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Marketing Essays

Result for Subject Marketing:
19897 essays
The Risk and Benefits of Expanding the Disney Brand in New Ways Marketing Case Study
1 pages (295 words) , Download 13 , Case Study
Free
It is clear that many families consider it a “once in a lifetime” aspect as they pour their hard-earned money into this once-in-a-lifetime opportunity. However, many know that this trip is definitely worth it for families. The experience Disney offers is unparalleled compared to any other adventure. The brand equity that Disney provides is exclusive and amazing and performs various aspects of an organization.
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Consumer-Level Factors Moderating the Success of Private Label Brands Marketing Essay
6 pages (2003 words) , Download 2 , Essay
Free
The selling of private brands by manufacturers has often been criticized by marketers as they tend to reduce market power and make them more vulnerable to consumers. From studying the existing literature it appears that sellers have to be extremely crucial in creating a good public image about the private label that they are selling.
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State of the Industry: Juice and Juice Drinks Marketing Essay
15 pages (5273 words) , Download 2 , Essay
Free
Present the company is operating in the American market. The contemporary scenario of the juice market revealed growing competition with an increase in the number of suppliers. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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Tesla Motors Inc - Strategic Marketing Analysis and Marketing Strategy Marketing Essay
16 pages (4339 words) , Download 9 , Essay
Free
Also, the document explains the procedure of developing the best strategic marketing direction for an enterprise. From the procedure, it is important to note that good marketing begins with a well-informed and structured marketing strategy. A knowledgeable approach will assist in defining the business goals, and the ways of achieving these objectives. In the end, the paper concludes the study.
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Motivation within Marketing Process Marketing Essay
17 pages (4480 words) , Download 2 , Essay
Free
Consumer behavior and motivation are two interrelated concepts because a consumer’s degree of motivation significantly influences his purchasing behavior. Marketers today give particular focus to consumer motivation in the course of the marketing process so as to persuade prospective consumers to purchase a particular commodity or service
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Memorial Hospital Marketing Campaign Marketing Essay
2 pages (731 words) , Download 4 , Essay
Free
This has risen due to stiff competition that emanates from the ever-rising number of hospitals. The hospitals have to advertise their products to be at a competitive advantage. Hospitals have to adopt an appropriate marketing campaign to beat the competition. Memorial Hospital located in Colorado is the leading provider of treatment.
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The Glycosylation Profile of Proteins in Biological Fluids Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The product to be marketed in this case is a device for detecting pre-diabetes, diabetes and diabetic complications using differential protein glycosylation. The device tests the overall glycosylation profile of proteins in biological fluids such as saliva, urine, serum, blood, and tissue culture fluid.
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Advertising and Trust Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
An illustration is a case that happened to Shell Oil Products company in the U.S. where they presented a false advertisement that they would give a free lift ticket voucher to the customer buying ten gallons of fuel. However, the case was not true as the plaintiff presented the case and evidence at the district court of Oregon district.  
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Must complete a summary post at the end of the discussion reflecting on your learning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
arketers to know information about their competitors, customers as well as the general environment obtaining in the market in order for them implement viable strategies that can give them competitive advantage in their operations. This information can be obtained through
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Harvard Business Review Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
A study that was done by, Jeffrey, Hal, and Clayton (2009) seeks to make light of the origins of innovative ideas that disrupted the status quo in various business fields and were inspired by creativity. The study involved an extensive range of correspondents, which included
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Academic Interests and Purpose and Objectives in Undertaking Graduate Study Marketing Admission/Application Essay
6 pages (1554 words) , Download 3 , Admission/Application Essay
Free
The author's interest in starting his own business and setting up a company was initiated by his graduate degree course at the University of London. During his graduation years, the author has learnt about the introduction to business and management along with corporate law. These subjects have given him a clear idea of how a business is run.
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Analysis of Marketing Campaign: Vodafone New Zealand PXT Service Marketing Research Paper
9 pages (2620 words) , Download 3 , Research Paper
Free
Vodafone PXT uses a unique marketing strategy that successfully captures their target market in New Zealand. The GO-Race is a good strategy for launching the new PXT capable phones since the event invites people from New Zealand and Australia who seek for a different kind of adventure in the same way that the new technology phones are offering. 
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The brand perception impact of advertising for Starbucks Company Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This work outlines the iѕѕueѕ concerning advertiѕing aѕ brand driverѕ, cognitive relationѕhip between the conѕumer behavior, communication and brand perceptionѕ. It alѕo attemptѕ to ѕynchronize viable propoѕitionѕ aѕ managerial implication for building the brand perѕonality conѕidering the interactive cognitive variableѕ of conѕumer behavior.
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Sustainable Filmless Packaging and Alternate Packaging Solutions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Packaging, specifically in cartons, usually uses metalized film lamination to give off a glossy and shimmery effect as part of product presentation and marketing. The glossy design usually involves bringing the paperboard, the primary material of cartons, to two printing press technologies in separate locations.
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Promotional Strategy Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Advertising for EJ’s Innovations and More laptops and personal computers is going to be extensive. As this is the first time the company is venturing into this business, the customer needs to be approached in a very big way. The advertising is going to include a mix of television, print, radio and online content.
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The Customer is Boss Marketing Essay
1 pages (279 words) , Download 2 , Essay
Free
I requested to take a look at a rather expensive newer model of Nokia but the salesgirl insisted on giving me something else, a much cheaper version or another brand of cellphone. With my sort of dirty appearance, she must have judged me as incapable of buying a newer and more expensive model of Nokia.
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A University Guide for the 21st Century Marketing Essay
14 pages (3822 words) , Download 2 , Essay
Free
While the reputation of the university has been solidified across a number of rankings systems, and while there has been a transformation in the increase of diversity among the overall student population, there are fewer students enrolled. The study asks how best can the Sunday Times University Guide be adapted as providing a framework and background for a Durham University marketing strategy?
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Daycare Owner and Operating Business Marketing Essay
4 pages (1204 words) , Download 2 , Essay
Free
The biggest competitors are the two leading companies in the industry, which are Coca Cola and Pepsi (Ashurst, 2009). It is also likely that the industry will experience more entrants due to the flourishing nature of the business. The company plans to pump a lot of money into the marketing of its products so as to have vigorous advertisement.
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Billboard Influence On Social Issues Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
An essay is made a reference for the current essay, it is about a perceptual metric for photo retouching. This essay would definitely steer the author to produce quality work by having adequate knowledge of photo psychological. It is not that much easy to make driver something to read happening nearby surrounding.
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Case study 7/2-2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
As consumers of goods and services get accustomed to certain treatment, it is crucial for manufacturers and suppliers to keep up with these trends. The lack of capability to take care of customer needs leads to loss of customers. Loyalty is crucial in the growth and
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Marketing Plan: GTM Bids Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The strategic opportunity within the business operations and market within GTM Bids is that of attaining a position of market leadership within the UAE construction industry. GTM Bids targets the construction market within the UAE which includes government agencies, non-governmental organizations, institutions, companies and business organizations
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Urban outfitters budgets Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In 2011, it used 522,417 while in 2010 used 447,169. The amount used in marketing and other administrative purposes rise each year. In the coming year, the company will spend about 630,900 which are more than the previous years. The company has expanded the market. Growth and
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Characteristics of a Good Pricing Strategy Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
Appropriate pricing tactics enable project managers to maximize gains from the project by reducing unnecessary costs and by ensuring proper utilization of the resources which results in economies of scale. The pricing approach chosen by the marketers will influence the position of the project in terms of profitability.
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Coca-Cola as One of the Largest Beverages Company Marketing Coursework
11 pages (3208 words) , Download 3 , Coursework
Free
The Coco-Cola Company is adept at consumer marketing. It has been able to enhance consumer awareness as well as consumer preference for its brands through well-targeted consumer marketing. The company implements integrated marketing programs, including advertising, point-of-sale merchandising and sales promotions, by engaging its bottling partners.
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Strategy focus and plan on how to increase Booster Juice retail sales on campus Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The non-financial goals are discussed first and then the financial goals of this marketing plan have been presented. The main core competency of the Booster Juice is that
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'John Lewis' PORTERS FIVE SOURCES Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The discussion herein portrays Porter’s five forces for John Lewis. The firm operates in a highly competitive industry. This is governed by high quality products that come with cheap prices, complexity in their design just to
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Internal Analysis of The Walt Disney Company, Recommendations Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
The company can add more services and products to their already diverse menu of products and services in order to maximize its penetration of the market and add more customers to its portfolio. By doing it, Walt Disney has the chance of strategically placing itself both domestically and globally as the leader in the products, services, information.
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Following is discussed about the method from different perspectives: Direct marketing methods may well gain the response of a potential customer if dealt rightly (Clow and baack, 2012). Email marketing goes flat most of times due to spamming while mobile marketing and event
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How and Why the Movie Transformers: Age of Extinction Achieved Commercial Success Marketing Essay
4 pages (1264 words) , Download 2 , Essay
Free
A Transformers franchise movie, Transformers: Age of Extinction is a 2014 movie, which has attracted quite many negative criticisms of its length, directing, acting, and writing. Nonetheless, some reviews gave the movie credits for its action scenes and visual effects (Wilding, 2014a). It is worth noting that the movie recorded an impressive commercial success.
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JetBlue Crucial Concepts Marketing Assignment
1 pages (403 words) , Download 2 , Assignment
Free
Sometimes products classified as needs are bought or used by the customer without any push. In this company, the customer needs is to get to their destination on time and snacks. On the other hand, wants appears to be closely associated with human needs.  They have a definite relation with needs. Hence, they are usually shaped by society and the environment.
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Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall Marketing Assignment
2 pages (541 words) , Download 2 , Assignment
Free
From the article Health-Law Advocates to Tweak ACA Marketing Campaign for the fall, it is evident that marketing plays a significant role in the informative approach to potential customers within the competitive market, in ensuring that particular service or good penetrates the market better than the goods and services offered by the competitors in the same industry.  
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BMW and Mercedes-Benz: Marketing Techniques Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
Marketing, according to the American Marketing Association, can be defined as the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
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Developing a Marketing Plan Marketing Assignment
6 pages (1747 words) , Download 2 , Assignment
Free
Sony also employs third-party producers brands. Sony is a worldwide company that operates in over 204 nations. Sony is involved in the production, development, marketing, and manufacturing, and distribution of image-based software, together with motion picture, television products, and home entertainment units.
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Purchasing Behavior Style of the Consumer Marketing Assignment
4 pages (1262 words) , Download 2 , Assignment
Free
There are numerous implications that can be deduced from Mr. John’s purchasing behavior that are of benefit to the marketing manager. The fact that he was motivated by the need to stand out and enjoy prestige tells a lot to a marketer. In relation to this, he eliminated the alternatives he had based on their prices. 
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Marketing Plan for Green Solutions Marketing Assignment
5 pages (1349 words) , Download 3 , Assignment
Free
The company operates in a high potential domain of renewable energy sources which has many scopes of growth in the future years. The main mission of the company is to conduct the business in an environmentally and socially value-adding manner by distributing solar energy to the customers at affordable rates.
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Maserati as an Italian Luxury Car Marketing Research Paper
5 pages (1303 words) , Download 3 , Research Paper
Free
When it comes to market segmentation, the Maserati people have done their assignments to perfection. They have narrowed it down to a selected group of people which they have served with zeal and a lot of zest. This group of people is the elite or ruling class whose love for luxurious assets is overwhelming.
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Consumer attitude questionnaire Marketing Statistics Project
1 pages (250 words) , Download 2 , Statistics Project
Free
The second question helps determine just how the consumer uses the tablet. The third question helps determine which tablet brand is most commonly used. The fourth question asks a question that will
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A New Health Drink Based Out of Fresh Juices Marketing Assignment
15 pages (3991 words) , Download 3 , Assignment
Free
For instance, a bottle of Fruit-shots contains at least one pound of fruits is recommended for five servings. Thus, consumers have the opportunity of getting five servings of meals from one bottle of Fruit-shots. Most of the college students and young working professionals are very busy and rarely get the opportunity to grab a healthy meal.
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Marketing influences Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Product influence relates to the quality, brand and color of a given commodity. Quality is considered in terms of material used in making the product, the durability and level of expertise applied in its making (Noel, 2009). Brand is based on the company that
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Case Study: FOURTH OF JULY MARKETING: MORE FIREWORKS THAN THEY NEEDED Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
pulling out at an early stage could have spared the company’s image and avert the negative publicity from the newspaper companies (Pearson Education). • Yes, the KSSN television station could have tried to solve the problems on their own rather than giving up. They could
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Progressive Levels of Interactivity in Marketing Sites Marketing Coursework
8 pages (2407 words) , Download 2 , Coursework
Free
This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales.
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Topps Tiles Plan for 2009 Marketing Business Plan
6 pages (1677 words) , Download 8 , Business Plan
Free
The year 2008 continues to be going well for Tope tiles Plc. Having opened 10 new stores across different places in UK and trading from the centres whose numbers have been raised to over 300, the revenues reported have shown a marginal increase than the that of the previous year (Topps tile, 2008).
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Fair Trade vs Free Trade Analysis Marketing Report
7 pages (1993 words) , Download 2 , Report
Free
It’s organized in such a way that the current movement seeks to ensure economic and social justice to developing nations through higher (or rather fair) prices to producers, while at the same time, ensuring that the environment is sustained and not destroyed. The movement advocates various basic requirements to create awareness of the products.
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Marketing Communications - Product Awareness and Attributes Marketing Essay
11 pages (3266 words) , Download 3 , Essay
Free
Integrated marketing communication has been defined by the American Association of Advertising Agencies as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines” (Fitzgerald, Arnott 2000, p. 4).
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Discussion questions Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
st purchase services, core technical features, peripheral specifications, price and payment conditions, value added features, mobility and connectivity are the principal factors that influence laptop purchases by consumers (Feng & Elfring, 2004). In addition, payment conditions
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Reflection Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
ed very favorable results with respect to its growth in many countries around the world especially Philippines; “Filipino consumers bought five times as many smartphones in the first five months of 2012 compared to the same period last year. This has brought smartphone sales
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two
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How Slavery Affects the Institution of Marriage by novel The Beloved Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Morrison’s novel The Beloved has a setting in the era after the civil war, a period where slaves had just been freed. Morrison uses a variety of power relations to show the consequences of the civil war, however, from the black perspective.
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Article Abstract 03 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Results indicated that fans preferred matches which were a close contest and had high uncertainty of outcome. Fans also enjoyed high scoring games against low scoring games and they prefer seeing the two top rated teams together in a match instead of two
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Realizing Information Technology Investment Ambition of a Company Marketing Essay
1 pages (365 words) , Download 2 , Essay
Free
In most cases, the information systems, which form the main component of their information technology investment, are put in place in ensuring that efficiency and effectiveness are achieved and that there is an increase in productivity (Barney and Hesterly, 2005). Unfortunately, a number of factors inhibit this from being realized. 
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