Here in this paper Bio-gloss is a shampoo and hair care brand that wants to place its products properly in the market. The target customers of the brand are stylish teenage girls. The organization is trying…
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Modern market is highly competitive in nature. Each and every competitor is competing very hard. Managers around the world are facing lots of issues regarding placing their products in the market. Proper product placement gives significant competitive advantages to any company. In this paper, a detailed discussion will be done about the different factors related with product placement. It will be a step by step discussion. The paper will include critical analysis about product placement, review of related literature, key issues. At the end of the paper suitable recommendation and conclusion will be given. In the appendix, examples of two case studies will be given. Reflective analysis also will be done. This paper will help the Marketing Director of Bio-gloss to place their hair care products in the market. It will act as a clear guideline for the company to attract the attentions of young, fun loving girls. This paper will help the company to stand out of the competitions and will enable to place their products uniquely.
In this section of the study different product placements theory will be discussed in the context of Bio-gloss. Theories will be discussed are Buying Association Theory, Brand Association Theory and Brand Salience and Recall.
According to buying association theory, buyer’s decision making process related with hair care products of Bio-gloss will start as soon as young girls are exposed to the products. The process will start with the customers having an indirect awareness or weak associations with the products of Bio-gloss. In this stage with the help of proper product placement the organization must turn the attentions of their targeted customers towards them. It is very important for the company to develop brand name, familiarity with the different products of Bio-gloss. It is also important for the company to influence the purchasing behaviours of targeted customers. How one targeted customer of Bio-gloss is being exposed to the
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“Industry Briefing Paper Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1653222-industry-briefing-paper.
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