Free Marketing Essay Examples and Topics | Page 228

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245). This plan will involve the development of a drug with slow and extended release properties to cure pulmonary tuberculosis. The idea arises from the inefficiency associated with long duration of medication for patients on the available drugs that have a shorter

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Marketing Plan part A Marketing Coursework

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It is also keen to note that the spray is clear of toxic materials and skin allergy. Pet spray is a product of fast moving consumer goods. The firm has continually been at the forefront of

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Zipcar It's Not about Cars It's about Urban Life Marketing Case Study

2 pages (500 words) , Download 25 , Case Study

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This essay tells that making effective use of marketing principles to gain the current success in a short span of time, Zipcar is the focus of this study to highlight their benefit-value positioning success and future prospects. Zipcar offered an array of benefits that included reduced traveling time in densely populated cities like New York.

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Objectives of Promotional Strategy of Plush Karaoke Marketing Essay

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Upon identification of the target market, the marketer has all the ideal ideas on how best he or she can ensure the organization's services or products reach them (Steinke 141). However, a majority of businesses have been found to employ a mix of personnel selling, advertising, public relation, and sales promotion as the means through which they promote their services and product.

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The Business Potential of United Kingdom Based ABCD Fashion to Expand Internationally Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

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ABCD Fashion is a high-end UK garment retailer which is facing huge competition from domestic and foreign apparel houses. The company needs to evolve an innovative strategy and creative input within its operations to identify and exploit new opportunities for growth. Zara, a member of the Inditex group of Spain, was studied and used to compare.

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Digital Marketing Channels Marketing Coursework

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Several channels have been developed that have enhanced the presence of companies online. These include the use of search engine optimization, the pay per click among other channels that have been developed to improve either the presence of an organization’s digital website or the description of its products (Panda 60).

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Issues of International Marketing Marketing Assignment

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The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market

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Consumer Behavior Final Campaign Marketing Essay

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Taking this illustration a bit further, the analyst can note that Samsungs target market within the United States and Europe, as well as developed nations within Asia, is specifically focus on young, middle class, upwardly mobile individuals that represent a high percentage of disposable income.

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Introduction of a New Food Offering into a Cluttered Marketplace Marketing Essay

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The company will utilise the high-low pricing strategy where short-term promotions incentivise consumer consumption desire. With H&M Sweet being a promotional product, customers will be provided a coupon that takes 30 percent off a single piece of fashion merchandise with the purchase of H&M Sweet products.

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Growth Strategy for Versace Marketing Assignment

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The report identifies the major risks, challenges and opportunities faced by the company as well as the internal strengths and weaknesses. Three strategic alternatives are evaluated against strategic objectives derived from the analysis of Versace’s strategic capability. The strategic alternatives are compared with the present growth strategy of the company.

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Proper Product Placement Marketing Essay

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Day by day importance of product placement is increasing and it has become an integral part of marketing communication. As young girls are the targeted customers of the company so, their buying behaviours have to be observed very closely. It may introduce an expert committee for placing their products properly in the market.

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Research and Referencing Marketing Assignment

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t of mobile phone is becoming highly competitive day by day and therefore in order to increase the total sales and profitability, maximum extent of the organizations used varied types of advanced technologies and features. Moreover, in spite of advanced features, the mobile

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Marketing strategies Marketing Case Study

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In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on

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Avivas Leadership Power and Motivation Marketing Lab Report

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This discussion talks that Aviva’s strategic framework is focused on investment, customer, distribution, and people Aviva has attained excellent performance in five metrics that include cash flow management, operating profits, the value of new business, expenses and combined operating ratio due to excellent leadership and people management.

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New York Times Newspaper Paywall Marketing Case Study

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New York Times is an American newspaper founded in 1851 and has attained high success since it has won 112 ‘pulitzer prizes’ due to its high readership and informative content. The company implemented the paywall system that was aimed at increasing revenues through online subscription.

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Marketing Plan: Why Is Unilever Selling Wish-Bone Marketing Essay

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According to a market study conducted by the research firm Euromonitor, store brands improved their share of the US salad dressing market from 10.3% in 2008 to 14.4% in 2012. During this period, Wish-Bone’s shares significantly dropped from 10.6% to 9.1%. This is one of the major reasons Unilever planned to sell Wish-Bone to Pinnacle Foods.

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Nike Business Internationalization Benefits Marketing Assignment

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The commercial success of any multinational company is measured in terms of the business internationalization process involved. International business has become a modern jargon in the current epoch. Such business transactions include trading of services, goods, technology, capital, and managerial knowledge between different economies.

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Managing Org Behavior Marketing Assignment

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Effective communication helps in elimination of conflicts that may occur as a result of communication problems. Communication also determines the type of relationship fostered by the team members. Reliable communication ensures the

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The Role of Social Media Techniques in Influencing the Purchase Behavior of Customers towards Apparel Brands in China Marketing Essay

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The study leads to the conclusion that the most important and favorable social media techniques that frequently influenced the Chinese consumers were rewards and loyalty programs, discount schemes offers and customer feedback. Price discounts are the major reason enticing Chinese consumers to shop online.

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The Strategy of Using Catalogue Marketing Marketing Coursework

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However, 20 per cent of the revenues is attained through corporate clients and promotional links, and so this also amplified their relationship with the organization of Calyx and Corolla. Moreover, the remaining revenues arise with the help of telemarketing procedures from the existing as well as new customers.

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The Financial Planning and Strategies of Firms within the Hotel Industry in the U.S Marketing Essay

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The research biasedly focused on the top firms within the hotel industry. Therefore, the report focuses on the description of top companies within the industry. However, the report focuses special attention on the growth rating of the industry as compared to other competing industries over the past decade.

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Strategy Used By Samsung And Hyundai Marketing Essay

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With reference to the article “Samsung and Hyundai Score World Cup ROI Goooal!” (Shayon, 2014) an analysis about the strategy used by Samsung and Hyundai to remain competitive in their industries will be discussed throughout this essay.

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Brand and Reputation Management in Tesco Plc in the Light of the Horsemeat Scandal Marketing Essay

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In this paper, empirical discussions relating to brand and reputation management concepts would be produced at different stages. The case of the horsemeat scandal would also be introduced in the paper such that it would help understand the reasons for the rise of the same and the impacts that it would generate on the operations in the retail sphere.

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Marketing Management of the Coca Cola Company Marketing Essay

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The dispute was based on the bottling plant which was using up the water in large quantities and contaminating the water near public places. So this plant was terminated (Srivastava, 2008). An NGO working for environmental issues gave a report of a larger amount of pesticides in the beverages and the largest market share was of Coca-Cola.

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Timing of market entry strategy for Samsung Galaxy S5 Marketing Research Paper

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The technologies used in Samsung are high end and sufficient for entering the market at an early phase. The brand is a renowned name among the international mobile manufacturing companies. It is one of the top players in the mobile industry.

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The Success of the Management of Fork and Dagger Pub Marketing Essay

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This essay analyzes that renovating the pub will place it in the modern society. The renovation will seek to satisfy the demands of the modern day customer. In renovating and expanding the pub, the management must consider the demands of the modern day customer thus safeguarding such features as convenient and comfortable.

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Segmentation and Consumer and business buying behavior Marketing Coursework

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For instance, the major game is a sports car race, whereby a suspected criminal is trying to run away from the police officers. This segmentation variable is appropriate, because it is children who are attracted to video games, and it playing these games is part and

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Techniques for Building Relationships with Customers Marketing Essay

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Because of the severe competition that exists in the markets, firms are constantly searching for new means to differentiate themselves from their competitors. A company’s most valuable asset is the customers, and that is the reason behind maintaining a good long lasting customer relation for the future growth of the company.

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Marketing Strategies: Customer Feedback Surveys Marketing Personal Statement

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As a customer what I have encountered are “Customer Information Forms” where the customer is supposed to give his information willingly by filling up a comprehensive form. The form includes information from your name to financials and a number of other questions demonstrating your likes and dislikes.

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Management perspectives and Future Strategies Marketing Essay

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The author states that the organization is well known for its ethical values and corporate social responsibilities across the globe. The Body Shop was the first company to ban testing the effectiveness of their products on animal and at the same time adopted various innovating marketing strategies to reach a large number of customers.

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The Luxury Products of Gucci Marketing Coursework

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This category offers huge opportunities for Gucci as it is the target audience of the Italian-based fashion retailer. Gucci marketing team operating in the Chinese market could adjust their marketing campaign to the local culture and mentality, thus stressing their advertising message of self-rewarding and recognition of their own achievements.

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Internal Marketing Environment Marketing Essay

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Promotional variables differ greatly depending on the marketing environment. For instance, although promotional strategies in the developing nations are majorly mass advertisements, consumers from the developed nations give more preference to customised and personalised promotional tactics (LeCren and Ozanne, 2011).

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Marketing Plan for Final Flight - Aerial Cremation Dispersal Marketing Research Proposal

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Final Flight LLC will be a firm, which offers aerial cremation dispersal services. The company will be a sole proprietorship firm formed under the protection of an LLC. Final Flight services will provide an alternative to the traditional underground burial or spreading of ashes over the ground and in the sea.

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Marketing Reflection Marketing Essay

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I have learnt that while developing products, one should consider design, features, quality, packaging as well as customer service. Place is the location of the business and

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The Coca Cola Company Marketing Mix Marketing Coursework

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The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up-gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market and used to design their products according to the needs of that particular market.

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The Importance of Sales and Marketing Marketing Assignment

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Your company cannot perform efficiently unless it gives some thoughtful attention to its departments. There has been a long gap and distinction between the sales and marketing departments. Each department has its own set of procedures and working environments whereas both works for the betterment of their company or organization.

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Apple's Competitive Advantages Marketing Essay

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Apple’s sleek and appealing design is one of the competitive advantages that has driven the firm to the level of success that had experienced over the past decade. Ultimately, if it were not for the fact that Apple’s products were sleek, appealing, and even “sexy”, it is doubtful that the company could experience anywhere near the degree of success that it has currently enjoy.

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Social Responisbility and marketing ethics Marketing Coursework

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ere to the regulations of business outside those that are codified into a legal act .Much as a firm wants to make fair profits, it must also be aware of and protect the environment in which it operates-customers today anticipate and require more from what they buy, including

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Global Marketing Marketing Coursework

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In today’s scenario, it has become exceedingly important to keep the multi-national strategy topmost in priority while developing a global marketing strategy. We elucidate the facts through a careful study in this article. The main

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Brain on Ted Radio Hour Marketing Assignment

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It would be so due to the common belief that the chain of hotels guarantees quality service despite the fact that the experience may vary depending on the country or location. The same applies in the case of common destinations, for instance Hawai. People may have

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INDUSTRIAL MARKETING Marketing Coursework

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g enough new revenue and assets to buy yet another company, again and again building upon this process to acquire ever more and more expensive companies. This means that the company would always be able to produce an increase in revenue, assets, and several other business

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Tesla Car Fires Marketing Research Paper

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With its introduction, the company’s market share increased as the product proved cost-effective to most of the buyers. The company later introduced a luxury electric sedan; Model S. Tesla was therefore a company operating in a market of its own. The company enjoyed minimal competition and a positive reputation owing to the uniqueness of its products.

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SWOT Analysis Marketing Case Study

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The company is encouraging a move to greener technology by creation of fuel efficient cars. Ford motor company is present in emerging markets especially parts of Asia. This will give them a significant growth in

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Delivering Customer Value Marketing Assignment

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In the case of rural marketing, marketers apply different pricing strategies. Apart from this, it can be asserted that the competitors’ pricing can also affect the pricing decisions for the marketers in the case of body care products. Thus, it can be evidently affirmed other variables of marketing mix have considerable influence on the pricing decision of marketers (Musonera & Ndagijimana, n.d.).

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Marketing Action at Morrisons PLC Marketing Assignment

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Market orientation is a principle in which all workers are dedicated to the continuous development of higher worth for consumers. A market orientation consists of three main behavioral components: customer orientation which includes the constant consideration of the desires of the objective consumers and creating consumer value by using this knowledge.

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Fashion marketing Spanish group Inditex Marketing Assignment

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This essay analyzes the Spanish group Inditex marketing. The target market of Bershka highly focuses on the group of those young people (men & women) who are curiously motivated and interested towards the new trend of clothing. There is a professional designer team behind the brand, who tries their best to bring out the latest designing clothes.

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Relationship Marketing and Ethical Standards Marketing Essay

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The principle applies to make B2B marketing practice to be successful – the seller has to provide quality products or services and it has to be delivered according to schedule because delay would cost the customer(the other

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Supplying Food Products Marketing Essay

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Having undertaken a careful market evaluation and analysis, I believe that my products will be consumed by the clients and people you serve. I produce a variety of food products including plantain chips, chin-chin, sweet potato crisps, and cashew nuts. A detailed description of these products and their prices can be made available.

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Marketing: Analysis of Dolce & Gabbana Marketing Marketing Essay

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The luxury brand selected is Dolce and Gabbana that is an Italian luxury fashion brand. Two fashion enthusiasts, Stefano Gabbana and Domenico Dolce established the firm in 1985. The two founders have a background in design (Grail Research 2). They have created a trademark from their name, which has gained global reputation.

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Oakley as the Worlds Greatest Renowned Eyewear Corporation Marketing Research Paper

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Oakley was founded in 1975 by Jim Jannard with its base in California’s Foothill Ranch. The company’s investment in innovation has seen it emerge as a market leader in optical technology. In addition to its success in sunglasses, goggles and prescription frames and lenses manufacturing, Oakley has flourished in apparel, watches, accessories and footwear.

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Marketing Essays