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Assignment 1: Corporate Responsibility and Marketing Strategies - Research Paper Example

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Apple Inc. at a point introduced its computers to the world and totally revolutionized the way this world listens to music, stores data and interacts with informational & technology components [IT]. Over time, Apple has also…
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Assignment 1: Corporate Responsibility and Marketing Strategies
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Download file to see previous pages While some critics and analysts argue that Apple contravenes its CSR commitments, others charge that Apple cannot be counted as being committed to CSR, since the commitments Apple cites as its CSR objectives are merely responsibilities that any sensible firm would engage in. While this argument may be easily and mistakenly dismissed as pedantic, yet it is sacrosanct, touching on the very identity, image, stability and success of any organization, Apple Inc. included.
That Apple Inc is a remarkable organization is not in question. Apple also states that it is also committed to corporate social responsibility [CSR] in its company website and has therefore made some strides to this effect.
Apple follows the commitment above with another commitment. Particularly, Apple states that it believes that education is a powerful tool for empowering its workers and improving their lives. Since to Apple education is a great equalizer, Apple is investing immensely in assisting its supply chain to learn new skills and to better understand their rights.
Definitely, Apple has met these responsibilities. First, in 2013 alone, more than 280,000 people at Apple’s supplier sites enrolled for courses in a wide range of subjects and disciplines through Apple’s development and free education program. Secondly, Apple’s suppliers have additionally trained more than 1.5 million employees on their rights. This brought the total number of those trained under the auspices of Apple since 2007 to 3.85 million (Apple Inc., 2014).
Again, in order to address the shortage of health and safety personnel, Apple launched the Apple Suppliers EHS Academy. Apple Suppliers EHS Academy is a formal, 18-month program which is a very comprehensive EHS education and training programs in a supply chain. Because of this initiative, in 2013, over 240factory ...Download file to see next pagesRead More
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