Marketing - Santa Fe Grill analysis - Essay Example

Comments (0) Cite this document
Summary
In this project, Santa Fe Grill Mexican Restaurant survey was used to determine the factors resulting to reduced sales, and customer inflow in the recent past. Upon evaluation, the proprietors of the restaurant observed that they did not know their clientele very well, hence the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Marketing - Santa Fe Grill analysis
Read TextPreview

Extract of sample "Marketing - Santa Fe Grill analysis"

Download file to see previous pages tors that influence the clients decision to dine either at Santa Fe Grill or Joses Southwestern Café, (2) the features that customers associate each of the restaurants with, (3) the geographic and demographic description of the clients, the impact of advertising, willingness to refer their friends to the restaurant or even return to their restaurant of choice as well as their degree of satisfaction. Summary statistics, univariate and other statistical tests were conducted and results presented in the following sections.
Table 1 shows the summary statistics for the responses obtained for this question. Majority of the respondents interviewed with regard to Joses Southwestern Café occasionally ate there (38.2%) while for Santa Fe Grill majority of the respondents ate there somewhat frequently. Tabulation of the frequency at which respondents ate at each of the two restaurants is provided in table 1 below.
Regarding whether the respondents perceived the prices at either Santa Fe Grill or Jose’s Southwestern Café to be reasonable, a seven point likert scale response was used from which the results indicated that on average, the respondents in both restaurants were indifferent about the pricing (Average for this response was 4). Further tests were conducted on how much they agreed with the pricing (6 on the likert scale). Results from an independent sample t-test (table2) indicated that for both restaurant, the customers agreed with the pricing.
Table 3 shows results of a cross tabulation of the respondents’ gender versus whether they recall seeing an advertisement in the past 60 days. Majority of those who could not recall seeing an advertisement in the past 60 days were males (68.80%). However, for the respondents who could recall seeing an advertisement in the past 60 days, 73.3% were males. We therefore conclude that more males recalled seeing an advertisement as compared to those that did not see it, while for females a higher number of female could not ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing - Santa Fe Grill analysis Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1595603-marketing-santa-fe-grill-analysis
(Marketing - Santa Fe Grill Analysis Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/miscellaneous/1595603-marketing-santa-fe-grill-analysis.
“Marketing - Santa Fe Grill Analysis Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1595603-marketing-santa-fe-grill-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing - Santa Fe Grill analysis

Marketing - Brio Tuscan Grill

...that it has become necessary to distinguish and communicate this to the target market audience. The analysis of the integrated marketing communication strategies of Bio Tuscan Grill reveals that it has an efficient strategy. However in order to further improve its communicative ability in the market it should use more direct marketing such as tie ups with corporate houses. It can also start a loyalty program that would not only help the company win over new customers but to also retain its existing customers. The loyalty program would provide a customer with added benefits and provide greater value for their money spent at the...
5 Pages(1250 words)Assignment

Situation analysis of Grill`d

...has grown to open more than 50 branches in different streets of Australia. His ideas such as local marketing, Airstream etc serve as significant marketing strategies to establish better branding position among customers. Introduction To develop a comprehensive marketing plan about the product or service being marketed usually requires formative research that can flesh out details of strengths and opportunities the firm experiences. With a situation analysis, the firm can look inward to understand its strengths and weaknesses and look outward to see what its opportunities and threats are. This paper presents a brief situation analysis of...
9 Pages(2250 words)Essay

Brazilian Grill

...of Ethics Introduction Brazilian Grill is a fast-expanding restaurant struggling to make an impact in the ever dynamic hospitality industry in USA. Being a new restaurant, it faces the daunting task of making itself felt in the competitive hospitality industry. Its mission statement, "We are a local authentic restaurant that takes your taste buds thousands of miles back to Brazil" guides its actions, provides a path, and spells out its goal. Consequently, for it to compete favorably with other restaurants such as McDonald’s, Subway, Starbucks, among others, Brazilian Grill should maintain high standards of its codes of ethics. Therefore, this paper shall seek to explain the personal, cultural, and social...
3 Pages(750 words)Term Paper

How does New Mexico's (Albuquerque and Santa Fe) media (newspapers) portray issues of drought and water allocation in the state o Geography of Albuquerque and Santa Fe

... also has slowed down in Santa Fe".(Hiansfurther,2002) Content Analysis The drought reporting in the New Mexico press has been extensive and has covered a variety of issues relating to several actors and participants in the state of droughts. The main issues at the heart of reporting have been water conservaton, water management, water restrictions, and legal rights to use water, water restriction legislation, funding of water management initiatives, greening ,droughts and innovations in water use. Water politics also emerged out as a constant refrain. The main actors involved appear to be the water users -which included domestic consumers as well as commercial users like farmers and ranchers, local... ___________...
19 Pages(4750 words)Essay

Santa Barbara

...Santa Barbara Introduction (Santa Barbara Riviera) Santa Barbara, California, is one of the beautiful cities in America and a tourist’s paradise.Situated in the east west direction of the coastline between the sea and Santa Mountains, it has a pleasant climate which attracts thousands of tourists from all over the world towards this beautiful place. Santa Barbara is often referred as American Riviera. No matter in which country, culture or climatic condition you belong to, Santa Barbara offers everything to the tourists based on their tastes. This paper briefly analyses Santa Barbara as a tourist...
3 Pages(750 words)Essay

SPSS Exercise: Santa Fe Grill

...Memo Owners, Santa Fe Grill My Marketing Analyst CC: Marketing Research Manager, Santa Fe Grill November 18, Re: Marketing Research Project The primary research through consumer survey and face-to-face interviews with customers of our competitors has revealed valuable information, which should be taken into account to initiate Santa Fe Grill business venture and choice of location. Our group has used statistical tools (as described in the tables) to present and analyze the findings and results obtained from responses by food lovers. Some...
2 Pages(500 words)Essay

Lombardi's Italian Grill Restaurant Marketing Strategy

...Marketing Strategy #1 One can say that Monica is doing less than average in terms of her sales and profits. Considering the size of her restaurant, it should be making better than just earning $4,200 per week. Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. This may also be an indication that its location is not exactly where its target market is. #2 The current marketing strategy of Monica is just so-so. She probably did not have a comprehensive marketing plan when she opened Lombardi. A marketing plan is essential because the plan will set her objectives for the restaurant and the strategies that she... will...
2 Pages(500 words)Case Study

Marketing-Santa Fe Grill SPSS Analysis

...Marketing-Santa Fe Grill SPSS Analysis This analysis was conducted on data obtained from a survey conducted by proprietors of Santa Fe Grill Mexican Restaurant following an observation that the revenues, traffic flow, and sales were declining and the realization that they knew only the basics about their customers. A marketing research company was identified and contracted to design a self-administered survey to collect the needed data, whose results are presented hereunder. A few questions of interest have been analyzed with an aim of determining the factors that influence the respondents’ decision on eating at Santa fee restaurant or at the competitor’s restaurant Jose's Southwestern Café. Summary statistics for some questions... ...
22 Pages(5500 words)Essay

Santa Fe Grill Restaurant Survey

... (listwise) 450 a) Univariate Hypothesis Comparing the prices between the two restaurants H0: the mean response to X16-reasonable Prices are lower than 6 in Santa Fe Grill Restaurant H1: the mean response to X16-reasonable prices are lower than 6 in Jose’s Southwestern Café t-Test: Two-Sample Assuming Unequal Variances   X14 X16 Mean 4.508641975 4.338271605 Variance 1.750543943 1.531328688 Observations 405 405 Hypothesized Mean Difference 6 df 804 t Stat -64.76011546 P(T<=t) one-tail 0 t Critical one-tail 1.646751061 P(T<=t) two-tail 0 t Critical two-tail 1.962918942   The t-test statistic is 64.76011546 and the significance level is 0.000. With 95% confidence interval; it means that we accept the null hypothesis that the mean response... to X16-reasonable Prices are lower than 6 in Santa Fe Grill Restaurant and reject the alternative hypothesis that the mean response to X16-reasonable prices are higher than 6. From a practical standpoint, the results of...
7 Pages(1750 words)Essay

Sunset Grill at Blue Analysis

...Sunset at Blue Case Analysis Executive Summary Bruce Melhuish and his partner jointly obtained franchise for Sunset Grill at Blue Mountain, Ontario in the year 2009. Sunset-at-Blue majorly operated on a one shift per day where they provided both indoor and outdoor with 120 seats. The restaurant had more sales especially in the morning breakfast services because the competitors were scarce and offered services at higher prices business (Rachel et al., 2013). After realizing good business prospects, some lunch items were also added to the menu to ensure customer satisfaction. This eventually became a bigger issue to the management and thus prompted analysis SWOT analysis on Sunset at Blue to identify the exact genesis of the problem... of...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing - Santa Fe Grill analysis for FREE!

Contact Us