The quality management in Applebee's - Essay Example

It was found that there was a significant problem concerning with the quality of food. Although, the evidence presented was a single case of an outlet somewhere in the outlets in 1050 Wayne Ave, Chambersburg, PA, there is still a tendency among customers to consider the negative feedbacks to be taken against the whole Applebee’s as a brand. Therefore, in order to eliminate the possibility of taking this point especially in some cases found in some other outlets concerning food quality, the work at hand presents some solutions and recommendations.

Keywords: quality management, restaurant chain, Applebee’s Introduction The work at hand tries to present a significant quality management issue linked to the operation of Applebee’s. In particular, this paper discusses the problem that Applebee’s faced in their managing the quality and in matching customers’ satisfaction. Applebee’s is widely known as the American company with three essential goals, to develop, franchise, and operate the grill and bar restaurant chain. In 2011, it is reported that the said chain had over all 2,019 restaurants operating across the US and in 15 other countries.

All of these restaurants focus on the concept of casual dining, which particularly includes American dishes like shrimp, chicken, pasta and Applebee’s signature dish. Applebee’s also serves alcoholic beverages as it is integrated with bar area. Applebee’s chain is therefore trying to offer a complete package for restaurant and relaxation program. This document covers the fundamental issue of how far the Applebee’s manages to maintain the level of its quality with particular inclusion of the problems it faces with respect to the prevailing concerns and reviews of the customers who were able to try both of their product and service offerings.

A special consideration of a certain outlet in the US is the primary focus considered in the work at hand. Concerning this, this paper is subdivided into four essential sections after the introduction. The next section covers the description of the company as an extension of the brief discussed so far in this section. Next to this is the description of the problem, where there is an inclusion of the various negative feedbacks that Applebee’s receives from its customers particularly in the case of those franchises operating across the US.

After the presentation of the description of the company and the problem, the solutions and recommendations are provided and followed by the conclusion. To start with, it is important to dig deeper more into the description of the company in in order to link the potential problems associated with how the chain eventually operates. Description of the company Applebee’s like all the other successful restaurants in the US had also its humble beginning. Its inception was remarkably stated to be initiated by Bill and T. J. Palmer on the 19th of November 1980 in Decatur, Georgia (Fournier, Sosnik & Dowd, 2006).

However, this company was sold to W. R. Grace and Company in 1983 changing the concept of Applebee’s as Neighborhood Grill & Bar (Fournier, Sosnik & Dowd, 2006). However, on the 16th of July 2007, the IHOP Corp or DineEquity Inc., bought Applebee’s for about $2.1 billion (Fournier, Sosnik