Free

Buyer Decision Making Process - Essay Example

Add to wishlist

Summary

The present essay "Buyer Decision Making Process" dwells on consumer decision issues. As the author puts it, "Even though I own a laptop, whose portability allows for easy movement and use at any location, the notion that I could forget my machine somewhere prompted my need for a PC"…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER96% of users find it useful

Read Text Preview

Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: jaimegoldner

Extract of sample "Buyer Decision Making Process"

Evaluation of alternatives Peer influence was significant in the evaluation process. My friends know my taste and earlier approved of my attitude towards Apple products. The level of innovation at Apple also influenced preference for their product for both prestige and value. We also considered available distributors and their terms of sale and after-sales services. Purchase decision Based on the analysis, I decided to buy the PC, immediately, and from ACP Components, a PC distributer at from Santa Ana.

The previous encounter with the distributer influence the decision because of developed confidence, services offered, and favorable prices that include discounts. I made a cash purchase because I had the money and the store offer discounts on cash purchases. Post-purchase behavior The PC has been satisfactory, meeting my expectations from the distributor. Even though I come across other PC products in shops and advertisements, I still regard the product brand, model, and the distributor.

Cite this document

APA
MLA
CHICAGO

(“No topic Essay Example | Topics and Well Written Essays - 250 words - 36”, n.d.)
Retrieved from https://studentshare.org/marketing/1629610-no-topic

(No Topic Essay Example | Topics and Well Written Essays - 250 Words - 36)
https://studentshare.org/marketing/1629610-no-topic.

“No Topic Essay Example | Topics and Well Written Essays - 250 Words - 36”, n.d. https://studentshare.org/marketing/1629610-no-topic.

Cited: 0 times

CHECK THESE SAMPLES OF Buyer Decision Making Process

Marketing information to run business

It attempts to understand the Buyer Decision Making Process, both individually and in groups.... The purpose of the paper “Marketing information to run business” is to make a detailed list of the marketing information that the author believes would be useful for marketing decision making and indicate how it may be used.... nbsp; “Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market....

3 Pages (750 words) Essay

Buyer Decision-Making Process

Apart from it, part of her decision-making unit, the influencers to her are credible tech bloggers and people who have experiences over tech products.... Consumer A is a bit of a sophisticated buyer.... She spends around 75% of her waking hour in front of the computer and connected to the internet....

9 Pages (2250 words) Research Paper

The Necessity of Studying Consumer Behavior

During these phases, various decisions are made which eventually lead to… For a given product such as a car, the three phases that entail the whole decision process becomes more extensive, because buying a car is not like buying any commodity product.... Sometimes, the choice of financing is part of the decision process, and could influence the purchase of one brand over the other.... The consumers last decision as regards the buying process would be an action that is prompted by her evaluation of the product....

11 Pages (2750 words) Essay

Video case Wild Planet

The Buyer Decision Making Process consists of five steps: the recognition of need, the search for information, the evaluation of the alternatives, the decision to purchase a particular item and the behavior following purchase.... This help significantly in the decision making process for the buyer, as it provides them with the information that they need to compare the product to other similar products.... Wild Planet has a unique approach to the development of toys, and the types of toys that it develops incorporating children themselves and their opinions into the development process....

2 Pages (500 words) Case Study

Buyer Decision Progress

The following paper entitled 'Buyer Decision Progress' gives detailed information about the buyer decision-making process.... First of all the buyer focuses on need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.... The captured photos failed to depict the lovely moment and this influenced my decision to purchase a new and high standard camera.... Purchase decision I made the decision to purchase Alpha a77 Sonny camera from the company's dealer in Santa Ana, within the month....

1 Pages (250 words) Essay

Purchasing Behavior Style of the Consumer

This marks the beginning of the buying process.... Notably, the identification of the need is the foundation of the buying process, since the customer has to satisfy an existing need.... In this case, the desire to watch movies or TV programs was the process of the need recognition that led to the identification of T.... Notably, need recognition is the most significant stage of the buying process because without a need there is no purchase....

4 Pages (1000 words) Assignment

Summary and Critical Analysis Marketing and Business Development

Follow upThe Buyer Decision Making Process: After presentation and other presales activities grant the buyer necessary time for decision making as they have to think about the alternatives and make price benefit analysis.... he Selling process: The author described the process as a two way communication between the buyer and seller, which if remain successful and satisfying to the buyer leads to agreement between the parties for rendering services....

2 Pages (500 words) Essay

Personal Selling and Marketing Strategies

Personal selling is face to face or a direct two-way communication between the buyer and seller with an aim of making a sale.... According to Kotler and Armstrong (2010) definition of marketing strategy, it is a marketing plan designed by the business operators to achieve their specific marketing goals or objectives....

6 Pages (1500 words) Assignment