PACKAGING FUNCTIONS - Essay Example

All of us are consumers, therefore, a part of our daily routine would be buying products that will satisfy our needs and wants. There are a lot of factors in which one would base his or her purchases from and one of which would be packaging. Why? This is because packaging plays a big role that goes beyond the attractiveness of the product, instead, protects the products we buy, giving us our moneys worth. There are different ways in which packaging protects products. First, it protects a product from damage from contamination by micro-organisms, air, moisture and toxins.

Products are at high risk of these damages when they are transported from place to place and are subjected to climate or temperature change. Products such as fruits require a more rigid packaging such as a laminated container so its freshness is preserved. Second, a good packaging puts the product together and avoids it from spilling. This function of packaging is more directed to the protection of the item itself such as in preserving its shape & size. Also, packaging protects a product from being confused with another.

This is very important and useful especially because it differentiates one brand from another, carries the description of what a product is and includes the nutritional facts. Though most people would not realize the importance of which, having a packaging with poor labeling can cause major repercussions especially for consumers with health concerns/issues (The Functions of Packaging, n.d.).Bibliography:"The Functions of Packaging." The Functions of Packaging. N.p., n.d. Web. 4 Apr. 2014.