Hospitality Management Major Marketing Class - Interview Project Additional Info - Essay Example

Marketing Introduction The hotel Pennsylvania mission ment is inspiring and nurturing the human spirit, which is enhancing the company commitments in increasing sales. The company core competences vests on the production of high quality products and services that are cheap and easily accessible. The company understands that location plays a critical role in increasing sales (Steinhoff, 2003).The marketing challenges faced by the company:1. Increased cost of advertising that is draining the company resources, notably, increasing awareness of the firm requires huge capital2.

The technological advancements have provided numerous places for advertising; hence, it is difficult to select the correct channel.3. Effective marketing channel acts as a challenge to the hotel since they used direct mail, referrals, and promotions to increase awareness, which didn’t yields much. The Hotel Pennsylvania is a high-end hotel that proffers quality services. The principles of the company are pegged on the following: all food is freshly prepared; we dont believe in background music; and we cook the best meals.

These principles have enabled the company edge competition and increase market penetration (Slack, 2007). It defines its services as good music, good food, and good services. Essentially, hotel Pennsylvania is a classic pub that embraces the American culture and provides the revelers with quality music, performances, and quality food. The customers of the café are attracted to the courteous services, fun, and lively ambience.The Hotel Pennsylvania values the business ethics and practices, which has enhances the companys mission in leveraging the market (Slack, 2007).

They have the advantage of sound financial records and out matches its competitors, has the experience and delivers a strong coffee brand reputation. Arguably, the company is widely known to have the largest coffeehouse chain globally (White, 2006). They employ the best brains in the industry and offers employees with extensive benefits and high salaries. Employee motivation translates to high quality of goods and services.The hotel has been in the business for a long time and understood that strategic supplier partnerships are critical in enhancing the success.

This has enabled them to bring forth efficiency in logistics and supply chain management (Steinhoff, 2003). Inherently, strategic supply partnerships stand on a better position in helping companies heighten their level of logistics and supply chain management. The importance of such strategy is improving cost efficiency and reliability.The revolutions in the technology world and Internet accessibility made the urban population develop a new social class of persons with the urge to get rich and enjoy a good life.

The people embraced the culture of success, good life and productivity (Steinhoff 2003). Notably, New York has a huge traffic, which provides them with an opportunity to expand their business. They have competent employees in terms of chiefs, who make special diet menu that attracts customers. The company is faced with threats such as strong competition and low-quality food offered compared to their environment. The hotel positioned its strategy as family-centric restaurants. These outlets are comfortable, clean, and quiet and stress-free environment ideal for family workings.

The Hotel Pennsylvania was cognizant of the children as potential clients to their services, and they did set up outlets near schools and played grounds (White, 2006). The company developed a child-centric strategy since they understood that children were a powerful medium for creating rapport.ReferencesSlack, N., 2007. Operations management. New York: Prentice Hall.Steinhoff, D., 2003. Small Business Management Fundamentals. New Delhi: Tata McGraw-Hill Education.White, P., 2006. Business Management: An Introduction to Business.

Waterloo: H. Holt.