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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Analyses in Montevideo and Salto Marketing Essay
1 pages (425 words) , Download 4 , Essay
Free
Montevideo’s purchasing power parity is $30 billion, while Salto’s is $5 billion. According to Distance Calculator (2014), rental car locations in Montevideo are Puerto de Montevideo, west of Montevideo, Carasco located in central Montevideo, Colonia near Atento, along Acevedo Diaz highway, and Colonia Nicolich north of De Carrasco International Airport.
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Marketing Audit and Marketing Objectives for Holiday Inn Marketing Essay
14 pages (4070 words) , Download 4 , Essay
Free
The hotel marketing objectives should aim at increasing the new hotel openings in China and Dubai by 15 percent due to the significant growth in infrastructure and business travel in these hospitality markets. The hotel should increase the bed occupancy by 25 percent from the current levels in the next five years since this business segment accounts for a huge percent of the hotel revenues.
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Product Comparisons among three Separate Retailers Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The store is strategically located in the shopping center, creating an advantage. Most people visit the store with an intention of buying a phone. The marketing strategy employed is through displaying the products in a manner
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Corporate Communication, Ethics, and Operational Identity Marketing Essay
6 pages (1650 words) , Download 4 , Essay
Free
Tangible and intangible resources are crucial for companies because they give opportunities and meaning to them. Tangible assets in this case can mean equipment or company’s products while intangible resources skills and knowledge about products.  Places also have a brand that needs to be marketed. This has become one of the “hottest topics” today.
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Marketing Conduct of the Superdry Fashion Brand Label of UK Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that business environment is changing with every passing day. Consequently, businesses operating in the business environment are facing pressure to deal with the changing dynamics in order to maintain survival and sustain competitive positions.
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Cost Dynamics: Strategic Market Planning Marketing Essay
17 pages (4902 words) , Download 3 , Essay
Free
The management has learned that competition is not necessarily determined by what they produce rather what they add to the product in the form of advertising, delivery, packaging, and advice among others. Having said that, the future priority for Superdry remains in product positioning and differentiation besides other processes such as segmentation and targeting.
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Linking Marketing to Other Functional Areas Part II Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
Specifically, I am confident that your organization can emphasize on training so much that it will be possible to have a jellying cross-functional team without thinking of possibilities of workplace frictions and conflicts (Perreault Jr,
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Consumer Behavior: the Consumer Choice and Selection of Technological Products Marketing Research Proposal
6 pages (1601 words) , Download 4 , Research Proposal
Free
The decision to purchase a product by any consumer is influenced by various factors. Therefore, consumer purchase behavior comprises a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase. What exactly do consumers look for in technological devices?
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The Use of Digital Media Marketing Essay
1 pages (461 words) , Download 2 , Essay
Free
Most companies through the use of digital media have successfully succeeded in asking for their audience's permission before sharing content or starting conversations concerning their products or dealings. Audiences are also encouraged to participate and express their thoughts about the product or services being given to them by the respective manufacturers of their brand products.
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Consumer Behaviour Theories Used by Nike Marketing Essay
4 pages (1348 words) , Download 2 , Essay
Free
With the help of TV advertisements, Nike tries to create a unique image in the minds of the customers. TV advertisements help the organization to create a long-term permanent image in the minds of the customers. Billboards of the organization are generally provided on the happening places of the cities. This communication mode attracts lots of potential customers within a short period of time.
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Marketing channel article Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company’s projections for the fourth quarter are also below analysts’ forecasts. Revenue is expected to range between $27.3 billion and $30.3 billion while profits are expected to range between a loss of $570million and $430 million. On the
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Strategic Marketing of Cutco Corporation Marketing Essay
1 pages (346 words) , Download 2 , Essay
Free
The following is an analysis of the marshaling evidence that supports the identified problems and the recommended course of action. Under the assumption that the knives of Cutco Corporation will be sold in all Oreck stores, it is recommended that the corporation should only sell this brand to specific regions in the United States where the company’s brands are well-known.
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Video case Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
According to the chief marketing officer, Rhoda Shasteen, Mary Kay needed to observe the following in order to be successful. First, the company needs to attract women to sell and to sample the
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How New Product Could Be Introduced into the Market Today Marketing Essay
5 pages (1327 words) , Download 2 , Essay
Free
Motivescosmetic has to conduct a keen analysis about the potential competitors and how they operate. This will include understanding how they carry out their positioning, handle their distribution channels and come up with pricing strategies. In addition, the company has to take a keen look at how customers respond to the competitors’ style of marketing.
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Market Research on the Success of a New Business Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Market research provides direction to a new business venture from two major dimensions: one being the management of the business and the other being the marketing of the business. Smart business management and marketing decisions are absolute necessities for the profitability and success of any business.
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Strategic Marketing Planning: Process & Example Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Target Market; an example of the target market would be marketing the products to a specific group of clients i.e. children aged between 7-15 years owing to the fact that it is an active and playful age group. Marketing Channels; this would involve issues such
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Customer Value Assessment for Bank of America Marketing Case Study
5 pages (1354 words) , Download 4 , Case Study
Free
The bank is a multinational banking corporation. Currently, the bank employs about 267,000 people. Brian Moynihan is the current Chief Executive Officer of the bank. BOA is a leading financial institution in America’s Small Business Administration (SBA) program. They provide an extensive range of financial services to small and large enterprises alike. 
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Metabical Marketing Admission/Application Essay
1 pages (250 words) , Download 4 , Admission/Application Essay
Free
The customers have to identify the BMI before employing the use of the prescription (Quelch 3). Market segmentation is dividing the market into different sections and finding out the
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The Role of Top Management Commitment in Quality Management Marketing Essay
9 pages (3086 words) , Download 2 , Essay
Free
A number of external and internal issues, such as lack of coordination among the team members, low level of employee motivation, and lack of proper information is have been considered as the prime forces behind their poor product and service quality. However, Sunrise can overcome these problems via the implementation of continuous improvement tools and techniques.
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Strategy Issues in Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The article discusses the revolution social media is making among the Canadian businesses. The authors indicate that the social media has increasingly become a significant tool that businesses in Canada cannot ignore. Furthermore, the author provides statistics of the use of social media among businesses in Canada.
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Integrated Marketing Communications Marketing Assignment
10 pages (2591 words) , Download 2 , Assignment
Free
Even though social media marketing is very cost-effective, it is mostly dependent on channels that are employed. The majority of the businesses have already employed the use of social media, and their social media presence is just beginning to mature. Companies are aiming at creating more engagement with the customers and developing connections with the customers who might inspire loyalty.
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Customer Service Excellence Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The conclusion from this study states that the experience changed the perceptions of the customers and made it imperative for them to compare prices of commodities before purchase and follow up after purchase to ensure that their needs are fulfilled and they obtain maximum satisfaction from the products.
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The Canadian Oil Sand Marketing Essay
6 pages (1773 words) , Download 2 , Essay
Free
The Canadian oil sand is an oil mining project that retrieves oil from sand. This project has been both criticized and applauded for its success. As far as legitimacy is concerned, several campaigns have been advanced to convince the general public of the benefits of the same project. In this paper, the campaigns that try to convince the public are discussed.
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Available Sponsorship for Small Companies Marketing Essay
9 pages (2528 words) , Download 2 , Essay
Free
To sponsor is to support an activity, event, person, or organization financially or provide them with services and products. A sponsor is a person or group that offers support.  Sponsorship is a kind fee paid to a property (mainly in arts, sports, entertainment, or causes in return for access to the available commercial likeliness related to the property in question.
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Marketing Mix of a Supermarket Marketing Coursework
2 pages (580 words) , Download 2 , Coursework
Free
After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps.
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Company Case Notes Payless Shoe Source Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
This essay discovers the Payless Shoe Source in the context of the Fashion market. The objective was to capture price conscious customers who also prefer branded shoes. To sustain their position in the market and to deal with the increasing competition, Payless sell their fashionable shoes at prices lower than their competitors.
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Extend the Overseas' Market in China: Cheesecake Factory Marketing Research Proposal
15 pages (4300 words) , Download 2 , Research Proposal
Free
However, operating in the international business segment also includes facing challenges such as balancing the relationships with the host nations, creating a mutually beneficial platform for stakeholders of the firm and the business organization, and finally identifying and fulfilling the consumer requirements in the business process.
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Consumer behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
An alternative method would be to conduct an actual market research to get first-hand information from the consumers about their view concerning the product
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Importance of Understanding of Marketing to Organizations Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research will begin with the statement that the heart of the business is in marketing and majority areas of a business are dependent on effective marketing as it covers advertisements, campaigns, and public relations as well as sales.  Marketing is the means through which a business introduces and promotes its products to the potential customers.
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Understanding the Role Marketing Plays in Organizations Marketing Essay
9 pages (2446 words) , Download 2 , Essay
Free
Marketing has a far-reaching role in influencing the choices made by consumers. It is precisely for this idea that sales and marketing departments play a substantial role within any organization. Having a friendly attitude, for example, is of great significance as it makes customers feel special and appreciated making them come back for the same product or service on several occasions.
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The Outlet Collection Jersey Gardens Shoppers Guide Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
In fact, 46 Street is also known as Little Brazil. New York is home to fashion and the best shopping place on earth. The Outlet Collection Jersey Gardens Shopper’s Guide offers the best and wide spectrum of men's and women's collection wear at a reasonable price and with excellent services. Our shop offers elegant brands like Gucci, Hugo, Prada, Luis Vittion, Channel and many more.
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Hospitality Management Major Marketing Class - Interview Project Additional Info Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The Hotel Pennsylvania is a high-end hotel that proffers quality services. The principles of the company are pegged on the following: all food is freshly prepared; we dont believe
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What Characteristics Make a Product a Public Good Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Essentially, a product is considered distinct as a public good if it is non-rival. This means that public good can be enjoyed by all members of the society without lessening its usefulness. Unlike a private good that individuals compete for its consumption, a public good is consumed simultaneously with others without competing for its value.
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Marketing Event in 2014: FIFA World Cup Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Marketing has become an internal aspect of the business as well as the social activities conducted all over the world (Calder & Malthouse, 2008). With the advent of ICT growth, a new leaf has been turned in the marketing process, and also in the role of various operational segments of marketing activities.
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Loyalty in the Exotic Car Market Marketing Assignment
8 pages (2188 words) , Download 2 , Assignment
Free
In order to maintain a level of relevance within an ever-changing world, exotic car manufacturers will need to specifically focus upon the demographic that they attempt to market to, the overall production quotas close to static, and appealed to certain elements within brand loyalty that have not yet been leveraged.
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Marketing and Promotion: Market Research Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In this case, the art should adequately serve the purposes and intentions from audience perspective (Rabkin and Hedberg, 2011). In the contemporary society digital environment is considered crucial component of the market since it
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How Consumers Consume Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The core challenge in the innovation of service within the digital business manifests in the dominant need to establish generativity and control. Innovations form the basis for paradoxes within the organization. More particularly, it involves engaging the digital ecosystem in maintaining modification and stability.
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Sales Manager Marketing Essay
1 pages (350 words) , Download 2 , Essay
Free
What Is a Sales Manager? A sales manager oversees a company's entire sales process. They are responsible for employee onboarding, while they develop and implement a sales strategy that caters to the strengths of the sales team.
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Business Environment Scanning - Coinstar Company Marketing Research Paper
5 pages (1435 words) , Download 2 , Research Paper
Free
Business environment scanning is a process that has to be strictly adhered to by business executives in order to determine the value of their strategies. Business environment scanning is an important component in the global environmental analysis, this process is also called environmental forecasting, environmental monitoring or environmental assessment.
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SOLO and SOFT Strategies Marketing Research Paper
4 pages (1066 words) , Download 3 , Research Paper
Free
A brand portfolio strategy is developed to give the specific roles or use of the different brands. It clearly gives a distinction between the brands and ensures that they are clearly positioned and marketed to the target consumers (Kristijan 13). From the financial statement, it is evident that the contributions before marketing have significantly decreased for period 3 as compared to period 2.
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Trends and Tactics used for Mobile Marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
While mobile marketing was a traditional focus for B2C seeking to customer reach by the businesses, the trend has now changed, with the B2B increasingly taking the same marketing strategy. However, the success of mobile marketing is not simply based on the presence in the mobile marketing platforms.
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Corporate Responsibility and Marketing Strategies Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
The key business of Apple Inc. is to provide a diverse range of electronic products with high information technology. The implementation of innovative products and marketing strategies by Apple has blazed the line for electronic products.  The Apple brand for millions of consumers embodies innovation, quality, and prestige.
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Marketing Principles Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
For such a big company like the airline industry, they advertise their products both locally and internationally (Kotler & Armstrong, 2011). Marketing is usually concerned with rewarding customer’s needs. Marketing concept focuses on the consumers’ needs and
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New Stores in Perth City In Western Australia: the Issues that Face the Well-Known Clothes Brands Marketing Research Proposal
10 pages (3403 words) , Download 2 , Research Proposal
Free
The objectives of the study, which are to outline all the possible challenges that major leading luxury brands in the fashion industry might face when they want to set up stores or retail outlets in Perth city? As such, it will outline some of the factors that they should put into consideration, as well as the strategies that they must employ.
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Managing Brand Equity Marketing Essay
10 pages (3004 words) , Download 2 , Essay
Free
Branding is one of the most effective tools for business units, which they implement to gain a sustainable position in the competitive global market. It enhances the reputation of a particular business, which further affects the positioning of the overall business. The findings suggest that Qatar Airways cargo services are dealing with certain issues.
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The E-Marketing Strategy of Emirates Airline Marketing Research Paper
8 pages (2465 words) , Download 4 , Research Paper
Free
The company conducts background research in the marketing sector and then creates campaigns for both online and offline mediums. Emirates Airlines has utilized different approaches for e-marketing. Since the major target audience of Emirates is the corporate sector therefore it utilizes the direct email marketing strategy for such clients.
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What Are the Benefits of Online Grocery Shopping Marketing Essay
6 pages (1979 words) , Download 3 , Essay
Free
It the very levels of time pressure that allow the service provides to group consumers as well as service-specific target markets along this dimension. Besides it, the online Grocery stores have long known that impulses are involved in the purchase of food products and that the consumers’ effort in processing related information concerning food products should be at the very bare minimum.
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Marketing Strategy for SoBe Life Water Marketing Essay
1 pages (558 words) , Download 2 , Essay
Free
The sales of non-alcoholic drinks have exceeded three hundred billion dollars in a year globally. The growth in sales slowed down during the economic recession but is expected to skyrocket in the coming years. Functional drinks together with bottled water are projected to be driving the biggest share of the growth of nonalcoholic sales.
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Consumer Brand Building Strategies Marketing Essay
3 pages (899 words) , Download 2 , Essay
Free
While firms manufacture products, they do create brands. Building a brand-ambitious culture is a lifelong binder to a custom that takes time, design, and persistence, which produces intangible outputs such as greater customer satisfaction, fewer customer defections, reduction in price sensitivity and more referrals.
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Formal Memo / PSA video Marketing Coursework
1 pages (250 words) , Download 4 , Coursework
Free
ty of room to control the accidents and the only thing that can help to overcome is to raise awareness about the matter on broad base so people may no more find it a thrill to drive insensibly due to drinking alcohol. Most of the road accidents occur due to the fact that car
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