CHECK THESE SAMPLES OF Corporate Responsibility and Marketing Strategies
...consumers of the risks of a high-fat diet, and misleading advertising. This is because high consumption of products and services from fast food industries has become the major cause for health problems in the United States. The research on business ethics demands corporations to be socially accountable for their actions or activities. Therefore, MacDonald and other fast food companies have failed to conduct their business in a socially responsible because corporate responsibility strategy demands organisations not only to focus on making profits but also take into considerations the social aspects of their customers. Organisations should not only work...
3 Pages(750 words)Essay
...stakeholders or even to culture intact in its trade operations.
The motivations of companies to deal with corporate responsibility and sustainability diverges extensively from influential approaches by responsible practices as a way of maximizing profits to inherent approaches entrusting the company to keeping its principles and values irrespective of the impact on financial performance. The chief business drivers are:
a) Strong brand and reputation;
b) Employer of choice;
c) Market position;
d) Trust of the financial markets and increased shareholder value;
e) New 'green' products / services and new markets.
It is turning...
7 Pages(1750 words)Essay
...Corporate Responsibility and Marketing Number There is no questioning Apple Inc.’s credibility. Apple Inc. at a point introduced its computers to the world and totally revolutionized the way this world listens to music, stores data and interacts with informational & technology components [IT]. Over time, Apple has also grown to become the world’s most valuable company. Apple has a strong turnaround, a complex and unparalleled innovative design, applications, media content and unmistakable sleekness. Because of these qualities, some critics and analysts argue that despite these positive qualities that are attributable to Apple, the company’s Achilles’ heel is its inaction and lack of...
6 Pages(1500 words)Research Paper
...Apple Social and Ethical Responsibility, and Marketing Strategies Apple’s current position on the company’s ethical and social responsibilities
For long, Apple has been criticized for not having clearly defined ethical and social responsibilities (Forbes). The situation made the company embark on a detailed social and ethical code of conduct that would salvage the reputation of the world’s most valuable company (Woellner 2013). Apple’s ignorance of its social responsibilities was manifested in several incidences. Among them are; cases of suicide in its suppliers plants in china, low wages for its workers and also poisoning of workers at...
5 Pages(1250 words)Assignment
...RBS move to China Contents Contents 2 Introduction 3 PESTEL Analysis 3 SWOT Analysis 6 Market Entry Strategy 8 Recommendations on Marketing Strategies 9
Conclusion 10
References 11
Introduction
RBS or the Royal Bank of Scotland is a subsidiary of Royal Bank of Scotland Group. It deals in consumer and corporate banking along with finance and insurance services throughout the U.K. and Ireland. It was founded in 1727 and is based in Edinburg, Scotland (Legalawarenesssoc, 2011). Recently RBS has started an aggressive expansion plan in the emerging countries like China and India. RBS is the first bank based in the U.K. and seventh international bank to have...
8 Pages(2000 words)Essay
...Corporate Responsibility and Marketing Strategies of the of the Number Apple Inc. is a multinational company, which implies that its business is subjected to the regulations of numerous nations and while operating in any particular nation, the company should respect regulations prevalent therein. According to the Supplier Responsibility Progress Report 2014, Apple has mentioned the labor and human rights to be of foremost importance in business. The directives state that Apple does not encourage excessive working hours and that a worker can work overtime only under special or unusual circumstances. All overtime work must be voluntary, where overtime...
5 Pages(1250 words)Essay
...Corporate Responsibility and Marketing Strategy: Apple Inc. of the Contents Contents 2 Introduction3
Discussion 4
Example of Ethical Responsibility 5
Example of Social Responsibility 5
Pricing and Acceptance of Apple Products 7
Conclusion 9
References 10
Introduction
Corporate Responsibility is the strategy adopted by management of companies to incorporate social and environmental aspects into their business operations and in relation with their stakeholders whereas business ethics relates to complying with the ethical principles in each and every steps of conduction of business,...
7 Pages(1750 words)Assignment
...Corporate Responsibility and Marketing Strategies Social and Ethical Responsibility of Apple The mainaim of Apple is ensuring ethical and social responsibility by complying with the various issues related to it. It is committed towards maintaining high standard required for fulfilling the social responsibility where the products of the company are manufactured or produced. The social responsibility that is performed by the company are providing safe working condition to the suppliers, treating its employees with respect and dignity and being environmentally responsible for manufacturing...
6 Pages(1500 words)Assignment
...Apple Corporation Corporate Responsibility and Marketing Strategies This paper is an analysis of the ethical and social responsibility position of Apple Inc. It will be established whether the company has met these responsibilities with regards. This will be in light of a publication of ethics and social responsibilities violation made by its suppliers. Examples of such violations will be provided. This paper also contains recommendations on how Apple Inc should ensure that its suppliers are able to implement the set up standards on wages and employee benefits. Finally the marketing...
7 Pages(1750 words)Essay
