Terracycle Plant Food - Assignment Example

Organic products have been given a whole new definition by TerraCycle. Shopping is also made easier because thousands of people visit the company’s main website every day. Go to www.terracycle.net and look at the types of products the company sells. Describe their product mix. How wide is it? Which basic product lines does it sell? How long are they?The product mix of the company is pretty wide-ranging from bags to shoes to pet accessories to office furniture to gifts to toys. Some basic product lines sold by TerraCycle include picture frames and line of clocks.

Material that is conventionally considered non-recyclable like vinyl records is used to introduce new products. Bags also form an important product line which is pretty long. Bike pouches made from energy bar wrappers form an important constituent of this line. Do you think that product line extension or product line contraction would make more sense for TerraCycle at this stage of the company’s growth? Why?At this stage of the company’s growth, product line extension would make more sense for TerraCycle to stay ahead of the game and gain a competitive edge over rival organic manufacturers.

The current products are top-notch and very reliable, but more variety is needed to fuel the business and address the needs of a diverse line of customers. It should be remembered that the present-day business environment is fiercely competitive.How well do TerraCycle’s bottles perform the four packaging functions discussed in this chapter? Compare TerraCycle’s products to Miracle-Gro’s (www.scotts.com). Do you think TerraCycle’s package design distinguishes its products well enough from those of the industry giant, or are they similar enough to cause customer confusion?

TerraCycle does not distinguish its products well enough from those of the industry giant, the Scotts. This is why the Scotts had to sue TerraCycle for copying their labels and advertisement techniques