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Apple INC - Term Paper Example

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was incorporated in 1977 and co-founded by Steven Jobs and Steven Wozniak. The first Apple I computer was introduced in 1976, and four years later Apple offered its initial public offering (IPO). In 1984 Apple introduced Macintosh, the first mouse driven PC (“Apple…
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Download file to see previous pages Jobs, Apple Inc. has undergone reorganization processes, where the main focus was made on the more profitable competencies. During the next years the company has pursued several acquisitions and expanded its business lines (“Apple Inc.”, 9).
Nowadays, Apple Inc. is a well-known and established technology company that offers personal communication devices, accessories, operating system software, application software and related solutions (“Apple Inc.”, 4). It is a company’s mission actually ‘To create great things that change people’s live’ (Kotler and Kotler, 443). Some of the major products include iPhone, iPod, iPad, the iOS and OS X operating systems, consumer and professional software applications, iCloud, and others (“Apple Inc.”, 4). In addition to technology products the company sells and provides its services through the App Store, Mac App Store, iTunes Store, and iBooks store (“Apple Inc.”, 4). The company operates globally, including South and North Americas, Asia Pacific and European regions. In order to sell its products the company uses integrated approach, by utilizing not only retail stores and direct sales force, but also online stores, wholesales, value-added resellers, and third party-cellular network carriers (“Apple Inc.”, 4).
The company’s total revenue has grown from FY 2013 to FY 2014 by 7%, generating $182, 795 million. In FY 2014, Apple Inc. has achieved substantial sales growth in Americas, which accounted for more than 40% of the total revenues, while Europe was accounted for 25, 4% (“Apple Inc.”, 21). More detailed revenue generation breakdown by geographical aspect is presented in Figure 1.
Comparing the sales of FY 2014 with the previous FY, it is worth to mention that some products of Apple have shown strong increase (for example, iPhone product line +11,7%, Mac Product line +12,1%, iTunes +12,5%, and accessories +6,8%), while other product lines have shown weakening position ...Download file to see next pagesRead More
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