Green Acres Seed Company - Assignment Example

Running head: green acres seed companyExecutive summary It is proposed that Green Acres Seed Company to spend more on advertisement so that the company will benefit from it since many people will be aware of the company and the products that are available. Again it is proposed that if Green Acres Company is going to give promotions and discounts to the farmers the company will have high sales percentage since a lot of sales will be made thus marketing the company worldwide. Opening of more outlets in developing countries is another recommendation that the firm should adopt.

Market segmentation is highly recommended since the company will have potential customers that the firm will rely on. This is another proposed action that will be beneficial to Green Acres Seed Company. Green Acres seed companyGreen Acres Seed Company is working to satisfy the farmers by providing corn seeds that are of high quality. The company trains the farmers how corn seeds can be of good use to the farmers. The company will work under new management due to the sales of corn declining in the market the company will change management and mode of marketing.

Advertising of the company Being advanced in technology, Green Acres Seed Company has to provide awareness to the farmers so that their seeds can be known by many. Through marketing of Green Acres seed using the modern technology of marketing, the company retargets those who visit the website thus keeping the products top of their mind. The company uses test messaging to convince the farmers about the seed company explaining the different varieties of seeds available with their prices. . Promotion The management of Green Acres promotes the farmers with fertilizer and corn seeds.

This is done through different outlets to make sure that the company is competitive and be accepted in the market. Free fertilizers and seeds once for a while make the company to thrive in the market. Green Acres has a strategy of promotion which is estimated to more than $150,000 per year to make it successful.Market segmentationGreen Acres Company like other companies has market segmentation for instance the company adopted performance segment which shows the characteristics of the farmers who are concerned with how corn seeds yields in the farm.

Potential performance segment consist of farmers who have favorable attitudes towards the company and they do rely on the information given by the company. Dual purpose segment are those farmers who grow both grain and silage and they use both varieties and the last segment is price segment which consists of those farmers who purchase low priced varieties for silage and grain corn. Green Acres do target the four segments in the market so that competition can be reduced.Pricing Green Acres Seed Company has different prices.

For example, seed corn price ranges at $90 per unit from $75 per unit to $125 per unit. The prices keeps on changing from better performing varieties to poorer performing or discounted varieties. One of the recommendations that I would like the company to take into considerations is to make sure that advertising of the company is done appropriately due to competition. For example the Pioneer company which made a sales of $80 million per year (Thomas, 1997). Other competitive companies are Novartis and Dekahlb which had more than 13 percent compared with Green Acres which had 11 percent.

Due to the sales of Green Acres Company being low year after year, I recommended that the company spends more on adverting to make sure that the company expands its share of the market for silage corn seed. If Green Acres will advertise corn seed, then it will benefit from market share that will be high. Another recommendation that I would like to be considered is to make sure that more outlets are available in different regions especially in the developing countries. ReferencesThomas, F. (1997).

 Green Acres Seed Company. New York: Cambridge University press