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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Analysis - The Process of Spectrum Auctioning Marketing Essay
5 pages (1409 words) , Download 2 , Essay
Free
An electromagnetic spectrum refers to several waves used for the transmission of a specific type of important information for commercial use. The government has to get involved in the transmission of rights of ownership so that it can attain equality in the business. While the governments do this, they collect revenues based on the way the auction is designed.
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Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Marketing Admission/Application Essay
1 pages (250 words) , Download 15 , Admission/Application Essay
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In a consumer-oriented world, ethical marketing is becoming more important because of its consideration for society and environment although it involves some challenges. For business activities,
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Louis Vuitton Is the Worlds Most Valuable Luxury Brand Marketing Case Study
2 pages (536 words) , Download 7 , Case Study
Free
Louis Vuitton is currently the world’s most valuable luxury brand. It has mostly been advertised in glossy and classy magazines such as Vogue, Vanity Fair, and the GQ. Such magazines are mostly read by fashion enthusiasts and wealthy individuals. This means that it faces certain risks in its first television advertising campaign.
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Pros and Cons of a Sporting Brand Image Marketing Term Paper
7 pages (1844 words) , Download 2 , Term Paper
Free
In a Brand image like in our case, ken turkey fried chicken, an advertisement, and customer relations are crucial to boost any business performance, sells and sensitizing a brand. A brand image is a tool which when well managed can positively change people’s purchasing behaviors and advertisement is one of the main driving forces for any firm.
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Finish the question Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
ofit) concept arose from the TBL and emphasizes on the necessity of ensuring people’s activities meant for profit-making guarantee planet sustainability (Henriques 22). SunChips is one of the fast growing brands popular for their strict adherence to the TBL concept. The TBL
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Tablets industry analysis research Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
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This paper was a market analysis and industry analysis research that focused on a product which has been intended for the tablet market. Named the Slate, this is to be introduced as a tablet that comes to compete with two major forms of tablets on the current market.
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Starbucks Coffee Marketing Plan Marketing Research Paper
7 pages (1750 words) , Download 4 , Research Paper
Free
This essay will look at the marketing plan for Starbucks Coffee Company. Starbucks is a leading coffee maker and seller located in the US. Its core aim is to manufacture and sell coffee products. This firm has several outlets in the US and other countries. The company provides products as opposed to services, its marketing strategy is service oriented.
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The Yuan Dynasty is the Golden Age of Chinese Drama Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
As the report, The Yuan Dynasty is the Golden Age of Chinese Drama, stresses the story line behind the play was based during the period when Han rulers faced the Khan rulers who were considered to be the strongest in the region. The Han emperor is said to have lost his woman after a session of manipulation by an evil and courtier. 
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Impact of Nestls Approach to CSR on Their Business Marketing Case Study
15 pages (4548 words) , Download 2 , Case Study
Free
Furthermore, the company incorporated ethical business practices as a part of its business principles and responsibility toward its stakeholders. Such attitude from the organisation conveyed its honest intentions about holding the stakeholders' best interests above profit motive and helped get the company's sincere and legitimate interests.
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Critical Issues of Marketing Analysis Marketing Essay
15 pages (3925 words) , Download 3 , Essay
Free
Ever since our founder B.B. Systems coined the phrase, “Nothing without Service”, our approach has been simple: overwhelm our Customers with the best service at the greatest value. Let the happiness of the customer do the talking. Systems Insurance is currently ranked amount the 500 largest U.S. companies, in terms of revenue.
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The Heineken Marketing Dispute Over Product Cost Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Wetherspoon’s chain is well known for selling food and drinks at cheap prices in the UK. Its entry into the Irish market would mean that competition would increase and prices would be driven down; Heineken is not happy with this, so it has demanded its distributors in Ireland including Wetherspoon’s and Dublin to sell its products at high prices.
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G-Viral Marketing Admission/Application Essay
2 pages (500 words) , Download 3 , Admission/Application Essay
Free
The following is a sample based marketing plan that explores a number of strategies and aspects through which the company will employ in order to maximize its sales portfolio, as well as secure a
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Capitalism Is a Force for Social Progress Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author suggests that capitalism is largely responsible for the world as it is today and this is the reason why, even despite some of its failure, it is still the most popular economic system; with many not seeing an alternative to it. The capitalist system has largely been responsible for the development of technology.
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Perceptions of College Students on Marketing Marketing Assignment
5 pages (1485 words) , Download 2 , Assignment
Free
Various students relate the word marketing to various terms, including promotion, selling, and advertising. In addition, research, planning, and manipulation have also been cited as activities associated with marketing. Manipulation is essential in marketing because consumers normally accept to purchase a service through guidance.
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The Online Streaming Behaviour Marketing Coursework
10 pages (3039 words) , Download 2 , Coursework
Free
The methodology will be conceptualized as the body of principles and rules that will facilitate the study (Silverman, 2011). It is a description of all the methods that will be employed in this study. Due to the nature of this study, both the quantitative and qualitative research design has been proposed.
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Consumer Behavior: Implications for Marketing Strategy Marketing Annotated Bibliography
6 pages (1651 words) , Download 2 , Annotated Bibliography
Free
The selection of this book is primarily based on the author's assessment of the demographic factors which include age structure, occupation, income and education are but not exhaustive external factors affecting consumer behavior. Noteworthy, the authors have credible credentials that in a way contribute to the authenticity of their work.
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Personal marketing plan Marketing Essay
2 pages (500 words) , Download 11 , Essay
Free
I am a social and outgoing individual who is very quick to seek advice and share on challenges that could hinder achievement of laid down objectives. Here is an individual whose main motivating factor is a success at most manageable costs. I am a proven
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Relevance of Market Decision Making Marketing Assignment
2 pages (532 words) , Download 2 , Assignment
Free
Retailers and fashion designers in early 2000 realized that customer preference was shifting to the European suit styles, which were slimmer and less baggy than American suit styles. A marketing plan should focus on consumer preferences. Thus, designers such as Dior Homme, Raf Simons, and Thom Browne started the slim-fit trend to accommodate this shift in clothing culture.
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Value, Attitudes and Lifestyles Marketing Essay
1 pages (358 words) , Download 2 , Essay
Free
Generally, it is quite essential to state that Value, Attitudes, and Lifestyles (VALS) is a very important research concept that can be of great importance when applied by marketers. By adopting the principles of VALS, entrepreneurs can get an opportunity to segment the market in an appropriate manner.
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Marketing Planning Process Marketing Essay
5 pages (1441 words) , Download 2 , Essay
Free
The group’s primary objective was to construct a business plan that would help us to better understand the company’s business, marketing, and financial strategies. For example, the STP process research helped us to understand why MixtapeMadness chose the particular target audience for their business.
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Automotive Market of the United States - Eco-Zen Marketing Research Paper
5 pages (1633 words) , Download 3 , Research Paper
Free
Various new and advanced features of automobiles have been introduced by these manufacturers over the last few years but none of them has come up with a car that runs on water (“The Automotive Industry in the United States”). Fuel charges are increasing day by day and consumers are getting more aware of the benefits of eco-friendly products.
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Marketing Program Adopted by Ford Marketing Coursework
8 pages (2443 words) , Download 4 , Coursework
Free
The opportunities of Ford are its positive attitude towards green vehicles, which are generally preferred by the customers as it is very fuel-efficient; Ford is considered to be a fuel-efficient vehicle as it has alternative fuel and hybrid engines which will substitute during times of increase in price for fuel.
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Word of Mouth Advertising Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
WOM advertising is particularly important for small businesses that strive to maintain personal relations with customers. In the present day world of digital media, WOM
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Direct Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Meredith understood the concepts of latent demand by acknowledging the users strong need for his products even though he could not fully satisfy the needs. He
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Marketing Draft of Haier Group Marketing Essay
6 pages (2056 words) , Download 8 , Essay
Free
Haier Group Company is out to provide customers in China and all over the world with electronic products that it classifies as white, brown, and IT products. Having been operation since 1984, it has grown from supplying refrigerators in China to supplying its products to at least 100 countries in the world. The company provides the customers with quality products at affordable prices.
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The Relationship Between Being a Member and a Non-Member of an Athletic Team Marketing Assignment
10 pages (3408 words) , Download 2 , Assignment
Free
The study assumes three different methods of data analysis. For the correlations, 2-sample t-tests were run to identify the relationship between being a member, a male/female, owning a car, or smoking and the intensity of exercise as well as the type of exercise. Questions are related to gender and choice of exercises.
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Psychology of Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
ocesses that occur between the time the potential consumer receives the stimuli (the enticing note for sale) and the time they decide on whether to make the purchase. The authors Kolter and Keller (2012) argue that four key psychological processes (motivation, perception,
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Crumbs bakeshop Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The philosophy of Crumbs Bake shop is to develop intense emotional connection with customers. The management endeavours hard to
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Influencing Buyers Behavior Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In countries like Nigeria and Spain, business organizations avoid running adverts in the local media platforms in the afternoon, particularly immediately
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SMART Goals in College Marketing Essay
1 pages (268 words) , Download 15 , Essay
Free
I have used SMART Goals in my study.  The concrete example I can provide is studying in college.  My goals in college were specific, measurable, achievable, realistic and time-sensitive or time-bound.  Smart Goals helped me measure my actual performance vis-à-vis my goal and kept my sight on my goal if I am being sidetracked by distractions in college.
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Almost 25% of all Ford and GM hybrid vehicles were sold to the federal government in 2009 and 2010 Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
This includes less fuel consumption compared to other old high rated gasoline vehicles. They also do not emit toxic gases to the environment and are cost effective in terms of fuel and maintenance (Keane 1). The cars also have greater
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Soft Selling and Adverse Selection Marketing Assignment
4 pages (1050 words) , Download 2 , Assignment
Free
The information asymmetry, in this case, is that the seller knows whether he owns a lemon while the buyer is not aware- this case applies the idea of adverse selection known as the lemons problem. The adverse selection problem evident in this case is that the seller does not know which offer is high risk and which one is low risk. 
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1 page for Leaflet about Bikesharing system already prodived your examples Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Social responsibility of our company is what launched the bike sharing program. We realized that the system was healthy, and convenient apart from being free. Huge adverts expenses are required. This can be done through printing of
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Marketing Plan for British American Tobacco Company (BAT) Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
This paper stresses that BAT is experiencing harsh marketing environment due to various regulatory issues and negative criticism of traditional brands. BAT target market includes individuals aged 18-24 years who prefer their personal individuality and refreshing lifestyles of smoking. BAT is a British multinational company.
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Exploring Strategy: Starbucks Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The Starbucks Company, established in 1971 is one of the leading coffee companies in the globe. Researchers have described Starbucks as among the top companies by different researchers. It focuses on selling premium coffee in its unique coffee houses and giving customers a unique experience.
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Brunel Business School and Social Media Marketing Coursework
6 pages (1978 words) , Download 2 , Coursework
Free
The school knows all these strengths, but it has never been so keen on the full implementation of these benefits. My professional to Brunel Business School is they appoint a person within the organization to monitor the content on social media. Another plan would be to re-explore the information needed by the school and provide the exact target group.
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The Ripples of Beauty Pageants Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The data set on beauty pageants is retrievable from continuous assessment of electronic journals from the internet. This evaluation gives evident data on the merits of a beauty pageant in an economic world from advertising, sales, and marketing to entertainment sectors. It possesses strong individual branding and message passing.
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Does the Kindly Reminder on the Package of Cigarette Affect the Customer-Buying Cigarette Marketing Research Proposal
6 pages (2032 words) , Download 3 , Research Proposal
Free
Social marketing is not in itself a theory. Instead, social marketing is a framework that includes a variety of bodies of knowledge including sociology, psychology, communications theory, and anthropology to help understand the way to influence the behavior of people (Kotler and Zaltman, 1971).
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China's Economic Analysis Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
This research will begin with the statement that China’s population has been on a decline in the present past. It has a population growth rate of 0.47% ranking it 159th in the world statistics. Although China has registered the largest population in the world, its growth rate has been on a downward movement recording rates lower than countries such as the United States.
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Branding britian Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Based on an article by Moriarty (2012), integrated marketing communication dimensions relate to the interactive and systematic processes by stakeholder messages are optimized and cross-functionally planned. This aspect is aimed at
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Various Technologies of Google Glass Marketing Coursework
5 pages (1280 words) , Download 2 , Coursework
Free
Technology usage has in the recent past increased significantly. Apart from the basic use of technology, a trend of Google glass has popped up to revolutionize these devices. Their physical appearance and size are among the key success factors that have made it widely acceptable in-hospital application.
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Corporate Social Responsibility of The Body Shop International PLC Marketing Essay
10 pages (2899 words) , Download 4 , Essay
Free
The Body Shop PLC is a natural beauty brand. The cosmetics company operates in 60 markets over the globe. The company focuses highly on establishing social, environmental, ethical transparency in its practices. It is the first international cosmetics brand that was recognized under Humane Cosmetics Standard for their “Against Animal Testing Policy”.
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Marketing: Horse Meat Scandal in Burger King Marketing Research Proposal
8 pages (2136 words) , Download 3 , Research Proposal
Free
It involved the collection of data from fifteen respondents randomly selected to present their views on the issue and in relation to Burger King and their attitudes towards the company and its products and services before and after the scandal. The respondents were selected randomly from the general population, and all were aged above 18 years.
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Online Marketing as a Demanded Business Marketing Essay
6 pages (1517 words) , Download 3 , Essay
Free
Online Marketing includes email marketing, social media marketing, and many types of display advertising including web banner advertising and mobile advertising. Online marketing frequently involves an organization consisting of a publisher, advertiser, and potential participants including advertising agencies.
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Brand Creation in Creating Competitive Advantages Marketing Research Proposal
5 pages (1534 words) , Download 2 , Research Proposal
Free
Businesses are made to achieve their set goals and objectives. This is often achieved by developing and using effective strategies that enable it to achieve this objective. Branding is one of those ways that a business uses in the process of creating and marketing its products to clients in the market. The modern marketplace is very dynamic.
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Practice Marketing and 3D Multiplayer Marketing Strategy Game Marketing Essay
2 pages (548 words) , Download 2 , Essay
Free
I have always faced difficulty in marketing and even small marketing practice sessions with my friends have failed. They say I do not sell my idea to them. This is why marketing students need to develop creativity in order to market successfully. This is where the MH practice marketing game comes in (Practice Marketing). I decided to sharpen my skills with this game.
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Marketing Plan of Divine Chocolate Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research findings, it can, therefore, be said that to further in growth in the market and increase its share in UK market, Divine Chocolate plans to become a global brand and to exploit the growing opportunities of increasing chocolate demands by establishing a better relationship with customers.
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Tambrands Companys Marketing Strategies Marketing Assignment
5 pages (1570 words) , Download 2 , Assignment
Free
The Mexican model advertising the P&G products having similar physical characteristics, religious and cultural practices would be an added advantage. It is particularly difficult to identify the origin of the model however the concept of close similarity helps the country women to relate to the advertisements placed (Emily and Miriam, 2000).
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The Marketing Strategies of Yorkshire Smoothies Marketing Essay
8 pages (2635 words) , Download 2 , Essay
Free
In this era of international and global marketing, cross border flow of goods and services has become so simplified that most of the flourishing companies are trying to capitalize on such opportunities. Along with that, the advancement of logistics and supply chain management, as well as the application of e-commerce, have drastically reduced establishment and transportation cost.
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Development of an Advertising Campaign for IKEAs Furniture Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
IKEA is a Swedish-based international company that was founded in 1943 by a teenager called Ingvar Kamprad. At only 17-years of age, he masterminded a business that is now estimated to be worth $3.8 billion. Before this estimation, his fortune had hit a long term high of $33 billion but he decided to get into a retail business.
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