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Restaurant Hospitality Services: Measuring And Improving The Quality Of Customer Services - Essay Example

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With the advent of industrialism and introduction of more sophisticated computer technology, world has noticed a shift in global market trends from pure agriculture to service oriented markets. …
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Restaurant Hospitality Services: Measuring And Improving The Quality Of Customer Services
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"Restaurant Hospitality Services: Measuring And Improving The Quality Of Customer Services"

Download file to see previous pages This research would be the outcome of my passion for developing and managing hospitality services in a restaurant where I have been working for more than X years and of the desire to develop comprehensive understanding of hospitality services and project management. Apart from personal experience gained through working in a restaurant, I often tried to find reasons as to why some restaurants are successful while others are labeled as failure. However, I have not been able to find a precise and comprehensive answer to this question from the literature published and professionals working in the industry. The lack of understanding on these aspects motivated my research on the subject that was not fully explored earlier. For any organization to be successful there is a certain set of factors that need to be cared. In a similar fashion, hospitality services in restaurants are no exception since these must comply with the factors that are critical to and appropriate to their industry environment. Although, there are similarities between restaurant hospitality services and other commercial services but hospitality services have a very distinctive and definite set of characteristics. Mainly speaking, there are two major components in restaurant business i.e., tangible and intangible. Tangible refers to infrastructure, more of in physical terms, and intangible refers to the services and the quality that is provided to the customers. However, to be actually successful, any restaurant needs to comply with critical factors in both domains. The purpose of this research, “Restaurant Hospitality Services : Measuring and Improving The Quality of Customer Services”, is to identify the weak areas in the restaurant XYZ and plan and manage a project to establish and develop hospitality services to improve quality of services and increase customer satisfaction. Additionally, this study would endeavor to identify the factors that are related to the quality of hospitality services and the fact if the industry is well aware of and recognizes the significance of these factors. For the purpose of the research, published data on hospitality services for the last ten years and various processes involved in the hospitality services management were studied. During this study, the aim is to identify the core problems that impact the quality of services in a specific restaurant and recommend solutions for better management. Literature Review The word “product” used in our daily routine is in fact contains complex meanings and concepts that require careful explanation. ...Download file to see next pagesRead More
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