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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing Strategy of Ikea Marketing Case Study
4 pages (1153 words) , Download 2 , Case Study
Free
IKEA is a famous world retailer for its incredible qualities of home furnishings and furniture. Its global business success lies in its excellence in many areas ranging from production, operations of the supply chain to marketing, among others. This paper will demystify the marketing strategy employed at IKEA to remain lucrative in the competitive world market. 
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What Is Globalisation Today Marketing Essay
8 pages (2858 words) , Download 2 , Essay
Free
The employees in different parts of the world do not respond to any change in the same manner, as their organisational culture is separate. Employees in different countries respond to motivation and incentives differently. It is quite impossible to find managers who are affected by different factors around the globe.
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Guinness Marketing Marketing Case Study
1 pages (324 words) , Download 5 , Case Study
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The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers.
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Strategic Issues in Marketing Issue Paper: Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The issue of digital marketing is very important in ensuring that the escalating and ever-changing needs and demands of the customers are attended in the most appropriate manner, as well as, in the most appropriate time
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Brand Message: Placement and Print Circulation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The cost of advertising online is much cheaper than traditional media channels. Another advantage of online advertising is that companies can target their audience better. For example, a company that sells sporting goods can advertise in specialized sporting websites such as espn.com or yahoo sports. 
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A New Campaign for the Grape Growers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For the purpose of the advertisement, the theme will be on a kind of eye-catching image. A cartoon image of a bundle of grapes, wearing a pair of glasses, a lab coat and a stethoscope (Effectively portraying an image of a doctor grape), with a large line of text that says “Ask me about how I can save your life.” Followed by a website link.
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Cisco Case Analysis Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Networking industry plays a pivotal role in determining the level of technological developments. Cisco Systems, Inc is an American
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Feasibility and Marketing Evaluation Marketing Essay
9 pages (2633 words) , Download 2 , Essay
Free
The mission of Crazy Food plc is to provide its valued customers high-quality food and prompt service in a courteous and friendly manner. The mission of the organization can be achieved with the above set goals and objectives. In order to provide prompt service, the company aims to reduce the customers waiting time by 10minutes, involve organic food.
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Pampers brand analysis Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
In 2009, the P&G engaged Carlson Marketing to help out in restoring and improving a brand of infant care products/diapers known as the “Gifts to Grow” (Koenig 49). This was done while maintaining the top performance of
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Evidence on the Value of Strategic Planning in Marketing Marketing Term Paper
7 pages (1929 words) , Download 2 , Term Paper
Free
The Department of Homeland Security stands to benefit a lot from strategic planning. Among the core roles of strategic planning is that it allows the DHS to identify and define its values, mission, and vision. In this regard, departmental values, mission, goals, and vision are critical components of strategic planning.
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Complete a bcg matrix and answer questions Marketing Assignment
1 pages (250 words) , Download 12 , Assignment
Free
Even though insurance adds on have low market share, they have a high growth capability given the few expenses associated with them. On the
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Effective communication Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
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therefore, effective communication refers to the transmission and the subsequent receipt of written or verbal information/message devoid of distortions for a common understanding between the source and the receiver(s) (Keyton, 2011). In other words, it is the transmission and
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Swot Analysis of Elderly Phones Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
With the new designed phones for elders, the company will face less competition. Secondly, these phones will have clear features. This will increase the loyalty of old generation to
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Targeting, Segmentation, and Positioning in Marketing Marketing Assignment
2 pages (594 words) , Download 4 , Assignment
Free
The business community has become highly competitive; therefore, marketing professionals are ever compelled to create portfolios that accomplish display unique abilities and talents to put the business at the edge of the competition. Portfolios often allow professionals to provide profound evidence to their customers or other employees especially in an intensely competitive marketplace.
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Method and system for building a database Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.
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Bringing in Potential Customers Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Bringing in potential customers could only be done when a synchronous message is drafted towards their domains. This will be made stringent in a manner that asks of the Furnishings for You team to reach out to the customers as and where they are. The promotional/marketing objectives are not any different from what has been propagated in the yesteryears.
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Wholesaling/Retailing and Direct Marketing Marketing Article
2 pages (500 words) , Download 2 , Article
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This does not mean, however, that direct marketing retailers have abandoned the use of call centers entirely. In this article, I look at the benefit of using various channels as opposed to using just one channel. The article also investigates the benefits that
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
It is widely accepted fact that organizations are always keen in getting the feedback from customers, which gives among other things the level of customer satisfaction, customer appreciation and or complaints as
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Application of the merger guidelines: The proposed merger of Coca-Cola and Dr Pepper (1986) Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
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Coca-cola Company expressed its willingness to acquire the Dr. Pepper Company (A subsidiary of Philip Morris Corporation) and eventually merged with one another on February 20th 1986. After occurrence of this acquisition the market competitor of Coca cola that is PepsiCo expressed the same will for the merging with Seven-up.
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Current Marketing Situation, Objectives and Issues of Pepsi Marketing Assignment
9 pages (2668 words) , Download 4 , Assignment
Free
PepsiCo was experiencing normal profit during the recession in 2008. Over time, the company started to experience increased profit. Due to specific business issues and lower competitive advantage, the firm had experienced normal profit at the end of 2012. It is forecasted that the company would be able to experience supernormal profit.
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Integrating Marketing Communications Marketing Assignment
7 pages (1984 words) , Download 2 , Assignment
Free
Rather than seeking to accomplish this based upon celebrity endorsement or other expensive advertising/marketing approaches, direct/first-hand experience based upon social media outreach and other low-cost efforts will be the most effective towards delineating an integrated marketing communications platform. 
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Marketing Plan for Coffee Shop Marketing Essay
5 pages (1364 words) , Download 3 , Essay
Free
The mission statement of the coffee shop is to provide high-quality coffee and tea beverage to the coffee drinker at affordable prices in the way the customer wants it. The mission of the firm is geared towards guaranteeing that the customer is able to get the product in a way that the customer cannot get anywhere else.
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Advertising and Experience Design Strategies of Coca Cola and Pepsi Marketing Assignment
3 pages (891 words) , Download 2 , Assignment
The availability of the internet has changed the face of integrated marketing. These two companies have used the internet in developing their websites and Facebook pages to get closer to the target market. Over the years the two companies have been changing their packaging to remain relevant and superior to identify with the customers.
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The Strategies Required for the Management of the Small Business and Big Business Marketing Research Paper
12 pages (3926 words) , Download 2 , Research Paper
Free
The major reason for using semi-structured interviews for this project is its ability to use questions other than the pre-planned ones. It should be noted that structured interviews will make use of only pre-planned questions. While conducting such interviews, the researcher may face limitations in asking other questions.
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Integrated Marketing Communication at Ford Company Marketing Essay
13 pages (3468 words) , Download 3 , Essay
Free
Integrated marketing communication is defined as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other” (Online Busines Dictionary, 2010). This is reported to have come from the American association of advertising agencies.
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Marketing Modelling Issues Marketing Essay
4 pages (1186 words) , Download 3 , Essay
Free
Being in business while yearning to watch the business grow, marketing must be taken into consideration. Marketing is a crucial step in acquiring prospective clients, gaining attention, and developing products and services. Marketing is seen as an investment for prospective sales. The world has become a global village with technological advancement.
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Online Channels as the Prominent Customer Services Marketing Essay
1 pages (412 words) , Download 2 , Essay
Free
Online channels are one of the prominent customer services that businesses are willing to apply in addressing customer challenges. According to Perlitz & Hutton (2010), the customers must establish a sense of feeling that the business considered as interesting. Sending an apology through an email is one way of showing concern to the client.
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Does the salary of human resource managers depend on the sex Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Male and female human resource managers are assumed to be earning equal salaries yet there is no sufficient evidence to prove this claim. Thus, from a data of independent samples of ten females and ten males, their salaries are collected and recording independently.
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Marketing Mix Presentation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the paper, the market mix entails all the actions of a company that increases the demand of its products in the market. The four marketing mix tools are the product, price, location, and promotion. A close analysis at certain companies offering day SPA services yielded the results as shown below.
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Final Case Guidelines Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In McDonald’s the use of management information system is used to create regular reports for example the number of employees that work in restaurants on a daily basis, the hours they put in to work.
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Organizational Structure Impact on Performance and Profitability Marketing Essay
12 pages (3230 words) , Download 2 , Essay
Free
Good Sport is a sports organization aiming to reduce alcohol and drug consumption and promote a healthy lifestyle for a wide target audience. The aims of Good Sport are: ”highlight club's an important role in the community; help clubs serve and sell alcohol with the law; reduce alcohol-related problems (eg. Binge and underage drinking, violence, etc.)
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Should Junk Food Advertising Be Banned In Australia Marketing Essay
6 pages (1772 words) , Download 2 , Essay
Free
An unconditional ban must be enforced on junk food advertising targeting Australian children. As this report has outlined, such kind of food marketing contributes to the worsening health problem of children as experienced not only in the Australian setting but the world over. It is within the public’s interest to encourage children’s advertising that promote healthy diet and that if it would not be possible for the Australian Parliament.
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Measuring Brand Equity across Products and Markets Marketing Case Study
7 pages (2140 words) , Download 3 , Case Study
Free
From the beginning of mass production of goods, brands have gone out of their way to differentiate themselves from one another. The problem was that brands were not necessarily appreciably different, so it was important to build brand equity. Brand equity is basically where a certain brand manages to differentiate itself from the pack of competitors and build a loyal following.
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Longitudinal Strategic Development Study Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
By dwelling or its recent strategic development history, this paper will have a better understanding of its present position and available strategic choices. This would include looking at the past 5 to 25 years by focusing on those years which have the strategic link on the recent strategic development of Starbucks.
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Entry Strategy of IKEA into Brazil Marketing Essay
8 pages (3040 words) , Download 8 , Essay
Free
IKEA prides itself in offering home furnishing products that are well designed with good functionality at prices that are much lower than competitors. This is achieved by employing cost-cutting solutions that do not affect the quality of the product. IKEA through its various marketing strategies has created a steady demand for its products.
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Different Types of Organizational Approaches Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Wal-Mart is able to meet this need because of the way it has set up its supply chain; Wal-Mart has warehouses all over the country that can provide a product at a moment’s notice. Because of the short distances from the warehouses to the retail stores, Wal-Mart is able to offer many more products than its competitors are able to.
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The Business Model of Amazon Marketing Coursework
2 pages (573 words) , Download 2 , Coursework
Free
Jeff Bezos located the company near the source of business namely the Ingram Books, the largest US book distributor, and also near Washington DC due to its tax climates that were favorable. The company’s business model was centered on being the biggest and best online bookstore. This was driven by the need to be customer-centric.
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Apple as a Favourite Brand Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
Most of the products manufactured by Apple are suited for business use. However, the products manufactured by the company are extremely costly. In most developed countries, the unique nature of Apple products is highly appreciated. Therefore, as a purchasing officer for a business, the author would buy Apple computers for the company.
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Marketing home work Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Thus, customers or consumers become the mainstay of business. Creative input in new product development and advertising become critical part of creating new customers whose requirements and preferences are anticipated and fulfilled through new products. The advertisements
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Marketing Strategies - Express Vending LLC Marketing Research Paper
4 pages (1195 words) , Download 2 , Research Paper
Free
The avenues will be assessed for effectiveness depending on the individual channels. Express Vending LLC will be a leader in the industry by providing unique and technology-intensive products at reasonable prices. Macro environment factors such as legal, economic, social and technological will influence its competitive advantage.
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Cubas Importance in Global Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author of the paper states that the limited participation of Cuba in international trade has left millions of consumers across the globe yearning for her locally produced goods. From rum to cigars to coffee, Cuba significantly challenges the United States when it comes to global marketing.
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The Future of the Health Cruises Trips Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The Health Cruise should consider its price for the cruise. This is because the cost per unit is less than the total variable costs. Due to the fact that one person cannot pay over $250,000, the cruise should consider grouping many customers as one unit. This will help the cost per unit to rise, beating the variable costs.
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Network Navigation Issues Marketing Essay
1 pages (280 words) , Download 2 , Essay
Free
The presentation has focused on some critical aspects of networking and how it flows in the marketing realm. First, the paper examined the satisfaction that comes with such networking. According to the study, web use has certain satisfaction. These satisfactions will be determined by the degree of “flow” which has a direct relationship.
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The Concept of Buyer Behavior and How It Affects Marketing Activities Marketing Essay
5 pages (1541 words) , Download 2 , Essay
Free
Buyer behavior refers to the factors that influence the selection, purchase, consumption, and disposal of a product. This behavior originates from the urge to satisfy desires. For many years, economists have examined the basis on which buyers make decisions. Their decisions influence the marketing strategies employed by different companies.
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Evaluation of Consumers' Motivations and Attitude Formation towards the Purchasing of Jeans Marketing Research Paper
12 pages (3506 words) , Download 3 , Research Paper
Free
In most cases, the chase for fashionable jeans has kept the industry on its toes in an endeavor to meet the evolving customer needs. The awareness by a section of customers that there is another product, more superior than the prevailing product is likely to reduce the purchase of the product getting out of fashion (Sharan 2000, pg 2). 
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Contemporary Retail Marketing Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
In relation to the strengths of Lloyds Bank, it can be apparently observed that the profitability position of the bank is quite good as it involves in dealing with several businesses. However, if one segment of its business fails to succeed in the market, then the other segments also get affected, which portrays one of the weaknesses of the bank.
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TROUBLE BREWS AT STARBUCKS--Case Study Marketing Case Study
2 pages (500 words) , Download 21 , Case Study
Free
For one, Schultz appears to have applied the 5Cs situation analysis at the time that he was developing the vision that he had for Starbucks, which he
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Branding britian Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Based on an article by Moriarty (2012), integrated marketing communication dimensions relate to the interactive and systematic processes by stakeholder messages are optimized and cross-functionally planned. This aspect is aimed at
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Market Orientation and Sales Management Marketing Essay
6 pages (2023 words) , Download 2 , Essay
Free
Marketing is the way through which a company or an organization interacts with both potential and current customers. An actively dynamic and communicative organization seeks ways to understand its customers’ needs. Hence, birth products that are specifically tailored for their clientele base in addition to, product efficiency and functionality.
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Marketing Communication Strategy for Mount Brydges Bulldogs Marketing Assignment
5 pages (1382 words) , Download 2 , Assignment
Free
Since this is a marketing communications plan, social media will be very crucial for meeting and accomplishing the objectives. Another way of accomplishing the objective of getting more followers is by focusing on niche markets or a particular group of audience whose involvement in the game will increase the popularity of the team in the community.
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