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Marketing Essays

Result for Subject Marketing:
19702 essays
International marketing: case of Vodafone in Afghanistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the study conducted, it is very important for Vodafone to review and calculate a plan to enter the market of a developing country such as Afghanistan, which in recent years faced a significant crisis due to domestic issues and violence. To enter a foreign market prosperously, a few prominent strategies can be followed including licensing, joint ventures, acquisition, and ownership.
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Sustainable Solutions for Air Arabia Marketing Thesis Proposal
57 pages (14250 words) , Download 4 , Thesis Proposal
This particular essay will focus on analyzing the case of Air Arabia in terms of being able to contribute something not only to the economic status of UAE but also to its people and the environment. Within the low cost airline industry in UAE, flydubai and flynas are two of the closest competitors of Air Arabia
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How two major supermarkets in the Australian market carry out their business Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
This research is distinct from others in that it tries further openly to recognize the features that establish the association between store picture and the feelings towards that store. The research acknowledges that whereas several different types of research have been carried out on store picture and its effect on store loyalty and if picture straight away affects contentment.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (353 words) , Download 3 , Essay
Free
In most scenarios, there is a lot of ambiguity in an ethical dilemma. Therefore, misleading adverts can be a form of an ethical dilemma. A great percentage of the world population has either direct or indirect contact with tobacco products. Health specialists confirm that tobacco is among the leading causative agents of cancer and other cardiovascular diseases.
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: DiscussionDual Distribution Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Secondly, the store with more brands offers variety. It gives me the opportunity to choose from alternative brands which may have different features, qualities, and prices. There are chances that
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The Marketing Plan: How to Prepare and Implement It Marketing Assignment
8 pages (2111 words) , Download 4 , Assignment
Free
Essentially, foreign marketing is simply domestic operations in a foreign country. The techniques used in international are mainly those of the home country. The glaring differences vary from scope of operation, the benefits, political relations, barriers, and the share of technology (McDonald, 2007).
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Marketing Mix and the 7Ps Marketing Assignment
5 pages (1250 words) , Download 6 , Assignment
Free
Businesses that need to make an impressive performance in the market have to make constant changes in the 7P’s, to conform to the needs of the market. A business that makes constant changes appeals to the market, as the demand market feels its objectives are satisfied with the products. To begin with, there is the product in the marketing mix.
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Marketing Management Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
According to the author of the text, sStrategic planning, today often requires collaboration with other firms while carefully observing other competitors. It is also stressed that in order to achieve competitive advantage in the market share an organization must therefore first build a strong relationship within itself.
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Modernization of the Automobile Industry of India Marketing Essay
12 pages (3448 words) , Download 2 , Essay
Free
The strategy involved in promoting the particular product in the market also creates a lot of impact on the number of sales of that particular product. Good promotion activity can help the companies to create a good brand image and also remove the wrong thoughts about a particular product from the mind of the customers.
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GEICO Insurance Company Performance Marketing Essay
2 pages (574 words) , Download 3 , Essay
Free
Unlike in GEICO insurance company where there are no brokers or agents in between the company and the end customers (Rosenbloom, 105). This is because the company will incur more expenses on the brokers or agents, which will be transferred to the customers. The customers might run away to other insurance companies when the costs are higher.
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Internet Marketing in the Modern Context Marketing Essay
12 pages (3656 words) , Download 4 , Essay
Free
Michelle has used the internet for both business and pleasure purposes in the past but now she intends to use the internet for marketing her products and services. Unlike other business organisations, Michelle does not intend to sell her products online but she is willing to use the internet for marketing purposes rather than concentrating on offline marketing.
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Strategic Measures and Practices in the Sales and Marketing Area at Great White Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Founded in the year 1935, Allied Bakeries Limited is regarded as one of the prominent divisions of Allied Milling and Baking. The company has long been observed as a major functional division of Associated British Foods plc, one of the leading global businesses with an annual financial turnover of £12.3 billion and almost 106,000 numbers of employees, working across its 47 international countries.
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Toward an Innovative Capabilities Audit Framework Marketing Assignment
20 pages (5591 words) , Download 3 , Assignment
Free
It has more than sixty years of experience and also has got a lot of expertise in flying aircraft to different countries. It has grown over the years to become the most powerful brand across the world and has grown at a fast pace. The most important aim of the company is to connect Bahrain to other countries in the Middle East and also to the rest of the world.
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Critical Analysis of Consumer Behaviour Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Celebrity endorsement of products is one of the most powerful tools of marketing as it tends to expose the hidden or desired needs of consumers who wish to be associated with the celebrity. By using the products and services endorsed by celebrities, the consumer is able to satisfy his/her hedonistic needs.
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Life, Don't Miss It Marketing Book Report/Review
2 pages (500 words) , Download 13 , Book Report/Review
Free
They become obsessed with becoming rich at the expense of their happiness. Ideally, the main reason for making enough money is to derive life worth, but do rich people have life worth? Someone can have enough money, but fail to have a good life. Rich people often focus on
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Answer questions Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The past fiscal year saw electronics giant Apple and Samsung take a 20% share in the Japanese market, the highest over the past years when there were no foreign products in market. Experts believe that Japanese
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Ameriprise Financial, Inc Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
If the company is to have 1% of the market in this state’s then that would mean it has 12,396 clients in NC and 432,244 customers
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Karl Lagerfeld - Fashion Merchandising Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
This essay analyzes the work of Karl Lagerfeld. For instance, the Raymond Loewy Foundation awarded him the Lucky Strike Design Award. Similarly, the German Photographic Society awarded him the cultural prize. Lagerfeld enhanced hi work by founding the Lagerfeld Gallery in Paris. Lagerfeld attracted to the African culture.
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Commercials that Use Spokespeople Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The spokesperson is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients. An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.
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Marketing Communication Trends Marketing Essay
4 pages (1413 words) , Download 2 , Essay
Free
The shift from regional media to international electronic communications structures and social media growing to be a fraction of the total; the shift from designed, programmed media events to instant communication between individuals and companies; the shift from time-, and location-bound communications structures to time-shifting by customers to fit their requirements and their programs.
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Background history of Facebook and the expected future Marketing Essay
3 pages (750 words) , Download 2 , Essay
It has its headquarters in Menlo Park, California (2005). It joined the Fortune 500 list in 2012 when it posted an income of US $5 Billion. By 2012, Facebook value was at $104 billion and had 4619 employees. By 2014, it had 1.23
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Mini case study Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
97). Basically, ethics refers to “the rules or principles that define right and wrong conduct,” (Robbins, 1993, p. 14). The ethics of a firm often derive from its values
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SWOT Analysis of Waterford Wedgwood Marketing Admission/Application Essay
4 pages (1233 words) , Download 3 , Admission/Application Essay
Free
Waterford Wedgwood is 200 years old company and has a rich presence among its customers. They should work on their strengths and come up with exclusive designs and different ranges for their customers. They should also think of globalizing and expanding their presence in Europe because of the presence of potential customers.
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Marketing History of a Starbucks Company Marketing Essay
12 pages (3403 words) , Download 2 , Essay
Free
The price of Starbucks VIA-ready brew will be forty pence for a cup. Usually, the sachets will be sold in sets of twelve which would cost almost four pounds. Lindsey Goodwin suggested that the price is very affordable so that the target customers could enjoy the instant, smooth and well-balanced cup of coffee right away.
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Macro Environment of the UK Food Industry Marketing Essay
12 pages (3577 words) , Download 2 , Essay
Free
The individuals to impact are normally the buyers and each one of the individuals who influence their choices, and obviously, the last purchasers who consume the food. The points of the advancement may be to generate quick deals, to empower brand distinguishment, and to "teach" the purchaser on another sort of product profit or trademark.
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Promotion - Introduction to Integrated Marketing Communications Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The management of the Andronico’s is committed to seeing the customers satisfied and highly contented with their services and therefore does anything in line with equipping the consumers with the most relevant
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Chinese Customers Perceptions of Retail Space Marketing Literature review
33 pages (9873 words) , Download 2 , Literature review
Pop-up retail stores are projects in which businesses establish ‘temporary stores’ (Zentes, Morschett, and Schramm-Klien, 2011, p. 55). Pop-up stores are open for a limited duration and are often used as promotional strategies, trials, or for introducing new products (Zentes, et al., 2011). It examines Chinese consumer’s perceptions of pop-up stores.
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Marketing transportation homework Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The drink came into existence in order to resist the hot and humid summer season of New Bern of North Carolina. As a result of which, numerous pharmacists coordinated with Caleb Bradham to start experimenting with a number of spices, juices and syrups
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Ethical issues in Packaging Practices Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
It is true that in spite of some regulation upon the need for proper labeling on the package etc, producers are often successful in finding a loophole in the mandates of governmental agencies and engage in unethical practices which misguide consumers. The sole way to tackle the wide spread problem of unethical practices in packaging is to revise the rules and regulation of the packaging industries and monitor the working of the industries strictly.
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Marketing Mix Food Master Company Marketing Case Study
12 pages (3261 words) , Download 2 , Case Study
Free
The public authorities of the nation are actively trying to implement ways through which its degree of commercial activities and domestic production can increase. This is because, with the rise in the extent of commercial activities, the number of employment opportunities in the country would increase and hence it would lead to a rise in per person.
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Advertising and Promotions: Nandos Loyalty Card Marketing Assignment
14 pages (3804 words) , Download 2 , Assignment
Free
One of the major techniques that will be used to measure the success of the promotional plan is by comparing the sales prior to and after the promotion. High sales after promotion will thus indicate the plan has attained its objective. Similarly, positive feedback from the customer is also an indication that the plan is successful.
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Consumer Buying Behavior Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The planned timeline has been providing as a means of tracking the process of the research and making sure that the literature review is elaborately planned and finished according to schedule. (Kent, 2001). The synthesis at the conclusion of the discussion summarizes the principal theories encountered, identifies which are relevant for the study.
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Relationship between Marital Status and Hyatt Marketing Assignment
12 pages (3166 words) , Download 2 , Assignment
Free
The study realized that there exists an association between taking Mariott and the marital status of the respondent, for instance, the married/common-law respondents were found to be the highest users of Marriott. There was also an association of gender and taking Hyatt, the married/common-law respondents seemed to have a little liking of Hyatt compared to the single respondents.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Answering to the first consideration at the moment, Southwest Airlines can demonstrate these unexpected moves of United Airlines as inability to compete in long term with Southwest. The reason for saying so is that Continental Airlines
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The role of marketing in strategic planning process Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The author of the text emphasizes that the role of marketing in effective implementation of the strategic planning process is determined by how different types of marketing organizations, programs, and policies work better under different strategies. Notably, successful marketing strategies should be able to focus more on the end profit that can be acquired.
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Our project is doing on this particular product: Sunsilk weather defence and frizz control Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Personality of this brand takes in to consideration elements such as excitement, sophistication, sincerity, ruggedness and competence (Hanafizadeh & Behboudi, 2012). Excitement of the brand refers to aspects such as youthfulness of a
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Marketing Design Innovation Marketing Assignment
12 pages (3303 words) , Download 2 , Assignment
Free
On one hand, it can be apparently observed that at a particular point, there was a huge demand for Diet Coke in the market wherein most of the customers were highly attracted towards the product. On the other hand, it has been revealed that Diet Coke is in its maturity phase according to the product life cycle theory due to which the demand for the product has been continuously rising.
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Red Bull Marketing Strategy Marketing Assignment
5 pages (1524 words) , Download 5 , Assignment
Free
The forecasts in the above section will be reviewed on a quarterly basis to find the effect of the marketing strategy and locate any areas that need to be changed. If performance measures are not met in any region, the sales manager in charge of the region will be called in to give a detailed explanation and come up with a sales strategy to protect the brand.
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Winsome Manufacturing Companys Project Marketing Essay
1 pages (454 words) , Download 2 , Essay
Free
Generally speaking, the issue of the project manager should be given to the person who best qualifies to be a manager. The considerations may include past performances and characters in the job market. The department cannot be specified because it might limit the talent needed in carrying out a new project.
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Defining Entry Mode in Starbucks Marketing Term Paper
6 pages (1528 words) , Download 2 , Term Paper
Free
This is a significant stage for a firm that plans entry into a foreign country. Because of the uncertainties attributed to foreign markets such as economic or political situations, some new entrants to these markets may see the need to develop a licensee agreement. This will enable the said entrant to make their entry much more gradual.
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Sales Operations and Planning Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.
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Customer Segment Analysis Marketing Research Paper
7 pages (1850 words) , Download 3 , Research Paper
Free
One of the weaknesses of the restaurant would be that as the company is new, Tina would need management teams that can run a business effectively. That would be difficult for Tina to approach candidates and select competent employees, provide training and supervise them to work effectively in the restaurant.
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Working for an International Firm Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The author states that working for an international company like BMW gives a person the chance of experiencing a new country with a different culture. There is a possibility of an employee being posted to a foreign country, which is impossible with local companies. Working in a new country gives an employee the opportunity to explore places.
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Victorias Secrets Entry Into the Argentine Market Marketing Assignment
14 pages (4116 words) , Download 2 , Assignment
Free
Retail marketing deals with marketing the goods and subsequent supply to the final consumers. In the situation analysis, the company develops a swot analysis to effectively check on the viability of the company in the new market. The marketing objective is to develop a positive growth of over 15% in the coming two years.
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Vodafone Mobile Network in India Marketing Essay
9 pages (3329 words) , Download 6 , Essay
Free
The celebrity endorsement technique is also implemented in India; the advertisement comprised of Irfan Khan as the influencer and it was well-received by the target audience. Moreover, the brand even sponsors various events of sports such as IPL (Indian Premier League) which induced many customers to try out the brand’s services. 
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PACKAGING FUNCTIONS Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
There are different ways in which packaging protects products. First, it protects a product from damage from contamination by micro-organisms, air,
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PEST Analysis for Apple Marketing Assignment
2 pages (791 words) , Download 2 , Assignment
Free
Apple Inc., being the king of technology in the U.S, also reaches different parts of the world as the icon of the latest technology. The term globalization mainly represents economic globalization, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade.
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Brand Impact and Popular Culture Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
This research will begin with the statement that Toyota Motor Corporation is one of the largest manufacturers of automobiles in the world. The Japanese behemoth manufactures cars, hybrids, SUV, UTES, and vans. The company has numerous popular brands like Aurion, Camry, Corolla, Prius, Rav4, and Tarago in its product repertoire.
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Analytical Examination of Financial ratios and Information Marketing Case Study
6 pages (1520 words) , Download 2 , Case Study
Free
As a point of departure, completeness contention gives a doubtful picture that receivables are misplaced from the financial statements. This implies that we should ensure that all sales invoices record in the correct receivables accounts. Auditors should necessitate the preparation of the amounts receivable schedule of the unit financial department.
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Designing of Mobile Social Media Marketing Research Proposal
7 pages (2629 words) , Download 2 , Research Proposal
Free
Key among such minority groups are students of Chinese descent. Chinese students constitute a large group of undergraduate students in society. They face myriad challenges owing to their nationality. Firstly, English is a second language to most such students a feature that makes communication difficult for them.
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