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Advantage and Disadvantage to Marketers of Canada - Report Example

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The paper "Advantage and Disadvantage to Marketers of Canada" describes that for an organization to gain a competitive advantage over its competitors there is a need of the organization to implement its CRM system. This is because customers will derive satisfaction from this system…
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Advantage and Disadvantage to Marketers of Canada
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Download file to see previous pages The statistic further goes on to denote that the population of people who are above 15 years of age stands at 83.3% (Statistics Canada, 2014). From these statistics, we can denote that the number of people who are married stands at 954,960, while the total number of people who are not married stands at 409,305 people. From these statistics, the total number of people that live in private homes is 1,139, 485. This statistic further indicates that a total of 1,146, 600 people are able to speak their mother tongue. In relation to occupation, 12.4% of the population was sales officials, 19.1% represented technicians, and administrative and clerical workers stood at 15.8% (Statistics Canada, 2014).
When these statistics are compared to the entire Canadian Demographics, we can denote that Canada had a population of 33, 476, 688 as of 2011. The number of dwelling place occupied by people was 14,569,633. 83.2% of Canadians were above the ages of 15 years, while 27,869,340, had families (Community Profile, 2014). It is important to denote that the most significant thing that I learnt from this exercise is that different regions within Canada have different demographic characteristics.
One advantage is that it is easy for a marketer to develop segments for their products, based on the characteristics of a region identified by the statistics. Another advantage is that it is cheaper to use these statistics, as compared to other statistics that marketers collect. All that an individual needs is access to the internet and computers. This data can also help markets to identify the various needs of their target customers, through the characteristics identified in it. Finally, these statistics might be useful to marketers, because they may assist in developing an advertising or marketing strategy that targets their specific segment.
A disadvantage that these statistics has is that the information provided is huge.  ...Download file to see next pages Read More
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