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Marketing Essays

Result for Subject Marketing:
19895 essays
Attitudes and Behavior in Ethical Consumption Marketing Essay
10 pages (2880 words) , Download 4 , Essay
Free
Ethical consumption deals with the practice of purchasing products and/ or services in such a way that can help to minimize the social and environmental damages and on the contrary, it also helps to avoid the inverse impact of products and/or services on society or the environment. Europe and North American market has attracted the attention of global market on ethical consumption.
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Porter's Five Forces Model for Luxury Goods Industry Marketing Assignment
3 pages (942 words) , Download 241 , Assignment
Free
The luxury goods industry is characterized by high pressures in regard to all categories included in Porter’s model, competition is quite high, a fact that needs to be taken into consideration by the firms that are interested in entering the specific industry (Hill and Jones 2012). The paper shows Porter’s model, as applied in the luxury products industry.
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Introduction to Consumer Behavior Marketing Assignment
4 pages (1070 words) , Download 2 , Assignment
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Search engine companies are responding to the capability of apps to limit or exclude the identity of the user by using technology-related bias that threatens values such as privacy and favor values related to scrutiny and monitoring. The companies tend to manipulate search results by systematically giving prominence to some sites. 
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Research paper about lululemon Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Women top tanks are sold at $60 while stretching pants goes for $90 per pair (www.businessinsider.com). While these prices have been criticized in some cases, Lulu Lemon has continued attracting a wide range of clients in various parts of the globe. This strategy has
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Leading and Managing in Organisations Marketing Essay
3 pages (998 words) , Download 3 , Essay
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The main objective of the transactional leadership theory is obeying the leader’s instructions. The theory has always assumed that the leaders have always believed in motivation through a collection of punishment and rewards. Assuming a subordinate carries out what is desired, he should definitely be rewarded and if he does otherwise then she should be punished.
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Pepsi Company Marketing Strategy Marketing Case Study
3 pages (932 words) , Download 5 , Case Study
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The various commonalities between various Pepsi’s ad Campaign include:-a) The use of celebrity endorsements to market their products. Pepsi was not reluctant to use celebrity endorsers during the marketing of their goods.b) The use of comparison against other companies' products for instance the Coca-Cola Company.
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Toyota Scion Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
The main purpose as to why Toyota launched scion is due to the realization that it was losing a market share to the younger generation. The main
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Marketing Strategies of Starbucks and Nike Marketing Essay
3 pages (1043 words) , Download 9 , Essay
Free
Starbucks is the most popular coffee and coffeehouse chain brand in the United States. People around the world unanimously relate the Starbucks brand to quality coffee, and also Starbucks is one of the most recognizable US food and beverage chains of the world.  It is the largest in the section of business and operates in 49 countries with 16,120 stores.
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Contemporary Marketing Practice Marketing Assignment
6 pages (1658 words) , Download 2 , Assignment
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For this purpose, the company uses an integrated and customized approach in developing business practices and strategies. It can also be identified that Zara has taken up differentiated approaches with the sole aim of negating competition in the market and has been able to do so to a commendable extent.
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Importance of Salesperson in the Society Marketing Coursework
4 pages (1124 words) , Download 2 , Coursework
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Salespeople have the information and knowledge of the goods and services that do benefit people in various ways. A world without salespersons will not prove the wonderful things that are at their disposal. Salespersons are important as they create wealth for everybody. Sales are the information providers as they are expected to keep the members of society posted about products and services.
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Brand and Market Analysis Marketing Assignment
16 pages (4252 words) , Download 6 , Assignment
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Under the first section on the business strategy, positioning is considered in the basis of where within the UK market the L’usine brand should be positioned. This section, on the other hand, provides a plan of how the positioning will take place. The UK market has three competitive segments made of large plant bakers, in-store bakeries, and master bakers.
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International Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies. In the last decade, service industry has taken a big jump. Marketing of a tangible product differs from marketing of services.
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Michael Porter's Model of Competitive Advantage Marketing Case Study
9 pages (2692 words) , Download 2 , Case Study
Free
It is a mass-based airline, therefore it must adopt a dual strategy by competing in the price segment as well as the premium segment. To achieve this differentiation, it may even develop a new economy brand that offers value for money, while retaining the original BA brand for its premium customers who are willing to pay extra for its services.
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Innovation in a market economy Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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The author states that some people will make entirely new products or services where as some others try to incorporate new ideas and features to the existing ones. In any case, the human generation is indebted to innovation process and the innovators for contributing such wonderful products and services to the human world.  
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Bunzl Vending Services and Its Business Environment Marketing Case Study
6 pages (1941 words) , Download 2 , Case Study
Free
Bunzl vending services is the UK’s leader in home refreshment and vending services. Gaps in its service quality and delivery have been identified which call for improvements and revisiting at its service design process. The paper commences with an overview of the company- Bunzl vending services which is followed by the service issues encountered. 
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Why Would a Producer Use Wholesalers Rather than Selling Directly to Retailers or Consumers Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
Firms which are actively engaged in the wholesaling activities are called wholesalers.  Wholesaling includes activities which are involved in selling goods and services to those who buy for resale or for business use. The wholesaler buys products from the producers and sells it to the retailers, other wholesalers and also industrial consumers.  
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Ultimate Toronto Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The TUC doesn’t have the ability to offer the same benefits and bonuses as other competition, specifically because of the lack of management that is a part of the club. The finance that
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International Marketing Plan for International Skating Marketing Assignment
4 pages (1134 words) , Download 2 , Assignment
Free
The company needs to design the promotional strategy keeping in mind the three most important factors i.e. target market, medium of communication, and marketing budget. The company will make sure that it is targeting its customers from every aspect and is not letting go of any medium so that they are able to increase the customer base.
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Cultural Diversity Marketing Assignment
1 pages (294 words) , Download 2 , Assignment
Free
Cultural diversity is about appreciating that society is made up of many different groups with different interests, skills, talents and. needs. It also means that you recognize that people in the society can have differing religious beliefs and sexual orientations to you.
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Reflection 9 Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The case study discusses several ways in which the cereal companies have reinvented their products e.g. flavored cereals, cereals with fruits, and weight-loss cereals. Such cereals already have the scope to be popular, though they might take some time.
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Strategic Marketing of StarHub Mobile Marketing Essay
3 pages (1086 words) , Download 2 , Essay
Free
A corporate appraisal is a step to identify the strengths and weaknesses of the company. It starts with the evaluation of internal factors that include assessment of the corporate structure, senior management, culture, financial performance and a review of past strategies. StarHub Mobile is one of 10 subsidiaries of StarHub Ltd. wherein each has its own set of officers that works under the governance of the Board of Directors.
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Brand Identity of Starbucks Marketing Essay
6 pages (1622 words) , Download 2 , Essay
Free
The brand of the company is referred to as the organization’s principles, concepts, ethics, and values. Starbucks was formed as a result of an initiative from a group of three friends-Bowker, Baldwin, and Zev. The store was named ‘Starbucks coffee, Tea and Spices’ and the brand logo depicted a chocolate brown colored two-tailed mermaid. Later, the name of the store was changed to ‘Starbucks’.
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The Way in Which a Particular Celebrity Has Been Used to Promote Fashion Marketing Essay
5 pages (1464 words) , Download 2 , Essay
Free
Fashion, which is any popular style or practice in society, has a wide base and may be seen in clothing, accessories, makeup, and footwear (Wolfe 26). Fashion marketing is one of the sectors of the economy that makes a lot of use of the mass media. It makes use of celebrities and people who are in power to market goods and services.
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Cost of Campaign in Times Colonist News Paper Marketing Assignment
3 pages (804 words) , Download 2 , Assignment
Free
An agate line indicates column-wide space or it can be stated as 1/14 of an inch. But the size varies as the width of the column varies by publication. So there is no absolute size of the agate line. A modular agate line is wider than an agate line. This line has a standardized unit that is equal to 1/14” deep and one column wide.
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Consumer Behaviour Theories Used by Nike Marketing Essay
4 pages (1348 words) , Download 2 , Essay
Free
With the help of TV advertisements, Nike tries to create a unique image in the minds of the customers. TV advertisements help the organization to create a long-term permanent image in the minds of the customers. Billboards of the organization are generally provided on the happening places of the cities. This communication mode attracts lots of potential customers within a short period of time.
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Global companies operating in Qatar Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Reduced costs lead to low prices in the local market hence the products and services can compete with the rival firms making them grow faster. Qatar has been the constant rise in business opportunities majorly due to increasing in minerals, increased population and
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Survey of International Finance Marketing Assignment
9 pages (2431 words) , Download 2 , Assignment
Free
Poor fiscal management by the central bank, itself, can lead to forcing itself to become a lender of last resort. Concurrently, not having appropriate regulatory authority to control the irresponsible actions of corporate leaders and banking institutions forces the central bank to determine bailout packages and other capital injections for banks that face illiquidity problems.
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Lockheed Martin Aeronautics Companys Marketing Practices and Strategies Marketing Term Paper
8 pages (2198 words) , Download 2 , Term Paper
Free
The study also samples some of the products that the company provides for its customers, seeking t understand how it delivers value to the customers through the provision of such products. How the company applies quantitative and qualitative research in its bid to provide its customers with value is also a subject of discussion under this study.
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Consumer Segmentation Profiling Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
It is important to note that multinational corporations utilize consumer segmentation to determine the demand for their products by dividing consumer markets by geographical location. One of the reasons for geographical segmentation is because people from different cultures have different purchasing behaviors.
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Unilever and Nestle Cooperation in International Marketing Strategies Marketing Essay
1 pages (385 words) , Download 4 , Essay
Free
Uniliver provides company news. Nestle, on the other hand, gives press releases that inform investors of the continuing events in the company (Philip, 2008). Nestle gives pictures of the products that they deal in. On the other hand, Unilever gives a list of their brands. Both of them achieve the intended purpose by this provision.
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Research Process Marketing Essay
2 pages (542 words) , Download 3 , Essay
Free
Step 1: Conduct secondary data analysis. Step 2: Do qualitative research. Step 3: Determine methods of collecting quantitative data (survey, observation, and experimentation) Step 4: Determine the definition of the information needed.
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Health care marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service
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Burger Kings famous advertising slogan Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This led to other telecommunication manufacturers to launch new phone brands which were appealing to consumers. The need for customer centric products and goods has led to the development of goods that suite the consumer needs
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The Feasibility of Putting up a Wholesale Beer Distribution Business Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Looking at the forecasted income statement for 2006, the forecasted operating expense was calculated at $826,980 which is a much higher operating cost figure for Coors. In the interest of greater conservatism, since this is a forecast, the higher fixed cost figure, proxied by operating expense at $826,980, will be used in the BE calculation.
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RXD Marketing Plan Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Their prime objective was to use the foldable wallet to design something that could be worn and make the feet more comfortable throughout the day. This was very successful making RXD to come up with
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Marketing Planning and Strategy (Organizations or Individuals) 2 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
A company has to make sure that the marketing strategy is developed in alignment with customers’ preferences so that the desired sales targets and profits are successfully attained. In recent times, the marketing experts have identified the key
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Sales Operations and Planning Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.
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Clarks Digital Marketing Marketing Essay
12 pages (3312 words) , Download 11 , Essay
Free
It also sells by third-party distribution.  The international expansion has been made possible through the use of technology such as digital marketing where the company sells its products through online virtual stores. In recent years, the company has opened more stores outside Europe and in countries such as India and China through partnering with local footwear retailers.
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Marketing Reflection Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
I have learnt that while developing products, one should consider design, features, quality, packaging as well as customer service. Place is the location of the business and
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Introduction and research questions sections Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Different aspects of the food items in the menu affect the emotions and preferences exhibited by customers. Many restaurants have faced the challenges of serving some of the traditional and cultural dishes. Worth noting is the fact that some cultural
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Marketing and Branding Strategies for Energize Me Marketing Assignment
4 pages (1207 words) , Download 2 , Assignment
Free
Energize Me is a company registered in America. Its founder is an American by the name Timbulo. The inspiration that kept this American entrepreneur rolling was the experience he had with an English drink, which could bring back power to a person when exhausted. Timbo made the same consideration when he established Energize Me.
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Media plan for carpooling in Qatar Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
Reaching the populace intends to enlighten them on the importance of carpooling rather than their traditional means. As a matter of advertisement, the initiative intends to
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Marketing metrics in the context of marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Marketing is no longer the relaxed field where the main idea was to generate awareness and brand. Traditionally, marketing was considered the driving force towards a business’ cash flow. However, contemporary business analysts have raised the awareness for companies to
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Marketing Strategy for PepsiCo Incorporated Marketing Case Study
11 pages (2938 words) , Download 2 , Case Study
Free
Marketing channel of any organization can be described as a set of different activities which are essential for the smooth flow of product transferring procedure from the producer to the end-users. The marketing channel of any organization can also be termed as the distribution channel (Coughlan, 2010).
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Putting Entrepreneurship into Marketing by David Strokes Marketing Essay
4 pages (1163 words) , Download 2 , Essay
Free
The paper analyzes ways in which the marketing concepts can be modified or made adaptable for entrepreneurial entities and how entrepreneurial marketing is important as a separate field from the ‘traditional’ form of marketing. The author has formed a model showing entrepreneurial marketing operations and has compared them to the marketing theories given by marketing books.
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Tom's of Maine Toothpaste Branding Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
Companies perform thorough branding to differentiate their brands (Balmer, Illia & Gonzalez del Valle Brena, 2013). Toms of Maine being one of the companies that scramble to maintain their market share, brands its toothpaste to
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Telecom Industry: A Study of Direct Marketing Marketing Dissertation
32 pages (8000 words) , Download 2 , Dissertation
The history of the telephone in Britain dates back to 1877 when telephone first arrived there. Sir William Thomson demonstrated the primal telephone invented by Graham Bell to the British Association for the Advancement of Science assembly, giving its description as "the greatest by far of all the marvels of the electric telegraph".
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Reasons and Dynamics of Shift of Voice X's Marketing Position Marketing Case Study
6 pages (1676 words) , Download 3 , Case Study
Free
In the recent past, Voice X’s main distribution was through channel 2 targeted at gaining a share of the Students and Home Users segments. From the past experience, it is clear that the product exceeds the expectations of these users and is overpriced for these segments, at least with the current customer preferences.
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Supply, Demand and Equilibrium Price of Motor Vehicles Marketing Essay
1 pages (320 words) , Download 4 , Essay
Free
Demand for motor vehicles indicates how many motor vehicles at dissimilar prices consumers are keen to buy at a specific period of time; effective demand is when a consumer is both willing and able to purchase a motor vehicle, and supply refers to the number of motor vehicles a supplier is prepared to proffer at different prices.
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Travel Development and Construction Rail Terminals Marketing Essay
21 pages (6039 words) , Download 2 , Essay
The crux of the problem is the marketing issues that are needed to be resolved before a strategy is developed. These issues are the internal and external environment that may have impacts on the operations of the company.  Understanding these environments will steer the decisions of the company as to its future operations.
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