Center of discussion in this paper is Apple, Inc. as the world’s leading technology company and has a ubiquitous international presence. When one examines the financial figures from the time Jobs returned, the results are truly staggering…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
The researcher of this paper tells that the initial years of the company exhibited great prospects for Apple Computer, Inc., but soon the company had massive declining sales. This was primarily because of the technological failures more than any other reason. During this period Apple Computer produced microcomputers as a way forward from the computers that were produced by the IBM’s mainframe computers. Though the Apple I started off well, in the early years of 1980s, the sales for Apple Computers drastically reduced, as the platform (Macintosh) of the Apple was not compatible with the prevalent computers of the time. In the mid-1980s after continuing to experience declining, the sales company founder Steve Jobs was fired from his own organization. During Job’s absence the company was negatively affected by the introduction of competitor Microsoft’s DOS operating system. Soon, the market leadership of Apple was a thing of past, as Microsoft was more user friendly. Steve Jobs would eventually rejoin the company and call for a series of new ideas. The company placed new emphasis on innovation and produce items like the iPhone, iTunes, iPod and iPad, all of which became immensely popular across the globe. From Apple Computers, the company shifted to the name Apple, Inc. as it enabled buyers to understand that the company also produced other items apart from computers. ("Apple computer, inc.," 2011). Today Apple, Inc. is recognized as the world’s leading technology company and has a ubiquitous international presence. When one examines the financial figures from the time Jobs returned, the results are truly staggering. Essentially, he brought an organization from the brink of bankruptcy to one annually generating $25 billion dollars in net income and a stock valuation exceeding $400 ("Apple," 2011). Currently Apple competes in a variety of market sectors: mp3 players, smart phones, personal computers, tablets, and they are rumored to be entering into the television market (Elmer, 2011). It follows that the organization has a variety of competitors, including Microsoft operating systems, a glut of mp3 and
...Download file to see next pagesRead More
Cite this document
(“Strategic Management and Leadership Report on Apple Inc Essay”, n.d.)
Retrieved from https://studentshare.org/management/1394271-strategic-management-and-leadership-report-on
(Strategic Management and Leadership Report on Apple Inc Essay)
“Strategic Management and Leadership Report on Apple Inc Essay”, n.d. https://studentshare.org/management/1394271-strategic-management-and-leadership-report-on.
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
According to the research Apple is facing stiff competition with other firms entering the industry. It is still far from establishing themselves after the passing on of their CEO Steve Jobs that many believe revolutionized the Apple industry. Google’s Android is the latest threat the the company has to deal with as the platform has attracted a number of clients all over the globe.
Identity is the personality of the organization, which is established by the communications of the organization to various audiences and is imprinted in the vision, mission, values and objectives of the organization. When successful communication is present between the organization and its various audiences, the likelihood of image of the organization and identity of the organization merging is high (Dolphin, 2000).
Dell Incorporation (Dell Inc.) is regarded as one of the global leading IT (Information Technology) organisations which offer broad assortment of computing solutions as well as services to its potential global customers. The organisation directly provides its different effective services through its own distribution channels throughout the globe.
Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.
The company's product lines include brands such as Mac for personal computer, iPods for portable music players, iPhones for mobile phones and other technological gadgets in the market. To date, Apple has become very successful in launching its new products aside from its Macintosh personal computers.
The main focus of this essay is to analyze the strategies Apple Inc. used in their way to success. This is one of the largest service provider and computer company in the world. It rose from a humble beginning when two young entrepreneurs thought of assembling personal computers and sold it to their friends and acquaintances.
This research will begin with the statement that Apple Inc, a name that drives and dominates the world of electronics and gadgets in modern times. Ranging from music players to mobile phones to computers and tablets. It is the de jure king of electronics. Achieving this status does not come without performing something extra ordinary.
The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.
12 Pages(3000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Strategic Management and Leadership Report on Apple Inc"
with a personal 20% discount.