Retail Marketing of Apple lnc - Dissertation Example

It has been gradually growing to be a Fortune 500 and multi-billionaire company being able to impact the social, cultural, and economic spheres of the people around the world.   Apple Inc has been very successful especially when it revolutionized its business and customer focus by providing an operating system that was specifically designed with a graphical user interface, even when it has been experiencing rigorous competition in both software and hardware marketing. Out of Apple’s major visions are its marketing strategies such as differentiation, unique design, own-store retailing, complete solution, and brand loyalty that in turn have helped the company achieve sustainable competitive advantage and create its very own market with long-term profitability.

  Apple has been amazingly impacting technology, society, and the world at large and it continues to innovate to date.  Computer and digital music machines have long been presumed to be high-tech devices reserved for scientists, mathematicians, intellectuals, and professional musicians, but Apple, with its technology and innovation, has turned them into an essential tool in everyone’s daily lives. The main issue being discussed in this paper is the retail store marketing strategy adopted by Apple Inc and its impact on Apple’s overall business.

This piece of research work is an attempt to explore and answer what is Apple’s retail marketing and why Apple Inc has chosen this strategy? The paper will interpret the advantages of implementing the own store retailing strategy to Apple Inc and analyze how this has contributed to its business success. Apple Inc is one of the large multinational companies of today and its marketing strategies, which have helped it achieve this success, have gained increased popularity and attracted the attention of academic and business experts.

Companies use different strategies at different times.