Literature review
Free
I have learned that identifying the target market requires the application of several marketing strategies. At first, the organization has to research the market to identify their potential clients. Thereafter the organization has to design the approach for attracting the clients (Kurtz 2012).
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International Fashion Textiles Marketing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper analyzes International Fashion and Textile Market. The Indian textile sector ranks closely with agriculture. It developed from early manufacturing stages to its current status as one of the largest globally. The textile and clothing industry constitutes over 4 percent of India’s GDP. The Indian market consists of all the menswears.
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IKEA UK Marketing Analysis Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
According to the report for most businesses, this has been challenging to attain due to the prevailing harsh economic times globally, which have solely contributed to challenging business conditions for businesses in the world today. Every business attempts to adopt business strategy that they deem to be effective and efficient.
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Is the accessibility of free digital music downloads destroying the recording industry Marketing Essay
15 pages (4232 words) , Download 2 , Essay
Free
Almost all these people depend on the sale of that CD to earn a living. Therefore, if there are other avenues of accessing their music without payment, then those stakeholders will be adversely affected. It is almost futile to try and
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Quantitative Research of Airline Company Marketing Case Study
1 pages (250 words) , Download 5 , Case Study
Free
The financial stability of an airline company is observable in its ability to maintain its profit margins regardless of the prevailing circumstances that could have led to its fall. If this has to happen it does not have to greatly affect the running of the airline's activities.
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Purchasing Share Price Index Marketing Article
2 pages (500 words) , Download 2 , Article
Free
In the Australian Stock Exchange, investors may also do trading with Share Price Index Futures. Through SPI 200, investors are given an easy and effective way to trade the overall share market with just one trade.
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Independent Study Project Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
According to the report branding has become a buzz word of any industry in today’s world. The pronounced effect of branding and rebranding can be felt in service industries. This is mainly due to the nature of business that is done in this sector; the company needs to be in the minds of the customer. Branding has been the cynosure of the industry.
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Brand Identity Development and the Role of Social Media Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This paper explores Brand Identity Development in the UK Fashion Industry. Hence, evaluating how brand image is impacted by the social media platform can be considered to be valuable aspect of study in the marketing and management area. The research would facilitate developing an in depth idea regarding consumer behavior due to brand identity.
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Wal-Mart Effect Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
In any marketing sector marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing.
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Marketing Environment Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
The paper examines how to realize the fundamental aim of marketers, that is, to bring satisfaction to their customers and profit to the company. With this in mind the author looks at consumer behavior and the consumer's central goal. The work ideas are illustrated with the marketing strategies used by the "mother care" brand.
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Fast Food Industry Marketing Towards Children Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Using McDonald's and other fast-food establishments as scapegoats for the childhood obesity endemic has its clear justifications. The essay represents a deep-seated political agenda of the media and the philosophical movement away from individual responsibility, represented by attorney Sam Hirsch.
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The Changes in Corporate Governance of Japanese Companies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The company needs more development capital which the domestic market cannot satisfactorily provide. Tokyo should attract local investors in the countries they do business in; this will create local ownership of the company operations. The company is listed on the New York Stock exchange; so the USA citizens can buy shares in the company.
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Marketing Plan and Questionnaire Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Opening up new stores to other countries where the three countries have not exploited the market. Sell quality products and designed to the different market segments. Enhancing the online platform for easy navigation by consumers.
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Zara - Fast Fashion from Savvy Systems Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This essay analyzes Zara brand. It believes in just-in-time production and is able to respond to the changes in customer demand at the shortest possible time-frame in the industry. However, economic downturn has threatened sales, which has been a cause of worry for the investors. Competition has become rampant after the removal of quota.
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Marketing strategy and planning coursework Marketing Essay
13 pages (3736 words) , Download 4 , Essay
Free
For instance as this strategic analysis shows Barclaycard has been highly affected by a variety of internal and external operational environmental influences. However its strategic environment as divided in to product and marketing strategy, competition strategy, growth strategy and financial strategy indicates that the organization has been faced with many constraints.
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Case Analysis of CUP Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
CUP experienced a downfall when many of its clients or customers cancelled and ended their contract with the company. There are so many grounds of such action of the customers. Some of the are not being happy or contented with the agent, not pleased with the service, sluggish processing of documents, etc.
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Product Classifications Marketing Essay
3 pages (750 words) , Download 2 , Essay
Based on these attributes, three main product classifications have been develop namely consumer goods, organizational goods, and raw materials and agricultural
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DFS Presentation Assignment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
DFS is faced with increasing competition affecting the competitiveness of the company owing to undercutting of prices by the competition and measures have to be taken to reduce the company’s costs.
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Contemporary Marketing Practice Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
Even though it is claimed in the market place that every person has a freedom of choice, the concern on this paper is whether in reality this freedom is exercised or customer’s tastes are subject to marketer’s strategies. Marketers are tactful in identifying the products features that are most likely to attract the client.
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Marketing Audit Report for MAC COSMETICS Marketing Essay
12 pages (3000 words) , Download 6 , Essay
Free
A financial summary is a report that presents which creditors, investors and other stakeholders of the company utilize in evaluating the financial performance of the organization. It is also utilized by the management of the organization in communicating the financial information of the company to the various outside parties.
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Marketing Plan - XYZ Marketing Essay
27 pages (6750 words) , Download 4 , Essay
Within the construct of the macro, meso and micro environments will be a situational analysis which presents the context of this business and a SWOT analysis that assesses the business to date and its prospects going forward. In the macro environment a look at the level of the political, economic and regulatory forces on a National level will be included.
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Supercool Advising the Partnership on Their Chances of Successfully Defending Claims from John Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
The contract also contained a clause that Supercool would not be liable for any loss or damage caused during the stocking or maintenance of the showcase by the staff of Supercool. John is now demanding compensation for damage caused to the bar area, and Supercool has referred John to the clause in the contract.  
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CONSUMER PSYCHOLOGY AND BUYING BEHAVIOR Marketing Research Paper
2 pages (500 words) , Download 9 , Research Paper
Free
The various methods, which they use in selecting and securing the disposal of ideas, experiences, services, and products. In addition, the various impacts these processes have on society and consumers.
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The Brand Identity Worksheet Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Excellence in craftsmanship Durability Difference in design from other brands Relevant with changing trends Excellence, Perfection and Exclusivity (Rolex.com, 2012,p3)
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The Four Service Marketing Myths Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
Economic exchange is what keeps an economy running, therefore the marketing activities play an important role and authors are working on these concepts with high interest. The main interest for making the tasks normative is that goods production should be made more service-like instead of focusing on service production to be more like goods.
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Independent Music Labels and Their impact on theMusic Industry Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Almost everyone is a music lover and at least half of the people are crazy about music and there is yet another special niche of people who are fanatics of music. Yes, though music has no language, it has become part and parcel of our lives.
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Fashion marketing - target customer- stravarious brand research Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes the Stradivarius' fashion marketing. The brands of the company are quite well known to the customers, belonging to diverse regions of the world. These brands comprise of ‘Zara’, ‘Bershka’, ‘Oysho’, ‘Massimo Dutti’ and ‘Pull&Bear’ among others. Recently, Inditex is planning to launch another of its renowned global brand.
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Overreaction Hypothesis and Contrarian Strategy (the efficiency of financial markets) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
If prices develop in a predictable manner, arbitrageurs would discern the trends, act on them, and make money at a rate that is above the normal market returns and their actions would quickly bring stock prices to their intrinsic values.
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How does consumers' perception influence brand equity Marketing Essay
15 pages (3750 words) , Download 5 , Essay
Free
Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.This is all the art of selling and it comes under the heading of marketing.
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The Strategy of Verizon Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Verizon is chosen for further discussion in the report because the company has a brand identity for providing broadband service to the enterprise and the residential and small business companies.
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A Research and Analysis of Returns on the Viability For the Hobbits Choice Restaurant Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
A research and analysis study was done on a sample of 400 potentially loyal patrons to determine how the Hobbit’s Choice Restaurant would fare with the local population. The following answered questions are the analyzed responses to the survey (31 questions) provided with the database.
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Mistakes and Successes of Ford Marketing Assignment
1 pages (442 words) , Download 2 , Assignment
Free
The market was targeted since statistics from demographics showed that there would be an increase of 54% in the age of 20 to 24 by 1970. In the same period, there would be a growth of the 15-19-year-old group by 41%. The overall economy was sluggish in 1961 with many consumers having a delay in purchasing the models that were developed in 1961 and 1962.
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SWOT analysis Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment.
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Marketing Management: Toyota Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market.
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Marketing Is Easy to Define Marketing Outline
12 pages (3000 words) , Download 2 , Outline
Free
According to the report marketing connotes targeting or finding the right market for a specific product or service. It can be considered as a strategy that would allow allocation of resources such as time and money, as a means to attain the business' goals. One can note that marketing entails rigorous application as well.
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Sports Promotion and Sales Management Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Where the sales and service departments are joined, there is greater collaboration between the sales and the customer service staff, in such a manner as to improve overall customer satisfaction, and in such a way as to enhance the delivery of pre-sales and post-sales services. This means more sales potentially, all other things being equal.
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The Importance of Marketing to Organisations in the Twenty-First Century Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The author of this paper gives the definition of marketing and makes a historical overview of the notion. He talks about marketing management and market segmentation applying such a successful example as Apple Inc. In the conclusion the author describes importance of the marketing in the 21st Century.
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