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However, the company’s reputation dwindled in October 2013 when a model S caught fire in Kent, Washington.
Investigations into the fire determined that the fire broke out at the car’s battery pack especially after a metal struck the battery pack. The discovery thus portrayed the cars as risky a feature that would later result in a reduction of the company’s market share. Negative reputation hampers the profitability of a business (Burrow & Jim, 2009). As the new marketing consultant, the car manufacturing company requires effective marketing strategy in order to reposition its products strategically in order to rebuild its reputation in order to enjoy its dwindling market share. Key among the marketing activities that the company must undertake is to reconstruct the consumer confidence in the products. Prior to the fires, the American car consumer preferred the company’s products because of its fuel efficiency and low maintenance costs among many other features. Unfortunately, the accidents revealed that the same factors [resented substantial safety concern that resulted in the dwindling market share.
The company carried out an investigation into the fires and made public its findings. Such was a bold undertaking that portrayed the management of the company as integral individuals who care for their consumers. The company must therefore now engage its target market in effective processes meant to rebuild the confidence of the consumers. Key among such is to investigate the cause of fire and address it effectively. This will include recalling all the cars with a similar battery packs. The company must redesign the battery packs and cushion the consumers from similar fires. In fact, the company must reinvent the engine of the car and ensure that the consumers of the products are safe. After redesigning the engine of the car and safeguarding the safety of
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A car provides various significant benefits to the people such as transportation of passengers from one place to another, convenience, mobility, and improved social status. Owning a car not only makes a person proud but also makes the person feel privileged among those people who do not own a car.
And this man is Nikola Tesla. Nikola Tesla (1856-1943) laid foundations of modern electrical engineering by his contribution into its theory and practice. My goal in this paper is to explore the theoretical significance of Tesla’s work as the basis for modern AC engineering and discuss things that contributed to his recognition as one of the most prominent scientists in the U.S.
Well known for his discovery of rotating magnetic field and fundamentals of alternating current machinery, Nikola Tesla has carved a name for self in the field and is considered to be a genius. Nikola Tesla is a Serbian-American inventor and he was born on July 10, 1856 at Smiljan, Croatia.
It was enormous and caused huge amounts of devastations which were simultaneous. According to an investigation, it was revealed that there were certain leaks in the supply system of gas which were the major cause of accretion of a huge gas pocket under the school floor in an unsuitably vented place.
This present research paper is based on a scenario whereby there are two possible options that an investor can exploit: of which it is either to invest in Tesla Motors, Inc or Ford Motor Company. Tesla Motors, Inc is the primary option and therefore, the report will seek to evaluate its viability.
The business strategy analyses the UAE market using Porter’s Five Forces analysis. The SWOT analysis is also critical in this business strategy because it reveals the internal strengths and weaknesses of the company while focusing on the opportunities and
It is complex to alter this conceptions in a way to nurture success on a very distinct platform. However, the company has attained much success that is particularly attributable to its aptitude to diverge from predominant customs and adopt an equally and
The company also markets electric powertrain components and considers it an independent automaker where they plan to offer electric cars at a cheaper price to the average consumers. Tesla’s designs and ideas have hugely changed the world because of the introduction of electric cars.
He had four other siblings, three of whom were ladies. Tesla accredits his sharpness through his mother’s lineage. His early subjects were purely arts, with religion being in the list. It may be surprising how Tesla later became to become an
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