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WE ARE A COFFEE SHOP CHAIN IN CANADA AND WE ARE EXPANDING TO BRAZIL - Essay Example

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First, leadership, it will comprise the continuity and commitment of two individuals who will coordinate and lead the enterprise. The…
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WE ARE A COFFEE SHOP CHAIN IN CANADA AND WE ARE EXPANDING TO BRAZIL
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Download file to see previous pages Also, they need to understand the cross-sectional issues and have constant attention to securing public or private investments (Nag, Hambrick, & Chen, 2007).
Secondly is the partnership management. There should be ability to negotiate and maintenance of the core relationships set for the enterprise benefit. The partners should work well, and every partner’s knowledge and expertise contribute to the business success (Hill & Gareth, 2012). Many skills should be available in the expansion of the business to Brazil like engineering and technical expertise, legal advice, business planning and marketing that the partners can provide. Therefore, there should be corporation among them to improve the success.
Thirdly, there should be marketing and business planning. The entrepreneurs should be able to access the business planning along with marketing skills now that they are expanding their market segments. The business plan should be able to demonstrate the objectives, service, and product lines; setting up the supply chains and pointing out the revenue targets in the other country, Brazil. The plan should have the financing and investment requirements and the marketing strategies to reach the objectives (Vladimir, 2009). Therefore, the business planning helps the coffee chain to identify its target in Brazil and how to achieve its objectives of expanding their market.
Fourthly, another important element is creating a long and short-term benefits management as Richard (2011) suggests. The short-term benefits should keep the stakeholders until the long-term benefits get achieved. The significant factor for success is that every stakeholder should feel that they are getting benefits from the effort they contribute to the business. The idea of expanding the market to Brazil should show a success plan in future and define more potential benefit to the stakeholders in the project development. Now that the business require a significant lead time before securing tangible ...Download file to see next pagesRead More
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