Nobody downloaded yet

Consumer Behavior - Research Paper Example

Comments (0) Cite this document
Summary
She spends around 75% of her waking hour in front of the computer and connected to the internet. She uses her computer both for work and personal use. Although she does not know much about…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Consumer Behavior
Read TextPreview

Extract of sample
"Consumer Behavior"

Download file to see previous pages She wants the product to be as accurately portrayed in her annotated reviews; if not she’ll have to reconsider buying the brand the next time as there might be better alternatives in the market.
At her age, she is a woman of ambition. She is single, and she describes herself as an independent woman who always knows how to do things her way; she is usually the kind of woman who wants to solve her problems by herself.
Consumer A’s line of work as a management consultant now requires her to travel a lot, as her scope of operations grow through internet networking and internet advertising. When before, she is very much contented with her powerful desktop computer, she needs mobility now as her work requires her.
As a smart girl she is, she knows she will need to carry on her computer all the time instead of bringing her tablet pc with her. The quality of her work will require her to buy an equally powerful PC that will help her handle her job, at the same time enable her to use it personally.
Consumer A is a bit of a sophisticated buyer. According to her, PC is a high risk purchase, both financially and emotionally. Theoretically, according to her, she will be replacing her desktop with a new computer, a powerful laptop, as her personal tech buddy, that is why this poses and emotional risk to her.
Due to this, her search for information is very extensive. She considers the internet the primary medium where she can gather information. Apart from it, part of her decision-making unit, the influencers to her are credible tech bloggers and people who have experiences over tech products. She reads every review about a product and becomes very scrutinizing whenever she encounters a negative feedback about them. Her buying behavior, because it poses very high risk for her requires her high involvement; her information search is a very logical way ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Research Paper Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1552176-consumer-behavior
(Consumer Behavior Research Paper Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/miscellaneous/1552176-consumer-behavior.
“Consumer Behavior Research Paper Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1552176-consumer-behavior.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer behavior
...?Consumer Behaviour – Motivation and Marketing Consumer behaviour comprises the purchasing inclinations of consumers. This behaviour can be explainedfrom different perspectives since a typical consumer passes through different levels of psychological being before he takes a decision regarding the purchase. These perspectives refer to social, cultural and personal impacts. Theory of consumer behaviour explains these aspects with help of different models. The key factor underlying all these models is the cognitive behaviour or psychological response to the external and internal stimuli. Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning... ,...
12 Pages(3000 words)Essay
Consumer Behavior
...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay
Consumer behavior
...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study
Consumer behavior
...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in...
3 Pages(750 words)Essay
Consumer behavior
...? (Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services, and ideas can...
3 Pages(750 words)Essay
Consumer behavior
...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of...
8 Pages(2000 words)Essay
Consumer behavior
...of Consumers' Intention to Continue Buying Online." Economic Insights - Trends & Challenges64, no. 4: 58-69. Di Muro, Fabrizio, and Kyle B. Murray. 2012. "An Arousal Regulation Explanation of Mood Effects on Consumer Choice." Journal Of Consumer Research 39, no. 3: 574-584. Levav, Jonathan, Nicholas Reinholtz, and Claire Lin. 2012. "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search." Journal Of Consumer Research 39, no. 3: 585-599. Mollahoseyni, Ali, Ali Nasr Esfahani, and Maryam Jafarzadeh. 2012. "Studying Impacts of Psychological Factors on Consumer's buying Behavior at Iranian Chair...
3 Pages(750 words)Essay
Consumer behavior
...equipped and did not provide the same warranty as Hyundai. Another higher-level need which was fulfilled with the purchase of the Hyundai was need for safety and freedom a dependable vehicle provides to the owner. B) Their brands and specific model attributes chosen from Hyundai and Toyota played a major role in deciding which older Japanese economy vehicle provided the best historical reliability rating, lowest overall investment costs and resale price. C) The marketing department for both Hyundai and Toyota can learn from this example in order to benefit their brands as a whole. Marketing professionals can utilize the gamma of available information from credible professional reviews, long-term consumer and expert tests...
4 Pages(1000 words)Assignment
Consumer Behavior
...and they can have that by talking and chatting with others. The strongest point of Barnes and Noble lies in its ability to offer causal environment to the customers where they can unfold and relax. Q.6 Barnes and Noble has a competitive advantage in the form of a casual environment and they have to maintain it with the help of making it easy for the customers to have an online chat. They need to design their website in such a way that it will show chatting options in a more highlighted and notable way. References Cropanzano, R., & Mitchell, M. S. (2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management Vol 31 (5), 874-900. Peter, J. P., & Olson, J. C. (2010). Consumer...
3 Pages(750 words)Assignment
Consumer Behavior
...of the firm’s large scale leading to its ability to generate higher margins, lower marketing costs and low over-head of private-label products. References Costco Wholesale (2014). Why Become a Member. Retrieved from http://www.costco.com/membership-information.html Farfan, B. (2014). Costco Wholesale Mission Statement – Profits and Prices Revolve Around Ethics. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Costco-Stores-Mission-Statement.htm Peter, J. P., and Olson, J. C. (2007). Consumer Behavior & Marketing Strategy (7th ed.). New York, NY: McGraw Hill. Porter, M. E. (1980). Competitive Strategy. New York, NY: Free Press. Said, S. (2013). The Top...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Consumer Behavior for FREE!
Contact Us