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The Importace of Soap Packaging - Assignment Example

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Summary
The author focuses on the importance of the soap packaging in the industry of cosmetic and personal care which attempts to grab the attention of the consumer with targeted packages representing the more moisture formulated soaps to the soaps that solely work as cleaning agents.  …
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The Importace of Soap Packaging
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The caress soapbox comes in a variety of colors depending on the ingredients sought. The box itself can be yellow, pink or brown. The yellow represents the original version while pink offers more moisture. The latest edition, which is the brown box, offers the deep-penetrating moisture that is in high demand. The caress box has become typical for the soap sector. The vast majority of soap companies now offer variety in selection and uses packaging to differentiate one box from another. Different icons, such as pictures of moisture yielding fruit like coconuts, or pictures of aloe are finding itself on the cover of many soapboxes from different manufacturers.

These packages are thorough and offer good explanations as to their functions just from the color of the box. One way to enhance the packaging is to show samples of before and after photos. Demonstrating pictures of dry, scaly skin turning moisturized could improve the packaging. Or, the packages could be improved by changing the shape of the box to represent the function of the soap. For example, soap created to induce moisture may come in an oval box. 

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