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Marketing Essays

Result for Subject Marketing:
19702 essays
Answer The 5 Questions Provided Marketing Essay
3 pages (750 words) , Download 2 , Essay
there are cultures to which yogurt is an option or even non-existent as food fare, and so the marketing for yogurt in those countries cannot be the same as in areas where yogurt is a staple. The marketing has to be specific rather than generic for the different markets. In the
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Branding and Marketing Director Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
As the discussion stresses the marketing director will also have the task to plan and administer the hospital’s marketing operations budget. There will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses.
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Customer Perception on advertising Marketing Article
4 pages (1000 words) , Download 2 , Article
Free
This essay considers 4 articles and the way in which consumer perception/marketing approach was measured within them as a means of helping to paint an overall picture for the manner in which effective marketing and positive perception can be built in the mind of the consumer and also analyzes the effect of the ad on the loyalty of the customer.
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Sales Management - Roll Play Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
I am not quite sure if you have the product type that we deal with and this is the reason why I have some intrinsic questions to ask. Please would you describe to me
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The Necessity of Marketing Environments in Samsung Company Marketing Assignment
9 pages (2424 words) , Download 3 , Assignment
Free
Samsung is an old player in the electronic and computer sector, to rebuild in these sectors. The company has a vast product of lines including television sets, computers, information technology-related and many more. Due to the laziness of Samsung, small companies like Acer strongly become powerful in this segment.
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Aboriginal Art vs Traditional Art Marketing Essay
1 pages (430 words) , Download 3 , Essay
Free
Traditional aboriginal art originated from the aboriginal people who live in Australia. Aboriginal art originated approximately 60,000 years ago, and it had numerous distinctive styles. Traditional aboriginal art is a major income earner in Australia. It is also a popular tourist attraction and tourist shopping product.
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The Relationships Between Variable and Conceptual Models Marketing Assignment
8 pages (2188 words) , Download 3 , Assignment
Free
Research design is a general plan which includes the data collection and analysis methodology. The information required by the researchers and research objectives primarily determines the research design. Many elements are considered by the researcher in order to formulate a research design e.g. data collection methodology.
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Negative brand 4Ps analysis Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In terms of worldwide PC sales, Acer held a third place for quite some time, with Hewlett-Packard (HP) and Dell topping the list respectively. During the 2007 to 2008 global recession, Acer
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The Relationships Between Hierarchy of Needs by Maslow and Marketing Marketing Assignment
19 pages (5069 words) , Download 2 , Assignment
Free
Cultural factor has a great influence on buying decision of the consumer. All human beings are bound with their civilizations and it plays a vital role to buy merchandise. The order, tradition, values are linked with the refinement of human begins. When a buyer goes for buying a product or service, they sustain to conform to their culture.
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Marketing Project for the Success of the Store Marketing Assignment
5 pages (1361 words) , Download 2 , Assignment
Free
Marketing is all about making the presence of your product felt in the market. It does not matter whether the business is a real store or online based. In all cases, marketing is unavoidable. The secret of competing at this time when the market is flooded with a similar product is just staying ahead of both the customers and the competitors. 
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The Buyer Behavior Research Project Marketing Assignment
4 pages (1100 words) , Download 2 , Assignment
Free
This paper explores segmentation research, delving into the different market niches that Nordstrom and Bloomingdale''s occupy, the methods of conducting this kind of research- a pragmatic approach-, the reasons for this kind of approach, and a cost-benefit analysis of why segmentation is crucial in today’s business environment.
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Fashion marketing research Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The essay discovers the marketing in fashion. In simple words, it can be said that longevity of particular fashion trend is being directed by its popularity, its impact on value system of social members and value proposition of fashion brands. According to Easey (2009), fashion industry mainly consist three segments like apparel (clothing).
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Strategic Marketing of Coca-Cola Product Marketing Essay
12 pages (3500 words) , Download 3 , Essay
Free
Other than this, the rate of distribution of the product line of Coca-Cola needs to be enhanced in order to amplify the demand for the product in the market. Along with this, due to the improvement of the availability of the product in the market, the demand and craze of the young stars might get enhanced that may amplify the prosperity and popularity of diet coke.
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Strategic grouping, competition, and consumer behavior Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The conclusion from this study states that a host of factors helps to determine the viability of a particular industry within a particular segment.  Although many of these industries share a level of similarity, with respect to what makes them competitive, there are unique nuances that impact the consumer in different ways. 
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Integrated Organisational Communication Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
Marketing is not the same thing as selling a product or making plans for marketing a product. Marketing is essentially an integrated form of several activities of a business enterprise. With the advent of the 21st century, marketing communication is gaining prominence with new insights, new technologies. Understanding consumer behavior is the primary objective of all marketers.
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Marketing Principles Adopted by 1st Division Football Clubs Marketing Dissertation
25 pages (6250 words) , Download 2 , Dissertation
This research does not use any quantitative trend analysis and is based on both primary and secondary data in order so as to reach conclusions. The literature review takes secondary data into account from a variety of sources. The conclusions are reached on grounds of the primary data, which has been collected through unstructured interviews.
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Opportunities and Risk Concerning International Business Machines Marketing Assignment
2 pages (580 words) , Download 4 , Assignment
Free
IBM’s vision to move away from hardware and technology may provide both risk and opportunities to the company. However, the vision of the company is aimed at increasing its market relevance as well as increasing the profit made. The technology and hardware business has numerous competitors that require a lot of resources spent on promotion strategies.
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Selling a culture: Aboriginal Artwork Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The Aboriginal artwork had originated approximately 60,000 years ago from Australia and comprises of many distinctive styles. This artwork is mainly designed by indigenous people residing in Australia. There are wide ranges of paintings that are included in such artwork such as ceremonial clothing.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity Marketing Essay
12 pages (3232 words) , Download 6 , Essay
Free
Apple always produces a superior quality of products so the often higher price is not an issue for Apple. People feel a sense of reliability out of this brand. It is very trustworthy. Nestle Brand Essence Model shows that reason to create excitement and passion in the mind of consumer. Target customers are the high-end customers of the society who thrive for lifestyle trendy products like Apple.
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Customer Understanding, and Integrative Communication Mix of Quicksilver Cruise Marketing Assignment
7 pages (2064 words) , Download 2 , Assignment
Free
Quicksilver Cruises has the benefit of being located in Queensland, which is a relatively stable area of Australia that benefits from a solid political situation, in addition to an economic and social environment that is business-friendly, caters to tourists, and has a generally appealing climate by which to appeal to tourists.
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Business Functions and Processes Marketing Essay
10 pages (2697 words) , Download 3 , Essay
Free
There are various issues faced by operations managers while installing and implementing technology in the organization. It is important that managers understand the efficient application of the newly installed technology in their organization’s operational processes. Businesses often fail to create strategic units focussing solely on managing technology, resulting in failure of the technology.
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Marketing Communications Plan for Wanglaoji Herbal Tea Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
The brand planned to launch itself in a new market and needed a strategic communication and promotions plan. A context analysis helped in establishing a base for further study as well as identifying the external and internal issues of Wanglaoji Herbal Tea. For Wanglaoji Herbal Tea, marketing strategies helped in defining the long-term aims and goals of the organization.
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Ethical and Legal Lapses of Airbus Marketing Case Study
1 pages (352 words) , Download 4 , Case Study
Free
Generally, in each of the cases presented in the study, Sabena Air suffered the most as the whole airline collapsed from purchasing unwanted Airbus planes. In Sabena Airways' case, the Belgium government ended up on the losing side since they had 51% stakes in the company whereas Airbus benefited from the deal.
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Cross-Cultural Business Etiquette and Communication Marketing Assignment
6 pages (1891 words) , Download 2 , Assignment
Free
Generally, the cultural practices of inhabitants of Sidney and Australia as a whole are mainly drawn from the Caucasian ethnic context, since the state is primarily composed of Caucasians of European origin. The Aborigines, being the indigenous occupants of the continent, accounting for only one percent of the country’s total population.
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Global and regional pricing Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
her (2009), regional pricing is important because it enables businesses to use strategic location advantage to optimize profits or cover up sales gaps that are generated from locations experiencing low demand. Fletcher observes that since price sensitivity varies from one
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Market Response to a Major Policy Change in the Marketing Mix Marketing Essay
9 pages (2748 words) , Download 2 , Essay
Free
These challenges often affect the organizations` bottom line and also their longevity. Even industries that have international recognizance and standard operating procedures struggle d to maintain their status in the market. Marketing is an important component for the prosperity of any organization.
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SWOT Analysis Case Study HCA Hospital Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
g the opportunities and threats that would present themselves in the hospital’s external environment, aimed at strengthening or weakening its competitive strategies in the market and the industry at large. To begin with, the hospital has a high bond rating of BBB compared to
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Nike's Branding Strategies Establishing Its Considerations of Culture and History Marketing Research Proposal
5 pages (1531 words) , Download 2 , Research Proposal
Free
The strategic positioning and recognition of Nike as a “Fashion Icon” emanates from its business operative sections. The subject areas of branding and marketing constitute the success strategy of the operations as engaged by Nike. The branding as a strategy entails the entire characteristics of describing the business product to depict its value.
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Marketing Plan for Qantas Airline Marketing Essay
5 pages (1337 words) , Download 3 , Essay
Free
The company uses three subsidiaries to deliver its services to customers. It uses the Jet Star, Qantas freight, and the frequent flyer. The airline offers services such as carrying the cargo of passengers, offering catering services for international flights, and ensuring that the customers are comfortable during the flight.
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Managerial Approach to Marketing Kick Cover Marketing Assignment
10 pages (3211 words) , Download 2 , Assignment
Free
Kick Covers is a shoe cover designed for all demographics. It protects the shoe from mechanical and chemical damage while protecting the wearer from injuries caused by skidding. These covers will ensure that workers remain more productive and children grow up healthy as they do not have to worry about getting in trouble for muddy shoes.
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Advertising Strategy Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It is significant that the owners of the hotel design commercials that relay a message to potential clients. Ocho Rios can come up with tactics of advertising that will increase the customer base. Below are some of the techniques or tactics that I believe will
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Various options hedging strategies Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Ratio spread-This is an option strategy that has the aim of reducing risks associated with the movement of the price of the underlying asset with short and long positions offsetting. This strategy relies on the change of the price of the option that has been caused by changes in the underlying security’s price.
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Marketing Management - Assignment 8 Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
All of us are consumers because of the needs we have to satisfy. Whatever they are, whether it is motivated by a need or a want, all of us allocate a certain
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The Impact of Technology on the Retail Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The paper describes some of the trends in retail marketing which include incorporation of technology in retailing, self-service, automated vending machines, branding, use of barcodes, after sale service provision, e-commerce, store and loyalty cards, electronic point of sales (EPOS), and the use of mobile wallet
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Convergence and Divergence: Developing a Semi Global Marketing Strategy Marketing Essay
15 pages (4107 words) , Download 3 , Essay
Free
Through the analysis, our research rationale would be to conclude the dilemma or the debate between convergence and divergence in globalization. Which of the two is more effective for a business or in what circumstances should each of them be used. The methodology as discussed will be conducted on the basis of this motive. 
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The Role of Trust in Customer Relationships Marketing Essay
1 pages (301 words) , Download 3 , Essay
Free
Modern business practices have realized the importance of trust for long-term relationships. Whether it is the retail sector or service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to build strong relations with customers so that they do not switch their preferences so easily.
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Marketing Plan for Masters Home Improvement Stores in Australia Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
It is evidently clear from the discussion that the staffs of Master’s Home Improvement have their expertise in specific departments and provide a very friendly service to their customers. The company was the first to launch an online store for its Australian customers and was the first Home Improvement and Hardware Store to take such an initiative.
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The Concept of Buyer Behavior and How It Affects Marketing Activities Marketing Essay
5 pages (1541 words) , Download 2 , Essay
Free
Buyer behavior refers to the factors that influence the selection, purchase, consumption, and disposal of a product. This behavior originates from the urge to satisfy desires. For many years, economists have examined the basis on which buyers make decisions. Their decisions influence the marketing strategies employed by different companies.
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The Steps in the Marketing Process Marketing Essay
9 pages (2326 words) , Download 2 , Essay
Free
The objective of every company is to maximize profits. Profits can only be maximized through sales. This is possible when there is an efficient marketing system in the company. Marketing refers to, “creating awareness on the existence of a product”. It is a management process, whereby products move from concept to the consumer. Companies are concerned with satisfying the consumer’s needs.
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How Target Market Will Achieve Objectives Marketing Essay
9 pages (2655 words) , Download 3 , Essay
Free
This might be possible only by offering high attention over advertising or promotion. The organization might promote the product with the slogan: “Eat Healthy and Think Better” on social networking sites, billboards, television channels, online sites, etc so as to improve its level of awareness (Bradley, 2010, pp. 252-267).
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Co-creating Services and New Paths to Value Marketing Term Paper
9 pages (2338 words) , Download 2 , Term Paper
Free
The benefits spread over three categories affecting customers’ services and users, the service design program, as well as the entire institution involved in the design project. It is important to comprehend that the benefits closely relate to the process of enhancing the creative process, management of the project, the service process.
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Planning Technique for Advertising Campaign Marketing Essay
17 pages (4446 words) , Download 2 , Essay
Free
This company was founded by three people. The founders of Anki are Mark Palatucci, Boris Sofman and Hanns Tappeiner. They did a Ph.D. program in robotics at Carnegie Mellon University. Their main idea was to develop an intelligent gaming system. Anki Drive is their first product, which launched in the US and Canada only. It is a robotic car racing game for real physical world.
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Tesla Company in Dubai Marketing Essay
2 pages (677 words) , Download 3 , Essay
Free
Tesla Company created a mentality of a start-up in the automobile industry. In fact, Tesla had no major manufacturing site when it began in Silicon Valley and the assembling of the company’s first model, the Tesla Roadster, was done behind Menlo Park, CA offices. In Dubai, Tesla has established itself in the mind of the public as a company that focuses on environmental conservation through its development of environmentally friendly technologies.
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Marketing Planning and Strategy (The Dark Side)1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
In addition, new firms marketing their products and services these days also attempt to create needs so that consumers have a reason to purchase. In short, marketing is able to satisfy the needs of existing consumers and to
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Marketing Planning and Strategy (Marketing Yourself)2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days. As
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Marketing Planning and Strategy Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
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The Effect of Culture in International Marketing Marketing Essay
15 pages (4261 words) , Download 2 , Essay
Free
According to Appadurai (1990), a contemporary social-cultural anthropologist has recognized disjuncture and difference in the global cultural economy that the world is always altering culture all the time, and tension between the difference of cultural homogenization and cultural heterogenization might cause the problem of global interaction.
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The Market Research Toolbox Marketing Case Study
7 pages (2466 words) , Download 3 , Case Study
Free
Marketing research is defined as a “scientific method in searching for the truth about marketing phenomena”. In most cases, marketing research can be utilized to allow our client to learn more about a certain problem and/or opportunities related to marketing. Making full use of the marketing mix is highly recommended.
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Analysing the Organisational Environment Marketing Essay
6 pages (1694 words) , Download 2 , Essay
Free
The promotional techniques to be used by the company would be based on multiple media. The reason behind using multi-media is that it would help in capturing more attention of the large consumer base situated across the US market. The other factor is that it would help to overcome the failure that one media platform can result from another media option.
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Global Marketing of Uniqlo in the UK Market Marketing Essay
11 pages (3376 words) , Download 2 , Essay
Free
In the UK with the increasing demand for fashion brands among the youth, the company had a huge opportunity to grow and expand its business in the UK. It also got the benefit from the point that the consumers have looked to shift their preferences from their home country to the foreign markets. The branding and the advertisements used by the company have enabled the company to create good brand awareness.
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