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Marketing Essays

Result for Subject Marketing:
19914 essays
Supply Chain Management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The micro-economic approach in regard to market logistics and strategic plans of an organization is extensively discussed. The effective warehouse management and transport arrangements are basic market logistic constituents (Jespersen & Skjøtt-Larsen, 2005). It is
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Customer Experience Marketing Assignment
20 pages (5000 words) , Download 4 , Assignment
Free
The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.
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Discussion board homework Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
The overall revenue was, however, $585 million compared to $583 in the last year (a $2 million difference). That mainly resulted from the sales in the fitness segment
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The E-Commerce Marketplace Marketing Case Study
4 pages (1314 words) , Download 2 , Case Study
Free
Duplicating websites and imitations are common in e-commerce. Customer satisfaction seems to be the keyword for success. Amidst all these challenges amazon.com rose from the traditional brick and mortar industry and made a name for itself, today it is one of the five most recognizable brands on the internet.
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Global flower marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Flowers are most powerful as living plants. There are several researches that show that flowers have a great potential of healing, stress relief, etc. Modern day working environment is quite hectic.
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Coca-Cola Company's Marketing Communications Marketing Assignment
1 pages (272 words) , Download 3 , Assignment
Free
Evidence can come from anywhere in the marketing mix—the product itself, promotion, price, place. The company's marketing communications—the Facebook fan page as well as the 'My Coke Rewards' are specific pieces of evidence from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. 
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Important Issues of Marketing Companies Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
The first issue is hampering the chances of the firm to expand the business at the international level. Brand lacks recognition in the US market which is growing even in the midst of the recession. Such a lack of market penetration into the American market is one of the key issues for the Sigurd's otherwise famous brand in the European market.
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Questionnaire and design Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
This therefore mean that the questionnaires should be designed by a well read professional and adherence to the requisites of a good questionnaire upheld (Marczyk, DeMatteo & Festinger, 2005). In as much as the introductory statements in the dell questionnaire,
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Marketing trend (Internet and online marketing) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
In most cases, traders usually identify these online trends through analyzing them technically (Caroline, 2004). This paper will discuss how the online marketing trends have a major impact on the external factors of consumer
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Inherently Favorable Relationships Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When two people meet, they are likely to get along with one another if they can relate to each other. This can include any physical or emotional traits, but there does have to be some understanding between a pair of people. The personalities of two separate people have to match up. If one person likes to talk a lot, then the other one should have patience.
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United Cape Way Breton Marketing Assignment
2 pages (642 words) , Download 2 , Assignment
Free
The site’s overall layout appears professional. The colours are well-balanced, evoking just enough contrast. It does not look strikingly attractive as it uses relatively fewer graphic designs, which makes it look more simple and easy to navigate. The colour used does not appear so strong with the aid of a light background, giving it a serener look.
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Globalization in India and China Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Globalization has significantly redefined the world economy and brought emerging economies into the core periphery of global economies. The inter-dependency of resources in the global market and the fast development of technology hubs and the creation of business clusters are based on entrepreneurial innovations.
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Branding proposal: photography studio Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
In this technological era everyone have its own camera and such devices to capture the photographs but still the picture quality which can be in the work of a professional cannot be taken by a layman
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Financial Resources of Tesco Group Marketing Essay
12 pages (3346 words) , Download 4 , Essay
Free
Tesco aims to open restaurants in the supermarket stores; this is because such services would successfully attract new customers in the new markets towards the company. The HDUL tablets of the company will also be launched in these markets whereby consumers would be able to appropriately confirm product availability in its supermarkets and stores.
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Sunripe Marketplace - a Private Label Strategy Marketing Coursework
11 pages (2874 words) , Download 3 , Coursework
Free
The operations of Sunripe are affected by political, economic, social, technological, environmental, and legal factors. These factors influence the operations and decisions of Sunripe in varying degrees. The influence of economic, social, and environmental factors on Sunripe appears to be more pronounced than the other factors of the macro environment.
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Marketing Mix for the U.S.A Car Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
One of the strategic ideas of organizations to diversify on the issue of entering into new markets with the intent of broadening their operations is by developing an entry strategy. This is crucial in coming up with ideas that would enable the organisation to successfully integrate with the new market and win its customers.
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Post-Modernism and its Impact on Current Marketing Thought Marketing Essay
8 pages (2841 words) , Download 3 , Essay
Free
Shams contends that in order to recognize the new conditions and shifts that post-modernism offers, it is important to first focus on the modernist era’s conditions. The modernist era was mainly focused on objective reality beliefs, dualistic forms of thought, mastery of nature by man, material progress, the discovery of truth through science, and the sovereignty of the individual’s reasoning.
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Design Thinking Process Its Influences and Critiques Marketing Research Paper
9 pages (2656 words) , Download 2 , Research Paper
Free
The realization about the significance of innovation and creativity has sent many companies stampeding to ensure that their workforce is adequately trained on the techniques of innovation hence companies have invested heavily in innovation and creativity. Value creation techniques have shifted from manufacturing intense approaches to knowledge-based designs which means that companies have to adjust adequately to fit the market requirements.
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Marketing Planning and Strategy Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
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Marketing in the UAE Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
Governments establish innovative services intended to benefit the public mostly because of the fiscal restraints that the identified group has as well as to provide for the demand for efficiency in the delivery of services. For such services to be available to the public, the government or the local state agency must be both process and public-oriented.
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Use of Music in Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing specialists have already noticed that if visual images in commercial are supported by right music, products are memorized for a longer period of time, and become more recognizable eventually.
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Soren Chemical: Why Is the New Swimming Pool Product Sinking Marketing Case Study
4 pages (1188 words) , Download 3 , Case Study
Free
Lack of support by the distributors - Using Coracle reduces the need for other pool treatment chemicals by over 20%. This is not a favorite of the distributors and retailers as they are set to sell chemicals and make profits. They fail to mention this to the customers and pass it on as just another pool product (Kasturi & Yong, 2011).
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Enterprise Car Rental Case Analysis Marketing Essay
11 pages (3370 words) , Download 2 , Essay
Free
It is how interaction takes place between companies and consumers to create a mutually beneficial relationship. The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. It has taken deep roots in the United States, Canada, United Kingdom, France.
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The Economy of Real Estate in China Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Real estate may be termed as property comprising of land and all the improvements on it including buildings, immovable property, and natural resources. Natural resources include minerals, water and uncultivated flora and fauna. Basing on the use, real estate can broadly be categorized into industrial, commercial and residential.
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Labor Mobility and Migration Marketing Essay
4 pages (1234 words) , Download 2 , Essay
Free
Labor mobility should be taken as an avenue to explore diverse career paths. At least, the opportunity should give each employer to pick the best available. Whether it is used by the employee, for personal development, or the company, the employer should always pick the best. There must be agreement on purpose, duration, content, and reintegration to meet the security needs of the employee.
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Primark Global Supply Chain: A Synthesis of Cost-Cutting, Efficiency and Reptuational Matters Marketing Assignment
8 pages (2372 words) , Download 4 , Assignment
Free
GSCM is based on the sharing of timely information through consistent and reliable mechanisms and processes. These ICT systems allow for connectivity to be carried out and in the clothing industry, it involves sharing information about the clothes to both suppliers and manufacturers in a timely manner.
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The Marketing Strategies for Mercedes-Benz Marketing Research Proposal
7 pages (2555 words) , Download 3 , Research Proposal
Free
This research proposal is the initiation of the research report. Based on the proposed research problem, the research analysis would be conducted. The company, Mercedes Benz would infer the marketing strategies on customer retention and attraction in the USA market based on the deductions and statistical results.
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Individual Mindset Challenge Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Globalization has a deep-rooted capacity of influencing and changing the human mind set by inculcating new techniques and thoughts. The kind of culture influence is
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Marketing Strategy of General Motors Marketing Term Paper
13 pages (3250 words) , Download 6 , Term Paper
Free
With every organization wanting to expand their reach and make an imprint in various markets, there will be enough opportunities for it, to initiate that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. 
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Zaras Success for Fast Fashion Marketing Case Study
7 pages (1962 words) , Download 4 , Case Study
Free
They have conquered the world of fashion using a low-cost approach (Heyden, 2007). The apparel industry involves a whole range of activities like designing, manufacturing, distribution, and marketing the products. The apparel industry is also marked by demand uncertainties. Managing the supply chain in today’s world is challenging.
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International Marketing Training Program Marketing Essay
3 pages (904 words) , Download 2 , Essay
Free
The current proposal would hereby be structured in terms of providing a brief description of what international marketing (IM) entails; the rationale for the need for IM training at this juncture; the reasons why IM training is important to our marketing personnel; and to justify the costs of training in terms of what the costs are of not providing IM training.
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Cap task 3 step#1 Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
The New York Downtown Hospital is presently recognized for the provision of regional healthcare services to more than 120,000 residents in Manhattan region. It also provides a complete matching set of health care services to the
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The Main Goal and Objective for Launching iPhone Marketing Essay
8 pages (2365 words) , Download 2 , Essay
Free
Competition is high in the technological sector, and the company needs to keep in mind that other companies offering the same products are also promoting theirs. The research, clearly indicates that Apple Inc. Is facing stiff competition from other companies that are producing similar phones with the same features in them.
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Marketing Mix Strategy Analysis Of Colgate Toothpaste Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
Under the ‘Hill’s’ brand, the company also manufactures products, especially for veterinary purposes. Its headquarters is on Park Avenue, Midtown Manhattan at New York City. Moreover, the company is also considered as a leading global manufacturer as well as the marketer of soap, toothpaste and a wide range of hygiene care products.
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Marketing to Teens via Music Marketing Essay
7 pages (1947 words) , Download 2 , Essay
Free
Coca-Cola campaigns like the song “Can You Feel It” which features Coca-Cola signature 5 note melody by an emerging UK band “One Night Only” is one of the examples interacting with consumers where the youngsters can upload their video enjoying coke if they want themselves to be a part of the interactive video of the song.
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Marketing Communication of the Hewlett-Packard TV Marketing Essay
6 pages (1788 words) , Download 3 , Essay
Free
De Pelsmacker and Geuens (1999) stated that positioning the product entails placing the product at the right place in the mind of audiences. For audiences under the age of forty-five years, the marketing communication will inform them that the product is part of technological advancement that they should adopt it to stay relevant.
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Article Review: MarketingSherpa Email Summit 2013 by Kirkpatrick Marketing Essay
1 pages (398 words) , Download 2 , Essay
Free
While it maintains that email is still one of the most widely used forms of communication, social networks such as Facebook are not far behind with an increasing number of corporate media considering it as an easy way to advertise and gain new customers. Both email and social media networks particularly Facebook have common areas of integration.
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Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant Marketing Essay
4 pages (1057 words) , Download 2 , Essay
Free
The book Blue Ocean Strategy – How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne deals with the former idea of novelty and improvisation to generate such growth and profits one never knew was possible. New ideas are the key or the heart behind the book.
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Executive Summary about Global Marketing Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Global executive marketing should be thoroughly and extensively adapted. The first step is, for the executive at the headquarters, to
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Buyer Behavior and Communication Strategies for Toyota Prius Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Communication channels will play a role in the promotion of the Toyota Prius by informing the consumers about its benefits and stimulating the desired sales response. While the various communication channels vary in their methods, they will help to position Toyota Prius as a premium brand for hybrid cars characterized by superior customer value.
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The Corporate and Competitive Strategy of Microsoft Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The success story of Microsoft is sketched by its focus on developing accessible technology. This has gained momentum through the company’s unique and diverse products, updates, and new releases in software and gaming. Microsoft also adapted to changing demands by introducing cloud-based services, thus making it maintain its leadership position.
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Marketing Strategy of Kempinski Marketing Research Proposal
8 pages (2269 words) , Download 13 , Research Proposal
Free
Reto Wittwer is the present CEO and Managing Director of the company. The global hotel chain engages more than 20000 employees. The company’s majority stake is held by CPB Equity from Thailand. The hotel chain was launched in the year 1897, which makes it the oldest group of luxury hotels in Europe.
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Marketing and e-commerce Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt to their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer.
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Trouble Brews at Starbucks Marketing Case Study
5 pages (1574 words) , Download 3 , Case Study
Free
In 1982, it had expanded into five stores that sold coffee beans, wholesale businesses that targeted local restraints, and roasting facilities (Starbucks Corporation n.pag.). In the early 80s, it was managed by Howard Schultz who came with a new idea from the Italian cafes. He ended up purchasing it from the original owners for a sum of four million dollars with the aim of expanding his idea.
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Business Plan for South West Airline Marketing Essay
7 pages (1955 words) , Download 2 , Essay
Free
The Company has to implement its strategies to continue improving on its profits. It has to continue improving on its customer’s satisfaction. It has to enable its promotions to be timely and up to date. It also has to guarantee that it monitors all its stratagems to assess whether they are working should take place often and reviews made.
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Marketing Project--PLACE Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Ubiquity too is an important aspect of the place aspect of the mix, with presence in more than 180 countries and making use of more than 60 trade channels. Of these, 7 channels account for all but 10 percent of the business, so that one can say that the other remaining channels
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Group Project: Marketing a US product to a Foreign Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The main objective of the selected marketing strategy is meeting the different needs of each consumer. This comes with the realization that not every consumer is bound to
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Important Considerations of Calorie Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
Fast food consumption and calorie intake has become an important consideration in the contemporary world owing to increase in instances of obesity and health related issues among the population. Fast food can be considered as the ones which are rich in high energy, high saturated sugar like glucose and fructose and low fibre.
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Supplying Food Products Marketing Essay
1 pages (275 words) , Download 36 , Essay
Free
Having undertaken a careful market evaluation and analysis, I believe that my products will be consumed by the clients and people you serve. I produce a variety of food products including plantain chips, chin-chin, sweet potato crisps, and cashew nuts. A detailed description of these products and their prices can be made available.  
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Unique Beverage Marketing and Distribution Marketing Essay
5 pages (1434 words) , Download 2 , Essay
Free
The beverages market has a lot of competition with companies such as coca-cola and monster leading hence one must be up to par with the trends in the field so as to survive and put into action strategies that will make them stand out from the rest of the competition. Significantly, in order for a starting beverage company to excel and develop they are required to boost their beverage sales.
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