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Marketing Essays

Result for Subject Marketing:
19914 essays
Flower of Service Model Marketing Essay
2 pages (500 words) , Download 16 , Essay
Free
According to Lovelock (2010, p.78), the following cluster of eight services comprises the many types of supplementary services: These services form the petals of a flower, thus, taking the name of flower of service (see Figure 1). The figure
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Eco-effective Designs Marketing Essay
1 pages (324 words) , Download 2 , Essay
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Generally, a good example of a company whose decision making focuses on its effects on the environment is Whole Foods Compostable Food Packaging (US). They refer to this step as getting rid of known culprits, where all toxic substances are extracted, such as lead and chlorine from the packaging containers.
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Marketing Concepts of Nike Company Marketing Essay
1 pages (250 words) , Download 5 , Essay
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As the paper outlines, the Nike Company’s headquarters is at Beaverton Oregon. Nike is the world’s top supplier of apparel and athletic shoes and one of the most popular manufacturers of sports equipment worldwide. The multinational corporation has realized revenues exceeding 24.1 billion dollars as of May 31st, 2012.
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Principles of Marketing Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
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Marketing as a business function has evolved over time. Traditionally, the business fraternity has seen many a change and mostly owing to the changes in the orientation of marketing. Right from the days of product orientation to selling orientation to marketing orientation to relationship marketing, marketing has come along a long way 
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Learning Team Reflective Article Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Team work both in schools and at work are often similar, the only underlying difference in that organizational setting and different in goals and objective; however, the concept remains the same (Lindon, 2003). Team
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Market Research and Online Surveys Marketing Essay
2 pages (727 words) , Download 2 , Essay
Free
Industries constantly change due to internal and external factors, and these changes come in the form of competitors’ practices, technological advances, shifts in socio-cultural practices such as religious consumer awareness and product life cycles (Wild and Diggines, 2009, p. 3). Firms use market research to find out consumers feedback on their products as well as to discover shifting trends in their tastes on time
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Benetton's Message without Words Marketing Essay
9 pages (2524 words) , Download 2 , Essay
Free
Benetton prides its foundation on three main core values; these are direction, diversity, and elegance. With the image above, Benetton imposes a unique stance on trendy, light and, comfortable to wear cashmere. Combing the world for inspiration, the Benetton team presents a design that merges a strong feminine and masculine artistic with inexpensive luxury, employing elegant cuts and exceptional styling.
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Samsung International Business Strategy Marketing Research Paper
14 pages (3642 words) , Download 3 , Research Paper
Free
The company in the located localities may stand chances of promoting the local community in assisting them in communal duties such as the building of schools, medical centres, and communal lavatories, among other essential public facilities. This makes the community has an improved social life that in return improves their living standards.
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Strategic Management at Marks and Spencer Marketing Essay
5 pages (1575 words) , Download 2 , Essay
Free
Marks and Spencer is a United Kingdom-based retail company that deals in the supply of a variety of products. It is the largest retail company across Europe with very many branches in about 50 countries. The company mainly deals with food products, home appliances, retail stores, and the company’s brand.
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Internet Marketing in the Modern Context Marketing Essay
12 pages (3656 words) , Download 4 , Essay
Free
Michelle has used the internet for both business and pleasure purposes in the past but now she intends to use the internet for marketing her products and services. Unlike other business organisations, Michelle does not intend to sell her products online but she is willing to use the internet for marketing purposes rather than concentrating on offline marketing.
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Integrated Marketing Communications Management of Red Bull Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The brand that is the subject of this research is Red Bull. The conclusion from this study states that Red Bull believes that with this marketing communication plan and the above media plan and the above budget allocation plan, the company will be able to attain its marketing objectives for the new product.
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Marketing and Sales for Tourism and Hotels Marketing Assignment
4 pages (1380 words) , Download 2 , Assignment
Free
Movie world theme park creates a magical experience and excitement of a different world where movies come to life. It simply takes adventure to the next level. Through several avenues, the movie world is able to position itself to win and build its clientele in the cutthroat completion from other organizations in the Gold Coast.
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New Media Communication Marketing Essay
20 pages (5040 words) , Download 2 , Essay
Free
Social media is a fascinating emerging trend in communication everywhere today. The speed with which social media has gained popularity and acceptance is rapid and the trend keeps growing. More marketers have embraced technology in marketing strategies and this has proven to have tremendous effects on the traditional way of doing business.
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Winning Marketing campaign for ZARA Jacket Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The marketing campaign has been designed in effective manner so that the desired targets are successfully attained and every activity is well-synchronised in every phase
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Strategic Pricing: Fundamental Considerations and Future Perspectives Marketing Assignment
11 pages (2960 words) , Download 3 , Assignment
Free
Brisbane is a very famous city for its food and visitors. The global restaurant industry has tried to contribute positively towards the development of the nation. Similarly, in Australia, this particular industry has added revenue to the welfare of the country by identifying the tastes and preferences of the population.
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Why B-to-B Marketers Do Not Innovate More Marketing Essay
4 pages (1185 words) , Download 3 , Essay
Free
The articles give a summary of the B-to-B market as well as business. They tackle the mistakes that the business makes in trying to increase sales. The internal setback would be choosing conservative methods. Businesses should be at the front in innovation, especially since the nature of the operations is dynamic. They should also popularise their brand, taking full advantage of the SEO tools.
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Introduction to Capital Markets Marketing Research Paper
10 pages (2579 words) , Download 3 , Research Paper
Free
A corporation can raise funds through debt securities. This is usually done by taking out such debt security as a loan. The most common form of corporate debt security is referred to as a bond; which basically is a promise to pay back the face value of the bond on maturity together with making periodic interest fees known as the coupon rate.
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Marketing Strategy of Ikea Marketing Case Study
4 pages (1153 words) , Download 2 , Case Study
Free
IKEA is a famous world retailer for its incredible qualities of home furnishings and furniture. Its global business success lies in its excellence in many areas ranging from production, operations of the supply chain to marketing, among others. This paper will demystify the marketing strategy employed at IKEA to remain lucrative in the competitive world market. 
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What Is Globalisation Today Marketing Essay
8 pages (2858 words) , Download 2 , Essay
Free
The employees in different parts of the world do not respond to any change in the same manner, as their organisational culture is separate. Employees in different countries respond to motivation and incentives differently. It is quite impossible to find managers who are affected by different factors around the globe.
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Guinness Marketing Marketing Case Study
1 pages (324 words) , Download 5 , Case Study
Free
The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers.
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Strategic Issues in Marketing Issue Paper: Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
The issue of digital marketing is very important in ensuring that the escalating and ever-changing needs and demands of the customers are attended in the most appropriate manner, as well as, in the most appropriate time
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Brand Message: Placement and Print Circulation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The cost of advertising online is much cheaper than traditional media channels. Another advantage of online advertising is that companies can target their audience better. For example, a company that sells sporting goods can advertise in specialized sporting websites such as espn.com or yahoo sports. 
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A New Campaign for the Grape Growers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For the purpose of the advertisement, the theme will be on a kind of eye-catching image. A cartoon image of a bundle of grapes, wearing a pair of glasses, a lab coat and a stethoscope (Effectively portraying an image of a doctor grape), with a large line of text that says “Ask me about how I can save your life.” Followed by a website link.
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Cisco Case Analysis Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Networking industry plays a pivotal role in determining the level of technological developments. Cisco Systems, Inc is an American
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Feasibility and Marketing Evaluation Marketing Essay
9 pages (2633 words) , Download 2 , Essay
Free
The mission of Crazy Food plc is to provide its valued customers high-quality food and prompt service in a courteous and friendly manner. The mission of the organization can be achieved with the above set goals and objectives. In order to provide prompt service, the company aims to reduce the customers waiting time by 10minutes, involve organic food.
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Pampers brand analysis Marketing Assignment
2 pages (500 words) , Download 7 , Assignment
Free
In 2009, the P&G engaged Carlson Marketing to help out in restoring and improving a brand of infant care products/diapers known as the “Gifts to Grow” (Koenig 49). This was done while maintaining the top performance of
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Evidence on the Value of Strategic Planning in Marketing Marketing Term Paper
7 pages (1929 words) , Download 2 , Term Paper
Free
The Department of Homeland Security stands to benefit a lot from strategic planning. Among the core roles of strategic planning is that it allows the DHS to identify and define its values, mission, and vision. In this regard, departmental values, mission, goals, and vision are critical components of strategic planning.
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Complete a bcg matrix and answer questions Marketing Assignment
1 pages (250 words) , Download 12 , Assignment
Free
Even though insurance adds on have low market share, they have a high growth capability given the few expenses associated with them. On the
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Effective communication Marketing Assignment
1 pages (250 words) , Download 8 , Assignment
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therefore, effective communication refers to the transmission and the subsequent receipt of written or verbal information/message devoid of distortions for a common understanding between the source and the receiver(s) (Keyton, 2011). In other words, it is the transmission and
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Swot Analysis of Elderly Phones Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
With the new designed phones for elders, the company will face less competition. Secondly, these phones will have clear features. This will increase the loyalty of old generation to
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Targeting, Segmentation, and Positioning in Marketing Marketing Assignment
2 pages (594 words) , Download 4 , Assignment
Free
The business community has become highly competitive; therefore, marketing professionals are ever compelled to create portfolios that accomplish display unique abilities and talents to put the business at the edge of the competition. Portfolios often allow professionals to provide profound evidence to their customers or other employees especially in an intensely competitive marketplace.
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Method and system for building a database Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.
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Bringing in Potential Customers Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Bringing in potential customers could only be done when a synchronous message is drafted towards their domains. This will be made stringent in a manner that asks of the Furnishings for You team to reach out to the customers as and where they are. The promotional/marketing objectives are not any different from what has been propagated in the yesteryears.
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Wholesaling/Retailing and Direct Marketing Marketing Article
2 pages (500 words) , Download 2 , Article
Free
This does not mean, however, that direct marketing retailers have abandoned the use of call centers entirely. In this article, I look at the benefit of using various channels as opposed to using just one channel. The article also investigates the benefits that
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
It is widely accepted fact that organizations are always keen in getting the feedback from customers, which gives among other things the level of customer satisfaction, customer appreciation and or complaints as
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Application of the merger guidelines: The proposed merger of Coca-Cola and Dr Pepper (1986) Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
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Coca-cola Company expressed its willingness to acquire the Dr. Pepper Company (A subsidiary of Philip Morris Corporation) and eventually merged with one another on February 20th 1986. After occurrence of this acquisition the market competitor of Coca cola that is PepsiCo expressed the same will for the merging with Seven-up.
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Current Marketing Situation, Objectives and Issues of Pepsi Marketing Assignment
9 pages (2668 words) , Download 4 , Assignment
Free
PepsiCo was experiencing normal profit during the recession in 2008. Over time, the company started to experience increased profit. Due to specific business issues and lower competitive advantage, the firm had experienced normal profit at the end of 2012. It is forecasted that the company would be able to experience supernormal profit.
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Integrating Marketing Communications Marketing Assignment
7 pages (1984 words) , Download 2 , Assignment
Free
Rather than seeking to accomplish this based upon celebrity endorsement or other expensive advertising/marketing approaches, direct/first-hand experience based upon social media outreach and other low-cost efforts will be the most effective towards delineating an integrated marketing communications platform. 
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Marketing Plan for Coffee Shop Marketing Essay
5 pages (1364 words) , Download 3 , Essay
Free
The mission statement of the coffee shop is to provide high-quality coffee and tea beverage to the coffee drinker at affordable prices in the way the customer wants it. The mission of the firm is geared towards guaranteeing that the customer is able to get the product in a way that the customer cannot get anywhere else.
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Advertising and Experience Design Strategies of Coca Cola and Pepsi Marketing Assignment
3 pages (891 words) , Download 2 , Assignment
The availability of the internet has changed the face of integrated marketing. These two companies have used the internet in developing their websites and Facebook pages to get closer to the target market. Over the years the two companies have been changing their packaging to remain relevant and superior to identify with the customers.
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The Strategies Required for the Management of the Small Business and Big Business Marketing Research Paper
12 pages (3926 words) , Download 2 , Research Paper
Free
The major reason for using semi-structured interviews for this project is its ability to use questions other than the pre-planned ones. It should be noted that structured interviews will make use of only pre-planned questions. While conducting such interviews, the researcher may face limitations in asking other questions.
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Integrated Marketing Communication at Ford Company Marketing Essay
13 pages (3468 words) , Download 3 , Essay
Free
Integrated marketing communication is defined as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other” (Online Busines Dictionary, 2010). This is reported to have come from the American association of advertising agencies.
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Marketing Modelling Issues Marketing Essay
4 pages (1186 words) , Download 3 , Essay
Free
Being in business while yearning to watch the business grow, marketing must be taken into consideration. Marketing is a crucial step in acquiring prospective clients, gaining attention, and developing products and services. Marketing is seen as an investment for prospective sales. The world has become a global village with technological advancement.
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Online Channels as the Prominent Customer Services Marketing Essay
1 pages (412 words) , Download 2 , Essay
Free
Online channels are one of the prominent customer services that businesses are willing to apply in addressing customer challenges. According to Perlitz & Hutton (2010), the customers must establish a sense of feeling that the business considered as interesting. Sending an apology through an email is one way of showing concern to the client.
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Does the salary of human resource managers depend on the sex Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Male and female human resource managers are assumed to be earning equal salaries yet there is no sufficient evidence to prove this claim. Thus, from a data of independent samples of ten females and ten males, their salaries are collected and recording independently.
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Marketing Mix Presentation Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
According to the paper, the market mix entails all the actions of a company that increases the demand of its products in the market. The four marketing mix tools are the product, price, location, and promotion. A close analysis at certain companies offering day SPA services yielded the results as shown below.
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Final Case Guidelines Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
In McDonald’s the use of management information system is used to create regular reports for example the number of employees that work in restaurants on a daily basis, the hours they put in to work.
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Organizational Structure Impact on Performance and Profitability Marketing Essay
12 pages (3230 words) , Download 2 , Essay
Free
Good Sport is a sports organization aiming to reduce alcohol and drug consumption and promote a healthy lifestyle for a wide target audience. The aims of Good Sport are: ”highlight club's an important role in the community; help clubs serve and sell alcohol with the law; reduce alcohol-related problems (eg. Binge and underage drinking, violence, etc.)
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Should Junk Food Advertising Be Banned In Australia Marketing Essay
6 pages (1772 words) , Download 2 , Essay
Free
An unconditional ban must be enforced on junk food advertising targeting Australian children. As this report has outlined, such kind of food marketing contributes to the worsening health problem of children as experienced not only in the Australian setting but the world over. It is within the public’s interest to encourage children’s advertising that promote healthy diet and that if it would not be possible for the Australian Parliament.
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Measuring Brand Equity across Products and Markets Marketing Case Study
7 pages (2140 words) , Download 3 , Case Study
Free
From the beginning of mass production of goods, brands have gone out of their way to differentiate themselves from one another. The problem was that brands were not necessarily appreciably different, so it was important to build brand equity. Brand equity is basically where a certain brand manages to differentiate itself from the pack of competitors and build a loyal following.
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