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The Work Placement in Wassel Investment Company - Book Report/Review Example

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The paper describes the work placement that gives a student the ideal opportunity to have an early industry experience. The student will be able to correlate the theoretical inputs in the class to industry contexts. The industry experience will empower the student with a proper assessment…
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The Work Placement in Wassel Investment Company
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Download file to see previous pages The period of the work placement was two months. The basic strategy that the company followed with reference to internships was that the interns were integrated into the routine marketing processes of the company. Thus as an intern, I could enjoy the same privileges in terms of the work environment as other employees in marketing. This also meant that my exposure to the company resources was as same as other employees. This, in turn, oriented me in the latest techniques in marketing. As the company dealt with products and services which were of high value, I was interacting with clients who stood high in their industrial stature. Moreover, the kind of services and products were potential determinants of commercial standards in a wide range of industries. Thus the upcoming trends in various allied industries were quite foreseeable through the marketing trends.
I was reporting to one of the leaders of the marketing executives. I had to report the achievements of the day through the customized logs. However, my accountability was limited as I was not given targets as given to the full-time marketing executives. The limitation here was that the kinds of targets to be achieved by the employees were long-term in nature. This was not applicable in my case as my involvement with the company was limited to two months. The nature of work largely involved in developing marketing tools. Digital and analogue formats of marketing materials were to be produced. The major focus was to be on the quality of the services that Wassel Investment Company offered. As the industry is highly competitive, this task was challenging. ...Download file to see next pagesRead More
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