Marketing Proposal - Assignment Example

Marketing Proposal Introduction Harvey Norman is a company dealing with retailing products for home and office uses. Their products range in different categories, and they include computer and communications, bedding and furniture, lighting, carpeting, electrical among other home and office use products (Harvey Norman, 2013).With the entry of new products in the market, formal marketing is important as it prepares the business to be proactive through the products in the market, it will enable the company to know its potential clients, competitors and how to relate with the customers.

A good formal marketing plan will ensure the business moves forwards and makes profits since it understands the dynamics of the market (Hartline & Ferrell, 2010).Background of the RelationshipThe organization has been facing stiff competition in the market which has since been dominated by other players. Some of the company’s competitors include Queensland Wow Sight & Sound, Dick Smith Electronic, Woolworths Limited, David Jones Limited and Myer Holding Limited among others (Hanneley, 2010).

Besides this, the macro environment, which may affect the organizational performance relates to economic conditions masking many companies to close their offices as well as many people not able to afford services and products of the company. Political unrest in some nations, cultural taste as well as government regulations may affect the sustainability of the company’s products in other markets.Description of the ProductThe company main competitive advantage is because of its online stores where clients can order from anywhere within their reach.

This makes it possible for the company to contact their clients from wherever place they are hence giving them advantage over other companies. It also has a number of stores which are distributed all lover contributing to increased advantage in the local market. Additionally, it offers one stop shop where clients can get a wide range of products for their office as well as home use.Target MarketThe companies target market includes the real estate developers as the company has an interest in lighting system and electrical.

The company targets office as it supplies office furniture, computers and other communication equipments. It targets home owners in the supply of small appliances, furniture, bedding, carpet among other things. In general, the company targets everyone who has room as it has the products and services needed in changing the look of the room by equipping and installing new features.Justification of Value Delivery by the ProductThe products to be introduced in the market will meet the customer’s expectation because the organization has a good reputation in the supply of office and home furniture as well as other products.

The products and services offered by the company are of quality and meet the set standards by the regulating authority before introducing in the market. Customers will be assured of the products and services offered by the company and given guarantee to ensure the products meet their expected standards. By doing this, company will increase its market share because it offers trusted and quality products and services.Recommendation to Developing a Marketing PlanThe company should develop a marketing plan by first checking at the current situation in the market.

It should be followed by developing SWOT analysis the company and establishing marketing objectives and goals to be achieved. The company also needs to set a marketing strategy to outline the ways in which they will reach their objective and goals. This should be followed by an action plan and clear monitoring to enable making of changes and necessary adjustments to the plan (Hartline & Ferrell, 2010).ReferencesHanneley, G. (2010). Harvey Norman: HSC Business Studies case study. Sydney: Five Senses Education Pty LimitedHartline, M. D. & Ferrell, O. C. (2010).

Marketing strategy. 5th ed. Mason, OH: Cengage LearningHarvey Norman. (2013). Company Profile. Retrieved from: http://www.harveynormanholdings.com.au/companyprofile.htm