Brain on Ted Radio Hour - Assignment Example

Brain on Ted Radio Hour The TED talk en d ‘Why do we like what we like’ concentrates on evaluating why the power of abrand mostly influences the brand.A relevant example would be the kind of value people associate with spending a night in the famous Hilton chain of hotels rather than any other hotel of similar rating. One is more likely to prefer the hotel even when in a foreign country because of its name, its good history, power and name. It would be so due to the common belief that the chain of hotels guarantees quality service despite the fact that the experience may vary depending on the country or location.

The same applies in the case of common destinations, for instance Hawai. People may have fine beaches and very beautiful scenery at their home areas, but they would still prefer to go holidaying in Hawai due to the perceived value and fame associated with the brand. Most ladies, fashionistas and stores believe that certain clothing brands such as Prada are quality hence they should be expensive. Despite having another brand with the same type of material, the history of Prada and certain designs still gets them associated with class and common amongst celebrities and the rich.

In conclusion, I agree with the speaker that our beliefs determine our response to products. Such beliefs are what give a brand the value it receives in the market and lays the foundation that becomes the history upon which it is evaluated in future. I base my agreement with the speaker on the fact that the human brain mostly relates quality with what is trending or common rather than the utility of the product. This is proven by the common occurrence that whatever is expensive is always perceived to be of quality.

ReferencesNPR. Ted Radio Hour. 12 May 2014. 9 July 2014 .