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She wants the product to be as accurately portrayed in her annotated reviews; if not she’ll have to reconsider buying the brand the next time as there might be better alternatives in the market.
At her age, she is a woman of ambition. She is single, and she describes herself as an independent woman who always knows how to do things her way; she is usually the kind of woman who wants to solve her problems by herself.
Consumer A’s line of work as a management consultant now requires her to travel a lot, as her scope of operations grow through internet networking and internet advertising. When before, she is very much contented with her powerful desktop computer, she needs mobility now as her work requires her.
As a smart girl she is, she knows she will need to carry on her computer all the time instead of bringing her tablet pc with her. The quality of her work will require her to buy an equally powerful PC that will help her handle her job, at the same time enable her to use it personally.
Consumer A is a bit of a sophisticated buyer. According to her, PC is a high risk purchase, both financially and emotionally. Theoretically, according to her, she will be replacing her desktop with a new computer, a powerful laptop, as her personal tech buddy, that is why this poses and emotional risk to her.
Due to this, her search for information is very extensive. She considers the internet the primary medium where she can gather information. Apart from it, part of her decision-making unit, the influencers to her are credible tech bloggers and people who have experiences over tech products. She reads every review about a product and becomes very scrutinizing whenever she encounters a negative feedback about them. Her buying behavior, because it poses very high risk for her requires her high involvement; her information search is a very logical way
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