Smart card - Case Study Example

Comments (0) Cite this document
Daimler is a diversified group making cars, trucks and vans with the name Mercedes Benz. The Smart Car was manufactured in Hambach, France. The car was launched in the US Markets in 2008. Since the introduction of the car in 1998, Daimler had launched the car in Europe,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Smart card
Read TextPreview

Extract of sample "Smart card"

1. Daimler is a diversified group making cars, trucks and vans with the Mercedes Benz. The Smart Car was manufactured in Hambach, France. The car was launched in the US Markets in 2008. Since the introduction of the car in 1998, Daimler had launched the car in Europe, Middle East, Asia, Australia, Mexico and Canada. The car was marketed as an affordable cute, unconventional car with excellent fuel efficiency. Daimler’s distribution network is known for high-end vehicles. This resulted in use of other distribution channels such as the use of Penske Automotive Group in USA. This proved to be a hindrance to the growth of the car because of the high waiting time.
2. There were 4 models of the car: Smart fortwo pure model for $11,590; Smart fortwo Passion Coupé for $13,590; Smart fortwo Passion Cabriolet for $16,590; and smart fortwo BRABUS for 17,990 (smart fortwo, 2009). The advantages of owning a Smart Car includes low price, and low expenditure on fuel. However, the disadvantage is that only 2 people can be seated in the basic versions. The target customers for Smart Car are the small sized-families with no or one child with low budget. Those who have high travelling requirements also may intend to buy this car. This is because of its high fuel efficiency and low price. Before purchasing the car, it should be made sure that the car follows the safety features of USA.
3. In order to market the product, the company conducted city-tours, introduced the concept of Smart Towers in order to build the brand image. The car is marketed as a fuel-efficient, affordable stylish smart vehicle. The strategies shall be very effective in countries such as China because of the price range, and the fuel-efficiency of the car. Road shows in the major cities will help it get focus. The company shall try to get more mileage in road shows, have celebrity endorsers and the focus shall be to highlight the high fuel-efficiency and low price range aspect of the car.
4. The Smart Car which witnessed high demands during the time of launch has taken a drop in demand owing to similar launches by other companies. Various reasons can be attributed to this drop: Economic slowdown; Availability of more such products; poor distribution network. In order to boost the sales, the company needs to improve its marketing and branding exercises. The company also needs to improve its distribution channels. The company shall try to include Mercedes-Benz and smart car centers in the overall distribution channels rather than just relying on the Penske Group. The dealers and distributors shall be trained about the marketing and branding of the car and asked to actively market the car. The distributors can also be asked to launch various financing schemes in order to encourage the customers to buy car in spite of the economic situation.
5. The smart car is cheaply priced. It has great fuel efficiency that will help me to keep my gasoline costs down. It looks stylish and is suitable for me as I rarely travel with more than 1 person. If we look at some of the alternatives that are available to me include: Chevrolet Aveo5 LT, Pontiac G3 and Kia Rio5 SX. There are many fortwo cars available, but I find that other cars are more costly and yet have low fuel efficiency. So, Yes! I will buy a Smart car fortwo (2009 smart car fortwo Comparisons, 2009).
“2009 smart car fortwo Comparisons.” Automobile. September 13,2009. September 13, 2009. Available at:
“Smart fortwo.” Smart Car USA. September 13, 2009. September 13 2009. Available at: Read More
Cite this document
  • APA
  • MLA
(“Smart card Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Smart card Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from
(Smart Card Case Study Example | Topics and Well Written Essays - 500 Words)
Smart Card Case Study Example | Topics and Well Written Essays - 500 Words.
“Smart Card Case Study Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Smart Card LLC Marketing Plan

...? Case Study: Card LLC Marketing Plan Case Study: Card LLC Marketing Plan Introduction of smart cards has yielded a revolutionary development in the fields of banking and other security exchange related affairs across the globe. Smart chips used in the information processing also helped in a remote-controlled access to integrated calibration of actions needed for the accomplishment of a given task at a given period of time. The essence of integrated circuit system lies largely in the operational accuracy, multi-spectrum information resourcing, effective specialization of categorical analysis of data and prompter accessibility to customer database related...
3 Pages(750 words)Coursework

New CARD ACT credit card laws

...? New Card Act Credit Card Laws Task What is a credit score? According to Schultz , a credit score is the financial worthiness of an individual in numeric values. Lenders who estimate individuals’ worth using data from the score normally focus on the information on the score. In the United States, the score is used by security agencies when accessing and examining the financial records of citizens (Schultz, 2010). As a rule, the numeric information is presented in monetary terms at the national, State and communal level. The values of the score vary from 300 to 850, a score below 500 indicates a low risks. However, a higher score in the United States indicate that an individual is creditworthy. According...
6 Pages(1500 words)Essay

Contactless Smart Card Payment System

...The Analysis & Design of a Contactless Smart Card Payment System for a Singapore Food Courts Executive Summary In Singapore, with a rapid technological advancement payment processing has been made possible within a record time of 250 microseconds through the system of contactless smart card and the public key cryptography. This system has been proved effective for payments in public transport systems. A similar advancement is also found in the traditional Hawker centers that have been providing multi culinary services to the visitors as well as residents of Singapore changing their layout and style of functioning in to 'Food Courts'. The food courts have been found to be true high-tech up-market eateries global in their offerings... . This...
20 Pages(5000 words)Case Study

Credit Card

... Stop! That Credit Card Could Kill You Leesa, a 20-year-old in her second year, is struggling with hercourses and faces dropping out of college. Her long hours and late nights are having a negative effect on her attendance and her grades are suffering. Though she is blessed with a scholarship, grants, and financial aid, she is forced to maintain a full time job just to pay for her recently acquired credit card debt. If she does make it through school, her employment prospects will be grim due to her poor credit history. Leesas debt may also result in a lifetime of ill health or even suicide. Though it may sound outrageous, mismanaged credit is a major enemy to college students and carries with it a lifetime of hardship. After... the...
2 Pages(500 words)Essay

Credit card the United Arab Emirates specifically related to credit card fraud. In addition, Abu Dhabi should be ready to face the complex growth of these types of crimes by providing new laws and regulations which comply with international standards. New draft laws would help increase the confidence of credit card users. Moreover, the technology may play important role in detecting the rate of fraudulent credit card fraud activities. The cooperation between Abu Dhabi Police and central bank will guide banks and credit card companies on how to improve the credit card protection systems. The credit card fraud can be managed by using various...
60 Pages(15000 words)Essay

Transferring for Better Opportunities

...Drug card Drug Card A drug card is a collection of details about certain drugs. The details may include generic and tradename of a drug, dosage, classification and route of administration of the drug, side effects, action and use of the drug. This implies that drugs can be broadly classified according to various practices and uses. Thus, classification of drugs is necessary for efficiency in the identification and use. This paper shall thus provide a drug card highlighting the necessary details with regard to ten selected drugs. Temazepam Trade name: Restoril. Classification: sedative. Dosage: Taken for 7-10 days based on medical condition and patient’s...
2 Pages(500 words)Admission/Application Essay

Smart phones

...Smart phones 14/11 Smart phones The intelligence of human mind has a persisting, illustrious and longhistory. People with superior intelligence have always been known as smart since the prehistoric Greek era (Berkman, 2012). As the human civilization entered the era of technology and science, today human intelligence is contemplate in more detail to integer in the fields of technology. From this human mind perception did the smart phones came into being. Smart phones were first introduced in 1990s when they began to shape the way people can connect to other people of the world. The prime top manufacturers of smart phones sold around...
8 Pages(2000 words)Research Paper

Smart phones

...of I phone 5, the new features, the specifications and comparsion and other important elements. 7- Wooldridge, Dave and Michael Schneider. The Business of iPhone and iPad App Development: Making and Marketing Apps that Succees. Apress, 2011. Summary: Information about I phone in particular and I pad in general is being provided in this book. Assessment: The book published in 2011 takes a look into how the Apple Store and other applications operate and make everything possible. 8- Marcus, Aaron. Design, User Experience, and Usability. Theory, Methods, Tools and Practice:. Springer,, 2011. Summary: A holistic view of the overall interface and operations of digital devices and smart phones. Assessment: This book takes into...
11 Pages(2750 words)Research Paper

Smart form

...SCIENTIFIC MERIT ACTION RESEARCH TEMPLATE (SMART) FORM a.k.a. “Research Plan” School of Public Service Leadership Section To be completed by Learner 1.1 Learner Name 1.2 Learner Program 1.3 Learner Email 1.4 Learner Phone 1.5 Mentor Name/Email 1.6 Committee Member #1 Name/Email 1.7 Committee Member #2 Name/Email 1.8 Dissertation Title Recidivism Reduction and Probation Intervention Program Assessment: Outcome-Based Evaluative Case Study 1.9 Site Selected Sojourner’s Place 1.10 Contact Info for Site Approver & Expected Approval Date Chairman Branch 302 897 5392 Section #2 To be completed by Learner 2.1 Project Write approximately one paragraph that describes the action research project and the basis for it being...
7 Pages(1750 words)Coursework

Smart Cities

...13 April, The paper will introduce the topic followed by the definition. Building pillars of smart cities discussed below are research, commercialization, technological effects, and infrastructural development. It will also delve into the pros and cons of smart cities and the micro and macro-economic situations stemming from the cities existence. Smart Cities Introduction With the global crisis and the demand for international competitiveness to make societal challenges easier to solve, cities have been earmarked as very important economic actors that can contribute to the long-term projects and initiatives, which stimulate new innovation ecosystems that can in turn accommodate new...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Smart card for FREE!

Contact Us