Selling a culture: Aboriginal Artwork - Case Study Example

Aboriginal artworks are very closely knitted to the oldest culture of Australia. Such artworks are just note mere paintings that come into distinctive styles but they represent the religion, tradition and ceremonies of Aboriginal people. The marketers should promote these artwork reflecting the culture and traditions of Aboriginal (Bingham, 2005, pp. 34-35). The main advertisement platform for such artworks is in museums where many foreign travellers across the world come to explore the culture of Australia and the oldest culture of this region is that of Aboriginal.

The marketers can even provide these travellers with a small description of the artwork that they are viewing or in that case purchasing so that they are able to relate very closely with such piece of work. A separate community can be established for such artworks where the travellers can be provided some knowledge about the Aboriginal culture and even give them some live examples as to how these paintings are formed so that the travellers are well aware of the culture and these mechanism would even upheld culture of Australia along with the trading of artworks.

Another way of keeping this culture alive and spread across the world is by means of exporting these paintings across the borders so that people are aware of this culture and it can directly exported to some museums or some national gallery so that different regions across the globe can visualize a 60,000 years old culture of Australia in the form of artworks.