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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Plan for Grey Goose Company Marketing Case Study
5 pages (1340 words) , Download 2 , Case Study
Free
Positioning is the process of locating a specific product within the minds of the customers among many other rival brands in order to improve its total sale and market position. The organization of Grey Goose might try to reposition itself as a premium brand offering a range of superior and healthy malt spirits such as Grey Goose La Poire, Grey Goose L’Orange, Grey Goose Le Citron, and others.
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Marketing principal Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
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The company has grown to being among the highest-ranking companies in its sales. It creates products that are a thrill to the young generation, and the mature population at large (Jennings 402). The company’s major strategy has been its marketing power that has greatly
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Cajun Food in South Korea Marketing Essay
5 pages (1323 words) , Download 2 , Essay
Free
Cajun Food is a Mississippi-based fast food cuisine. The state of Mississippi has a significant geographical advantage because the Mississippi River is flowing by this state. Being a fast-food cuisine this geographical location will be significantly helpful for the particular cuisine (Gregg 56-59). All the raw materials needed for this particular cuisine will be exported from Mississippi.
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Cross-Cultural Consumer Behavior: Northern Lights Holiday Norway Marketing Essay
4 pages (1344 words) , Download 2 , Essay
Free
Northern Lights Holiday should understand the reasons or intentions of the customers traveling to the region. The customer will not wake up and decide to go to the region, but there are some factors, which influence the customer to visit the region. Factors influencing the customer are in two types; pull and push factors. 
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Theories of Consumer Behaviour, Concept of Extended Self and Its Effect on Purchasing Behaviour Marketing Essay
11 pages (3081 words) , Download 3 , Essay
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The concept of extended self on consumer behavior as demonstrated by Belk (1988) was put forward as a theory to explain the consumption association between pet companions and their owners.  “A key to understanding what possessions mean is recognizing that, knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as parts of ourselves.”
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Marketing Plan for Jefferson County Public Library Marketing Assignment
5 pages (1316 words) , Download 3 , Assignment
Free
Jefferson County Public Library enjoys the most support from the county government because it offers beneficial service that is of greater good to the entire nation at large. The public is protected from any trade agreements or by law that would constrict service delivery of the library. Technological advancement in information has been very vital.
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Dubai World Central Microenvironment Marketing Research Paper
9 pages (2402 words) , Download 2 , Research Paper
Free
The main activities at DWC include ensuring the proper functioning of all the facets of DWC, guiding customers through the different points of service. Quality service provision and excellent customer care are the other primary activities at DWC aimed at ensuring customers achieve value for their money.
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Developing a Marketing Plan for Nestle Marketing Essay
13 pages (3715 words) , Download 6 , Essay
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The marketing approach done goes along with the corporate objectives and mission. Since Nestle S.A. is financially capable to operate a subsidiary or ownership in a new territory, this set-up is recommended. Discussions are arranged in three parts: first is about research on the history and economic environment of the country selected and steps for implementation.
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Indication of the Financial Position of Chateau Hotel Redoubtable Marketing Assignment
4 pages (1233 words) , Download 2 , Assignment
Free
The resources of the organization like the assets, customers, and employees play a significant role in the determination of an organization's financial success. In the event one intends to purchase a company or an organization, it is crucial to assess the financial status of the company to determine the viability of investment in an organization.
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Roast Plc - the UK Coffee Chain Marketing Research Paper
7 pages (1971 words) , Download 3 , Research Paper
Free
Roast plc, the UK coffee chain, is plagued with falling growth and profitability issues and that has worried the company management and its investors. Pete McCarthy, the newly appointed Managing Director, is now in the process of sorting out major issues that the company is facing for the last few years.
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Marketing Research Plan for a Customized Mobile Phone Marketing Research Paper
6 pages (1737 words) , Download 3 , Research Paper
Free
To conduct the marketing research plan in the right direction for positive results, it is very important to discuss the survey audience, a number of people to be surveyed, and the selection of the respondents. Being a primary method of research, we can expect and measure the actual market trend through sampling.
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Purchasing Decisions of Consumers Marketing Essay
7 pages (1929 words) , Download 2 , Essay
Free
Thirdly, a thorough evaluation of current or desirable personality traits and lifestyles of targeted undergraduates is significant for clothing marketers. It has become imperative that the brand personality has to be in line with the self-concept, personality, lifestyle, and values of the undergraduates. Lastly and quite understandably, marketers of apparels cannot afford to avoid the implications of the social class of undergraduates.
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Tools Used by Venture Capital Investment Funds Marketing Essay
16 pages (5024 words) , Download 2 , Essay
Free
The new economy may be defined as an economy characterized by the absence of business cycles or inflations. The new economy usually has an accelerated rate of productivity growth. Industries such as the software industry and e-commerce characterize the new economy. It is the most trending financial services area with huge external interest caused by the recent Silicon Valley IPO success.
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The Definition of Consumer Buying Behavior Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Social factors that influence buyer behaviour include group, family or status factors that help an individual determine whether to purchase a product in the market while psychological factors are the perceived benefits that might be derived from the use of the product.
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IKEA's Strategy in the USA Marketing Essay
1 pages (384 words) , Download 3 , Essay
Free
The countries IKEA entered, in the beginning, had a vast number of customers who were not obsessed with traditional furniture. These customers preferred practical and simple furniture which gave them value for money. The customers were even ready to devote their time to assembly which is in synch with IKEA’s mass customization manufacturing model.
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Principles of Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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In the case of the cigarette and tobacco industry, the decline of its environment could be due to increasing health awareness of the people. One could illustrate this point by the developing market for dietary supplements and even dynamic promotions. Not only that, the ongoing research regarding the harmful effects of cigarettes.
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Answer the Questions Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Weighing scales also result in systematic errors because they are not reliable and can result to under measuring (McDaniel and Roger, Pp 12). This is part of systematic error because it is something that is unchanged. Random error is something that is predictable by an
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Comparison of International Marketing Strategies Marketing Dissertation
2 pages (500 words) , Download 3 , Dissertation
Free
Unilever focuses on the actual needs of the consumers but Nestle spotlights the corporate wellness unit to offer valued food to all the consumers. It can be said that Nestle sheds more light on the ingredients of the products rather than targeting the consumers. The corporate wellness group of Nestle deals with the promotion of nutrition value.
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Current strengths and weaknesses of the Microsoft company Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
In this regard, the challenges of cultural differences are greatly reduced while the success of the subsidiaries is thereby enhanced (Slater, 78). Constant reorganization,
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Stakeholders of Riverview Regional Medical Center Marketing Case Study
5 pages (1414 words) , Download 7 , Case Study
Free
The RRMC could recruit individuals for treatment with off-site allied partners, sharing revenues for each patient sent by the RRMC. This would build a referral network and, if effectively promoted, gain female market attention related to competency and efficiency. Reinforcing that it is a capacity issue and not a financial issue could change negative image problems.
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Benefits of Mobile Banking Marketing Assignment
2 pages (528 words) , Download 2 , Assignment
Free
According to security experts mobile banking is safer as compared to internet banking. However, there are various security threats. Users can be exposed to fake messages known as ‘smishing’. Each and every device may not have the facility to perform mobile banking. There are certain banks that do not even provide the facility of mobile banking.
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Business Enterprise - Spotify Marketing Essay
5 pages (1358 words) , Download 3 , Essay
Free
Spotify is a Swedish digital music service that was launched in 2008. It has access to over 20 million songs. The company’s main aim is to make the entire “world’s music available instantly to everyone” (What is Spotify? 2007). The company was founded by Daniel EK and Martin Lorentzon in the month of April 2006.
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Marketing Plan: Final Paper and PPT Presentation Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Being a service industry which is very competitive, the following are some of the promotional strategies that should be advanced by Wal-Mart to beat the stiff competition in the service industry (Ferrell, & Hartline, 2011). The
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Corporate Valuation, Capital Structure, and Dividend Policy Marketing Book Report/Review
11 pages (2985 words) , Download 3 , Book Report/Review
Free
Apple Inc is responsible for selling a variety of related software, peripherals, networking solutions, and third-party digital content and applications. The product and services of the company include iPhone, Mac, Apple TV, Pad, and iPod. They have a portfolio of professional and consumer software applications which include OS X and iOS operating systems,
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Buyer Decision Making Process Marketing Essay
1 pages (261 words) , Download 2 , Essay
Free
PC would help reduce the demands on my laptop and it would eliminate the need to travel home with my laptop every day. Consultations with friends, personal memory, and references to advertisements were my information search channels. I focused on the durability of brands, physical features, relative costs, and specifications of the available PC brands and models.
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Business Background of Pacific Science Center Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The institution observed will be able to expand its principal role of driving science education to the next level, by continuously fostering scientific literacy in all communities. Therefore, the museum should try and implement the discussed recommendations in order to ensure that its impact will be inspiring to future generations.
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Marketing Planning and Strategy (Learning Activity)2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
This paper focuses on the pros and cons of social media marketing with respect to search engine marketing. Ease of communication: Social network sites are interactive and viral in nature. Because of its viral
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Current Strategy of Nestle Company Marketing Essay
12 pages (3599 words) , Download 6 , Essay
Free
Nestle is a leading firm in the food industry worldwide. The firm’s success in the global market can be related to its strategies, especially its emphasis on R&D and innovation. By highly investing in these sectors the firm has managed to secure its market position towards its rivals which are quite strong.
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About new trends in media planning- the growing importance of digital Marketing Article
1 pages (250 words) , Download 2 , Article
Free
Further, they could also be able to reach people of diverse demographics who could not have been reached before (Schultz n.pg). General Mills digital strategy is different from the broadcast
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Manolo Blahnik Fashion Merchandising and Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
This essay analyzes the marketing and Merchandising of the Manolo Blahnik brand. Light as a feather and, often, festooned with frills—ribbons and lace, sequins and beads, cherries and chinchilla have all made appearances”. Manolo Blahnik started his own brand of footwear with a meager £2,000 loan where he bought the fashion boutique.
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Newly Revised Product by Microsoft Skin Put Marketing Assignment
1 pages (533 words) , Download 2 , Assignment
Free
Generally, the input technology actually turns the human body into a touchscreen interface. This technology will definitely dominate mobile technology in the near future. In order to increase the mobility, flexibility and responsiveness of digital devices, Microsoft Company has introduced this technology.
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French Multinational Corporation The Danone Group Marketing Case Study
9 pages (2401 words) , Download 3 , Case Study
Free
In this regard, it has been observed that Danone has extended its business to the Chinese market by contributing more currency to building factories. Based on a recent observation, it is found that around seventy factories of the company are located in China. It has been related to the four topmost renowned brands around the globe.
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Ceja vineyards: marketing to the hispanic wine consumer Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
The primary role of business and marketing plans is that they act as the guide for the business by outlining what the business should do.
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The Risk and Benefits of Expanding the Disney Brand in New Ways Marketing Case Study
1 pages (295 words) , Download 13 , Case Study
Free
It is clear that many families consider it a “once in a lifetime” aspect as they pour their hard-earned money into this once-in-a-lifetime opportunity. However, many know that this trip is definitely worth it for families. The experience Disney offers is unparalleled compared to any other adventure. The brand equity that Disney provides is exclusive and amazing and performs various aspects of an organization.
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Consumer-Level Factors Moderating the Success of Private Label Brands Marketing Essay
6 pages (2003 words) , Download 2 , Essay
Free
The selling of private brands by manufacturers has often been criticized by marketers as they tend to reduce market power and make them more vulnerable to consumers. From studying the existing literature it appears that sellers have to be extremely crucial in creating a good public image about the private label that they are selling.
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State of the Industry: Juice and Juice Drinks Marketing Essay
15 pages (5273 words) , Download 2 , Essay
Free
Present the company is operating in the American market. The contemporary scenario of the juice market revealed growing competition with an increase in the number of suppliers. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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Tesla Motors Inc - Strategic Marketing Analysis and Marketing Strategy Marketing Essay
16 pages (4339 words) , Download 9 , Essay
Free
Also, the document explains the procedure of developing the best strategic marketing direction for an enterprise. From the procedure, it is important to note that good marketing begins with a well-informed and structured marketing strategy. A knowledgeable approach will assist in defining the business goals, and the ways of achieving these objectives. In the end, the paper concludes the study.
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Motivation within Marketing Process Marketing Essay
17 pages (4480 words) , Download 2 , Essay
Free
Consumer behavior and motivation are two interrelated concepts because a consumer’s degree of motivation significantly influences his purchasing behavior. Marketers today give particular focus to consumer motivation in the course of the marketing process so as to persuade prospective consumers to purchase a particular commodity or service
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Memorial Hospital Marketing Campaign Marketing Essay
2 pages (731 words) , Download 4 , Essay
Free
This has risen due to stiff competition that emanates from the ever-rising number of hospitals. The hospitals have to advertise their products to be at a competitive advantage. Hospitals have to adopt an appropriate marketing campaign to beat the competition. Memorial Hospital located in Colorado is the leading provider of treatment.
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The Glycosylation Profile of Proteins in Biological Fluids Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The product to be marketed in this case is a device for detecting pre-diabetes, diabetes and diabetic complications using differential protein glycosylation. The device tests the overall glycosylation profile of proteins in biological fluids such as saliva, urine, serum, blood, and tissue culture fluid.
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Advertising and Trust Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
An illustration is a case that happened to Shell Oil Products company in the U.S. where they presented a false advertisement that they would give a free lift ticket voucher to the customer buying ten gallons of fuel. However, the case was not true as the plaintiff presented the case and evidence at the district court of Oregon district.  
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Must complete a summary post at the end of the discussion reflecting on your learning Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
arketers to know information about their competitors, customers as well as the general environment obtaining in the market in order for them implement viable strategies that can give them competitive advantage in their operations. This information can be obtained through
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Harvard Business Review Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
A study that was done by, Jeffrey, Hal, and Clayton (2009) seeks to make light of the origins of innovative ideas that disrupted the status quo in various business fields and were inspired by creativity. The study involved an extensive range of correspondents, which included
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Academic Interests and Purpose and Objectives in Undertaking Graduate Study Marketing Admission/Application Essay
6 pages (1554 words) , Download 3 , Admission/Application Essay
Free
The author's interest in starting his own business and setting up a company was initiated by his graduate degree course at the University of London. During his graduation years, the author has learnt about the introduction to business and management along with corporate law. These subjects have given him a clear idea of how a business is run.
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Analysis of Marketing Campaign: Vodafone New Zealand PXT Service Marketing Research Paper
9 pages (2620 words) , Download 3 , Research Paper
Free
Vodafone PXT uses a unique marketing strategy that successfully captures their target market in New Zealand. The GO-Race is a good strategy for launching the new PXT capable phones since the event invites people from New Zealand and Australia who seek for a different kind of adventure in the same way that the new technology phones are offering. 
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The brand perception impact of advertising for Starbucks Company Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This work outlines the iѕѕueѕ concerning advertiѕing aѕ brand driverѕ, cognitive relationѕhip between the conѕumer behavior, communication and brand perceptionѕ. It alѕo attemptѕ to ѕynchronize viable propoѕitionѕ aѕ managerial implication for building the brand perѕonality conѕidering the interactive cognitive variableѕ of conѕumer behavior.
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Sustainable Filmless Packaging and Alternate Packaging Solutions Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Packaging, specifically in cartons, usually uses metalized film lamination to give off a glossy and shimmery effect as part of product presentation and marketing. The glossy design usually involves bringing the paperboard, the primary material of cartons, to two printing press technologies in separate locations.
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Promotional Strategy Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Advertising for EJ’s Innovations and More laptops and personal computers is going to be extensive. As this is the first time the company is venturing into this business, the customer needs to be approached in a very big way. The advertising is going to include a mix of television, print, radio and online content.
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The Customer is Boss Marketing Essay
1 pages (279 words) , Download 2 , Essay
Free
I requested to take a look at a rather expensive newer model of Nokia but the salesgirl insisted on giving me something else, a much cheaper version or another brand of cellphone. With my sort of dirty appearance, she must have judged me as incapable of buying a newer and more expensive model of Nokia.
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A University Guide for the 21st Century Marketing Essay
14 pages (3822 words) , Download 2 , Essay
Free
While the reputation of the university has been solidified across a number of rankings systems, and while there has been a transformation in the increase of diversity among the overall student population, there are fewer students enrolled. The study asks how best can the Sunday Times University Guide be adapted as providing a framework and background for a Durham University marketing strategy?
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