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Marketing Essays

Result for Subject Marketing:
19914 essays
Gecko Adventures Marketing Strategy Marketing Essay
7 pages (2016 words) , Download 6 , Essay
Free
The situational analysis is a collection of methods used by organizations in analyzing their micro and macro-environments, with the aim of understanding the business environment, customers, and capabilities. The number of trips taken in 2013 by UK residents remained below levels achieved prior to the economic recession, which has resulted from caution among consumers. 
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Company History and Overview of the Company Apple Marketing Research Paper
17 pages (4825 words) , Download 5 , Research Paper
Free
The marketing strategy of Apple Inc. is focused on delivering a high technological and high-value product to the consumers rather than average featured and competitive prices products. The organization provides less importance towards their digital promotional procedure. They only promote the newly arrived product ranges.
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Advertising Campaign of McDonald's: Communicative Aspect Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The leading position of McDonald’s chain of fast food restaurants on the world market is not determined but what it sells, moreover, this particular product itself has more of a negative influence on the public perception of the company. It is important how McDonald’s sells its junk food – including creating the company’s legend and style.
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R. Twining and Company Limited Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
In general terms, the market may be seen as a generally mature market in the product life cycle (Jobber, 2007). However, there are key areas for growth such
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Value Creation, Communication, and Evaluation Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
One of the main challenges is stiff competition from similar businesses in the market. Nevertheless, the organization competes favorably with its competitors and still maintains its market size. This is mainly by
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The Specific Scenario of British Petroleum Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
BP’s actions need to be seen in linkage with the theoretical context. The legitimacy theory says that the company behaves in line with the expectation of society. The stakeholder approach emphasizes the role of other stakeholders apart from shareholders and the nature of their relationship with the management.
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The Marketing Strategy by Nestle Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
The formula relied on mixing with water which created a problem for the women especially those who cannot access clean water. The effect of the contaminated water was the death of infants which was blamed on the nestle product leading to the ban of the product in the country and in parts of Europe.
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Sony: The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s, with the world economies shifting on its growth.
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The Financial Performance of Mandarin Oriental International Limited Marketing Essay
9 pages (2477 words) , Download 2 , Essay
Free
Mandarin Oriental International Limited is an international hotel investment and management group with deluxe and first-class hotels, resorts, and residences in sought-after destinations around the world. The group now operates, or under development, 42 hotels representing over 10,000 rooms in 27 countries, with 18 hotels in Asia, 12 in the Americas, and 12 in Europe and the Middle East.
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The Major Area of Concern to Zara Marketing Essay
1 pages (401 words) , Download 3 , Essay
Free
Contract manufacturing stands out to be much more important in saving significant costs when good service providers are chosen and the process is made efficient. Protecting the project against worker injuries and worker turnover to reduce overall costs, increase quality and timely completion of the project.
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Porsche Segmentation Strategy Marketing Essay
5 pages (1487 words) , Download 2 , Essay
Free
Market segmentation plays a key role in the success of the organization’s business policies and revenue generation mechanism. An organization would not be successful in the marketplace if it fails to identify the group of customers who possess the potential to purchase the products. Organizations divide the population of the target market into different segments based on their particular behavior.
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Mall of America Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
The first element that created instant success for the Mall of America is innovation; the mall created a new and different experience for consumers in the retail sector. The creation of a huge retail store that counters cheap prices, entertainment, and endless selection drew consumers to the mall.
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Marketing Strategy of Pizza Hut in the United States Marketing Term Paper
10 pages (3013 words) , Download 3 , Term Paper
Free
The purpose of this research paper is to expound on the marketing strategies employed by Pizza Hut to guarantee that it stays at the top of the pizza business. This makes it automatic that many people will see the products in use and thus would; prefer it too. Pizza hut is vast with over 6000 outlets in the United States.
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International business discussion Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Cotai is the business hub of Macau and contains many customers. The good transport has helped expose the hotel to Macau Mass market boom. The market boom is the backbone for the hotel, because an increase in people, leads to an increase in mass
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Online Marketing and Marketing Environment Marketing Article
9 pages (2588 words) , Download 3 , Article
Free
Marketing variables such as price, advertisement and channel of advertisement should be aligned in such a way that they fully satisfy the existing customers as well as the new customers. Over the years, marketing tools such as television advertisements, mails, personal selling among others have been used to advertise businesses.
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Pricing and Distribution Strategy of K2 Fitness Marketing Assignment
6 pages (1624 words) , Download 2 , Assignment
Free
K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health-conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to quite a number of activities and services offered. 
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Effects of the Environment on Consumer Behaviour Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Generally speaking, according to Gladwell people do know their preference for their partners, but they end up having a different partner from their dream romantic partner. This is explained by the influence of our unconscious behaviours that we pick out from the environment that we live in (Gladwell).
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Product definition Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
This discussion will focus on the definition of five levels of Louis Vuitton Women Trench Coats. This is a French Pioneered clothing
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The Online Streaming Behaviour Marketing Coursework
10 pages (3039 words) , Download 2 , Coursework
Free
The methodology will be conceptualized as the body of principles and rules that will facilitate the study (Silverman, 2011). It is a description of all the methods that will be employed in this study. Due to the nature of this study, both the quantitative and qualitative research design has been proposed.
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Different types of advertising Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
There are seven different types of advertising include brand, retail or local, direct-response, business-to-business, institutional, non-profit, and public service advertising. Brand advertising targets the public to raise awareness about particular goods and service with the intent of establishing a long-term customer loyalty.
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SABIC products i Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
It offers an extensive range of products and services. The industries upon which the customers compete are various and SABIC is constantly seeking materials and new ways of maximizing customer success. The products offered to these customers are categorized into four
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Global Marketing Report: Emerging Markets Marketing Essay
15 pages (4217 words) , Download 2 , Essay
Free
The financial systems of the emerging economies have become large and diverse. Emerging economies such as BRICS have contributed greatly to the growth of the global economy. The world is becoming increasingly multipolar with the emergence of China, Russia, India, Brazil, and South Africa forming BRICS.
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Current E-Marketing Engagement Practices Marketing Assignment
15 pages (3952 words) , Download 3 , Assignment
Free
For the standard hotel to be competitive, it should provide the customers with the link in the leisure. This will enable the customers to use their mobile devices to do their work while on vacation adding leisure before or after their business trip. As mobile grows even more, so too will this new trend, which presents fresh opportunities.
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Spotify highlights Marketing Article
1 pages (250 words) , Download 2 , Article
Free
All these functions are vital to the music industry, it must be understood that songs of different genres are launched daily. The rate at which songs fade is fast and, therefore for Spotify to
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Major Factors to Modify Consumer Purchasing Behavior Marketing Term Paper
8 pages (2201 words) , Download 3 , Term Paper
Free
A great link between their role in consumer behavior and how they differ in different parts of the world is vividly explained. Diversity and dictates how best these factors are applicable in marketing. Through research, it reveals every bit of each influential factor and ranks them following their ability to influence and shape consumer behavior.
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Miller Lites white label and increased sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company did not expect that it will experience any changes in its sales. Surprisingly, the company sales in the US increased. When the company realized that the white cans helped it improve sales, MillerCoors decided to retain the white cans. MillerCoors decided to make the bottles and tap handles of its drink white.
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Wanted and Unwanted Products Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Thus consumers are flooded with deluge of ‘wanted’ and ‘unwanted’ information that create good and bad want. The marketing concept states that all activities of an organization are driven by the need to satisfy a customer. The aim of marketing concept is to arrive at a fit between customer want and organizational capabilities.
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Promotional Activities of Hobbs Marketing Case Study
7 pages (1984 words) , Download 2 , Case Study
Free
The case depicts that the industry in which Hobbs operates in values personal attention and convenience. As a result, the paper highlights the importance of one to one marketing, more personal promotions, word of mouth, and the emerging technologies like the internet and mobile-based marketing that are less expensive to launch and more efficient when it comes to delivering results.
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Primary Marketing Problem - Toyota Motor Corporation Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, Toyota Motor Corporation is a renowned Japanese automobile company. The automobile giant has its headquarters in Toyota, Aichi, Japan, which was established by Kiichiro Toyoda in the year 1937. Toyota entered the USA market by doing a joint venture with General Motors in the year 1984.
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Involvement with My Fathers Recent Purchase of a Car Marketing Essay
2 pages (530 words) , Download 3 , Essay
Free
I would like to cite my recent involvement with my father’s recent purchase of a car.  The purchase was considered high involvement because it took too much time, consideration and resources from my father.  It was a purchase that he made not out of impulse but rather because he took the time before buying the car and involved the family in the process.
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Espn: the Evolution of an Entertainment Brand Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
ESPN is primarily selling wide variety of sports contents to its sports fan across the globe on anytime and anywhere basis. ESPN’s diversification into different media format
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Advertising Targeting Children Marketing Essay
3 pages (1015 words) , Download 2 , Essay
From an overarching perspective, the article indicates that these administrators should use incentives, pledges, and competitions to motivate the students. In establishing these findings the article implemented a quantitative research design. In this way, a six-month field study was conducted among fifty-five middle and elementary school children.
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EBook-Importance of Technology in Retailing Marketing Assignment
11 pages (3175 words) , Download 3 , Assignment
Free
 STP in retail marketing in the UK has been considerably influenced by the adoption of a customer-driven approach, which is evident from the targeting of the youth that are highly reachable over technology platforms. E-commerce in the UK is among the major contributors to the national economy, contributing about 8.3 percent of the GDP and the growth of businesses of all sizes.     
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The Advantages and Disadvantages Introducing Sniurb 13 into the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The introduction of Sniurb 13 into the market will certainly catapult the company into new heights financially. This is due to the likelihood of positive response since the public generally would want to delay aging, something the drug is capable of helping achieve. The public will benefit greatly due to a long healthy life.
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Marketing Plan for Grey Goose Company Marketing Case Study
5 pages (1340 words) , Download 2 , Case Study
Free
Positioning is the process of locating a specific product within the minds of the customers among many other rival brands in order to improve its total sale and market position. The organization of Grey Goose might try to reposition itself as a premium brand offering a range of superior and healthy malt spirits such as Grey Goose La Poire, Grey Goose L’Orange, Grey Goose Le Citron, and others.
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Marketing principal Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The company has grown to being among the highest-ranking companies in its sales. It creates products that are a thrill to the young generation, and the mature population at large (Jennings 402). The company’s major strategy has been its marketing power that has greatly
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Cajun Food in South Korea Marketing Essay
5 pages (1323 words) , Download 2 , Essay
Free
Cajun Food is a Mississippi-based fast food cuisine. The state of Mississippi has a significant geographical advantage because the Mississippi River is flowing by this state. Being a fast-food cuisine this geographical location will be significantly helpful for the particular cuisine (Gregg 56-59). All the raw materials needed for this particular cuisine will be exported from Mississippi.
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Cross-Cultural Consumer Behavior: Northern Lights Holiday Norway Marketing Essay
4 pages (1344 words) , Download 2 , Essay
Free
Northern Lights Holiday should understand the reasons or intentions of the customers traveling to the region. The customer will not wake up and decide to go to the region, but there are some factors, which influence the customer to visit the region. Factors influencing the customer are in two types; pull and push factors. 
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Theories of Consumer Behaviour, Concept of Extended Self and Its Effect on Purchasing Behaviour Marketing Essay
11 pages (3081 words) , Download 3 , Essay
Free
The concept of extended self on consumer behavior as demonstrated by Belk (1988) was put forward as a theory to explain the consumption association between pet companions and their owners.  “A key to understanding what possessions mean is recognizing that, knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as parts of ourselves.”
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Marketing Plan for Jefferson County Public Library Marketing Assignment
5 pages (1316 words) , Download 3 , Assignment
Free
Jefferson County Public Library enjoys the most support from the county government because it offers beneficial service that is of greater good to the entire nation at large. The public is protected from any trade agreements or by law that would constrict service delivery of the library. Technological advancement in information has been very vital.
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Dubai World Central Microenvironment Marketing Research Paper
9 pages (2402 words) , Download 2 , Research Paper
Free
The main activities at DWC include ensuring the proper functioning of all the facets of DWC, guiding customers through the different points of service. Quality service provision and excellent customer care are the other primary activities at DWC aimed at ensuring customers achieve value for their money.
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Developing a Marketing Plan for Nestle Marketing Essay
13 pages (3715 words) , Download 6 , Essay
Free
The marketing approach done goes along with the corporate objectives and mission. Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is about research on the history and economic environment of the country selected and steps for implementation.
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Indication of the Financial Position of Chateau Hotel Redoubtable Marketing Assignment
4 pages (1233 words) , Download 2 , Assignment
Free
The resources of the organization like the assets, customers, and employees play a significant role in the determination of an organization's financial success. In the event one intends to purchase a company or an organization, it is crucial to assess the financial status of the company to determine the viability of investment in an organization.
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Roast Plc - the UK Coffee Chain Marketing Research Paper
7 pages (1971 words) , Download 3 , Research Paper
Free
Roast plc, the UK coffee chain, is plagued with falling growth and profitability issues and that has worried the company management and its investors. Pete McCarthy, the newly appointed Managing Director, is now in the process of sorting out major issues that the company is facing for the last few years.
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Marketing Research Plan for a Customized Mobile Phone Marketing Research Paper
6 pages (1737 words) , Download 3 , Research Paper
Free
To conduct the marketing research plan in the right direction for positive results, it is very important to discuss the survey audience, a number of people to be surveyed, and the selection of the respondents. Being a primary method of research, we can expect and measure the actual market trend through sampling.
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Purchasing Decisions of Consumers Marketing Essay
7 pages (1929 words) , Download 2 , Essay
Free
Thirdly, a thorough evaluation of current or desirable personality traits and lifestyles of targeted undergraduates is significant for clothing marketers. It has become imperative that the brand personality has to be in line with the self-concept, personality, lifestyle, and values of the undergraduates. Lastly and quite understandably, marketers of apparels cannot afford to avoid the implications of the social class of undergraduates.
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Tools Used by Venture Capital Investment Funds Marketing Essay
16 pages (5024 words) , Download 2 , Essay
Free
The new economy may be defined as an economy characterized by the absence of business cycles or inflations. The new economy usually has an accelerated rate of productivity growth. Industries such as the software industry and e-commerce characterize the new economy. It is the most trending financial services area with huge external interest caused by the recent Silicon Valley IPO success.
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The Definition of Consumer Buying Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Social factors that influence buyer behaviour include group, family or status factors that help an individual determine whether to purchase a product in the market while psychological factors are the perceived benefits that might be derived from the use of the product.
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IKEA's Strategy in the USA Marketing Essay
1 pages (384 words) , Download 3 , Essay
Free
The countries IKEA entered, in the beginning, had a vast number of customers who were not obsessed with traditional furniture. These customers preferred practical and simple furniture which gave them value for money. The customers were even ready to devote their time to assembly which is in synch with IKEA’s mass customization manufacturing model.
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Principles of Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
In the case of the cigarette and tobacco industry, the decline of its environment could be due to increasing health awareness of the people. One could illustrate this point by the developing market for dietary supplements and even dynamic promotions. Not only that, the ongoing research regarding the harmful effects of cigarettes.
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