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Marketing Essays

Result for Subject Marketing:
19895 essays
SABIC products i Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
It offers an extensive range of products and services. The industries upon which the customers compete are various and SABIC is constantly seeking materials and new ways of maximizing customer success. The products offered to these customers are categorized into four
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Global Marketing Report: Emerging Markets Marketing Essay
15 pages (4217 words) , Download 2 , Essay
Free
The financial systems of the emerging economies have become large and diverse. Emerging economies such as BRICS have contributed greatly to the growth of the global economy. The world is becoming increasingly multipolar with the emergence of China, Russia, India, Brazil, and South Africa forming BRICS.
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Current E-Marketing Engagement Practices Marketing Assignment
15 pages (3952 words) , Download 3 , Assignment
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For the standard hotel to be competitive, it should provide the customers with the link in the leisure. This will enable the customers to use their mobile devices to do their work while on vacation adding leisure before or after their business trip. As mobile grows even more, so too will this new trend, which presents fresh opportunities.
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Spotify highlights Marketing Article
1 pages (250 words) , Download 2 , Article
Free
All these functions are vital to the music industry, it must be understood that songs of different genres are launched daily. The rate at which songs fade is fast and, therefore for Spotify to
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Major Factors to Modify Consumer Purchasing Behavior Marketing Term Paper
8 pages (2201 words) , Download 3 , Term Paper
Free
A great link between their role in consumer behavior and how they differ in different parts of the world is vividly explained. Diversity and dictates how best these factors are applicable in marketing. Through research, it reveals every bit of each influential factor and ranks them following their ability to influence and shape consumer behavior.
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Miller Lites white label and increased sales Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company did not expect that it will experience any changes in its sales. Surprisingly, the company sales in the US increased. When the company realized that the white cans helped it improve sales, MillerCoors decided to retain the white cans. MillerCoors decided to make the bottles and tap handles of its drink white.
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Wanted and Unwanted Products Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Thus consumers are flooded with deluge of ‘wanted’ and ‘unwanted’ information that create good and bad want. The marketing concept states that all activities of an organization are driven by the need to satisfy a customer. The aim of marketing concept is to arrive at a fit between customer want and organizational capabilities.
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Promotional Activities of Hobbs Marketing Case Study
7 pages (1984 words) , Download 2 , Case Study
Free
The case depicts that the industry in which Hobbs operates in values personal attention and convenience. As a result, the paper highlights the importance of one to one marketing, more personal promotions, word of mouth, and the emerging technologies like the internet and mobile-based marketing that are less expensive to launch and more efficient when it comes to delivering results.
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Primary Marketing Problem - Toyota Motor Corporation Marketing Essay
4 pages (1123 words) , Download 2 , Essay
Free
Generally speaking, Toyota Motor Corporation is a renowned Japanese automobile company. The automobile giant has its headquarters in Toyota, Aichi, Japan, which was established by Kiichiro Toyoda in the year 1937. Toyota entered the USA market by doing a joint venture with General Motors in the year 1984.
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Involvement with My Fathers Recent Purchase of a Car Marketing Essay
2 pages (530 words) , Download 3 , Essay
Free
I would like to cite my recent involvement with my father’s recent purchase of a car.  The purchase was considered high involvement because it took too much time, consideration and resources from my father.  It was a purchase that he made not out of impulse but rather because he took the time before buying the car and involved the family in the process.
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Espn: the Evolution of an Entertainment Brand Marketing Case Study
2 pages (500 words) , Download 13 , Case Study
Free
ESPN is primarily selling wide variety of sports contents to its sports fan across the globe on anytime and anywhere basis. ESPN’s diversification into different media format
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Advertising Targeting Children Marketing Essay
3 pages (1015 words) , Download 2 , Essay
From an overarching perspective, the article indicates that these administrators should use incentives, pledges, and competitions to motivate the students. In establishing these findings the article implemented a quantitative research design. In this way, a six-month field study was conducted among fifty-five middle and elementary school children.
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EBook-Importance of Technology in Retailing Marketing Assignment
11 pages (3175 words) , Download 3 , Assignment
Free
 STP in retail marketing in the UK has been considerably influenced by the adoption of a customer-driven approach, which is evident from the targeting of the youth that are highly reachable over technology platforms. E-commerce in the UK is among the major contributors to the national economy, contributing about 8.3 percent of the GDP and the growth of businesses of all sizes.     
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The Advantages and Disadvantages Introducing Sniurb 13 into the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The introduction of Sniurb 13 into the market will certainly catapult the company into new heights financially. This is due to the likelihood of positive response since the public generally would want to delay aging, something the drug is capable of helping achieve. The public will benefit greatly due to a long healthy life.
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Marketing Plan for Grey Goose Company Marketing Case Study
5 pages (1340 words) , Download 2 , Case Study
Free
Positioning is the process of locating a specific product within the minds of the customers among many other rival brands in order to improve its total sale and market position. The organization of Grey Goose might try to reposition itself as a premium brand offering a range of superior and healthy malt spirits such as Grey Goose La Poire, Grey Goose L’Orange, Grey Goose Le Citron, and others.
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Marketing principal Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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The company has grown to being among the highest-ranking companies in its sales. It creates products that are a thrill to the young generation, and the mature population at large (Jennings 402). The company’s major strategy has been its marketing power that has greatly
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Cajun Food in South Korea Marketing Essay
5 pages (1323 words) , Download 2 , Essay
Free
Cajun Food is a Mississippi-based fast food cuisine. The state of Mississippi has a significant geographical advantage because the Mississippi River is flowing by this state. Being a fast-food cuisine this geographical location will be significantly helpful for the particular cuisine (Gregg 56-59). All the raw materials needed for this particular cuisine will be exported from Mississippi.
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Cross-Cultural Consumer Behavior: Northern Lights Holiday Norway Marketing Essay
4 pages (1344 words) , Download 2 , Essay
Free
Northern Lights Holiday should understand the reasons or intentions of the customers traveling to the region. The customer will not wake up and decide to go to the region, but there are some factors, which influence the customer to visit the region. Factors influencing the customer are in two types; pull and push factors. 
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Theories of Consumer Behaviour, Concept of Extended Self and Its Effect on Purchasing Behaviour Marketing Essay
11 pages (3081 words) , Download 3 , Essay
Free
The concept of extended self on consumer behavior as demonstrated by Belk (1988) was put forward as a theory to explain the consumption association between pet companions and their owners.  “A key to understanding what possessions mean is recognizing that, knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as parts of ourselves.”
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Marketing Plan for Jefferson County Public Library Marketing Assignment
5 pages (1316 words) , Download 3 , Assignment
Free
Jefferson County Public Library enjoys the most support from the county government because it offers beneficial service that is of greater good to the entire nation at large. The public is protected from any trade agreements or by law that would constrict service delivery of the library. Technological advancement in information has been very vital.
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Dubai World Central Microenvironment Marketing Research Paper
9 pages (2402 words) , Download 2 , Research Paper
Free
The main activities at DWC include ensuring the proper functioning of all the facets of DWC, guiding customers through the different points of service. Quality service provision and excellent customer care are the other primary activities at DWC aimed at ensuring customers achieve value for their money.
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Developing a Marketing Plan for Nestle Marketing Essay
13 pages (3715 words) , Download 6 , Essay
Free
The marketing approach done goes along with the corporate objectives and mission. Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is about research on the history and economic environment of the country selected and steps for implementation.
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Indication of the Financial Position of Chateau Hotel Redoubtable Marketing Assignment
4 pages (1233 words) , Download 2 , Assignment
Free
The resources of the organization like the assets, customers, and employees play a significant role in the determination of an organization's financial success. In the event one intends to purchase a company or an organization, it is crucial to assess the financial status of the company to determine the viability of investment in an organization.
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Roast Plc - the UK Coffee Chain Marketing Research Paper
7 pages (1971 words) , Download 3 , Research Paper
Free
Roast plc, the UK coffee chain, is plagued with falling growth and profitability issues and that has worried the company management and its investors. Pete McCarthy, the newly appointed Managing Director, is now in the process of sorting out major issues that the company is facing for the last few years.
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Marketing Research Plan for a Customized Mobile Phone Marketing Research Paper
6 pages (1737 words) , Download 3 , Research Paper
Free
To conduct the marketing research plan in the right direction for positive results, it is very important to discuss the survey audience, a number of people to be surveyed, and the selection of the respondents. Being a primary method of research, we can expect and measure the actual market trend through sampling.
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Purchasing Decisions of Consumers Marketing Essay
7 pages (1929 words) , Download 2 , Essay
Free
Thirdly, a thorough evaluation of current or desirable personality traits and lifestyles of targeted undergraduates is significant for clothing marketers. It has become imperative that the brand personality has to be in line with the self-concept, personality, lifestyle, and values of the undergraduates. Lastly and quite understandably, marketers of apparels cannot afford to avoid the implications of the social class of undergraduates.
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Tools Used by Venture Capital Investment Funds Marketing Essay
16 pages (5024 words) , Download 2 , Essay
Free
The new economy may be defined as an economy characterized by the absence of business cycles or inflations. The new economy usually has an accelerated rate of productivity growth. Industries such as the software industry and e-commerce characterize the new economy. It is the most trending financial services area with huge external interest caused by the recent Silicon Valley IPO success.
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The Definition of Consumer Buying Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Social factors that influence buyer behaviour include group, family or status factors that help an individual determine whether to purchase a product in the market while psychological factors are the perceived benefits that might be derived from the use of the product.
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IKEA's Strategy in the USA Marketing Essay
1 pages (384 words) , Download 3 , Essay
Free
The countries IKEA entered, in the beginning, had a vast number of customers who were not obsessed with traditional furniture. These customers preferred practical and simple furniture which gave them value for money. The customers were even ready to devote their time to assembly which is in synch with IKEA’s mass customization manufacturing model.
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Principles of Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
In the case of the cigarette and tobacco industry, the decline of its environment could be due to increasing health awareness of the people. One could illustrate this point by the developing market for dietary supplements and even dynamic promotions. Not only that, the ongoing research regarding the harmful effects of cigarettes.
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Answer the Questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Weighing scales also result in systematic errors because they are not reliable and can result to under measuring (McDaniel and Roger, Pp 12). This is part of systematic error because it is something that is unchanged. Random error is something that is predictable by an
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Comparison of International Marketing Strategies Marketing Dissertation
2 pages (500 words) , Download 3 , Dissertation
Free
Unilever focuses on the actual needs of the consumers but Nestle spotlights the corporate wellness unit to offer valued food to all the consumers. It can be said that Nestle sheds more light on the ingredients of the products rather than targeting the consumers. The corporate wellness group of Nestle deals with the promotion of nutrition value.
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Current strengths and weaknesses of the Microsoft company Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
In this regard, the challenges of cultural differences are greatly reduced while the success of the subsidiaries is thereby enhanced (Slater, 78). Constant reorganization,
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Stakeholders of Riverview Regional Medical Center Marketing Case Study
5 pages (1414 words) , Download 7 , Case Study
Free
The RRMC could recruit individuals for treatment with off-site allied partners, sharing revenues for each patient sent by the RRMC. This would build a referral network and, if effectively promoted, gain female market attention related to competency and efficiency. Reinforcing that it is a capacity issue and not a financial issue could change negative image problems.
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Benefits of Mobile Banking Marketing Assignment
2 pages (528 words) , Download 2 , Assignment
Free
According to security experts mobile banking is safer as compared to internet banking. However, there are various security threats. Users can be exposed to fake messages known as ‘smishing’. Each and every device may not have the facility to perform mobile banking. There are certain banks that do not even provide the facility of mobile banking.
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Business Enterprise - Spotify Marketing Essay
5 pages (1358 words) , Download 3 , Essay
Free
Spotify is a Swedish digital music service that was launched in 2008. It has access to over 20 million songs. The company’s main aim is to make the entire “world’s music available instantly to everyone” (What is Spotify? 2007). The company was founded by Daniel EK and Martin Lorentzon in the month of April 2006.
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Marketing Plan: Final Paper and PPT Presentation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Being a service industry which is very competitive, the following are some of the promotional strategies that should be advanced by Wal-Mart to beat the stiff competition in the service industry (Ferrell, & Hartline, 2011). The
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Corporate Valuation, Capital Structure, and Dividend Policy Marketing Book Report/Review
11 pages (2985 words) , Download 3 , Book Report/Review
Free
Apple Inc is responsible for selling a variety of related software, peripherals, networking solutions, and third-party digital content and applications. The product and services of the company include iPhone, Mac, Apple TV, Pad, and iPod. They have a portfolio of professional and consumer software applications which include OS X and iOS operating systems,
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Buyer Decision Making Process Marketing Essay
1 pages (261 words) , Download 2 , Essay
Free
PC would help reduce the demands on my laptop and it would eliminate the need to travel home with my laptop every day. Consultations with friends, personal memory, and references to advertisements were my information search channels. I focused on the durability of brands, physical features, relative costs, and specifications of the available PC brands and models.
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Business Background of Pacific Science Center Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The institution observed will be able to expand its principal role of driving science education to the next level, by continuously fostering scientific literacy in all communities. Therefore, the museum should try and implement the discussed recommendations in order to ensure that its impact will be inspiring to future generations.
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Marketing Planning and Strategy (Learning Activity)2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
This paper focuses on the pros and cons of social media marketing with respect to search engine marketing. Ease of communication: Social network sites are interactive and viral in nature. Because of its viral
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Current Strategy of Nestle Company Marketing Essay
12 pages (3599 words) , Download 6 , Essay
Free
Nestle is a leading firm in the food industry worldwide. The firm’s success in the global market can be related to its strategies, especially its emphasis on R&D and innovation. By highly investing in these sectors the firm has managed to secure its market position towards its rivals which are quite strong.
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About new trends in media planning- the growing importance of digital Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Further, they could also be able to reach people of diverse demographics who could not have been reached before (Schultz n.pg). General Mills digital strategy is different from the broadcast
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Manolo Blahnik Fashion Merchandising and Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
This essay analyzes the marketing and Merchandising of the Manolo Blahnik brand. Light as a feather and, often, festooned with frills—ribbons and lace, sequins and beads, cherries and chinchilla have all made appearances”. Manolo Blahnik started his own brand of footwear with a meager £2,000 loan where he bought the fashion boutique.
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Newly Revised Product by Microsoft Skin Put Marketing Assignment
1 pages (533 words) , Download 2 , Assignment
Free
Generally, the input technology actually turns the human body into a touchscreen interface. This technology will definitely dominate mobile technology in the near future. In order to increase the mobility, flexibility and responsiveness of digital devices, Microsoft Company has introduced this technology.
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French Multinational Corporation The Danone Group Marketing Case Study
9 pages (2401 words) , Download 3 , Case Study
Free
In this regard, it has been observed that Danone has extended its business to the Chinese market by contributing more currency to building factories. Based on a recent observation, it is found that around seventy factories of the company are located in China. It has been related to the four topmost renowned brands around the globe.
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Ceja vineyards: marketing to the hispanic wine consumer Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
The primary role of business and marketing plans is that they act as the guide for the business by outlining what the business should do.
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The Risk and Benefits of Expanding the Disney Brand in New Ways Marketing Case Study
1 pages (295 words) , Download 13 , Case Study
Free
It is clear that many families consider it a “once in a lifetime” aspect as they pour their hard-earned money into this once-in-a-lifetime opportunity. However, many know that this trip is definitely worth it for families. The experience Disney offers is unparalleled compared to any other adventure. The brand equity that Disney provides is exclusive and amazing and performs various aspects of an organization.
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Consumer-Level Factors Moderating the Success of Private Label Brands Marketing Essay
6 pages (2003 words) , Download 2 , Essay
Free
The selling of private brands by manufacturers has often been criticized by marketers as they tend to reduce market power and make them more vulnerable to consumers. From studying the existing literature it appears that sellers have to be extremely crucial in creating a good public image about the private label that they are selling.
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State of the Industry: Juice and Juice Drinks Marketing Essay
15 pages (5273 words) , Download 2 , Essay
Free
Present the company is operating in the American market. The contemporary scenario of the juice market revealed growing competition with an increase in the number of suppliers. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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