The research analyses Apple competitive advantage, the area of competitive advantage that Apple enjoys and based on its competitive advantage. A plan for the management is defined stating the strength and also competitive advantage of the Apple organization. …
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The paper tells that a sustainable competitive advantage means way of providing value to customers which is different and unmatched from its competitors. Strategy is linked with the definition of competitive advantage and its development of resources, capabilities and activities that usually enables a firm to sustain its competitive advantage which helps it to sustain in the changing world. Therefore competitive strategy aims to define the way a firm competes in a given industry. The competitive strategy of a firm is to create a valuable position in its related industry. This process involves the vision of the type of customers the firm tends to serve and the method by which it tends to deliver value for its customers. But as mentioned earlier, competitive strategy is not just vision it’s more than a vision of the firm, it involves the processes and activities in order to enable a firm to create value which are unique for its customers. Competitive strategy can be defined as the search for a firm’s competitive position in an industry. Competitive strategy aims to achieve a sustainable position as against the forces which determine competition among the industries. There are two set of question that determines the choice of a firm’s competitive strategy. First question is the attractiveness of industries in terms of profitability and the factors which determine the profitability and secondly the determinants of the competitive position within the industry. But both these factors are interrelated with each other. A firm may be positioned in a very attractive industry but it could not earn attractive profits because of the poor competitive strategy adopted by the firm. Similarly a firm with good competitive position but in a poor industry would result in similar situation as in the first case. Therefore industry attractiveness and competitive position are both shaped by a firm and this factor makes the choice of competitive strategy a much more challenging process for the firm. Competitive advantage is achieved out of value which a firm is able to create for its respective buyers. The main aim of competitive strategy is to change the rules of the firm in its favour. In all the industries, whether domestic or international the rules of competition are held within the five force of competition which includes the bargaining power of buyer and suppliers, threat of new entrant, threat of substitute and rivalry among the existing firms. Thus these five forces determine the firm’s ability to earn profitability. The strength of the five forces varies from industry to industry. A firm’s completive position depends on the competitive strategy adopted by a firm. The fundamental basis of performance which is above average is due to sustainable completive advantage of a firm. There are mainly two basis types of competitive advantage that a firm can hold is low cost or cost leadership and differentiation. These two competitive advantages when coped with the activities which a firm desires to achieve had lead to three generic strategies of an industry which includes cost leadership,
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From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context. For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
According to the paper Apple’s market extends across several countries and is subject to various political and legislative regulations in every country where it has a market presence. In some ways, these political forces have either restricted the growth of Apple in a particular market or have aided it by providing further opportunities. The European Union and other regional frameworks have allowed Apple to expand beyond the United States into new markets in Europe, Australia, Asia and Latin America.
Presently, the company has its operations in the Americas, Europe, Africa, Middle East and Japan. In addition, as Marino, Hattaway and Jackson (2000) report, there are retail Apple Stores in US, Italy, Japan, Canada and UK. In the year 2009, the company announced a net quarterly profit of $ 1.23 million.
The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce which is a relatively new trend in the market place (Clark & Lee 2000, p. 102). The automation of business practices and the electronic integration of data by various businesses stemming from the need to be more transparent in the conduction of various activities has also largely affected the way that customers are relating with the firms that produce goods that they need.
ex 20 2.Environment is dynamic 21 3.Environment has deep impact 21 4.Environment is multi-faceted 21 A.Dynamic 21 B.Interdependence 22 C.Unlimited Effect 22 Key Business Challenges 22 New influential products: 23 Management: 23 Performance issues: 23 Employee retention: 23 Critical discussion of leadership 24 McKinsey’s 7 ‘S’ Model 26 i.Strategy 27 ii.Structure 27 iii.Systems 27 iv.Shared Values 27 v.Style 27 vi.Staff 28 vii.Skill 28 Burke Litwin Model 28 Organisational culture, communication and change 30 Group and team dynamics 30 Motivation and Job Satisfaction 31 Conclusion and Recommendation 32 Reference 38 Introduction Apple Inc is a US based company headquartered at Cupertino, Ca
Firms follow various strategies to secure competitive advantage over other players in the industry. This paper presents a discussion on some of the most popular strategies adopted by successful organizations around the world. Porter’s generic strategies Michel E.
This follows a widely raging belief that organisational culture has an active role in shaping the behaviour of all employees in an organisation, aligning all behaviours towards a common goal of realising the objectives of the company. However, many definitions of culture have emerged with each definition tying the organisational mission to a common pattern of behaviour.
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