Marketing Analyses in Montevideo and Salto - Essay Example

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The paper "Marketing Analyses in Montevideo and Salto" highlights that in Salto, rental cars are available at the central Salto Itu location, Indaiatuba along the Campinas-Itu highway, Valinhos south of Jardim Sao Francisco, and around Parq Das Industrious…

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Marketing Analyses in Montevideo and Salto

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Subject: Marketing
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 4
Author: wlittel

Extract of sample "Marketing Analyses in Montevideo and Salto"

Montevideo is Uruguay’s capital and biggest city of the South American nation (López Cariboni, and Andrés 293). 2013 statistics indicate it has 1.3 million people. Salto’s population as of 2013 was 104,000.Number of CarsAs of 2013, Montevideo has about one million cars in total (López, Santiago and Andrés 293). The number is inclusive of cars including personal and rental. Salto had about 90,000 cars as of 2013 (DS Word’s Lands 1; World Population Review 1).

Number of mileage driven within the two citiesSalto is located on Route 3, around 308 miles northwest of the Uruguayan capital city, and on the eastern edges of the Río Uruguay (Monga Bay 1). In light of this, road users must travel 34.245 kilometres within Montevideo and 18 kilometres within Salto (Distance Calculator. (2014).Grease monkey business in Montevideo and SaltoAs of 2013 Salto market had grease monkey competitors including VIP Cars and Rental Car Deals (Talento and Terra 73).

In Montevideo, Sixt, Thrifty, Multicar, Budget and Europcar were the primary competitors offering oil replacement and lubrication service (Todd, Martinez and Triunfo 307).

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