Nobody downloaded yet

Retail marketing of apple lnc - Dissertation Example

Comments (0) Cite this document
Summary
RETAIL-MARKETING OF APPLE INC Your name …………………. College/ …………. TABLE OF CONTENTS Chapter 1 – INTRODUCTION ……………………………………………… 4 1.1 . Framing of the research issue ………………………………………
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Retail marketing of apple lnc
Read TextPreview

Extract of sample "Retail marketing of apple lnc"

Download file to see previous pages …………………………… 9 2.1. Company Profile …………………………………………………... 10 2.1.1. Market-Share Analysis ………………………………….. 11 Chapter- 3 - LITERATURE REVIEW ………………………………………… 13 3.1. Company-Owned retail marketing ………………………………… 13 3.1.1. Marketing mix and Company’s own retailing…………….. 14 3.2. Retail marketing / Own-store marketing strategy of Apple Inc……. 16 3.2.1. Rationale …………………………………………………. 17 3.2.2. What was predicted about Apple-stores? ………………… 18 3.2.3. Apple’s experience of unique success with Retail-mark…. 19 3.2.4. Apple’s retail-store design……………………………….. 21 3.2.5. Delivering Values to the customers ……………………... 24 Chapter- 4 - THEORETICAL FRAMEWORK ……………………………….. 26 AND RESEARCH METHODOLOGY 4.1. Introduction ……………………………………………………… 26 4.2. Explanatory Research…………………………………………….. 26 4.3. Research Process ………………………………………………… 27 4.3.1. Observation ……………………………………………. 27 4.3.2. Data Gathering ………………………………………… 28 4.3.3. ...
30 5.2.1. Apple’s retail marketing for Customer-Focus………….. 31 5.2.2. Apple’s retail marketing for Brand-loyalty ……………. 32 5.2.3. Apple’s Retail stores for relationship marketing………. 34 5.2.4. Retail marketing for Competitive advantages…………. 34 5.3. Synthesis and Evaluation……………………………..…………… 35 5.4 . Five Forces Analysis………………………………………………. 37 5.5. Major findings of the research …………………………………… 38 Chapter- 6 - CONCLUSION AND RECOMMENDATION………………… 41 6.1. Evaluative Conclusion …………………………………………… 41 6.2. Recommendation ………………………………………………… 42 6.3. Suggestion for future research ……………………………………. 42 REFERENCES ……………………………………………………………….. 43 Chapter 1 INTRODUCTION Apple Inc, established by Steve Jobs, Ronald Wayne and Steve Wozniak in early 1970s, has become one of the most influential and successful companies in today’s computer and mobile technology. Apple’s history goes back to one-off hobby machines that a very talented electronic wiz made for himself and that has become the core of the most successful companies of all times (O'Grady 2008, p. 1). Though its past 30 years of marketing strategies were full of highs and lows as normally anticipated of a highly technology and innovative company, Apple’s business and marketing success remained far positive despite the challenges it faced. It has been gradually growing to be a Fortune 500 and a multi-billionaire company being able to impact the social, cultural and economic spheres of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retail marketing of apple lnc Dissertation Example | Topics and Well Written Essays - 9000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1408189-retail-marketing-of-apple-lnc
(Retail Marketing of Apple Lnc Dissertation Example | Topics and Well Written Essays - 9000 Words)
https://studentshare.org/family-consumer-science/1408189-retail-marketing-of-apple-lnc.
“Retail Marketing of Apple Lnc Dissertation Example | Topics and Well Written Essays - 9000 Words”, n.d. https://studentshare.org/family-consumer-science/1408189-retail-marketing-of-apple-lnc.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Retail marketing of apple lnc

Retail Marketing

...? Retail Marketing (Marks and Spencer) Table of Content Introduction 3 Company history 4 Marketing mix 5 Sustainability trends 8 Social media aims 9 Social awareness idea 11 Conclusion 11 References 13 Introduction Marks and Spencer is one of the leading multinational retail company headquarter in London. The company has 703 retail stores in United Kingdom and 361 stores in 40 foreign countries across the world. The company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the...
11 Pages(2750 words)Essay

Retail Marketing

...?Retail Marketing Retail Marketing Introduction Retail is the selling of goods and services from other businesses and orindividuals to the end users. Therefore, retailers are often part of the large integrated supply chain. In most cases, retailers often purchase products or goods from wholesalers or directly from the manufacturers in large quantities, then sell them to the end users into small quantities. They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets...
14 Pages(3500 words)Essay

Retail Marketing

...?Retail Marketing Table of Contents Introduction 3 2.Brief Overview about Company: Shopper’s Stop 4 3.International Viability of the Company: Internal Analysis 5 3.1.Retail Value Chain 5 3.2.Value Chain Analysis of Shopper’s Stop 6 4.International Retailing 9 4.1.Factors Influencing the International Retail Marketing 9 4.2.Gaining Competitive Advantage in International Retailing 11 4.3.Brand Management in International Market 12 4.4.Overcoming the Challenges in International Retailing 13 4.5.International Retailing Market Mix 15 4.5.1.Product 15...
12 Pages(3000 words)Essay

Retail Marketing

...Retail MarketingRetailing is the direct sale of services and goods from businesses or individuals to the consumer. Retailers are part of the supply chain, which is an integrated system. Consequently, a retailer usually buys products or goods in large amounts or quantities directly from the manufacturers or wholesalers. The retailer converts the large amounts into smaller amounts or quantities and then sells them to consumers at a profit. Retailing is usually done either in fixed locations such as markets or stores, by delivery, or door-to-door. Retailing also includes subordinated services, for example, delivery (Bhatia, 2008, p. 08). This paper discusses the benefits of a retailer operating multiple formats. It conclusively... and...
8 Pages(2000 words)Essay

Retail Marketing

...and number: submitted Factors Contributing to Retail Marketing Retail marketing is the selling of goods and services from people or business to the last user. Retailers buy goods in large quantities from manufactures through a wholesale or directly, then sell them to consumers in small numbers for a profit. Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers. All retail business has to come up with decisions about all the details of their marketing mix...
4 Pages(1000 words)Essay

Retail Marketing (retail development)

...of Retail Marketing Introduction Retailing is a very important concept in the current business world though it keeps on changing and taking new forms every now and then. The distribution of consumer goods and services starts with the producer and moves through various channels to reach the final consumer. The channels that the products go through between the producer and the ultimate consumer involve people called middlemen also known as retailers. Retailing is hence described as the convincing set of activities or events that ensures a product is sold to the consumer for their final use and to satisfy their needs. This is the process of matching the...
13 Pages(3250 words)Essay

Retail Marketing

...Markets 9 V. Societal Marketing 12 VI. Conlusion 14 I. Introduction Tesco PLC is the largest British retailer based on both global and local shares. Traditionally, the UK-based international retailer specializes only in the distribution of food products but it currently adds other goods and services to its product portfolio which ranges from clothing to consumer electronics to consumer financial services to internet services to internet service and consumer telecom. Last February 26, the company announced a total annual turnover of 33.974 billion and reported a pre-tax profit of 1.962 billion. It is estimated that in every 8 UK...
13 Pages(3250 words)Case Study

Retail Marketing

...ASDA Faculty Retail Marketing Mix: Retailing sector operates within highly competitive environment. The competition is huge for getting the suppliers, vendors to attracting and serving customers. There are various formats of retailing organizations like Mom-and-Pop, Mass Discounters, Category Killers, Warehouse Stores, Departmental Stores, Boutique, Catalogue Retailers, E-tailers, Franchise, Convenience and Vending. ASDA is subsidiary of WalMart group. It has 17 % of UK retail market share and it is the one of the biggest retail chain in UK. At June 2004 ASDA had 122,000 employees. ASDA has been criticized for misleading advertising, using suppliers who are known to have illegal employment practices, ignoring planning regulations... ...
4 Pages(1000 words)Essay

Retail marketing

...Running Head: RETAIL MARKETING Retail Marketing In Harvard Style By s can buy goods from e-Bay by logging on to their website. As an online retailer, the business provides customers with pictures and descriptions of the products posted for sales transactions. Using a credit card, customers can purchase through the computer. The process is quite easy to carry out since the website presents the step-by-step procedures. With the information coming from the credit card, the modem sends out the details to the financial institution (www.wiki.media-culture.org.au). It is very evident from the structure of eBay that purchase through them benefits buyers because of the seemingly no limitations on geographical boundaries. As Hahn puts... time to be...
8 Pages(2000 words)Essay

Retail Marketing

...Retail Marketing Contents Introduction 3 Rationale for article selection 3 Retail marketing and logistics concept 5 Application of concepts on chosen article 8 Conclusion 9 References 10 Introduction This study encompasses various aspects of retail marketing. Retail marketing can be defined as a range of activities implemented by retailer so as to promote sales and awareness of products or services offered by a company. There are some basic principles which are incorporated within concept of retail marketing. Marketing mix comprising of...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Retail marketing of apple lnc for FREE!

Contact Us