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Marketing Essays

Result for Subject Marketing:
19930 essays
The Implications of a Major Change Introduced by a Non-Grocery Retailer, Carphone Warehouse Marketing Case Study
6 pages (1937 words) , Download 2 , Case Study
Free
The findings of this paper include the company’s retail changes as a result of its merger with the United States’ electronic giant Best Buy. The joint venture led to Carphone Warehouse’s establishment of various Big Box electronic stores all over Europe, as well as dedicated Best Buy Mobile stores named the Carphone Warehouse, in the U.S.
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Management Strategy of Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Brand creation is a major marketing technique that has massive support within and outside the business community and management strategy. In the rapidly advancing technology and changing socio-economic paradigms, the brands have made a niche in the existing and emerging markets. Products need to maintain an edge over their rivals by incorporating the whole system within which the product is marketed.
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Marketing Environment Marketing Coursework
4 pages (1274 words) , Download 7 , Coursework
Free
This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core competencies, and competitive advantage. This marketing plan also presents brief analyses such as SWOT, industry, company, and competitor analyses.
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Challenges of an Interactive Marketplace Marketing Article
2 pages (602 words) , Download 2 , Article
Free
The convergence of media - marked by the consolidation of television, radio, and print - has led to a dramatic shift in the communications platform: from one-to-many communication in which the company stood as the sole provider of information about its products and services, to one-to-one communication in which consumers rely not only on the company.
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Distribution Center, Warehouse, and Plant Location Marketing Assignment
1 pages (377 words) , Download 2 , Assignment
Free
Facility relocation is when a plant is closed from an area where there is low demand to an area where the demand is high while facility closing is when a plant is closed permanently. The companies should form laws on how the employees should be paid if a plant is closed. In the case of facility relocation, the wage rates should increase.
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Marketing Information Issues Marketing Assignment
6 pages (1699 words) , Download 2 , Assignment
Free
This has been possible through the use of scanner data. Companies use scanner data in keeping the information about the products they stock which is aimed at benefiting their clients by giving them the necessary information they need concerning the products. This information may include the price of the commodity, date of manufacture and expiry date, nature of the product among other things.
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Starbucks Marketing Plan Marketing Essay
1 pages (250 words) , Download 5 , Essay
Free
External factors that influence the changes in Starbucks marketing strategy are political, economic, technological, and social-cultural. There is slow economic growth because of certain crisis like income and loans. Since coffee is not a necessity, the consumer price index is slow in terms of increase.
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Rising tech firm Asus seeks to improve U.S. brand Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The central theme of the article was on announcing the impending launching of a new product which was reportedly a collaboration between Asus and Google. From the success of the Nexus 7, the author disclosed that the upgraded product was designed with the aim of “jamming in greater processing power, making the battery last longer and thinning the display”
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Business Model of Next Retail Marketing Essay
9 pages (2789 words) , Download 3 , Essay
Free
Technologies are improving for competition to improve their customer relationship management programs and also improve convenience in service which poses competitive threats and risks to Next. Seeking new methods of differentiating whilst other rivals seek these strategies would be of considerable benefit for long-term corporate positioning for the retailer.
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Study Analysis: Li & Fung Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Li & Fung acquired the status of global export business worth $2 billion by the year 2000 when it had 3,600 staff member globally which managed sensitive products worldwide. In the same year, Li & Fung sales were 69% in the USA and 27% in Europe while their key customers were big names like Warner Brothers, The Limited, Reebok, Levi-Strauss.
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Organizational Structure and Performance of Davivienda Marketing Assignment
5 pages (1573 words) , Download 3 , Assignment
Free
Davivienda follows a vertical organizational structure with limited no. of participants in the top-level management. It is evident from the organizational structure of the company, president, board of directors and vice presidents have a sufficient amount of work experience and skill set in order to control the operational process of the bank.
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The Price of Atlantic Bundle Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The trend of cost-plus with free software in the industry may result in resistance by Matzer. If he can be ensured that three aspects will be elaborated and that is a financial implication, the capability of the sales force to put into operation a pricing strategy and be able to deal with consumers’ objections, then Matzer should be okay.
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Integrated Marketing Communications Project 5/2 Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
This is because the company aims at sponsoring the various sports activities of colleges and universities. One of the important goals of the companies PR plan is to increase and promote the
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Measuring Sources of Adidas Brand Equity Marketing Essay
7 pages (2191 words) , Download 2 , Essay
Free
The group has Reebok as a corporate company. Besides this, it has Rockport, Ashworth, and a collection of other Tailor-made companies as well as direct involvement in the management of the teams that they sponsor. Most of the management is made on the basis of management of individual sports in the different countries.
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Managerial Approach to Marketing Kick Cover Marketing Assignment
10 pages (3211 words) , Download 2 , Assignment
Free
Kick Covers is a shoe cover designed for all demographics. It protects the shoe from mechanical and chemical damage while protecting the wearer from injuries caused by skidding. These covers will ensure that workers remain more productive and children grow up healthy as they do not have to worry about getting in trouble for muddy shoes.
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Major Issues Faced by Managers in the Context of Strategic Management Marketing Essay
7 pages (2050 words) , Download 2 , Essay
Free
In strategic management, it becomes essential to allocate resources properly so as to maximize the returns. Resource allocation is not an easy task as a firm undertakes various operations and possesses limited resources. At times financial resources are the major constraint that is witnessed by managers due to which best strategies cannot be implemented.
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Supply Chain Management Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
The micro-economic approach in regard to market logistics and strategic plans of an organization is extensively discussed. The effective warehouse management and transport arrangements are basic market logistic constituents (Jespersen & Skjøtt-Larsen, 2005). It is
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Customer Experience Marketing Assignment
20 pages (5000 words) , Download 4 , Assignment
Free
The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.
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Discussion board homework Marketing Coursework
1 pages (250 words) , Download 2 , Coursework
Free
The overall revenue was, however, $585 million compared to $583 in the last year (a $2 million difference). That mainly resulted from the sales in the fitness segment
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The E-Commerce Marketplace Marketing Case Study
4 pages (1314 words) , Download 2 , Case Study
Free
Duplicating websites and imitations are common in e-commerce. Customer satisfaction seems to be the keyword for success. Amidst all these challenges amazon.com rose from the traditional brick and mortar industry and made a name for itself, today it is one of the five most recognizable brands on the internet.
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Global flower marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Flowers are most powerful as living plants. There are several researches that show that flowers have a great potential of healing, stress relief, etc. Modern day working environment is quite hectic.
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Coca-Cola Company's Marketing Communications Marketing Assignment
1 pages (272 words) , Download 3 , Assignment
Free
Evidence can come from anywhere in the marketing mix—the product itself, promotion, price, place. The company's marketing communications—the Facebook fan page as well as the 'My Coke Rewards' are specific pieces of evidence from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. 
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Important Issues of Marketing Companies Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
The first issue is hampering the chances of the firm to expand the business at the international level. Brand lacks recognition in the US market which is growing even in the midst of the recession. Such a lack of market penetration into the American market is one of the key issues for the Sigurd's otherwise famous brand in the European market.
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Questionnaire and design Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
This therefore mean that the questionnaires should be designed by a well read professional and adherence to the requisites of a good questionnaire upheld (Marczyk, DeMatteo & Festinger, 2005). In as much as the introductory statements in the dell questionnaire,
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Marketing trend (Internet and online marketing) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
In most cases, traders usually identify these online trends through analyzing them technically (Caroline, 2004). This paper will discuss how the online marketing trends have a major impact on the external factors of consumer
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Inherently Favorable Relationships Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
When two people meet, they are likely to get along with one another if they can relate to each other. This can include any physical or emotional traits, but there does have to be some understanding between a pair of people. The personalities of two separate people have to match up. If one person likes to talk a lot, then the other one should have patience.
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United Cape Way Breton Marketing Assignment
2 pages (642 words) , Download 2 , Assignment
Free
The site’s overall layout appears professional. The colours are well-balanced, evoking just enough contrast. It does not look strikingly attractive as it uses relatively fewer graphic designs, which makes it look more simple and easy to navigate. The colour used does not appear so strong with the aid of a light background, giving it a serener look.
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Globalization in India and China Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Globalization has significantly redefined the world economy and brought emerging economies into the core periphery of global economies. The inter-dependency of resources in the global market and the fast development of technology hubs and the creation of business clusters are based on entrepreneurial innovations.
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Branding proposal: photography studio Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
In this technological era everyone have its own camera and such devices to capture the photographs but still the picture quality which can be in the work of a professional cannot be taken by a layman
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Financial Resources of Tesco Group Marketing Essay
12 pages (3346 words) , Download 4 , Essay
Free
Tesco aims to open restaurants in the supermarket stores; this is because such services would successfully attract new customers in the new markets towards the company. The HDUL tablets of the company will also be launched in these markets whereby consumers would be able to appropriately confirm product availability in its supermarkets and stores.
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Sunripe Marketplace - a Private Label Strategy Marketing Coursework
11 pages (2874 words) , Download 3 , Coursework
Free
The operations of Sunripe are affected by political, economic, social, technological, environmental, and legal factors. These factors influence the operations and decisions of Sunripe in varying degrees. The influence of economic, social, and environmental factors on Sunripe appears to be more pronounced than the other factors of the macro environment.
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Marketing Mix for the U.S.A Car Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
One of the strategic ideas of organizations to diversify on the issue of entering into new markets with the intent of broadening their operations is by developing an entry strategy. This is crucial in coming up with ideas that would enable the organisation to successfully integrate with the new market and win its customers.
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Post-Modernism and its Impact on Current Marketing Thought Marketing Essay
8 pages (2841 words) , Download 3 , Essay
Free
Shams contends that in order to recognize the new conditions and shifts that post-modernism offers, it is important to first focus on the modernist era’s conditions. The modernist era was mainly focused on objective reality beliefs, dualistic forms of thought, mastery of nature by man, material progress, the discovery of truth through science, and the sovereignty of the individual’s reasoning.
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Design Thinking Process Its Influences and Critiques Marketing Research Paper
9 pages (2656 words) , Download 2 , Research Paper
Free
The realization about the significance of innovation and creativity has sent many companies stampeding to ensure that their workforce is adequately trained on the techniques of innovation hence companies have invested heavily in innovation and creativity. Value creation techniques have shifted from manufacturing intense approaches to knowledge-based designs which means that companies have to adjust adequately to fit the market requirements.
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Marketing Planning and Strategy Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
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Marketing in the UAE Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
Governments establish innovative services intended to benefit the public mostly because of the fiscal restraints that the identified group has as well as to provide for the demand for efficiency in the delivery of services. For such services to be available to the public, the government or the local state agency must be both process and public-oriented.
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Use of Music in Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing specialists have already noticed that if visual images in commercial are supported by right music, products are memorized for a longer period of time, and become more recognizable eventually.
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Soren Chemical: Why Is the New Swimming Pool Product Sinking Marketing Case Study
4 pages (1188 words) , Download 3 , Case Study
Free
Lack of support by the distributors - Using Coracle reduces the need for other pool treatment chemicals by over 20%. This is not a favorite of the distributors and retailers as they are set to sell chemicals and make profits. They fail to mention this to the customers and pass it on as just another pool product (Kasturi & Yong, 2011).
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Enterprise Car Rental Case Analysis Marketing Essay
11 pages (3370 words) , Download 2 , Essay
Free
It is how interaction takes place between companies and consumers to create a mutually beneficial relationship. The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. It has taken deep roots in the United States, Canada, United Kingdom, France.
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The Economy of Real Estate in China Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
Real estate may be termed as property comprising of land and all the improvements on it including buildings, immovable property, and natural resources. Natural resources include minerals, water and uncultivated flora and fauna. Basing on the use, real estate can broadly be categorized into industrial, commercial and residential.
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Labor Mobility and Migration Marketing Essay
4 pages (1234 words) , Download 2 , Essay
Free
Labor mobility should be taken as an avenue to explore diverse career paths. At least, the opportunity should give each employer to pick the best available. Whether it is used by the employee, for personal development, or the company, the employer should always pick the best. There must be agreement on purpose, duration, content, and reintegration to meet the security needs of the employee.
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Primark Global Supply Chain: A Synthesis of Cost-Cutting, Efficiency and Reptuational Matters Marketing Assignment
8 pages (2372 words) , Download 4 , Assignment
Free
GSCM is based on the sharing of timely information through consistent and reliable mechanisms and processes. These ICT systems allow for connectivity to be carried out and in the clothing industry, it involves sharing information about the clothes to both suppliers and manufacturers in a timely manner.
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The Marketing Strategies for Mercedes-Benz Marketing Research Proposal
7 pages (2555 words) , Download 3 , Research Proposal
Free
This research proposal is the initiation of the research report. Based on the proposed research problem, the research analysis would be conducted. The company, Mercedes Benz would infer the marketing strategies on customer retention and attraction in the USA market based on the deductions and statistical results.
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Individual Mindset Challenge Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Globalization has a deep-rooted capacity of influencing and changing the human mind set by inculcating new techniques and thoughts. The kind of culture influence is
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Marketing Strategy of General Motors Marketing Term Paper
13 pages (3250 words) , Download 6 , Term Paper
Free
With every organization wanting to expand their reach and make an imprint in various markets, there will be enough opportunities for it, to initiate that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. 
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Zaras Success for Fast Fashion Marketing Case Study
7 pages (1962 words) , Download 4 , Case Study
Free
They have conquered the world of fashion using a low-cost approach (Heyden, 2007). The apparel industry involves a whole range of activities like designing, manufacturing, distribution, and marketing the products. The apparel industry is also marked by demand uncertainties. Managing the supply chain in today’s world is challenging.
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International Marketing Training Program Marketing Essay
3 pages (904 words) , Download 2 , Essay
Free
The current proposal would hereby be structured in terms of providing a brief description of what international marketing (IM) entails; the rationale for the need for IM training at this juncture; the reasons why IM training is important to our marketing personnel; and to justify the costs of training in terms of what the costs are of not providing IM training.
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Cap task 3 step#1 Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
The New York Downtown Hospital is presently recognized for the provision of regional healthcare services to more than 120,000 residents in Manhattan region. It also provides a complete matching set of health care services to the
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The Main Goal and Objective for Launching iPhone Marketing Essay
8 pages (2365 words) , Download 2 , Essay
Free
Competition is high in the technological sector, and the company needs to keep in mind that other companies offering the same products are also promoting theirs. The research, clearly indicates that Apple Inc. Is facing stiff competition from other companies that are producing similar phones with the same features in them.
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Marketing Mix Strategy Analysis Of Colgate Toothpaste Marketing Research Paper
15 pages (3750 words) , Download 3 , Research Paper
Free
Under the ‘Hill’s’ brand, the company also manufactures products, especially for veterinary purposes. Its headquarters is on Park Avenue, Midtown Manhattan at New York City. Moreover, the company is also considered as a leading global manufacturer as well as the marketer of soap, toothpaste and a wide range of hygiene care products.
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