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Marketing Essays

Result for Subject Marketing:
19702 essays
Constraints on Global Communications Strategies Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Advertisers are also compelled to use humour as a way of penetrating the clutter and noise in order to gain the attention of the audience. The emotions that are triggered through humour can also result in audiences linking positive feelings to the brand, while also enhancing the audience’s comprehension levels.
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Why There May Be Greater Potential for FDI Activity in China Rather than India Marketing Essay
11 pages (2851 words) , Download 3 , Essay
Free
Strong and persistent economic growth, human development, property and labour reforms have combined to improve the potential for FDI growth. China has systematically implemented laws over time that has responded to barriers to FDI inflows and has ensured that FDI inflows remain persistent and strong in terms of upward growth trends.
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Pennsylvania State System of Higher Education Internal Controls Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Its leadership can be said to be the core foundation of PASSHE with a chancellor and a board of governors not to mention presidents of the
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Business Decision-Making Issues Marketing Assignment
8 pages (2214 words) , Download 2 , Assignment
Free
Null Hypothesis H0: There is no significant difference between the sample mean (average time to departure station 16.68) and the population mean (20 minutes). The population SD is not known, so we can utilize sample SD (standard deviation). The sample size is 250. There is a significant difference between the sample mean and the population means.
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
The author states that distribution will be dependent on outside firms because of the high costs involved in establishing own distribution centres. Al-Mara Crème and Soap will virtually be everywhere including supermarkets, discount pharmacies, and high-status retailers within the vicinity of Lavington Green Village.
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Integrated Marketing Communication - Hilton Garden Inn Hotel Marketing Essay
7 pages (1987 words) , Download 3 , Essay
Free
The concept of globalization that is being diffused in the minds of the masses all over the world while using the highly advanced and sophisticated technology platforms like internet-connected smartphones and laptops have played a major role in the dispersion of knowledge to masses around the world.
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HBC Atlantic Computer Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Jowers price structure is mainly based on value-in-use pricing that heavily relies on the differentiation as provided by the PESA software that significantly enhances
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Vintage Ads of Coca-Cola Marketing Article
2 pages (500 words) , Download 3 , Article
Free
This research tells that Coke has numerous advertisements in the vintage error. I always turn up the volume when I hear the universal unity song: “I would like to sing the world a song…..” It catches one’s attention from the start of the advertisement. I watched the ad with a friend of mine from a different generation and he admitted that its one of a kind.  
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Competitive Advantage - Tims Coffee Shoppe Marketing Research Paper
4 pages (1081 words) , Download 2 , Research Paper
Free
Coffee operators, Tim’s Coffee Shoppe included, enjoy diversified markets but they have to monitor and respond to trends in the industry in order to remain competitive and in business (Pride & Ferrell, 2012). Competitor encounters are normal, and Tim’s Coffee Shoppe knows this better. This coffee shop competes with numerous others, but the common denominator is that there is a market share to capture.
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Tim's Coffee Shoppe Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The consideration by Tim to introduce breakfast quiches at Tim’s Coffee Shoppe is consistent with the need for creativity and innovativeness in business. These products will introduce a new line of consumption,
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Marketing Communication - American Goods Wholesale Club Marketing Essay
4 pages (1266 words) , Download 3 , Essay
Free
American Goods Wholesale Club (AGW) is service providing company. This company provides products that are produced in America to local retailers as well as to club members. The club has planned to expand its business operations in the market of China with the intention of improving profitability as well as expanding business operations in the international market.
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Relationship between the Public Relations and Marketing functions Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The author claims that Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products.
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Telephone Interview for the London Borough of Newtown Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
Only 21 of the respondents were in favor of paying less than 50p weekly for additional services whereas 41 of the respondents agreed to pay between 51p and £1.00. It was also found that 15 of the respondents were willing to pay between £1.01 and £1.50 and 10 of the respondents were willing to pay between £1.51 and £2.00 for the cleaning of internal areas.
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Strategic Position of the UK Tourism Industry Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
This research will begin with the statement that the United Kingdom is the 7th biggest tourist destination in the world. In 2011, the total number of visitors to the UK was 29.2 million. However, in 2012, the industry declined by 7 percent facing the recession period. There was also a decline in the jobs related to tourism between the periods of 2008-2011.
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
Moreover, the company aims to meet the expectations of its customers by establishing a brand that meets their lifestyle. The brand extension project is a twofold strategy aimed at utilizing existing resource to create
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Innovative Management Practices and Positive and Negative Tradeoffs of Toyota Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The positive tradeoffs with outsourcing production function to supplier organizations come about in the wake of lowered cost issues which would have been higher had the same been done at the manufacturer’s end. This becomes a huge aspect that comes under consideration whenever there is a discussion on the price tangent that is involved overall
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Proposal for purchasing new computers Marketing Case Study
1 pages (250 words) , Download 45 , Case Study
Free
The best replacements for current computer systems are the 23 inch Samsung S23B300B and desktop central processing unit of HP recognized as HP Business Desktop Pro 6300 (Office
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International services marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
2012). Moreover, the firm requires modifying its marketing strategies to make them adapted to the international market conditions. This essay focuses on international service marketing, its difference from product marketing, issues associated
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Development of Starbucks Coffees Marketing Strategy and Tactics Marketing Research Paper
5 pages (1401 words) , Download 4 , Research Paper
Free
The four variables help the managers in an organization to develop appropriate key decisions essential for the smooth running of any organization operation. These variables are; product, price, place and promotion (Ferrell, 2010). Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any marketing plan.
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E- Marketing for New Companies Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The author explains that choosing the e-marketing strategy that best suits the needs of each start-up company depend on the skills and the experience of marketers involved. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed.
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Method and system for building a database Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.
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Marketing of product Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
As a means of this, the kitchen appliance brand will need to be acutely aware of their target market, what avenues they can advertise in as a means of capturing their attention, and what pricing structure would best be suited to carving out a respectable market share while maintaining a profit margin
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Overall Market Value of Nike and Adidas Marketing Essay
1 pages (476 words) , Download 2 , Essay
Free
Korea-based companies are still the number in the world television manufacturer with an overall 20% market share going to Samsung and 9% to Sony (Displaybank, 2012). In this section, we are going to discuss the current television market trends in the global market and the market share of different companies in 2011.
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Passion Parties in Women Marketing Essay
1 pages (491 words) , Download 2 , Essay
Free
Tailgaters is an evolving name that would soon become one of the renowned brands in the segments of men's clientele similar to passion parties in women. In order to make this upcoming brand the most awaited one in the market it is really imperative to develop strong and well-built public opportunities for it.
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
On the basis of psychographics, the product targets females who value class and high lifestyles (Kotler and Keller, 2009). This is because; poor people might consider this as
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Market Structure Models Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
The various market structures are quite significant since the degree of their competition affects the welfare of the consumers either through benefiting them or through disadvantaging them. Market structure models are also significant owing to the performance and behavior they influence companies in the industry.
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Urban outfitters budgets Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
In 2011, it used 522,417 while in 2010 used 447,169. The amount used in marketing and other administrative purposes rise each year. In the coming year, the company will spend about 630,900 which are more than the previous years. The company has expanded the market. Growth and
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Marketing Mix Strategy Analysis Of Colgate Toothpaste Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
Under the ‘Hill’s’ brand, the company also manufactures products, especially for veterinary purposes. Its headquarters is on Park Avenue, Midtown Manhattan at New York City. Moreover, the company is also considered as a leading global manufacturer as well as the marketer of soap, toothpaste and a wide range of hygiene care products.
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Targeting, Segmentation, and Positioning in Marketing Marketing Assignment
2 pages (594 words) , Download 4 , Assignment
Free
The business community has become highly competitive; therefore, marketing professionals are ever compelled to create portfolios that accomplish display unique abilities and talents to put the business at the edge of the competition. Portfolios often allow professionals to provide profound evidence to their customers or other employees especially in an intensely competitive marketplace.
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Product Example of a Test Market Marketing Assignment
9 pages (2449 words) , Download 2 , Assignment
Free
The new Beats by Dr Dre pill speaker is in its introduction phase as consumers have just heard about it. The product has a high price in order to recoup their initial expenses, which have been sunk into marketing the products (Stark 25). The product has just appeared in print and electronic media in adverts.
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Analysis of Coca-Cola Company Strategies Marketing Assignment
10 pages (2500 words) , Download 4 , Assignment
Free
It is essential for Coca-Cola to review the policies and strategies implemented after every three months in order to determine the effectiveness. In case, the top management finds that the strategies implemented does not work as per the objectives set by the company, then it needs to bring changes to the existing strategies
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Information for Marketing - Mission and Objectives of the European Islamic Investment Bank Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The year of 2006 was a time for the bank’s establishment in the Islamic market place both in the UK and overseas. More objectives and problems to be addressed were the implementation of a bespoke IT systems solution, operational policies, and procedures that were intended to robust and allow for flexibility.
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The Concept of Hospitality Marketing Marketing Assignment
8 pages (2287 words) , Download 2 , Assignment
Free
Market segmentation denotes the procedure of breaking down a market into several customer groups with apparent needs. In other words, market segmentation is a categorization of mass markets into exclusive segments with homogeneous features and requirements. The marketers segment the market in order to leverage scant resources.
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Marketing Myopie article Critiques Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
According to the writer, most businesses that do not grow, or whose growth keeps declining have their problem rooted in focusing on the product and the production process rather than the consumer! His theory for majority
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Marketing Strategies of Kraft Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The effectiveness of using this website as a marketing tool depends on the extent to which it achieves the desired goals. The ultimate objective of designing and hosting a website is to ensure that the company profile reaches as many people as possible. The fall of new and improved technologies has enhanced the company’s use of this website.
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How Slavery Affects the Institution of Marriage by novel The Beloved Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Morrison’s novel The Beloved has a setting in the era after the civil war, a period where slaves had just been freed. Morrison uses a variety of power relations to show the consequences of the civil war, however, from the black perspective.
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The Impact of the Internet and Product Development Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The internet is a worldwide system of computer networks that are interconnected and apply the standard Internet protocol suite in order reach the billions of users globally. Simply put, the internet is a network made up of networks consisting of millions of public, private, academic, business, and governing institutions networks.
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Financial Analysis of the Commercial Bank of Qatar Marketing Term Paper
6 pages (1774 words) , Download 2 , Term Paper
Free
The price-earnings ratio method was used. The formula below is used when calculating the price-earnings ratio.  PE Ratio = Price per share / Earnings per share. Where Earnings per share = Net Income / Number of shares outstanding (Parkin, & Zis, 1979). In 2012, the price per share for the Commercial Bank of Qatar was average = 78.30 per share.
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The Main Goal and Objective for Launching iPhone Marketing Essay
8 pages (2365 words) , Download 2 , Essay
Free
Competition is high in the technological sector, and the company needs to keep in mind that other companies offering the same products are also promoting theirs. The research, clearly indicates that Apple Inc. Is facing stiff competition from other companies that are producing similar phones with the same features in them.
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Marketing Plan for Solar Pad Phase 1 Marketing Essay
23 pages (5987 words) , Download 4 , Essay
The SWOTT analysis will also address opportunities with the Solar iPad. Apple is the world’s richest company, with huge market shares in the electronic field; however, the introduction of this device allows for an opportunity to break into a new undiscovered market. The Solar iPad will allow Apple to become a global leader in innovation.
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Summary / Comment Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
article has pinpointed details regarding the advertising strategies of Hershey’s, Jell-O, Frito-Lay, General Mills, Betty Crocker, a PepsiCo brand and a number of others. All these brands specifically came out with Halloween styled campaigns to entice customers to drive sales.
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Starbucks Marketing Plan Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
External factors that influence the changes in Starbucks marketing strategy are political, economic, technological, and social-cultural. There is slow economic growth because of certain crisis like income and loans. Since coffee is not a necessity, the consumer price index is slow in terms of increase.
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Advantages of Countertrade for Companies Marketing Assignment
1 pages (449 words) , Download 5 , Assignment
Free
Trade can be financed with counter-trade when other means are unavailable. Either supplier or buyer credit may be impossible to arrange. Performance or payment bank guarantees may be too costly. The project might call for longer-term financing than government-supported export credit facilities allow.
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Expatriate Salespeople Marketing Assignment
1 pages (250 words) , Download 5 , Assignment
Free
These people are basically foreign sales personnel that can at any time relocate. These types of salespeople are utilized when there needs to be an approach made that is more technical. Often times, the overseeing company needs to communicate effectively. At
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Under Amour Inc and Philadelphia Phillies Inc Marketing Essay
2 pages (652 words) , Download 2 , Essay
Free
Under Amour Inc. is a company in the United States that develops, designs, distributes and market accessories and apparel by the use of microfiber fabrications. In the beginning, the Under Amour video gives a short history and how the company used integrated marketing communications (IMC) to generate a brand for this generation of athletes.
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The Influence of Colour and Design on Aggressive Behaviour in Customers Marketing Research Paper
9 pages (2678 words) , Download 2 , Research Paper
Free
This study will further explore alternatives in design for regulating color and sounds that can make the environment more serene and tranquil for the customers, such as the Vastu Shastra in the Indian culture, which also focuses on the shapes and directions of buildings for making them pleasant and peaceful.
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Current strengths and weaknesses of the Microsoft company Marketing Assignment
2 pages (500 words) , Download 4 , Assignment
Free
In this regard, the challenges of cultural differences are greatly reduced while the success of the subsidiaries is thereby enhanced (Slater, 78). Constant reorganization,
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Article critique in the journal of consumer behavior Marketing Essay
2 pages (500 words) , Download 7 , Essay
Free
The article also provides an explanation in regard to relationship between the credit card premium and pain in payment where the behavior of consumers is highly affected by the degree to which they feel the pain of payment when they are parting with their earned cash. The authors also points out that with the use of other mode of payment such as cash the consumers pain of payment is felt all the time when the transaction occurs.
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We Are What We Consume Marketing Essay
2 pages (595 words) , Download 2 , Essay
Free
Impulsive shopping is the urge to buy goods for immediate gratification. Serotonin is a neurotransmitter that can be synthesized from the amino acid tryptophan. Tryptophan is found in various food items such as turkey, tofu, and milk. The authors use Thanksgiving and the following Black Friday Sales to make their point.
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Swot Analysis of Elderly Phones Marketing Coursework
2 pages (500 words) , Download 2 , Coursework
Free
With the new designed phones for elders, the company will face less competition. Secondly, these phones will have clear features. This will increase the loyalty of old generation to
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