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Marketing Essays

Result for Subject Marketing:
19914 essays
The growth of McDonald's company in the European market Marketing Case Study
2 pages (500 words) , Download 7 , Case Study
Free
he Strengths, Weaknesses, Opportunities, and Technological (SWOT) analyses, McDonald’s has focused on re-evaluation to tackle the PESTLE aspects that could be a hindrance if not properly addressed. Competition has been extensive with the company finding it difficult to attain
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Marketing Plan for Lewis Road Creamery Fresh Chocolate Milk Marketing Assignment
7 pages (1937 words) , Download 2 , Assignment
Free
The company will offer an additional product from the company that is of low price. The company should also consider offering bonuses for various goods. The company has another option; introduce the game to promote extreme customers. The organization needs to carry out a massive promotional campaign for its products to be successful in the market.
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Direct Marketing: Victoria Secret and Toyota Marketing Case Study
7 pages (2030 words) , Download 2 , Case Study
Free
As per Johnson (2005) direct marketing has gained a lot of recognition as with the help of technology it has become easier to do so with easily available data bases and the internet. Increasingly firms are shifting towards direct marketing as they find it beneficial for their firms and as it helps them curtail costs, increase their sales and reach a wider market in an era of globalization.
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Aqualisa Quartz Case Analysis Marketing Assignment
1 pages (250 words) , Download 14 , Assignment
Free
The physical purchasing of shower valves is dominated by trade shops, showrooms and do-it-yourself shops.The main drawback of the Aquilisa brand as highlighted by Rawlson is that it has been regarded as a premium brand. However other brands are
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Customer Expectations & Environment Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
e property itself is located at 45 Avenue de la Gare, Lausanne located next to Lausanne Railway Station which serves suburban, intercity and European lines, including Paris and Milan. On the opposite side of the road there is Metro Line 2, with direct access to Ouchy. In this
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PEST Analysis of Australia Marketing Essay
2 pages (749 words) , Download 2 , Essay
Free
The Australian Government has set aside a very strong business policy known as the Gillard Government Trade Policy Statement. It has a central theme of ‘Trading our way to more jobs and prosperity.’ This set out various guiding principles. These were separation, non-discrimination, unilateralism, transparency, and indivisibility. 
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A Marketing Opportunity for Powerbike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The predominant market for Powerbike is students residing within Roi Et; we also cater for local employees, sportsmen and the greater Roi Et population. Demand in the local market is driven by lack of financial might among the population because they cannot afford vehicles. Bicycles are then used to make short trips and transporting farm produce.
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Market Communication Plan for Pomegranate Cafe Marketing Case Study
6 pages (1833 words) , Download 2 , Case Study
Free
Taking appropriate measures can help companies in getting an edge over the owners of Pomegranate Café competitors. In the case of non-profit organizations, Pomegranate Café can be in the line of leading non-profit organizations which acquire substantial amounts of donations and run their business in an exceptional manner.  
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KLM Royal Dutch Airlines Marketing Activities Marketing Research Paper
4 pages (1204 words) , Download 2 , Research Paper
Free
KLM Royal Dutch Airlines or simply KLM airlines is the flag carrier airline of the Netherlands. Although KLM was founded by Albert Plesman on 7th October 1919, the company originally commenced its operations on 17th May 1920 by operating its first flight from London to Amsterdam (‘History’ KLM, para.1).
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The Importance of the Annual Report, Income Statement Marketing Essay
4 pages (1034 words) , Download 2 , Essay
Free
The correspondence explains the importance of the annual report, income statement. The correspondence explains that the income statement is the best gauge of a sales manager’s accomplishment. To pass, the manager must generate get net income. The correspondence is meant for a non-accounting graduate President. The recipient of the letter will access the document as the better criteria for evaluating the manager’s job performance.
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Define Marketing Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
uced; in that process, eventually salesman would resort to hard selling regardless of whether customer liked the product or not – whether the product fulfilled the need of customers or not. Smart marketers came into the play when they started getting the feedback from the
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Dog-Gone Stylin' Marketing Plan Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Environmental factors also play a role in the pricing strategy. This includes both the legal aspect as well as the competition; not putting prices too low which will lead to price wars. Putting the prices too high without regard to price
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Marketing in the Public Sector: Coca-Cola Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
This data ought to be thoroughly analyzed against your organizations' goals and assets to figure out whether there are any feasible chances to venture into new markets.In the event that a focused playing point is found throughout the examination organize, the marketing process proceeds onward to the arranging stage.
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The Consumer Behavior Problems Marketing Essay
2 pages (629 words) , Download 2 , Essay
Free
The consumer behavior problems at hand in the case revolve around sales promotions and their effectiveness. The consumer behavior problems that have been raised include the problem of the sales promotions increasing the sales as the target set. The other problem is if the consumer promotions are as profitable as they are expected.
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Integrated Marketing Communications 8/2 Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
But this is also true that change in sales can be caused by factors other than advertising and promotion. (Belch, 2003) Redemption rate is an indirect measure of the income profile of the consumer. If
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Macro Forces for International Marketing of China Marketing Term Paper
6 pages (1607 words) , Download 2 , Term Paper
Free
The unprecedented rate at which markets are currently growing has given rise to huge demand among consumers. Corporations and firms are taking advantage of the many opportunities to create a market niche for themselves, and in the process, the value of competition has greatly increased. Different markets have different success and development chances.
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Macro Forces Analysis for a Beverage Manufacturing Company within an International Market Marketing Essay
4 pages (1244 words) , Download 2 , Essay
Free
The success of any international business will lay wholly to the environment under which it is situated. Investors should consider the macro-environment factors which affect the success of their business now and in future. Before investors start a business, it is important that they look for information on the trends of businesses in the area that they want to position their business.
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Marketing Plan of LUX for Successful Market Entry Marketing Essay
8 pages (2608 words) , Download 2 , Essay
Free
The company might incur high costs in producing the product in the initial stages. Certain price-conscious customers might not be interested in purchasing the new soap at a premium price. Potential rivals might sell similar products in the market by imitating the qualities and features of the new soap of LUX.
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Working for an International Firm Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The author states that working for an international company like BMW gives a person the chance of experiencing a new country with a different culture. There is a possibility of an employee being posted to a foreign country, which is impossible with local companies. Working in a new country gives an employee the opportunity to explore places.
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Consumer Buying Behavior Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
The planned timeline has been providing as a means of tracking the process of the research and making sure that the literature review is elaborately planned and finished according to schedule. (Kent, 2001). The synthesis at the conclusion of the discussion summarizes the principal theories encountered, identifies which are relevant for the study.
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Marketing Conference - Marketing Strategy Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
We aim to become an internationally recognized brand name, capitalizing on the uniqueness of our product. Our goal is moderate growth, annual profitability and maintains quality. Core values: Our mission statement is a description of our core values in the company. It
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Strategic Marketing: Tescos Fresh and Easy Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The main dilemma facing Fresh & Easy is that the concept lies in between the offerings by discount supermarkets including Wal-Mart and gourmet retailers like Trader’s Joe. (Cravens and Nigel, 532) This is because F&E offers cheaper products than the gourmet stores and provides more organic and fresh products that discount supermarkets.
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Contemporary Thinking in Marketing Marketing Essay
6 pages (1866 words) , Download 2 , Essay
Free
The important values that this company provides to its clients can be apparently noted as promoting creativity, gaining in-depth knowledge about customers’ experiences, and a greater and understanding of the fact of the business. This company is specialized in varied fields that entail “event management”, “prize management”, “sponsorship program” and “corporate hospitality” among others.”
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Trends in the Customer Service: Envy Clothing Company Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
The paper will provide with recommendations which will give solutions on the best strategies to be used in order for the company to use the changes as an opportunity to increase its competitive advantage in the market. This will play a significant role in improving the company’s sales and the reputation of its brand name in the market.
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Business Marketing Strategies for Global Markets Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
These countries are developing integrated strategies used for market access. They target new markets and new market segments to drive sales growth and mobilize resources to increase competitive advantage and integrating operations to capitalize on
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Heineken Brand Audit Marketing Essay
7 pages (1989 words) , Download 3 , Essay
Free
The restyling and changing to a longer neck with five bottle sizes were distributed over the world except to the US. The long-necked is the world standard, other than America. The Global Heineken Manager Design & Concept once said that the new global long neck would reinforce the packaging, which applied the contemporary fancy can and embossed glasses.
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Market Expansion and Segmentation factors Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
As an important factor in business expansion, this concept should be observed with the utmost professionalism. In this case, the criteria for the identification of new and promising markets should pay particular attention to the geographical factors, demographical factors, the economic environment, the political and legal factors.
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STEP Analysis and Market Segmentations for a Motorola Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Motorola is a global Fortune 100 leader in broadband, automotive communications, wireless technologies, and embedded electronic products, provides integrated radio communications and information solutions for public safety and government.
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Issues on Inflation Marketing Essay
6 pages (1777 words) , Download 3 , Essay
Free
This is because the international market today, is controlled/influenced by things more than just owner’s equity, project feasibility considering the socio-political environment prevailing in the country, the mood of the market, availability of shares, and an awareness of marketing and business strategies. The whole world is going through a phase of economic recession.
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Project Plan to Garnier Marketing Essay
4 pages (1220 words) , Download 3 , Essay
Free
Garnier is one of the products that make people feel that the product is taking care of them and making them feel self-assured. The product has different lines such as shampoo, body cocoon, curl gel, and beauty creams among others. The whole growth rate of the product in the year 2006-2010 was eighteen percent.
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Health care marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
As a result, the aim of marketing that is to promote sales may not significantly influence the children into making decisions towards the marketed products. Children are also entirely
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Pennsylvania State System of Higher Education Internal Controls Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Its leadership can be said to be the core foundation of PASSHE with a chancellor and a board of governors not to mention presidents of the
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Factors Affecting Wine Purchase Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Wine is supposedly considered and middle and upper-class product. Trying to sell it to people from the lower social class will make it seem like an inferior product. Therefore, the author can take advantage of this situation and advertise this product to people of the upper and middle social class in order to for it get the purchases it deserves.
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Marketing Skills and Team for Enhancing Business Performance Marketing Assignment
8 pages (2364 words) , Download 2 , Assignment
Free
Nowadays companies face a host of issues that might cripple their functionality, and in few extreme cases might also make them obsolete. The challenges depend on the operational functions of the organization. These technologies are being employed for offering cost-effective and compatible requirements of society.
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Global Operation of Apple Marketing Research Paper
13 pages (3392 words) , Download 3 , Research Paper
Free
The company operates with several versions of the iPhone 4S in China. The versions of the iPhone 4S are distinguished in terms of features. Some of them include 3G technology, processor speed, and memory and camera quality. In addition, another major area of their product differentiation is related to the storage capacity.
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Create and Market a Brand Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
The author of the paper states that however branding is not about getting once market target but it is all about getting the prospect to see the producing company as the only that offers a solution for their product. Good brands achieve the following in the market. They clearly deliver the message.
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Marketing Plan for Wal-Mart Marketing Assignment
14 pages (3878 words) , Download 2 , Assignment
Free
It should continue to explore new avenues in various parts of the world before these become saturated. It should focus more on online channels (Mc Donald 2011, p 378). Walmart, with all its resources, should make an all-out effort to expand its operations. A word of caution to be added is that it should not use any unfair means as this is a charge leveled against it.
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Brand Integrity Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The brand manager should be able to think through the maze of financial data and disturbing news and should be able to keep focus on the brand. The authors suggest that in case of a
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Continental Airlines and EDS Marketing Research Paper
4 pages (1129 words) , Download 3 , Research Paper
Free
Each company changed in different dimensions in certain capacities that affected the working in each company. This was not necessarily a negative change but both companies had different paces of growth. Wejman’s contribution towards making the necessary changes in aspects from IT outsourcing the managing data would be then much handy in creating a better solution for both EDS and Continental.
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SWOT Analysis of Waterford Wedgwood Marketing Admission/Application Essay
4 pages (1233 words) , Download 2 , Admission/Application Essay
Free
Waterford Wedgwood is 200 years old company and has a rich presence among its customers. They should work on their strengths and come up with exclusive designs and different ranges for their customers. They should also think of globalizing and expanding their presence in Europe because of the presence of potential customers.
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Alternative Marketing - Beach House of Coca Cola Marketing Essay
1 pages (291 words) , Download 3 , Essay
Free
Budweiser commercial players are taken to be great stars as professional actors and athletes, as they established an image, a tendency that transformed into a culture. For a conclusion on this commercial, all of the people available shouted “what’s up” and in everyday life people do the same. Alternative advertising is the best for marketing.
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Maintaining the Garden as a Viable Business Idea Marketing Essay
9 pages (2221 words) , Download 2 , Essay
Free
In the period of intensifying economic recession, a number of businesses have seen failure. This is due to the fact that the purchasing behavior of customers and their basic needs in the priority list have changed. Companies are also cutting down their cost structure and resources and focusing only on those products, services, and markets that can guarantee long-term profits.
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Reading assigment Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Second, it wishes to describe ways of resuscitating failed businesses as was done by Net-a-Porter. Therefore, this helps Halston through the restoration of his legacy and giving contemporary customers what they missed before the
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Marketing Plan part A Marketing Coursework
1 pages (250 words) , Download 3 , Coursework
Free
It is also keen to note that the spray is clear of toxic materials and skin allergy. Pet spray is a product of fast moving consumer goods. The firm has continually been at the forefront of
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How Companies Build Strong Brands Marketing Research Paper
9 pages (2334 words) , Download 2 , Research Paper
Free
Competition has become cutthroat in today’s business environment, yet some companies still manage to stay ahead of the rest through effective marketing strategies. What makes these firms more effective than others is their mastery of marketing concepts like product positioning, branding, and advertising.
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Wk2 Journal Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
With approximately 123.5 million subscribers, Verizon Wireless prides itself as the leading cell phone services provider (Product) in the US. Critical to its
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Functions of Marketing Management /Marketing Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Marketing management roles in a new product introduction in the market and its development needs price evaluation. A manager has to understand how the product will be sold in the market and how the customers
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The Impact of Market Orientation, Corporate Social Responsibility - Saudi Industrial Organization Marketing Essay
3 pages (864 words) , Download 2 , Essay
Free
Generally speaking, in a period that is characterized by an increasingly rapid change in consumer preferences and a growing competitive industry, it’s evident that companies should develop mechanisms within their organizations in order to generate, analyze, and respond appropriately to market information.
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Can and Should the Marketplace Be Inclusive to All Consumers Marketing Essay
4 pages (1347 words) , Download 4 , Essay
Free
All demographic groups are included in modern markets. These demographic groups include children, youths, adults, and the elderly. However, participation of the elderly is negligible. Before the 21st century, the life of the aged was marked by a straightforward change from working lifestyle to retirement life, with high pension benefits. In the current generation, things have changed.
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Principles and Practice of Marketing Marketing Assignment
10 pages (2653 words) , Download 2 , Assignment
Free
The strategic planning process is the measures that a business takes or defines its objectives. After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that implementation is done.
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