Factors Influencing Online Shopping Behavior of the Consumers of Thailand
2 pages
(500 words)
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The entire study discusses the various factors like Trust in online shopping, Consumer Rights and security, Intentions in online shopping, Culture, personal values, Family and friend's reference regarding online shopping etc.... The entire study discusses the various factors like Trust in online shopping, Consumer Rights and security, Intentions in online shopping, Culture, personal values, Family and friend's reference regarding online shopping etc.... The study shows some interesting factors that the influence of the local area, the internet facility and the Consumer Rights and security plays major role in differentiating the online shopper's behavior in both the countries....