The introduction of Reddin Equipment - Essay Example

Reddin Equipment College: Reddin Equipment Reddin Equipment is London based organization that sells agricultural machinery. The organization employs a customer based model to attract customer into its business and to benefit from a loyal market. The continued growth of the organization can be linked to its integrated communication marketing strategies that has had a great impact of the organization sales. However, the organization has grown amid operational challenges that emerge in a competitive business environment.

This introduction paper evaluates the Reddin Equipment business strategy and the challenges it has faced.Reddin Equipment utilized a customer-based model to win loyalty from its customers. In the contemporary business environment, the customers lay at the heart of the business and they have a great influence on organizational operability. Reddin equipment applies integrated communication strategies to market its products. To do this, the organization involves its customers in developing all its products.

For instance, the 5M and 5E Limited Series Tractors was improved trough customer feedback (Reddin.com, 2014). The organization has opened efficient communication channels to ensure that the customers can contribute to the product design. In addition, the organization uses this approach to handle the employee issues. The organization has developed a good social relation within the organization to enhance teamwork and promote cooperation. As a result, the organization has continuously developed through both employee and customer loyalty.

Loyalty from employees ensures that there is optimal production while customer loyalty has provided the organization an opportunity to increase its number of customers. However, the organization has survived amid challenges of a competitive market. In Canada, more equipment sellers have entered the market, leading to high competition. The entry on new equipment sellers has threatened the survival in this market. Competition has increased the organizations bargaining power, leading to competition in prices in this market.

A reduction in the prices of products causes a great reduction in the profit margins for the organization (Profile Canada, 2014). To survive, the organization has embarked on pricing strategies to ensure that they are not face out of the business market. As such, the organization strives to satisfy the customer tastes and preferences while checking on its prices mechanism. Another challenge of the organization has been in developing an international strategy. The challenges of new market segment have threatened business survival.

Since new markets have unique characteristics, it demand more attention and exposes the organization business risks. In conclusion, Reddin equipment is an organization that has remained strong by its integrated communication strategy that aims at winning customer and employee loyalty. With the open channels of communication, the organization profits from high work output and high customer inflow. However, the onset of severe market competition has threatened the organization survival. Competition has become a great challenge in every business market and organization has had to use pricing strategies to avoid being pushed out of business.

Reddin equipment is an organization that has employed unique organizational strategies to remain profitable during time of business crisis. ReferencesProfile Canada, (2014). New Challenged in Canada Business. Retrieved from; < https://jq150.infusionsoft.com/app/page/default-campaign-landing-page4> Reddin.com, (2014). A Quality Job Starts with Quality Equipment. Retrieved from: < http://www.reddin.com/>