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Corporate Responsibility and Marketing Strategies - Assignment Example

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Apple incorporation is a multinational corporation of America headquartered in California and regarded as the second-largest information technology corporation in the world. The key business of Apple Inc. is to provide diverse range of electronic products with high information…
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Corporate Responsibility and Marketing Strategies
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Download file to see previous pages The combination of these qualities has been the pivotal reason behind the success story of Apple Inc. which revolutionized the retail industries and the technology. Apple Inc. is dedicated towards the main standards of ethical conduct, environment and social responsibilities. The prime purpose of the paper is to provide vivid information about the ethical and social responsibility, current position and strategies of the Apple Corporation.
According to David Kurtz, “social responsibility is defined as the management values that comprises of contributing resources to the developing in nonprofit programs, community and maintaining the natural environment for the benefit of the general community”. Apple Inc. is a multinational corporation of America founded in 1976. Apple develops, designs, sells computer software, consumer electronics, personal computers and online services. Apple strives to be committed towards making an extraordinary technology and be socially and ethically responsible (Lencioni, 2012). According to the management of Apple Corporation, “social responsibility is defined as the essential in the manner of doing business in the organization”. In case of suppliers, it has been stated on the Progress Report of Global Suppliers Responsibility by Apple as providing safe working surroundings.
Some of the social responsibility program initiated by Apple Inc. in the year 2010 includes increase in the number of facilities that are audited, use of probable conflict minerals are mapped, prevention of hiring underage workers, introduction of educated facilities that can help to manage third-party recruiters, protection of worker from other countries by dedicated additional resources and expansion in the training initiative. In case of training expansion, 300,000 workers are trained on their protections and ...Download file to see next pagesRead More
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