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Retail marketing of apple lnc - Dissertation Example

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RETAIL-MARKETING OF APPLE INC Your name …………………. College/ …………. TABLE OF CONTENTS Chapter 1 – INTRODUCTION ……………………………………………… 4 1.1 . Framing of the research issue ………………………………………
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Download file to see previous pages …………………………… 9 2.1. Company Profile …………………………………………………... 10 2.1.1. Market-Share Analysis ………………………………….. 11 Chapter- 3 - LITERATURE REVIEW ………………………………………… 13 3.1. Company-Owned retail marketing ………………………………… 13 3.1.1. Marketing mix and Company’s own retailing…………….. 14 3.2. Retail marketing / Own-store marketing strategy of Apple Inc……. 16 3.2.1. Rationale …………………………………………………. 17 3.2.2. What was predicted about Apple-stores? ………………… 18 3.2.3. Apple’s experience of unique success with Retail-mark…. 19 3.2.4. Apple’s retail-store design……………………………….. 21 3.2.5. Delivering Values to the customers ……………………... 24 Chapter- 4 - THEORETICAL FRAMEWORK ……………………………….. 26 AND RESEARCH METHODOLOGY 4.1. Introduction ……………………………………………………… 26 4.2. Explanatory Research…………………………………………….. 26 4.3. Research Process ………………………………………………… 27 4.3.1. Observation ……………………………………………. 27 4.3.2. Data Gathering ………………………………………… 28 4.3.3. ...
30 5.2.1. Apple’s retail marketing for Customer-Focus………….. 31 5.2.2. Apple’s retail marketing for Brand-loyalty ……………. 32 5.2.3. Apple’s Retail stores for relationship marketing………. 34 5.2.4. Retail marketing for Competitive advantages…………. 34 5.3. Synthesis and Evaluation……………………………..…………… 35 5.4 . Five Forces Analysis………………………………………………. 37 5.5. Major findings of the research …………………………………… 38 Chapter- 6 - CONCLUSION AND RECOMMENDATION………………… 41 6.1. Evaluative Conclusion …………………………………………… 41 6.2. Recommendation ………………………………………………… 42 6.3. Suggestion for future research ……………………………………. 42 REFERENCES ……………………………………………………………….. 43 Chapter 1 INTRODUCTION Apple Inc, established by Steve Jobs, Ronald Wayne and Steve Wozniak in early 1970s, has become one of the most influential and successful companies in today’s computer and mobile technology. Apple’s history goes back to one-off hobby machines that a very talented electronic wiz made for himself and that has become the core of the most successful companies of all times (O'Grady 2008, p. 1). Though its past 30 years of marketing strategies were full of highs and lows as normally anticipated of a highly technology and innovative company, Apple’s business and marketing success remained far positive despite the challenges it faced. It has been gradually growing to be a Fortune 500 and a multi-billionaire company being able to impact the social, cultural and economic spheres of ...Download file to see next pagesRead More
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