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Marketing Essays

Result for Subject Marketing:
19917 essays
The Components of a Good Marketing Strategy Marketing Essay
1 pages (282 words) , Download 2 , Essay
Free
 Effective marketing strategy relies on constantly analyzing and identifying the fast-changing preferences of the customers. It is essential for marketers to know the pattern of customers’ buying behavior so that they can develop new products or add value to the existing ones to make them attractive for the customers. Speed, differentiation, and tools to showcase the features of the product have become critical issues.
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Case Study 2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Some of these brands include Cingular, Procter & Gamble and Pepsi. According to MTV, there are approximately 350,000 registered users who spend an average of 36 minutes during each visit (Klaassen, 2007). The senior Vice President at MTV, Tim Rosta, affirms that the virtual
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Target Retail Return Experience Marketing Essay
2 pages (500 words) , Download 2 , Essay
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(Target, 2013) From the customer’s affairs department at Target, there are several reviews of the comments posted by customers whenever they return an Item. Melany posted on 18 July
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Marketing for Aldi Supermarket Marketing Essay
4 pages (1380 words) , Download 6 , Essay
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In order to secure its position in the UK supermarket industry and to set the basis for future growth Aldi needs to develop a competitive advantage over its rivals. Different approaches can be used by the firm for achieving such a target. Focusing on product differentiation is a potential strategy for acquiring a competitive advantage.
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A Pricing Strategy of Apple, Inc Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
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The author says that Apple has gained many loyal customers that are truly devoted to the company and to its products and brand, particularly in the United States. According to a news report based on the data in the year 2007, Apple Inc. is one of the high-technology companies with the significant number of loyal customers.
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International Marketing of Pizza Hut in China Marketing Essay
12 pages (3433 words) , Download 6 , Essay
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The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a success story due to the specialized and far-sighted strategies followed by the company.
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IKEA Service Blueprint Marketing Research Paper
4 pages (1224 words) , Download 5 , Research Paper
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Generally speaking, customer welfare is emphasized in order to retain customers in the furniture store. However, there is a problem in the establishment of a service blueprint because the management of the furniture store fails to ascertain the exact quality of the processes (Schmutz, Daniel and Peter 67).
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Formal Models of Domestic Politics Marketing Assignment
6 pages (1807 words) , Download 2 , Assignment
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Questionnaires and interviews are the main data collection methods to be used in the study for fewer costs, collection of high data amounts, and accessibility of the clients who may not have enough time for other data collection techniques like focus groups. The use of a mixed research method allows for the meeting of the objectives of the research comprehensively.    
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Digital Marketing Channels Marketing Coursework
5 pages (1391 words) , Download 7 , Coursework
Free
Several channels have been developed that have enhanced the presence of companies online. These include the use of search engine optimization, the pay per click among other channels that have been developed to improve either the presence of an organization’s digital website or the description of its products (Panda 60).
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Has Nudity in Advertising Become Dysfunctional Marketing Essay
40 pages (10348 words) , Download 2 , Essay
Using nudity was criticised as it was said that that the ads used female nudity to sell products and this is a form of exploitation of women’s sexuality. Critics state that the company Dove has focussed on outward beauty and has used nudity to show this. The message of Dove was that even though your body is not perfect, using Dove’s product will make you beautiful.
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Hypotheses and evidence (SPSS) Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Consequently, quantitative data has been collected to investigate the market situation based on the criteria set above. When I explored the data for normality, incomes displayed a
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Economic Activity in Frace Marketing Essay
1 pages (250 words) , Download 2 , Essay
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This shows that France is a very rich country. As of the year 2013, the income per capita in France amounted to 44,099 dollars (Gofen and Blandine, 22). This is an indication that the poverty level in France is very low. Furthermore, as per the
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Quails Gate Winery Experience Marketing Essay
14 pages (3757 words) , Download 3 , Essay
Free
The operation of the company is simple and has no indications of any expansion whatsoever. Wine is a universal and accepted drink, and should they think expansion, the company can engage in globalization, but this requires many changes of company structure and financing. My brand experience led me to brand loyalty.
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Social Networking Practices and Interactions Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This research will begin with the statement that social media has emerged as the desired platform on which firms can engage consumers in an interactive manner. Many organizations are now opting into social media to woo the large number of users that are perceived to be trendy and ready to discover new products and services.
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Head & Shoulders shampoo SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
In this case, the brand is incapable of addressing the needs of its clients adequately based on the widespread innovation initiatives that
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Marketing of Communications and Networking Company Marketing Case Study
2 pages (745 words) , Download 2 , Case Study
A marketing case refers to a marketing strategy that business owners use to communicate to the potential market what they can deliver more than what they offer. However, poor construction of a market case will not build confidence in the product within the market and hence will not be in a position to draw the attention of potential customers. 
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Listening and speaking skilss Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
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Secondly, keeping messages brief and straight to the point is an important element when it comes to good interpersonal skills. I need to improve on the
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Article Review - Apple Watch Marketing Book Report/Review
2 pages (500 words) , Download 4 , Book Report/Review
Free
The health feature of the Apple Watch is differentiated with other health tracking device. It is more advance that it not only measure heart rate and steps, but blood
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Media for Marketing and Advertising Marketing Case Study
8 pages (2598 words) , Download 3 , Case Study
Free
In accordance with the secondary data, so as to have originated from the internet resources, the sum mass of the bicycle market was 3,000 million baht in Paris. Entirely 3,000 million baht used for the bicycle organization would be concerned as the worth for every one child in this industry (Jugenheimer 2009).
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Whether Green Marketing Is a Fad and Will Vanish over the Period of Time Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Green marketing, by definition, is considered as the marketing of the products and services which are considered as safe for the environment. Over a period of time, an increasing number of marketers used this new phenomenon in order to attract those customers who were more conscious in terms of their buying patterns.
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Business Plan for Online Shop Marketing Coursework
4 pages (1354 words) , Download 2 , Coursework
Free
The enlargement of the European Union nations helps in the development of the business to expand in the member countries. An online shop can easily trade with these countries because there are limited international trade regulations and it can have a positive impact on the growth of an online business (Porter 1985).
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Hong Kong's Ocean Park Target Market Marketing Essay
1 pages (284 words) , Download 38 , Essay
Free
It is well observed that the target market for the soon-to-be open Polar adventure park is a wide range of people, from all lifestyles. Its integration of the themes of attraction and entertainment with the themes of education and conservation serves to ensure that all people, both local and foreign, with diverse interests are the aim of the new facility.
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Marketing Audit and Marketing Objectives Marketing Essay
10 pages (2866 words) , Download 2 , Essay
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This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
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Strategic History of the General Electric Company Marketing Research Paper
25 pages (6463 words) , Download 3 , Research Paper
This wave is expected to continue for some time. However, the opening up of markets in China, Saudi Arabia, Australia and South America has served as a booster to the company’s coffers as it seeks to build its market dominance by offering jobs but to assist countries in achieving their economic goals.
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Analysis of the External Environment of Harley Davidson in the UK Marketing Essay
24 pages (6691 words) , Download 3 , Essay
The first part of the study will conduct market analysis by applying analytical tools and models, SWOT, PESTLE, and Porter’s Five Forces.  After analysis, the plan will position Harley Davidson in the UK market segment with the best marketing scheme. The best marketing scheme will be derived from effective marketing practices, marketing mix, segmentation, and differentiation.
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Blog post for Public Relation Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
a product that is either similar, substitute, complementary or supplementary to the brand that a business offers, it is only through the creation of unique content in relation to the product, that the business can attain an upper hand in digital marketing (Morgan, 2014).
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Some aspect of distribution theory Marketing Article
1 pages (250 words) , Download 2 , Article
Free
An example of a real life scenario where technology has impacted in regard to distribution of goods and services is the access of books.
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Product and Brand Life Cycle Management Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The Apple iPhone 6 brand belongs to one of the most competitive product industries today, which is the Smartphone industry. Since the inception of the Smartphone, its multi-versatile nature has made it a very hot commodity on the mobile phone market. Because of this, industry
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A Very Rigid Structure of Tiffanys Marketing Case Study
3 pages (916 words) , Download 2 , Case Study
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Tiffany needs to immediately consider the unique dynamics of a multi-national demographic and the means by which these consumers differ from their traditional consumer base. Solution b: Tiffany’s should begin to consider different tactics based upon different regions and decentralize the message they are attempting to frame the company with.
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Samsung: Building a Great Brand Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Samsung has developed a large portfolio of smartphones that are priced differently for various regions depending on the local market peculiarities. In the United States, Samsung tends to introduce its higher end
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Challenge for a Marketer Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
hort tenure at a job of about 28 months is keeping a fresh perspective and not getting sucked into business as usual” because it meant that fresh perspective is always equated with short tenure and I wonder where he got his 28 months prescription period if it was based on a
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In Memoriam: the Creative Brief Marketing Essay
2 pages (500 words) , Download 2 , Essay
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It contains the key deliverables which helps guide the designers and marketers to meet the stated objectives. However, the creative brief – as a document – has become unwanted due to changes in technology and
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Information Sources in Marketing Marketing Term Paper
5 pages (1543 words) , Download 3 , Term Paper
Free
This field of Business Studies is essential in creating managers of banks. Financial management is a major discipline that helps one understand banks and how they work. It defines them and their purpose in the economy. There are many sources of information on Financial Management. These sources provide data and statistics on the various activities.
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Marketing: Miss Latte`s Brand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
During the implementation stage, the first rollout package will be positioned among medium-income earners. This is because this market segment represents the largest population. Medium income earners are likely to perceive a tea latte as a basic necessity because of their busy lifestyles and the need to spend little money on living.
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The Changes in the Work Situation That Can Increase Productivity Marketing Case Study
1 pages (278 words) , Download 3 , Case Study
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The changes in the work situation that might have increased productivity and lowered controllable rejects include the demolition of the bureaucratic production system and giving workers a chance to assemble the whole garments. This created a sense of responsibility on part of the workers regarding the final product unlike before. 
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5 Porter's Five Forces on Amazon Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
4). These two factors raise the bargaining power of Amazon buyers. When Amazon fails to offer the lowest possible offers, the customer will simply search the internet for the next best price. Amazon enjoys a
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Applied Buyer Behavior Analysis Marketing Assignment
10 pages (2731 words) , Download 2 , Assignment
Free
It is normal for modern companies to invoke emotions amongst the people in order to gather clientele that is a typical scenario that is hugely different from the initial approach to the advertisement. The earlier advertisement had different approaches to adverts. It is notable the mark & Spencer, and John Lewis is conquering a similar trading zone.
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Consumer Behavior - Buying, Having, Being Marketing Essay
8 pages (2361 words) , Download 5 , Essay
Free
Marketing strategies for Sunny Nissan requires an in-depth understanding of the motivating factors and how motivation works to influence the purchase decision. The attitudes of consumers also play a pivotal role in the auto industry in influencing their purchases. For the marketing strategies of Sunny, motivation, an attitude has been focused upon. 
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Green Attitude Leads To Green Action Marketing Case Study
1 pages (250 words) , Download 5 , Case Study
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People find it difficult to change simple things like reducing the purchase of plastic bags and plastic water bottles that are big
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Online Grocery Shopping Marketing Essay
1 pages (330 words) , Download 4 , Essay
Free
Our website is easily accessible by everyone who is living in Chicago, United States of America. We have our inspiration from Fresh Direct which is also the supplier of fresh food to the residents of New York. Initially, we started supplying fresh fruits and vegetables and now we supply all kind of food items to our customers.
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Summary / Comment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
article has pinpointed details regarding the advertising strategies of Hershey’s, Jell-O, Frito-Lay, General Mills, Betty Crocker, a PepsiCo brand and a number of others. All these brands specifically came out with Halloween styled campaigns to entice customers to drive sales.
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Advertisements to Compare Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The main aim of advertising is to make the general public to be cognizant of a particular product, so that next time they require to replace it, they would be encouraged to purchase it immediately (Green, 2011). Advertising
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Effect of Market Trends on Chinese Fashion, Britains Fashion Trends in the Philippines, PETA Fashion Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The ideal image of Britain’s role in the fashion industry is the actuality that whilst the British Fashion Month is being celebrated in Manila, “six up-and-coming” designers from Philippine will be coming up with their collections at the International Fashion Showcase throughout the London Fashion Week in Britain.
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TESLA Model X , SWOT Marketing Essay
3 pages (750 words) , Download 2 , Essay
As such, this paper discusses the SWOT analysis for TESLA car model X. It can be seen that the company can capitalise on the strengths and opportunities it has to gain a competitive advantage. First and foremost, the company manufactures and offers electric cars that do
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Distribution Channels and Technology Marketing Assignment
2 pages (629 words) , Download 2 , Assignment
Free
It is essential to state that a steward is usually concerned with the three disciplines of mapping, building and aligning a channel value system. Channel value systems can be improved and converted from an assembly of certain elements to a highly integrated and efficient system with a deliberate strategy.
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Sustainable Market Fundamentals Marketing Essay
8 pages (2323 words) , Download 2 , Essay
Free
Capital One, however, is deemed weak compared to Virgin Community Capital Inc. in terms of remuneration of the workers. Workers here are not well paid and have often faced labor crises. Another shortcoming of capital one is their engrossment in promotions and advertising as marketing methods and omitting some others (Chhabra, D., 2010 p.95).
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Marketing Planning and Strategy (Marketing Yourself)2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days. As
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Factors That Influence Consumers Purchasing Decision Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This paper illustrates that consumer behavior clarifies the motive and logic behind specific purchasing pattern being followed within a market context. Various methods have been applied correspondingly, in order to understand such factors. For example, various secondary sources have been evaluated in order to gain information about the factors that influence the buying behavior of the consumers.
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Experiential Marketing Strategies of Disneyland Paris Marketing Literature review
9 pages (2714 words) , Download 2 , Literature review
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Originally the concept was introduced by Schmitt (1999) and he has almost single-handedly brought this new concept in marketing. The rationale behind the introduction of this term was the growing importance of the experiential economy (Schmitt, 1999). The traditional mode of marketing channels does not provide an opportunity to capitalize on the new aspect.
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Developing E-Commerce Customer Satisfaction, Trust, and Loyalty in the UK Market Marketing Essay
16 pages (5304 words) , Download 2 , Essay
Free
It was also noticed that switching barriers play an important role in determining e-loyalty as high switching costs prevent consumers from choosing alternative retailers. Overall, the paper initially discussed loyalty, customer satisfaction, and trust issues in the context of ecommerce which has been supported by evidence with respect to the UK retail industry in the latter part of the paper.
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